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1.

Revenue $250
per
:
woman

Variable costs per woman


:
$200

$250 $
Contribution margin per
zoo
= -

woman

=
$50

Breakeven point $};Y÷ month


= =
72 woman
per
1¥)
of customer
$3,b°°$§,$4
2.
Target "number
=
152 customer
month
=

per
( I
3. New Contribution customer
$3,600 +
$1,520 +
$4,000
margin per
=

152
= $60

New average fee per customer


=
$200 + $60

$260T
=

( VC + cm )

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