Abstract Longino Mujica Leonardo

In México, the flower Hisbiscus Sabdariffa is a growing that present low

industrialization. A strategy for increase their competitiveness it is the incorporation
of a value network, which takes into account consumer demands for the
implementation of new marketing strategies. The nutritional and functional properties
of a food can give added value. The Jamaica is a source of bioactive compounds
such as polyphenols, flavonoids, ascorbic acid, among many others; which give it
antioxidant activity and other beneficial health effects. Such compounds may be
valuable.
The development of functional foods with antioxidant activity based on Jamaica
would allow diversification of their marketing, not only as dry chalices but as a high-
value ingredient for the food industry.
Guerrero has historically been the leading producer state in Jamaica, in 2019, 5 810
tons were produced in this state, followed by Michoacan with 884 tons and Oaxaca
with 507 tons. Domestic production was 7 thousand 889 tons. The harvest of the
chalices takes between the months of July (planting) to December (harvesting) being
these main factors of chalice production it is possible to develop the product not only
at the artisanal level but also at a scale week
Keywords: Jamaica, functional foods, antioxidant activity.