LAVA International Limited

Job Description

Department Product
Position Title Product Marketing Manager Desired Qualifications MBA
Place of Posting Noida –NHQ Total Experience 0 to 2 years; (Post MBA)
Reporting To Category Head
Job Description & Key Result Areas
To assist Product Manager in managing Product Portfolio & achievement of periodic revenue targets by
doing the following key activities

1. Consumer Understanding
a. Understanding consumer touchpoints to arrive at the right product GTM
b. Regular consumer interaction through FGDs, consumer surveys, market visits etc.

2. Retail understanding
a. Deep understanding of retail universe – category of outlets, no of outlets per category, placement
norms etc.
b. In-depth understanding of competition product portfolio
c. Conducting data analytics price segment wise and geography wise
d. Gathering product and market insights through regular interaction with customers and trade

3. Product GTM Strategy

a. Make a concrete GTM strategy for the complete category
b. For new product launch - Devise GTM strategy, with a recommendation of budget requirement
c. Close-looping end-to-end GTM management right from GTM planning to execution of GTM
d. Creating and implementation of processes for GTM of products
e. Ensure salesteam and channel training is conducted in right manner
f. Ensure RoI measurement of GTM initiatives

4. Product Operations
a. Enabling sales team by ensuring timely product information dissemination
b. Consistent monitoring performance of all SKU in market and generating triggers
c. Tracking performance of products using standard statistic tools
d. Demand forecast for next 3 months at SKU level
e. Envisaging various marketing interventions like schemes, BTL and digital marketing based on deep
data analytics and market understanding
f. Recommending marketing interventions' business case and managing execution end-to-end

Desired Skills and Competencies

1. Strong communication and project management skills

2. Strong analytical skills
3. Should be able to plan and manage deadlines
4. Strong Collaboration skills
5. Should be flexible to travel
6. High proficiency in MS Excel