“…your fears are a kind of prison that confines you within a limited range of action.

The
less you fear, the more power you will have and the more fully you will live.”

“We became anxious for our livelihoods, the future of our families and children, our
personal health, and the aging process. Instead of a simple, intense fear of something
powerful and real, we developed a kind of generalized anxiety. It was as if the thousands
of years of feeling fear in the face of nature could not go away— we had to find
something at which to direct our anxiety, no matter how small or improbable.”

“Understand: we are all too afraid— of offending people, of stirring up conflict, of

standing out from the crowd, of taking bold action. For thousands of years our relationship
to this emotion has evolved— from a primitive fear of nature, to generalized anxiety about
the future, to the fearful attitude that now dominates us. As rational, productive adults we
are called upon to finally overcome this downward trend and to evolve beyond our
fears.”

“There are no Alps and no obstacles that can stand in the way of a person without
fears.”

“And the people who practice the 50th Law in their lives all share certain qualities—
supreme boldness, unconventionality, fluidity, and a sense of urgency— that give them
this unique ability to shape circumstance.”

“IN MY VIEW… IT IS BETTER TO BE IMPETUOUS THAN CAUTIOUS,

BECAUSE FORTUNE IS A WOMAN, AND IF YOU WISH TO DOMINATE HER
YOU MUST BEAT HER AND BATTER HER. IT IS CLEAR THAT SHE WILL LET
HERSELF BE WON BY MEN WHO ARE IMPETUOUS RATHER THAN BY THOSE
WHO STEP CAUTIOUSLY. —Niccolò Machiabelli”

Intense Realism

“YOU MUST FEARLESSLY ACCEPT THESE CIRCUMSTANCES, EVEN

EMBRACE THEM. BY FOCUSING YOUR ATTENTION ON WHAT IS GOING ON
AROUND YOU, YOU WILL GAIN A SHARP APPRECIATION FOR WHAT MAKES
SOME PEOPLE ADVANCE AND OTHER FALL BEHIND.”

“…the greatest danger you face is your mind growing soft and your eye getting dull.”
“People can be full of book knowledge and crammed with information but have no real
sense of what’s going on around them. It is in fact a function of character and
fearlessness.”

“What you see determines what you think and how you act. The moment you believe in
some cherished idea that you will hold on to no matter what your eyes and ears reveal to
you, you are no longer a realist.”

Exercises in realism:

 Take opportunities to be more curious and open, explore the truth. Imagine you
don’t know anything.
 Expand yourself so you know the complete terrain. Expose yourself to different
ideas, go outside of your comfort zone.
 Dig deeper, get to the roots. “When you do not get to the root of a problem, you
cannot solve it in any meaningful manner. People like to look at the surfaces, get
all emotional and react, doing things that make them feel better in the short term
but do nothing for them in the long term.”
 Look ahead, beyond the present, get a better perspective. “It is a law of power,
however, that the further and deeper we contemplate the future, the greater our
capacity to shape it according to our desires… If you have a long-term goal for
yourself, one that you have imagined in detail, then you are better able to make the
proper decisions in the present. You know which battles or positions to avoid
because they don’t advance you towards your goal.
 Judge people by their actions, not words.
 Assess yourself realistically.

Self Reliance, Make Everything You Own

“WHEN YOU WORK FOR OTHERS, YOU ARE AT THEIR MERCY. THEY OWN
YOUR WORK; THEY OWN YOU. YOUR CREATIVE SPIRIT IS SQUASHED. WHAT
KEEPS YOU IN SUCH POSITIONS IS A FEAR OF HAVING TO SINK OR SWIM ON
YOUR OWN. INSTEAD YOU SHOULD HAVE A GREATER FEAR OF WHAT WILL
HAPPEN TO YOU IF YOU REMAIN DEPENDENT ON OTHERS FOR POWER.
YOUR GOAL IN EVERY MANEUVER IN LIFE MUST BE OWNERSHIP, WORKING
THE CORNER FOR YOURSELF. WHEN IT IS YOURS TO LOSE-YOU ARE MORE
MOTIVATED, MORE CREATIVE, MORE ALIVE. THE ULTIMATE POWER IN LIFE
IS TO BE COMPLETELY SELF-RELIANT, COMPLETELY YOURSELF.”
“We will often package this as the opposite— that by working for others, being dutiful,
fitting in, or subsuming our personality to the group, we are being a good person. But that
is our fear speaking and deluding us. If we give in to this fear, then we will spend our lives
looking outward for salvation and never find it. We will merely move from one
dependency to another.”

The Blueprint of Self Reliance:

1. Reclaim your dead time.

 “Remember: your bosses prefer to keep you in dependent positions. It is in their

interest that you do not become self-reliant, and so they will tend to hoard
information. You must secretly work against this and seize this information for
yourself.”

2. Create little empires

 “Keep in mind the following: what you really value in life is ownership, not
money. If ever there is a choice— more money or more responsibility— you must
always opt for the latter. A lower-paying position that offers more room to make
decisions and carve out little empires is infinitely preferable to something that pays
well but constricts your movements.”

3. Move higher up the food chain

 Your goal in life must be to always move higher and higher up the food chain,
where you alone control the direction of your enterprise and depend on no one.
Since this goal is a future ideal, in the present you must strive to keep yourself free
of unnecessary entanglements and alliances. And if you cannot avoid having
partners, make sure that you are clear as to what function they serve for you and
how you will free yourself of them at the right moment.

4. Make your enterprise reflect your individuality

 Understand: you are one of a kind. Your character traits are a kind of chemical mix
that will never be repeated in history. There are ideas unique to you, a specific
rhythm and perspective that are your strengths, not your weaknesses. You must not
be afraid of your uniqueness and you must care less and less what people think of
you.
“Finally, do not be taken in by the culture of ease. Self-help books and experts will try to
convince you that you can have what you want by following a few simple steps. Things
that come easy and fast will leave you just as fast.”

“THERE IS A TIME IN EVERY MAN’S EDUCATION WHEN HE ARRIVES AT

THE CONVICTION THAT… IMITATION IS SUICIDE… THAT THOUGH THE
WIDE UNIVERSE IS FULL OF GOOD, NO KERNEL OF NOURISHING CORN CAN
COME TO HIM BUT THROUGH HIS TOIL BESTOWED ON THAT PLOT OF
GROUND WHICH IS GIVEN TO HIM TO TILL. – Ralpha Waldo Emerson”

Optimisim, turn shit into sugar

“In places like the hood or in any kind of materially impoverished environment, the
response to hardship is much different. There, bad things happening assume a kind of
normality. They are part of daily life. The hustler thinks: “I must make the most of what
I have, even the bad stuff, because things are not going to get better on their own.”

“When things are going well, that is precisely when you must be concerned and vigilant.
You know it will not last and you will not be caught unprepared. When things are going
badly, that is when you are most encouraged and fearless. Finally you have material for a
powerful reversal, a chance to prove yourself.”

“We generally believe there are only a few such golden chances in life, and most of us
are waiting for them to cross our path. This concept is extremely limited in scope. It makes
us dependent on outside forces.”

“Many of us have had the following experience: we find ourselves in an urgent, difficult
situation. Perhaps we have to get something done in an impossibly short amount of time,
or someone we had counted on for help does not come through, or we are in a foreign land
and must suddenly fend for ourselves. In these situations, necessity crowds in on us. We
have to get work done and figure out problems quickly or we suffer immediate
consequences. What usually happens is that our minds snap to attention. We find the
necessary energy because we have to. We pay attention to details that normally elude us,
because they might spell the difference between success and failure, life and death. We are
surprised at how inventive we become. It is at such moments that we get a glimpse of that
potential mental power within us that generally lies untapped. If only we could have such a
spirit and attitude in everyday life.”
“If we look for more— information, outside people to help us— it won’t necessarily
lead to anything better; in fact the waiting and the dependence makes us less creative.
When we go to work with what is there, we find new ways to employ this material. We
solve problems, develop skills we can use again and again, and build up our confidence. If
we become wealthy and dependent on money and technology, our minds atrophy and that
wealth will not last.”

“Most people wait too long to go into action, generally out of fear. They want more
money or better circumstances. You must go the opposite direction and move before you
think you are ready. It is as if you are making it a little more difficult for yourself,
deliberately creating obstacles in your path. But it is a law of power that your energy will
always rise to the appropriate level.”

Keys:

 Make the most of what you have

 Turn all obstacles into openings, into opportunities
 Look for turning points
 Move before you are ready

Keep Moving: Calculated Momentum

“DON’T GIVE OTHERS THE CHANCE TO PIN YOU DOWN; KEEP MOVING
AND CHANGING YOUR APPEARANCES TO FIT THE ENVIRONMENT. IF YOU
ENCOUNTER WALLS OR BOUNDARIES, SLIP AROUND THEM. DO NOT LET
ANYTHING DISRUPT YOUR FLOW.”

“Life has a particular pace and rhythm, an endless stream of changes that can move
slowly or quickly. When you try to stop this flow mentally or physically by holding on to
things or people, you fall behind. Your actions become awkward because they are not in
relation to present circumstances. It is like moving against a current as opposed to using it
to propel you forward.”

Keys:

 Mental flow, stay curious, don’t let your knowledge be confined to one area or
category.
 Emotional flow, do not dwell on feelings, you must learn to forget what emotions
stand in your way.
  Social flow, be able to easily move between different groups, do not stay stuck to a
tribe, and trust the people you work with.
 Cultural flow, move culture forward, do not be locked into one archaic form of
expression.

Aggression, know when to be bad

“As Fifty had learned, talent and good intentions are never enough in this world; you
need to be fearless and strategic.”

“If you indicate you’ll do anything to avoid trouble, that’s when you get in trouble.”

Types of situations where you’ll need to be aggressive:

 Aggressors. Don’t fight them head on, subvert them, go behind their back,
don’t let them know you’re fighting back until it’s too late.
 Passive Aggressors. Take bold, uncompromising action against them. Don’t play
their games, don’t subvert them, be fearless and direct in your combat with them
and you’ll send them running.
 Unjust situations. Play the fox, design strategies to win over public support without
being blatant about your intentions to upend the situation. You must be willing to
do whatever it takes to defeat the enemy.
 Static situations. If a situation has become static, ignore the rules and make your
own. There is power to be had in instigating a new order.
 Impossible dynamics. Terminate the relationship, leave the job, don’t fight a
battle that can’t be won.

Authority, lead from the front

“IN ANY GROUP, THE PERSON ON TOP CONSCIOUSLY OR UNCONSCIOUSLY

SETS THE TONE. IF LEADERS ARE FEARFUL, HESITANT TO TAKE ANY RISKS,
OR OVERLY CONCERNED FOR THEIR EGO AND REPUTATION, THEN THIS
INVARIABLY FILTERS ITS WAY THROUGH THE ENTIRE GROUP AND MAKES
EFFECTIVE ACTION IMPOSSIBLE.”

“FOR IT IS A GENERAL RULE OF HUMAN NATURE THAT PEOPLE DESPISE

THOSE WHO TREAT THEM WELL AND LOOK UP TO THOSE WHO MAKE NO
CONCESSIONS. – Thurydides”

Four roles you must perform:

  The Visionary: “You must play this visionary role with some dramatic flair, like
Edison who was a consummate performer and promoter. He would give dazzling
presentations of his ideas, and stage events to get on the front page of newspapers.
Like Moses describing the Promised Land, he could paint an alluring picture of the
future that his inventions would help create. This drew in money from investors
and inspired his researchers to work even harder. Your own level of excitement
and self-belief will convince people that you know where you are going and
should be followed.”
 The Unifier: “A group needs a centripetal force to give it unity and cohesion but
it is not enough to have that be you and the force of your personality. Instead it
should be a cause that you fearlessly embody… This cause elevates your group
above others. It has a quasi-religious aura to it, a kind of cult feeling. Now, to fight
or doubt you from within is to stand against this cause and seem selfish. The
group, infused with this belief system, will tend to police itself and root out
troublemakers.”
 The Role Model: “Operating with a mission statement is an effective way of
softening your image and disguising the extent of your power. You are seen as
more than just a leader; you are a role model, instructing, energizing, and inspiring
your lieutenants. In crafting this team, look for people who share your values and
are open to learning. Do not be seduced by a glittering résumé. You want them
near you, to absorb your spirit and ways of doing things. Once you feel they have
the proper training, you must not be afraid to let go of the reins and give them
more independence. In the end, this will save you much energy and allow you to
continue focusing on the greater strategic picture.”
 The Bold Knight: “You keep your group marching and on the offensive. This
will excite them and give them a feeling of movement. You are not taking
unnecessary risks, but simply adding a dash of aggression to your normally staid
group. They become used to seeing you out in front and grow addicted to the
excitement you bring with each new campaign.”

Connection, know your environment from the inside out

Keys:

 Crush all distance. You must have access to people at all levels in the organizaton
you wish to control.
 Open informal channels for criticism and feedback.
  Reconnect with your base. “You have a base of power— a group of people,
small or large, which identifies with you. This base is also mental— ideas you had
when you were younger, which were tied to powerful emotions and inspired you to
take a particular path. Time and success tend to diffuse the sense of connection
you have to this physical and mental base… Know your base and work to
reconnect with it.”
 Create the social mirror. “You view your work from inside your mind, encrusted
with all kinds of desires and fears. They see it as an object; they see it as it is.
Through their criticisms you can get closer to this objective version and gradually
improve what you do.”

Mastery, respect the process

“THE FOOLS IN LIFE WANT THINGS FAST AND EASY-MONEY, SUCCESS,

ATTENTION. BOREDOM IS THEIR GREAT ENEMY AND FEAR. WHATEVER
THEY MANAGE TO GET SLIPS THROUGH THEIR HANDS AS FAST AS IT
COMES IN. YOU, ON THE OTHER HAND, WANT TO OUTLAST YOUR RIVALS.
YOU ARE BUILDING THE FOUNDATION FOR SOMETHING THAT CAN
CONTINUE TO EXPAND.”

“MOST PEOPLE CAN’T HANDLE BOREDOM. THAT MEANS THEY CAN’T

STAY ON ONE THING UNTIL THEY GET GOOD AT IT. AND THEY WONDER
WHY THEY’RE UNHAPPY. —50 Cent”

“More often than not our jobs are something that we endure; we live for our time off and
dream of the future. We are not engaged in the daily activity of the job with our full
mental powers because it is not as exciting as life outside work.”

“When we look at those who stand out in history, we tend to focus on their
achievements. From such an angle, it is easy for us to be dazzled and see their success as
stemming from genetics and perhaps some social factors. They are gifted. We could never
reach their level, or so we think. But we are choosing to ignore that telling period in their
lives, when each and every one of them underwent a rather tedious apprenticeship in their
field.”

“Understand: the real secret, the real formula for power in this world, lies in accepting
the ugly reality that learning requires a process, and this in turn demands patience and the
ability to endure drudge work.”
Developing the proper relationship to mastery and the process:

 Progress through trial and error.

 Master something simple. Develop a pattern of confidence through the parts of
your life that you take control over.
 Intenralize the rules of the game. “With a deepening knowledge of these rules
you can begin to maneuver them for your purpose… Knowing how it works, you
can take it apart— for good.”
 Attune yourself to the details. “Often when you begin a project of any kind, it is
from the wrong end. You tend to think first of what you want to accomplish,
imagining the glory and money it will bring you if it succeeds. You then proceed
to make this concept come to life. But as you go forward you often lose patience,
because the small steps to get there are not nearly as exciting as the ambitious
visions in your head.”
 Rediscover your natural persistence. “First, you must understand the role that
your energy level plays in mastering a process and bringing something to
completion. If you take on added goals or new tasks, your focus will be broken up
and you will never attain what you wanted in the first place… Second, try
breaking things up into smaller blocks of time. You have a large goal, but there are
steps along the way, and steps within the steps.”

“Try to look at boredom from the opposite perspective— as a call for you to slow
yourself down, to stop searching for endless distractions.”

Self Belief, Push beyond your limits

“PEOPLE FOLLOW THOSE WHO KNOW WHERE THEY ARE GOING, SO

CULTIVATE AN AIR OF CERTAINTY AND BOLDNESS.”

“If you are dependent on their judgments for your sense of worth, then your ego will
always be weak and fragile.”

“Understand: people will constantly attack you in life. One of their main weapons will be
to instill in you doubts about yourself— your worth, your abilities, your potential. They
will often disguise this as their objective opinion, but invariably it has a political purpose
— they want to keep you down.”

Strategies for pushing past yours and society’s limits:

  Defy all categories. Don’t let yourself be shunted into something where people
can have expectations.
 Constantly reinvent yourself. “Consistency is an illusion anyway— each passing
day brings changes within you. You must not be afraid to express these
evolutions.”
 Subvert your patterns. “What often prevent us from using the mental fluidity and
freedom that we naturally possess are the physical routines in our lives. We see the
same people and do the same things, and our minds follow these patterns. The
solution then is to break this up.”
 Create a sense of destiny. “Having supreme confidence makes you fearless and
persistent, allowing you to overcome obstacles that stop most people in their
tracks. It makes others believe in you as well. And the most intense form of self-
belief is to feel a sense of destiny impelling you forward.”
 Bet on yourself. “You must always be prepared to place a bet on yourself, on
your future, by heading in a direction that others seem to fear.”

The Sublime, confront your mortality

“He realized that the key in life is to always be willing to walk away. He was often
surprised that in doing so, or even feeling that way, people would come back to him on his
terms, now fearing what they might lose in the process. And if they didn’t return, then
good riddance.”

“To accomplish this is remarkably simple. It is a matter of looking inward and seeing
death as something that you carry within. It is a part of you that cannot be repressed. It
does not mean that you brood about it, but that you have continual awareness of a reality
that you come to embrace. You convert the terrified, denial-type relationship to death into
something active and positive— finally released from pettiness, useless anxieties, and
fearful, timid responses.”