Quiz 1

MKTG301-1

Name:
ID:

1. The most formal definition of marketing is ________.

a. meeting needs profitably
b. identifying and meeting human and social needs
c. the four Ps (product, price, place, promotion)
d. an organizational function and a set of processes for creating, communicating, and
delivering value to customers and for managing customer relationships in ways that benefit
the organization and its stakeholders
2. ________ actively work to build a strong, favorable, and unique image in the minds of their
target publics.
a. Information
b. Shopping goods
c. Durable goods
d. Organizations
3. ________ are basic human requirements; ________ are the ways in which we satisfy those
requirements, and they are shaped by our society.
a. Wants; needs
b. Demands; wants
c. Needs; wants
d. Needs; demands
4. Value reflects ________.
a. the price consumers are charged for a product
b. the cost of manufacturing a product
c. the degree to which consumer demand for the product is positive
d. the sum of the perceived tangible and intangible benefits and costs to customers
5. Magdy Yaqoub foundation is an example of ____________marketing
a. Product
b. Person
c. Organizations
d. Ideas
6. Amr Diab is about to launch a new radio station, the marketing department starts to use Amr
Diab’s history and achievements to market for this station this is a type of _________
marketing
a. Person
b. Place
c. Event
d. Goods
Compare giving your OWN example:
1- Stated
Needs:__________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_______ A customer wants an inexpensive
car.)____________________________________________________________________
________________________________________________________________________
_____________________________________________________________________
2- Unstated
needs:__________________________________________________________________
________________________________________________________________________
____________ The customer expects good service from the
dealer.)_________________________________________________________________
________________________________________________________________________
___________________________________________________________________
3- Real
Needs:__________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________ The customer wants a car whose operating cost, not initial price,
is
low.)___________________________________________________________________
________________________________________________________________________
_____________________________________________________________
4- Delight
Needs:__________________________________________________________________
________________________________________________________________________
_________ The customer would like the dealer to include an onboard GPS navigation
system__________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_____________________________________________________________________