Metro-Dagupan Colleges

Serafica St., Mangaldan, Pangasinan

STRATEGIC MANAGEMENT
FINALS

MODULE 4
IN
STRATEGIC
MANAGEMENT

Submitted to:
Mr. Kristiaan Barnard Tumacder
Submitted by:
JULIUS CESAR M. FLORE
ACTIVITIES
1. In the Previous Modules You are asked to make a Business Plan Canvass of Your
own Business
a. Make a Video Presentation of the Business plan Canvass you made of your Business
(Wear a Formal attire) and discuss each components of your plan canvass
b. Endorse your product in the video
c. State your pitching in the video
2. Make a Reaction paper towards the Economic Situation of the Philippines towards
the Global Market
a. Emphasize the Impact on Small Businesses
b. How does it affect your Business?
c. State what problems you would encounter and how your business will Resolve it
3. Case study
Abstract:
Starbucks, the world's most recognized specialty coffee shop chain, bought Hear Music in 1999
to aggressively enter the music retail business, and it was a huge success. Because of the success
of albums by Ray Charles, Bob Dylan, and others that were sold at its stores, it became a well-
known music retailer.
In the meantime, rising rivalry in the coffee industry posed a danger to Starbucks. Using its
parent coffee brand as a springboard, the corporation intended to diversify its operations.
Analysts were cautious, believing that shifting Starbucks’ focus away from its coffee brand could
be dangerous. It goes over Starbucks’ coffee success tactics. This example demonstrated the
dangers of losing sight of the parent company’s primary brand.
a. Discuss strategies adopted by Starbucks to replicate its coffee success
b. Analyze the risks involved in diverting the focus from the core parent brand.
4. Google, the largest and fastest search engine in the world, had grown exponentially and was
the market leader in the search engine business. It had become the first company ever to have a
25% share in all US online ad spending. One of its major growth routes was through
acquisitions. Google had acquired 26 companies from 2001 till 2006, most of which were small
startups with innovative products or technologies. Although most of these businesses were not in
line with its core area of search, Google had successfully integrated its acquisitions. This also
resulted in Google entering new and unrelated areas. Analysts were skeptical about Google’s
move and cautioned against diversifying into newer domains. The case tracks the various
diversifications and partnerships of Google and highlights how these have helped Google grow.
The case facilitates discussion on whether Google was making the right move by moving away
from its search business and entering new areas.
 a. Discuss the Google Search Engine business
b. How Google do Growth by Acquisition?
c. How does Google sustain the Market Leadership Position?
5. Assuming that you have diversified your business what would it be? And how are you going
to endorse it? If the existing product of your business is different from what it is originally
intended
6.
a. Give at least 5 company that had diversified it’s product and become successful
b. Research on what made them diversified their product
1. What strategy they apply to save the company
7. Assuming that your product is on its peak then you decided to expand on other country but it
became a failure state what strategy you would do to make your product patronize by the
consumer in the other country.

FINALS

Please answer the following

1. Define Globalization.
 Globalization refers to the increasing interdependence of the world’s economies,
cultures, and populations as a result of cross-border trade in commodities and
services, technology, and investment, people, and information flows.
2. Define Global Strategy
 When a corporation wants to compete and expand in the global market, it
develops a global strategy. In other words, a business strategy used when it wants
to develop worldwide. The strategies that an organization has created to aim
expansion beyond its borders are referred to as a global strategy.
3. That are the types of diversification? Explain each and Give Example
a. Concentric diversification
 Concentric diversification entails supplementing an existing firm with similar
items or services. A concentric diversification approach is used when a computer
company that typically manufactures desktop computers begins to manufacture
laptop PCs. 
b. Horizontal diversification
 Horizontal diversification entails offering existing customers new and unrelated
items or services. A notebook manufacturer entering the pen business, for
example, is adopting a horizontal diversification strategy. 
c. Conglomerate diversification
 Diversification in a conglomerate refers to the addition of new products or
services that are significantly unrelated and have no technological or commercial
parallels. A computer corporation, for example, that decides to develop notebooks
is adopting a conglomerate diversification strategy.
4. Give the Advantage and Disadvantage of Vertical Integration.
 When one organization can control all aspects of their business operations without
third parties involved, then there are greater efficiencies that can be built into the
system. The disadvantage of vertical integration is that it reduces the amount of
diversification that an organization can access.

5. Give a Least 5 Benefits of Global Strategy.

 New Revenue Potential.

 The Ability to Help More People.
 Greater Access to Talent.
 Learning a New Culture.
 Exposure to Foreign Investment Opportunities
6. Why is global strategy important?
 An effectively formulated global strategy assists a company in addressing the best
way to enter and build the required global presence, the best location or locations
around the world to conduct value chain activities, and the best way to maintain
global presence in order to gain competitive advantage from the global market.
7. Give 4 Examples of Globalization. Discuss each
 Economic globalization: is the development of trade systems within
transnational actors such as corporations or NGOs;
 Financial globalization: can be linked with the rise of a global financial
system with international financial exchanges and monetary exchanges. Stock
markets, for instance, are a great example of the financially connected global
world since when one stock market has a decline, it affects other markets
negatively as well as the economy as a whole.
  Cultural globalization: refers to the interpenetration of cultures which, as a
consequence, means nations adopt principles, beliefs, and costumes of other
nations, losing their unique culture to a unique, globalized supra-culture;
 Political globalization: the development and growing influence of
international organizations such as the UN or WHO means governmental
action takes place at an international level. There are other bodies operating a
global level such as NGOs like Doctors without borders or Oxfam;

8. Compare and Contrast International, Multinational, Global Strategy

 International businesses are importers and exporters with no assets outside of their
native country. Multinational corporations have investments in different nations,
but their product offers in each country are not coordinated. More concerned with
tailoring their products and services to the specific needs of each local market.
Many countries have global corporations that have invested and are present. They
employ the same coordinated image/brand across all markets to advertise their
products. One corporate office is usually in charge of worldwide strategy. The
focus is on volume, cost control, and efficiency.
9. What are the cost of Global Strategy?
 A global strategy entails considering all areas of a company’s operations, including
suppliers, manufacturing sites, markets, and competition. It entails evaluating each
product or service against both domestic and international market norms.
10. Discuss Vertical Integration
 To control its value or supply chain, a corporation uses vertical integration to own
or control its suppliers, distributors, or retail outlets. Companies profit from
vertical integration because it allows them to better regulate processes, lower
costs, and increase efficiency.
11. What is Meant by Strategic alliance Give its Type and Discuss each
 Strategic alliances are agreements between two or more separate companies to
collaborate on product development, manufacture, or distribution. Hundreds of
guides and resources are available. and services, as well as other corporate goals