PGDM I SEMESTER

Session 2022-24
PGDM101- MANAGEMENT PRINCIPLES AND ORGANIZATIONAL BEHAVIOUR

(MPOB)

PROJECT 1

Date of Assignment:15/09/22 Date of Submission:

30/10/22

Submitted to: Submitted by:

Dr Veenu Arora (Aditi Singh)
(ABS/PGDM/2022/005)
 BUSINESS MODEL

NAME:- MOM’S BAKERY

SECTOR :- Food Processing Sector

SCALE OF BUSINESS:- Start-Up

VISION:

“Our vision is to continually provide our customers products that are

superior in quality from which the market offers”.

BRIEF ABOUT BUSINESS IDEA

 • I hope you have some great memories of homemade baked goods,
where the scent of fresh-baked bread or chocolate chip cookies came
from a kitchen with people who loved and cared about you. If you were
lucky enough to experience this with someone special, then you know
what I’m talking about. I hope that you feel that way with every order
you receive from Mom’s Bakery.

• Our bakery provides homemade puddings, donuts , cakes etc.

• We also provide online services to our customers.

• We provide customized cake for every occasions.

• I will ensure that –

We use best quality product

Best customer service experience.
Best available prices
Free delivery on order above 199.

There are 5 competitors of mom’s bakery:-

• The Big Chill Cakery
• Kookie Jar
• Old Madras Baking Company
• Sugar & Spice
• 7th Heaven

Financial Analysis :-

Initial Investment:- 30,000 to 70,000

Product Analysis :-
 • Cake
• Muffins
• Donuts
• Cupcakes
• Puddings
• Cookies
• Pastries

Target Customers :-
• Kids
• Teenagers
• Couples
• Family

*-----------------------*-------------------*
 PROJECT 2

MISSION
Our talented team of pastry chefs uses the purist of
ingredients and cutting edge techniques to create a product
that is truly superior in quality.
We constantly provide outstanding customer service and
believe that customer satisfaction is our ultimate goal.
STRATEGIES

• Care about our customers

• Get a loyalty system going to encourage people to buy
more.
• Telling our followers about our events and inform them
about new promotions.
• Adding beverages to our menu .

USP (UNIQUE SELLING POINT)

• Affordable price
• Online delivery across locations, good customer
support.
• Free delivery on orders above rupees 199/.
• Customer friendly.

CORE VALUES

We provide honest, timely communication and service that

shows respect and kindness with every customer, teammate,
supplier, governing agency and competitor.
Safety: We ensure the health and well-being of all teammates
and customers.
BUSINESS VALUES
• Accountability
 • Integrity
• Trust
• Teamwork
• Innovation
• Passion
• Safety
• Commitment

All these are the core values of the business

“MOM’S BAKERY”
 PROJECT 3

ORGANIZATIONAL CHART

• An organizational chart graphically represents an

organization's structure, highlighting the different jobs,
departments,
and responsibilities connecting the company's
employees and the management team.
• Most organizational chart are structured by using the
“hierarchical’’ model, which shows management or
other high-ranking officials on top, and lower-level
employees beneath them.
• The two types of organizational chart formats are most
often used are tall and flat.

FUNCTIONAL STRUCTURE
Organization having FLAT organizational structure:

• Chief Executive Officer

• Chief Baker
• Assistant Bakers
• Admin and Personnel Manager
• Sales and Marketing Officer
• Accountants / Cashiers
• Drivers / Distributors
 • Security Officers
• Cleaners

ORGANIZATION IS CENTRALIZED

A centralized organisation is a hierarchical structure

for making decisions in which the upper management
implements all processes and decisions.

Benefits of centralized structure:-

Centralization Supports Focused Vision:-
Vision is a key trait of effective leadership and having a more
centralized structure keeps all levels of an organization
focused on one vision or purpose. A company president or
executive team can establish and communicate its vision or
strategy to employees and keep all levels moving in the same
direction. Fast Execution Becomes Possible:-

With fewer people involved in discussing and deciding on

strategy and action, centralized organizations typically react
more quickly to a dynamic marketplace. Leaders can gather
information and efficiently discuss pros and cons of decisions
in a small group. Control and Accountability:-
When centralized leaders are in charge of all major decisions
they retain more control over company operations and
development of its culture. This
Employees Have Well -Defined Roles: -
 PROJECT-5
R.O.S.E (Rate of Self Evolution)
“Learning is important. But Transformation is essential. And the essence of personal growth is
not about learning only, it’s about the end goal which is transformation”.
Instructions: This project is for reflecting on your progress & development on your own. The
questions asked are focused on either one’s current experience or experiences from the very
recent past.

1.I feel I improved the most in GROUP PRESENTATION AND FEAR OF FACING THE AUDIENCE.
2.Things/resources/people those helped me improve ARE MY MOTHER, VEENU MA’AM AND
MY FRIENDS WHO PUSHED ME TO CAME OUT FROM MY COMFORT ZONE AND TRY
SOMETHING NEW. AND I AM VERY BLESSED TO HAVE THEM AROUND ME.

3.Something I am proud of accomplishing till now TO PERFORM FIRST TIME ON STAGE IN

FRONT OF ALL, AND THE BEST PART ABOUT MY PARTICIPATION IS EVERYONE PRAISED MY
TALENT ALOT.
4.Which of your talents or skills gives you the greatest sense of pride or satisfaction?
WELL, I LOVE TAKING PICTURES OF EVERY RANDOM STUFF AND THIS IS SOMETHING I ENJOY
DOING WITH ALL MY HEART. AND APART FROM PHOTOGRAPHY I LOVE GARDENING AS WELL.
5.What talents or skills do you admire most in others?
CONFIDENCE AND COMMUNICATION SKILLS
6.How do you want to impact the lives of others?

BY HELPING OTHERS, BY SHARING MY KNOWLEDGE AND SKILLS WITH OTHERS, BY SPENDING

QUALITY TIME WITH THEM.
7.What do you stand for (Principles)?
I STAND FOR HELPING, FRIENDLY, HUMBLE, ADJUSTABLE, OPEN TO CHANGE, LEARNER

8.Finish the sentence • I do my best when I AM CONFIDENT AND IN A GOOD COMPANY.

• I struggle when I HAVE TO SPEAK SO MANY THINGS BUT I CAN'T EXPRESS IT ON A GIVEN
TIME.
• I feel stress when THERE WILL BE EXAMS OR ANY CLASS PRESENTATION WILL BE
TOMORROW
9.Something I learned/discovered about myself since last one semester

I AM LITTLE BIT CONFIDENT, TRYING TO INTERACT WITH EVERYONE, ACTIVELY TAKING PART
IN THE ACTIVITIES WHICH ARE TOTALLY OUT FROM MY COMFORT ZONE, STARTED ENJOYING
MY OWN COMPANY, FACING THE AUDIENCES, STARTED INTERACTING WITH TEACHERS ALSO.
10. Area/Component/skillset you would want to develop in next semester

MY COMMUNICATION SKILLS, BODY LANGUAGE.