PES UNIVERSITY

(Established Under Karnataka Act No. 16 of 2013)

100ft Ring Road, BSK III Stg,
Bengaluru -560085
B. Com Program

UM21BC245A – Start up and Entrepreneurship

Management
RESEARCH BASED ASSIGNMENT

TOPIC : A Study on driving factor for women entrepreneurs

towards domestic business ventures.
________________________________

Submitted by:
Student Name: Stephen A
SRN: PES3UG21BC184
Program: B.com
Class & Section: 3rd Semester, “D” Section
Institution: PES University.

Submitted to:
Sushma N
FOCM
PES university
RR Campus.
 Table of Contents

Sl. No. Contents of the Presentation Page no.

1. Abstract 03
2. Introduction 03 - 04
3. Objective 04
4. Literature Review 04 - 06
5. Research Methodology 06
6. Discussion & Result 06 - 12
7. Findings & Suggestions 15 - 16
8. Conclusions 17
9. Reference 18
Abstract:
When everything is said and done, business among women apparently increases the
abundance of the nation overall and of the household specifically. Nowadays, women are
more free to accept the position and complete it professionally. They have proven that they
are not inferior to anybody when it comes to devotion to the growth of the economy and are
capable of performing tasks that were formerly thought to be the domain of males.
Entrepreneurs are playing a key role in the economic development of a developing nation.
Some of the reasons why women are successful businesses include their skills and
knowledge, their talents and capacity in business, and a strong desire to accomplish good
deeds. According to the World Bank, investing more in the upbringing of women than males
results in more significant progress of a nation. Having more women in business helps to
eliminate inequities and reduces poverty. Business plays a big role in shaping the culture of a
rapidly developing agricultural country like India. Today, it is known that bold women have
projected entrepreneurial skills that may be bridled to transition from career searchers to
career suppliers. Public authorities were well aware of the importance of their operation. As a
result, it provides a variety of initiatives for women who have entrepreneurial aspirations.
Public authorities frequently group women with diverse affiliations who are not ready to
support projects. Women are less motivated to start specialist units than males are because to
unfavourable fear, a lack of inspiration, and the nature of the workouts.
Keywords: Entrepreneurship, Economy, Women.

Introduction:
Entrepreneurship is the process of starting a completely new business or preparing an existing
one to capitalise on emerging prospects. By favourably reacting, an entrepreneur searches for
numerous modifications in their company. Entrepreneurs are viewed by economists as a
component in production that may provide labour, capital, and land. Some individuals believe
that business owners are innovators with the newest ideas in various technologies, new items
or markets. The development of the economy is greatly aided by entrepreneurs, who achieve
this through producing new wealth, employment, and innovative goods and services.
Entrepreneurship is a mind-set that encourages innovation and a practise that adds value to
the social ecosystem. It helps develop a person's state of mind by drawing on their
experiences and environment to inform how they view their life and profession. The situation
has long been perceived as being dominated by men, yet as time has passed, women have
emerged as the most influential and famous business leaders. According to an estimate,
women make up around 10% of all entrepreneurs, and this number has been rising annually.
Within five years, the percentage would rise to 20% at current rate. The recently enacted
National Policy for Empowerment of Women (2001) is being implemented as part of the
Tenth Five-Year Plan (2002-2007), which also aims to secure the development, survival, and
protection of women and children through a right-based approach. Priorities in the strategy
include women's entrepreneurship. There are several programmes and policies in place for
women entrepreneurs. To ensure that individuals receive the appropriate equality guaranteed
by the constitution, a shift in mentality about gender is necessary. Because no money was
attached to the policy pledges, development is moving more slowly than it usually does.
According to Dr. Kalam, a former president, "empowering women is absolutely necessary for
developing a decent nation; when women are supported and equipped, nation with steadiness
is secured." In India, administrators and policy makers are aware of the importance of micro,
small, and medium-sized businesses and how they affect the country's economy. As a result,
the government has taken several proactive measures to encourage the growth of female
entrepreneurship. Many businesses experience issues that impede their performance and
expansion. Small and medium-sized businesses struggle with issues in the distribution,
infrastructure, marketing, financing, and manufacturing sectors.

Objective:
 To ascertain the effect of economic factors on the growth of female entrepreneurship
in the industry.
 To determine the degree to which female entrepreneurs working in the industry have
achieved success.
 To determine the association between women's business ownership and their level of
education, training, religion, age, type of family, and marital status.
 To learn about the challenges encountered by female business owners who operate in
the industry.
 To understand the driving forces behind female business owners.
 To understand the extent to which the government's financial and other assistance is
beneficial to women business owners working in the industry.

Literature Review:
Numerous obstacles that women must overcome in order to launch and expand their
enterprises are mentioned in literature, and these difficulties are invariably gender-related.
Cultural barriers prevent women from conducting business effectively. In Africa, it is
culturally valued for the man to provide for his family. When a woman shows off her
business skills, it is assumed that she wants to replace her husband as the head of the
household. Women in business in Vietnam have additional challenges as a result of societal
and cultural prejudices and inequities based on gender, according to a 2003 research by
Barwa. Despite tremendous progress toward sexual equality made by women in fields like
education and the profession, their role as the family's primary provider in terms of parenting
and housework, stays largely the same (Winn, 2004 cited by McGowan et al., 2012).
According to Garland (2006), banks frequently overestimate the risk that women business
owners would default, leading to unreasonably high collateral requirements and credit
restriction.
The capacity to access company information is also crucial for the desire to launch a new
firm. In their research on entrepreneurship in India, Indarti and Langenberg (2005) referenced
Singh and Krishna (1994) who noted that enthusiasm in knowledge seeking is one of the key
entrepreneurial traits. The act of frequently contacting multiple information sources is known
as information searching. The outcome of this action is frequently reliant on the availability
of knowledge, whether through personal initiative, human capital, or social capital and
networking. Access to fresh information is essential for the establishment, continuation, and
expansion of businesses (Duh, 2003; Kristiansen, 2002; Mead and Liedholm, 1998;
Swierczek and Ha, 2003 cited by Indarti and Langenberg, 2005). Success in business depends
on how supportive family members are of women in management and the company process.
Family members' interests have a significant role in whether or not women's goals for success
in the folk industry are realised. Family life has a significant influence on the advancement of
female CEOs with small children, according to research (McGowan et al., 2012). Valdez and
Fasci (1998) and According to Birley (1989), the amount of time that many women have
available for work is diminished by competing demands on their time. Few women can
commit all of their time and energy to their business since they are primarily responsible for
their children, homes, and elderly dependent family members (Starcher, 1996). According to
Stoner et al. (1990), as stated in Maysami et al. (1999), the biggest challenge facing female
company owners is the work-home conflict, or the strain brought on by having to manage
both a business and a family. According to Karim (2001), juggling time between the family
and the business is one of the biggest issues new businesses face. Their ability to obtain the
necessary knowledge, talents, and experiences for business is also negatively impacted by a
number of restrictions on their movement. frequently as a result of their triple (community,
domestic, and dual) tasks and obligations ( Ayadurai, 1987). It is based on the gendered
educational and employment experiences of women, as well as the demands of their domestic
and reproductive
According to a research by Charney and Liebecap (1999), entrepreneurship education
generates independent, entrepreneurial people, successful businesspeople, and industry
leaders. It also improves a graduate's capacity to generate money and produces innovators.
Women business owners in Uganda's rural areas have a dearth of training and consulting
services that would enable them to improve their management and technical abilities and
address pressing production issues, boosting productivity and profitability. (UNIDO
Document, 2003) Ayadurai (1987) claimed that women business owners in Morocco had a
shortage of operational resources. poor productivity and competitiveness due to managerial
skills. According to a research by Richardson et al. (2004) on women company owners in
Africa, many of these women feel they are lacking in particular business knowledge,
competence, and skills. Many of the difficulties raised seem to be connected to women's
relative underexposure to the economic sector. According to many research (Boden and
Nucci, 2000; Du Rietz and Henrekson, 2000; Watson, 2003), women-owned businesses
experience greater rates of discontinuation. According to one theory, this is because women
tend to own a bigger percentage of enterprises in sectors with lower return rates, such
services and retail (Watson, 2003). Another factor is that women typically own younger
companies, whereas older, more established companies tend to have lower termination rates
(Rosa et al., 1996). Studies show that women are underrepresented in fields that are viewed
as being dominated by males, such as science, engineering, and technology, but they are
strongly represented in fields that are traditionally considered as being dominated by women,
like retail, according to McGowan et al. (2012). (Allen et al., 2008, Anna et al., 2000;
Hampton et al.,2009; Mayer 2006, cited by McGowan, 2012).
Methodology:
• Data Collection
The data collected from the secondary data obtained from the existing journals and
magazines, and Websites of Google Scholar and Researchgate etc.
The entire research is based on theoretical explanation method in this research paper.

Discussion & Result:

Meaning of women entrepreneurs:
Women entrepreneurs are individuals or a group of individuals who start, plan, and run a
business. Consequently, a woman entrepreneur is a self-assured, inventive, and creative
woman who aspires to both her own financial independence and the employment of others.
After World War II, the number of women who work for themselves increased dramatically
in the developed world.
Nature: Women who enter industrial operations such as manufacturing, assembly, job
labour, repairs/service, and other enterprises are referred to as "women entrepreneurs."
The degree of women's involvement in the enterprise's equity and employment positions is a
distinct criterion that the Government of India has evaluated differently. By owning a
controlling position in a business, women entrepreneurs have taken the initiative to promote
and manage that business.

Definition:
“An enterprise owned and controlled by woman having a minimum financial interest of 51%
of the capital and giving at least 51% employment generated to women” -By Government of
India
“Women who innovate initiate or adopt business actively are called women entrepreneurs.” -
J.Schumpeter “Women entrepreneurship is based on women participation in equity and
employment of a business enterprise.” -Ruhani J. Alice

Concept of Women Entrepreneurs:

The concept of women entrepreneurs has been extensively discussed by several scholars ever
since women first entered this industry. Women entrepreneurs are those who are responsible
for planning, managing, and taking on the risks associated with their own businesses in the
hopes of making a profit. Women industrialists are characterised by this as conscientious
managers and decision-makers (Coughlin, JH, & Thomas, AR, 2002). Women who want to
success and independence opt to have the motivating personality of an entrepreneur. It
disregards the fact that some business owners are compelled to continue operating out of
necessity (Dhameja SK, 2002). Women entrepreneurs are those who join the workforce and
take the initiative to plan, organise, and manage their business (Suganthi, 2009). Women can
be considered entrepreneurs when they create and run any type of business because of their
innovative work to advance gender equality and economic empowerment. This statement
places special emphasis on the economic, social, and constructive contributions made by
women entrepreneurs to society (Munshi, S et al, 2011). The individual gaining majority
financial control in any firm, according to the Government of India, is a woman entrepreneur
(Government of India, 2012). The Government of India views financial control as a criterion
that defines women entrepreneurship. Many scholars have well-defined women entrepreneurs
to have distinctive personality qualities, while others focus on the responsibilities they play as
an entrepreneur. In the Indian context, women entrepreneurs are those who manage the
finances of the business, decide against making a required change, join the team by initiating,
coordinating, and managing the available resources with the goal of making a profit. They
may make definite decisions about how to run their business, which promotes the economic
and social empowerment of women.

Relationships between Indian Economic Development and Women's Entrepreneurship:

With the introduction of new policies focused on privatisation, economic liberalisation, and
globalisation after 1990, a significant shift in the Indian economy has been seen. These are
government-initiated. Women's economic engagement is currently markedly low due to their
low participation rate, employment in skilled positions, and greater concentration in any
unorganised sector. Any economic development strategy would be unbalanced without the
participation of women. It has been established that women may also enjoy the benefits of
entrepreneurship. Women have started more businesses over the past three decades, and they
have played a fundamental role in the expansion of the economy.

WOMEN ENTREPRENEUR TOWARDS DOMESTIC BUSINESS VENTURES- IN

INDIAN PERSPECTIVES:
Indian women are evolving, and they are quickly becoming prospective business owners.
Women serving as role models in non-traditional business areas in order to challenge gender
stereotypes. In practically every nation, the economies of women-owned businesses are
expanding quickly. The hidden entrepreneurial potential of women has gradually transformed
as economic society's function and standing have come to light. Women in business are
prevalent for a variety of reasons, including skills, expertise, and the economy's flexibility.
Women are entering the business world with concepts for new small and medium-sized
businesses. They are open to taking inspiration from role models, such as the
accomplishments of other women in business.
Five major categories may be used to classify women entrepreneurs:
1) Rich businesswomen's daughters and wives are the first category. These women have the
funding and available resources to launch a new business and take risks.
2) Pull factors are educated urban women who are willing to take the risk of starting a new
business with the aid of commercial banks and financial institutions. These women can either
have prior job experience or not. To push themselves and achieve financial independence,
these ladies start a new business.
3) Push factors: In order to get out of financial trouble, these ladies start up a business. Due to
challenging family circumstances, widows and single women frequently run an existing
family company or start a new one.
4) Women from rural regions who opt to start their own businesses. These women select
ventures that fit their skills and resources. Low investment, minimal risk, and no specialised
skills are required for carrying out business.
Indian women entrepreneurs' current state: Entrepreneurship is one of the key aspects in
the growth of society. Based on a gender-focused global entrepreneurship study, India was
listed as a country with low performance in terms of women entrepreneurs. In July 2013, the
Global Entrepreneurship and Development Institute (GEDI), a company that Dell, a PC
manufacturer, and Washington had consulted, launched it. In the seventeen nations examined,
India came in at number 16, ahead of Uganda. A number of nations, including Egypt, Turkey,
and Morocco, have outpaced India. India has lower levels of higher education for women
than most other nations. At the moment, women play a limited role in huge sectors and tech-
based firms. Even though there are more women running businesses globally, in India women
still struggle with issues including stringent societal norms, a lack of time and expertise, and
a lack of funding.
Challenges encountered by Women Entrepreneurs: When compared to Men, Women
Entrepreneurs confront a greater number of issues. These issues might originate from within
or beyond the company. These issues might occasionally be particular and connected to the
business' operations. Marketing, sales, capital, raw materials, technical, labour, competition,
land issues, new technologies, issues with electricity, water, taxes, and a lack of support from
the government and family are a few of these issues. These issues need to be handled
correctly, efficiently, and within the appropriate time frame if they are to be successfully
resolved.
Six trends driving change for women’s entrepreneurship. This policy brief analyses current
trends to identify six potential post-COVID-19 paths that are pushing change for women
based on a survey and feedback from trade experts and practitioners, policymakers, and
corporates:
1. Changing consumer demand
2. Digitalization
3. Supply chain diversification
4. Fragmentation of the trade and investment landscape
5. Role of government to support small businesses
6. Growing momentum to ‘build back better’

Challenges Faced by Women Entrepreneurs:

Management issues: They are brought on by a lack of understanding of management
abilities, skilled labour, experience, low absenteeism and labour turnover, transportation, and
gender-specific goals that are clearly defined.
Socio-personal Issues: Due to a lack of accurate knowledge, limited risk-taking capacity
from schooling, and economic backwardness, society has an incorrect attitude toward
women.
Marketing issues: Women have several difficulties in marketing since they rely too heavily
on local markets and lack marketing expertise. They encounter significant obstacles from
larger businesses, issues with proper collection, abuse by middlemen, a lack of assistance
from the export market, and insufficient channels for sales promotion.
Production issues: A few of the issues in the sphere of production include the difficulty to
secure enough plots, lands, and premises, technical identification assistance, irregular input
supplies, poor inventory management, a lack of quality control, development, and
technological research.
Labour issue: Women business owners typically deal with a variety of issues related to
labour in various sectors. Some issues caused by labourers include their aptitude, motivation,
workload, hard effort, and competent performance.
Issues with government assistance: Both the federal government and state governments
offer a number of programmes and resources to support women entrepreneurs.
Due to misleading authorities, time-consuming and difficult procedures, exploitative
consultants, red tape at several levels, and other factors, respondents had difficulty receiving
government assistance.
Raw material-related issues: A sufficient quantity of raw materials that are available
continuously and regularly and whose prices are not expected to vary should be utilised as a
backup in order to maintain uninterrupted manufacturing. The first challenge that
entrepreneurs typically confront is the lack of raw resources. It is challenging for female
business owners to handle raw materials quickly. As a result, the gender has trouble finding
raw materials at fair costs.
Mobility restriction: Women lack the courage to travel between time zones and across the
country, which is a barrier to their success as entrepreneurs.
Lack of financial assistance: It is particularly challenging for women to obtain funding.
Women own less land, and they receive less financial assistance due to a lack of working
capital and resources. Due to a lack of organisational abilities, some male entrepreneurs still
place restrictions on women business owners.
Less self-assurance: Most female business owners lack the skills, stamina, and familial
support. Women nevertheless confront change due to the rise in entrepreneurship,
notwithstanding the scenario's gradual development.
Gender Gaps in Education: Women typically lack education, technical and vocational
skills, job experience, and the resources necessary to support the expansion and expansion of
successful firms. Despite the gender gap, women continue to make progress in their
educational pursuits.
Conflicts between Domestic and Work Commitments: In both developed and developing
nations, women's family responsibilities prevent them from being successful entrepreneurs.
Only a tiny fraction of women can commit all of their time, effort, and energy to their
business since women have a lot of responsibilities for their family members. Starcher (2000)
Normative Restrictions in Family Law: A legal and institutional environment is required
for the expansion of female entrepreneurship. Laws govern this private realm, particularly
those pertaining to marriage, property, and inheritance that restrict access to these assets
while financing any debt.
Lack of Finance: Women are unable to access finances, provide identity on personal
documents, own property in their own names, or sign documents without their husbands'
consent. Women find it challenging to launch their own businesses without the necessary
funding.
Heavy Household Responsibilities: These domestic duties, particularly in rural regions,
necessitate the presence of women at home. Because they are required to work as
conventional housewives, the gender only has a few hours each week to themselves.
Shortage of Finance: Women entrepreneurs who do not display any family or male banking
may experience a lack of capital. The gender, especially the lower-income women, lacks
legal expertise and sufficient funding to launch any business.
Lack of Support from Families: Most families make women feel bad if they engage in
activities other than domestic duties, and this is especially true if they travel with businesses.
Cultural norms continue to limit women's ability to become businesses.
Institutional injustice: Several corporate and governmental incentives, trade groups, and
other organisations do not support women's organisations by offering the necessary
assistance.
Barriers in the Path of Women Entrepreneurs: There are several obstacles or limitations
that limit the growth of the female entrepreneurial sector.
The following are the main obstacles that women entrepreneurs must overcome:
1. Financial Issues: This relates to the main issue facing female entrepreneurs, which is a
lack of funding. They may not have any actual security or market credit, making it extremely
difficult for them to secure the necessary funds. Family members of women business owners
typically lack faith in their abilities to successfully operate the company.
Women business owners even struggle to find the money to cover the day-to-day costs of
running their companies, such as buying supplies and paying employees. The financial
situation of women business owners is particularly precarious. Women are typically
discouraged from starting businesses because of the difficulties and procedures involved in
applying for bank financing.
2. Production Issues: One of the primary issues preventing women from starting their own
businesses is production issues. The research demonstrates that due to manufacturing process
problems, there is little involvement of female entrepreneurs in the production. Production at
a manufacturing company requires coordinating a variety of tasks. Production issues result
from improper coordination and late execution of any task. For female business owners, it
could be challenging to plan and manage every aspect of production.
3. Selling Issues: The difficulties faced by female business owners while marketing their
goods or services are referred to as marketing issues. Due to limited mobility and intense
market rivalry, women entrepreneurs are dependent on intermediaries. To advertise the
goods, middlemen charge a hefty fee. Due to a lack of knowledge about the shifting industry,
female business owners struggle to get traction and sell their goods.
4. Socio-Cultural Barriers: These are the restrictions and obstacles that society places in the
way of women entrepreneurs. Traditional nations like India recognise a woman's primary
responsibility to her family. Without regard to whether she pursues a profession as a working
woman or an entrepreneur, she must first take care of her family. A woman business owner
must manage both her family and her company, which is a double burden.
In our society, teaching a male child is prioritised above educating a female youngster. This
causes women to be undereducated and underprepared for the workforce. The primary reason
of women entrepreneurs' lack of understanding of opportunities is a lack of education and
technical abilities. Even now, male work is preferred above female labour in our culture.
Male workers receive more pay than female workers. It has been determined that male
employees typically find it difficult to work under a female manager.
5. Lack of Confidence: This pertains to a personal issue for female business owners. Women
have always been reliant on their families. The male family members have always looked out
for them and directed them. Male company is there whenever they make decisions or travel.
Women become less confidence in their own skills as a result of this.
Despite these and other obstacles, female entrepreneurs have excelled in all facets of
economic activity. They are effectively carrying out and managing their responsibilities at
both work and home. They have successfully transitioned between two different roles for
women on a large scale.
Despite all the obstacles in their way, they are bold, inventive, and more than capable of
managing a business. They are just as gifted as males and require a friendly atmosphere to
develop.
Entrepreneurship is not gender-dependent. It is a state of mind that calls for appropriate
internal motivation ably backed by amicable external circumstances. Therefore, a supportive
atmosphere is necessary for female entrepreneurs to grow in their ability to take risks and
make decisions.
Organizations supporting women entrepreneurs in India
Women's India Trust (WIT), which was founded in 1968 to help women develop their
talents and get stable employment. It is a nonprofit company that gives untrained women in
all areas work opportunity and training.
The National Resource Center for Women (NRCW) aids in educating and guiding policy
makers toward developing a national database for women's development, facilitating
leadership development, and addressing challenges specific to women.
Development of Women and Children in Urban Area (DWCUA): Aids in the planning of
various socioeconomic development initiatives. Both social strength and opportunity for self-
employment are provided by these activities.
Women Development Corporation (WDC): WDC promotes various activities for women
and offers improved work opportunities, enabling the empowerment of women and fostering
their economic independence.
The National Bank for Agricultural and Rural Development (NABARD) helped establish
the Women Development Cell (WDC) with the goal of advancing gender development in
banking and emphasising coverage of women in banks. This Cell has been established at
Rural Banks and Regional Cooperative Banks.
Financial Institutions to Support Women Entrepreneurs: A variety of financial
institutions have been seen to play a significant role in offering financial assistance and
consulting support to women who desire to start their own businesses.
Commercial banks, cooperative banks, regional or state-level organisations such as SFCs,
NEDFI, and SIDCs, investment organisations such as UTI, OIC, UII, NIA, NIC, LIC, and
GIC, All-India Development Banks (AIDBs) such as SIDBI, IDBI, IDFC, IFCI, IIBI, and
ICICI, and the National Small Industries Corporation are a few of these organisations
(NSIC).

Policy for Women Entrepreneurs' Development:

A licence should be required by law for State Financing Institutions and Finance
Corporations to provide trade-related financing to female entrepreneurs.
b. Women must get training in production management and the manufacturing process.
c. Making basic arrangements for enterprise credit systems and microcredit systems for
women business owners.
d. There should be increased capital support from financial institutions for both small and
large businesses.
e. Industrial parks may be of assistance by offering a variety of marketing channels for the
promotion and selling of goods produced by the gender.
f. A separate centre might be established to address the various issues that women business
owners around the country confront.
g. Training should start in the classroom with specially tailored courses that foster self-
assurance.
The Indian Government's Steps: Due to the fact that without the assistance of women,
creative advancement is unimaginable, the growth and improvement of women in business
required to be accelerated. In light of this, an environment that would have enabled women to
participate in creative activities successfully should have been created. Government, non-
profit, temporary, and administrative agencies must approach and take the steady role in
boosting the women business visionaries in India. For the females to start their endeavours,
the Government of India has also developed many business age preparation and development
programmes.
A) Specific objective gathering: It was proposed to consider women as a specific objective
gathering for the majority of important national improvement initiatives.
B) Setting up training facilities: It is also advised in this part to design and expand
professional training facilities for women to accommodate their changing skills and needs.
C) Creating new types of equipment: Efforts should be made to increase their efficiency and
profitability via the use of appropriate innovations, materials, and procedures.
D) Marketing assistance: It was advised to provide the required assistance for marketing the
goods provided by female businesswomen.
E) Decision-production measure: It was also suggested to include the women in interactive
dialogue.
Growth and Future Challenges: There is a proverb that states that when women give birth
to children, society benefits.
A woman entrepreneur's creation of a business offers job opportunities, which in turn
produce wealth. Therefore, the efforts of female entrepreneurs are essential for creating a
country. Women's socioeconomic empowerment may be facilitated by the growth of female
businesses.
Women that are socioeconomically empowered have control over their lives and their
resources. The feelings of love come easily to women. This encouraging energy might be put
to good use in effective human resource management. The resources necessary to run a
business are all available to women. Women's empowerment is the sole outcome of female
business.
Women's entrepreneurship is thus a natural process for them, and supporting female
entrepreneurs is the only way to empower women.
The economy of practically all nations are seeing significant growth in the number of
women-owned companies. With increased awareness of women's roles and economic
standing in society, the latent entrepreneurial potentials of women have slowly changed.
Women are increasingly entering the corporate world for a variety of reasons, chief among
them being skill, expertise, and flexibility.
A woman entrepreneur is someone who takes on difficult tasks in order to fulfil her own
wants and achieve financial independence. Entrepreneurial women possess a strong desire to
make a difference and are capable of adding values to both family and social life.
1. Women's entrepreneurship is an untapped source of economic growth;
2. Women participate in entrepreneurship at a lower rate than men;
3. Women choose different industries than men do;
4. These industries are seen as having a lower importance for economic growth and
development; and
5. Mainstream government policies and programmes do not take into account the unique
needs of women entrepreneurs.
Importance: In today's company, commerce, or industry, women entrepreneurs are playing a
critical role. Their foray into business is quite new. Women have previously demonstrated
their critical significance in fields including politics, administration, engineering, medicine,
technology, social work, and education. This is true in developed nations, and in recent years,
they have started working in these disciplines in the United States. In India, their introduction
into business is a relatively new occurrence.
It is a continuation of kitchen tasks. In several industries, female company owners are
thriving and even outperforming their male colleagues. Women are increasingly
demonstrating their strength in commerce and industry in addition to their achievement in the
fields of law, research, medicine, aeronautics, space exploration, and even the police and
military. They have demonstrated that, when given the necessary scope, they are equally as
capable, diligent, and intelligent as men.
Studying the tasks they carry out can help determine the relevance or role of women
entrepreneurs. These duties are as follows:
a) Researching the potential for launching new businesses.
b) Taking chances and navigating economic uncertainty.
c) Making inventions available.
d) Coordinating control and administration.
d) Regular oversight.
For instance, creativity and taking risks are crucial for starting, diversifying, and effectively
operating the firm. In order to increase productivity, build brand recognition, and ensure the
organisation operates smoothly and in balance, coordination and monitoring tasks become
crucial.
When it comes to women-owned businesses, the same woman often does all of these tasks,
but occasionally she might also enlist the help of additional female employees. The majority
of the time, a woman is the commercial enterprise's owner.
The three company categories listed below are often ideal for female entrepreneurs:
a) Producing a product for market-direct selling.
b) major industrial firm may need the production of a product or a component of a product on
a short-term or long-term basis. Alternatively,
c) a manufacturer may operate only as a subcontractor of raw materials supplied by the
clientele.
The last two categories of industry or business are typically referred to as ancillaries. The
consumer items that are constantly in demand on the market are the ones that women
business owners like to deal with.
They like to deal with intermediate items, most of which are produced in response to orders
from big businesses and are utilised in the manufacturing of other commodities.

Findings:
Instead of being limited to only creating opportunities for women, eliminating barriers to
women's economic ventures involves a fundamental change in the traditional mentalities and
outlooks of people in the public sphere. Therefore, it is essential to set up programmes that
will provide for attitude adjustments, preparation, and consistent administrations. Making
women aware of their reality, their special character, and their dedication to the economic
advancement and improvement of the nation is a crucial requirement for the growth of
women's company ventures. It should be tried to instil in the personalities of the women a
basic concept of commercial enterprise from an early age. This might be done by carefully
organising the educational programme that will provide the necessary knowledge together
with its beneficial implications regarding the board (financial, legal, etc.) of an endeavour.
Here are some suggestions on how to portray businesswomen who are women: - 1147
Women Entrepreneurship in India.
• Infrastructure - Setting up the necessary infrastructure is crucial to any project. The
government can impose some requirements for the provision of mechanical plots, sheds, and
other comforts to women entrepreneurs. However, it is important to take precautions to
prevent males from abusing their position in favour of the women.
• Personality Development - Efforts should be made to increase the general educational
standards for women as well as to make appealing plans for their training, practical
experience, and character-improvement initiatives, in order to improvise their general guiding
principles.
• Self assistance gatherings of women entrepreneurs - Self assistance gatherings of women
entrepreneurs can put together resources and pool capital assets to support the women in the
fields of industry, exchange, and commerce.
• Training for Business Development - It includes fundamental everyday management
training such as learning how to keep track of accounts, manage workloads, and grasp
consistency laws and norms. They can also focus on strategy and the long-term success of a
firm by creating a field-tested plan, concentrating on certain industry sectors, along with
product development inside business groups and hatcheries.
• Access to Finance Programs - Efforts to promote funding for women entrepreneurs often
include initiatives that alter restrictive banking and administrative procedures. These
adjustments take into account fewer common guarantee kinds, examine a bank's willingness
to compensate, and enhance business libraries. They also assist financial institutions in
developing innovative advance and investment money products for women entrepreneurs.

Suggestions:
Ideas for Increasing the Number of Women Entrepreneurs
India has fewer female entrepreneurs than any other developed nation because of social,
cultural, economic, and technological issues. A venture is a small business that eventually
expands to deal with relatively big size units and turns into an entrepreneur.
There is a demand for entrepreneurs, which may be partially filled if there are more women
starting businesses.
To promote women's entrepreneurship, a number of conferences for women have come to an
end:
1. Female foetuses should be given precedence and should not be terminated.
2. Girls should receive an education and be accorded equal rights in terms of nutrition,
education, activities that teach and develop their skills, and employment.
2. Girls should receive an education and be accorded equal rights in terms of nutrition,
education, activities that teach and develop their skills, and employment.
3. In addition to having the same employment rights, they should also receive the same
compensation for the same amount of work.
4. Women should have the flexibility to invest in real estate and get a fair share of revenue.
5. After fulfilling all legal requirements and conducting an authenticity check, private
companies and agencies should lend to them without showing any favouritism and at reduced
interest rates, if feasible.
6. Family members ought to support and promote female entrepreneurs at all times.
7. Women should be assisted in opening franchises and businesses that cater to female
customers.
8. It's important to end male antagonism.
9. The government should launch initiatives to support female businesses.
The government has launched several anti-poverty initiatives. They have started a lot of
initiatives to support expectant mothers and nasality. Many organisations have seats set aside
for female candidates.
Conclusion:
Given that women make up about half of India's population, they are tasked with playing a
key role in the country's overall economic development. Males occupy a significant role in
Indian society, while women are perceived as being socially and financially subordinate to
men. Women entrepreneurs faced a variety of challenges, including lack of education, social
constraints, legal requirements, high production costs, a society that was predominately male,
limited administrative capacity, lack of confidence, and more. There are also various pull and
push factors that have an impact on women entrepreneurs. Indian money managers who drive
well. In its seventh, eighth, and ninth long-term plans, the government takes a variety of
actions to support female entrepreneurs. Women are fully capable of running their own
business in a highly organised manner, and with the right assistance and encouragement from
all relevant parties, they can elevate their status in society and contribute to the development
of our country. The government has increased the value of women by providing them with
various plans and programmes that cater to their interest in financial activities. Women are a
growing economic force that cannot be ignored by the strategists as innovation accelerates
our lives. The attention of both sexes is crucial to the advanced popularity-based economy
across the world. All things considered, women now control more than 25% of companies in
advanced market economies, and female-owned businesses in Africa, Asia, Eastern Europe,
and Latin America are expanding swiftly. As economies throughout the world move to a
showcase model, women entrepreneurs are becoming more common. But in India, where just
8% of small-scale manufacturing enterprises are claimed and staffed by women, the genuine
assistance of women in pay-creating activities is quite minimal. If women have wonderful
support and freedom from both internal and external sources, they will undoubtedly be
empowered to do bigger things in life. If the concerns of women in business are properly
addressed, they may develop into extremely successful entrepreneurs who outperform males
in business.

Reference:
[1] Baporikar, N. (2007) Entrepreneurship Development & Project ManagementHimalaya
Publication House.
[2] Dhaliwal S. (1998), "Silent Contributors: Asian Female Entrepreneurs and Women in
Business", Women's Studies International Forum, Vol. 21 (5), pp. 469-474.
[3] Langowitz N and Minniti, M (2007). ‘The Entrepreneurial Propensity of Women’
Entrepreneurial Theory and Practice. [4] Lalitha, I. (1991), Women entrepreneurs challenges
and strategies, Frederich, Ebert Stiftung, New Delhi.
[4] Asghar Afshar Jahanshahi and others, 2010, Issues & Challenges for Women
Entrepreneurs in Global Scene, with Special Reference to India, Australian Journal of Basic
and Applied Sciences, 4(9), p. 43474356; http://www.indianmba.com/Faculty column/Fc
293.html
[5] Baporikar, N. (2007) Entrepreneurship Development & Project Management Himalaya
Publication House.
[6] Desai, V (1996) Dynamics of Entrepreneurial & Development & Management Himalaya
publishing House - Fourth Edition, Reprint.
[7] Dhaliwal S. (1998), "Silent Contributors: Asian Female Entrepreneurs and Women in
Business", Women's Studies International Forum, Vol. 21 (5), pp. 469- 474.
[8] R. Ganapathi & S. Sannasi, 2008, Women Entrepreneurship – The Road Ahead, Southern
Economist, Vol. 46, No. 18, January, p. 36-38; http://www.indianmba.com/Faculty
column/Fc 1073.html http://www.ijrcm.org.in;
[9] Singh Kamala. (1992), Women entrepreneurs, Ashish publishing house, New Delhi
[10] Gordon E. & Natarajan K.: (2007) Entrepreneurship Development – Himalaya
Publication House, Second Revised edition.
*****************************************