The Best Way To Actually Start

Dropshipping

Product Research

THE KEY TO SUCCESS IS MOVING FAST

Step1: Go to this website: https://trends.pinterest.com/

Step2: Search for Niche keywords Like “Beauty” “Kids'

Toys” “Jewelry” (make sure your trend base is set to
USA)

Step3: Look at the most popular pins and look for pins
that naturally stand out from the rest
Step4: Once you find a good pin, find out the product
name and look for it on Aliexpress - to make sure it is a
dropshipping product

Step 4: If it is available on Aliexpress, look for it on

TikTok organic to see if it is trending as Pinterest trends
and tiktok are highly correlated

Step5: If you find a few videos with 100K-10M Views it

is a solid trending product, (MAKE SURE YOU CHECK
THE UPLOAD DATES)

Step6: Find 3-8 of these types of products that meet the

criteria above, (MAKE SURE THE PRODUCTS YOU
FIND ARE ALL IN THE SAME NICHE)

Paid method alternative: www.peeksta.com

Website & Store Bulid

Step:1 Make a Shopify Genreal Niche Store, So you

can test multiple products fast:
https://shopify.pxf.io/the-ecom-king

Step:2 The Store Checklist

High-quality images - colourful

Short descriptions With Drop down menus for full long
detailed features/descriptions

In-depth Video on product pages showcasing your

products

Clear policies & money-back guarantee

1 Step checkout or very simplified checkout

How to build a store full 1 hour Free Tutorial:

https://www.youtube.com/watch?v=22b8pGd5As
Q&t=453s

Gathering Content For Ads

Step1: Search for your product on Tiktok

Step2: Find videos of your products with less than 1

million views, you need 10-30 videos

Step3: You should be looking for videos on Tiktok with

different variations like the following:
Voice overs

Pov

UGC

10-60 seconds long

Step4: Use https://ssstik.io/en To download the videos

Or use:
https://manage.billo.app/sign-up/?ref=theecomkin
g

TikTok Ad Strategy

TikTok account structure

You need to be able to target the USA, This will be an
issue if you are outside the USA

Way around it

Get a VPN and use a toll USA number, you'll have to top
up the balance via Paypal

Testing Strategy
Campaign Level
ABO - Campaign Budget - $500-$1000 to force the
budget to spend - 5-10 ad groups budget - $20 per ad
group budget

Conversion Campaign
Naming: [product name] Testing Campaign [Date]

Ad Group Level
Naming: “Standard Broad” for 5 ad groups - Name the
other 5 niched down by industries
10 Ad Groups
Placement

TikTok ONLY
Turn OFF user comments
Turn OFF Video Downloads

Creative Type

Keep Automated Creative Optimization Off

Targeting

Audience - leave it empty

Countries: USA & CA

I found that if I’m selling in both USA & Canada, having

both in the ad group works better

Gender - No Limit (unless it’s obviously for a male or

female)
Age - 21+

Languages - No Limit

No interests for 5 ad groups & interests for other 5

Targeting Expansion - leave it OFF

Budget & Schedule

$20 per day
Schedule - next day at 12am (00:00)

Bidding & Optimization

Optimization Goal - Conversion
Bid Strategy - Lowest Cost

Day Parting - test if you have obvious times your not

getting ATC or Purchases during the day

Ad Level
10 videos with 10 different scroll stoppers per ad group
Ad Name - name of your ad

Upload your creative

Display Name - brand name

Text - product name, short benefit, your offer

CTA - shop now

URL - product page

Profile Image - Logo

Don’t need to touch anything else

When To Turn Off Ad Groups

Turn OFF Ad Group If:
If CPC is over $1

Spends 0.5x your break-even cost per purchase

(BECPP) and no ATC

If your ads manager isn’t tracking ATCs accurately

then disregard this rule - only applies to testing strategy

Spends 1x your BECPP and no sales

*Your break-even cost per purchase (BECPP) =

PRODUCT PRICE - PRODUCT COST

NOTE: You ideally want your CPC to be under $0.5, but

if you’re profitable that’s what matters.

Scaling For Testing strategy

Duplicate your campaign and increase the Ad group
budgets by $10-$20

If those work keep increasing the budget by $20-$100

every 2-3 days as long as your profitable

If you’re not comfortable (capital-wise) doubling the

budget, then just keep it the same

In parallel to all of this duplicating, continue to test new

countries and new ads inside of your initial testing
campaign that you created

In my experience, CBO & ad groups only last 3-7 days

at max, so if yours are dying out, don’t be too worried,
duplicate them and create a new pixel

The Key to Scaling CBO TikTok Ads

Is duplicating and increasing the budgets aggressively
keeping everything as broad as possible