INTRODUCTORY COURSE IN

ENT REPRENEURSH IP

S. TOPIC COVERAGE ACTIVITIES CLASSROOM SESSION

No. (During and after DURATION
the classroom
sessions)
1 Self-Discovery • Identifying your strengths Group activity 1 Classroom Session of 2Hrs
• Effectuation and how it can Case study
help you get started
2 Opportunity • Identify problems worth Design Thinking 2 Classroom Sessions of 2Hrs
Discovery solving through JTBD Workshop each
• Introduction to design Group activity 1 Workshop of approx. 4 hrs
thinking; using empathy to Group discussion
further flesh out the Field activity (Run
problem identified problem
• Validate the problem by interviews with
running interviews prospects/
• Seek solutions to the potential
problem via brainstorming customers)
• Do a back-of-the-envelope
calculation to find out the
viability of the business
solution
3 Customer and • Understand who is the Group activity 2 Classroom Sessions of 2Hrs
Solution customer, who is the Group discussion each
consumer, what are the
market types
• Identify customer segments
and niche
• Identify jobs, pains, gains,
and early adopters, and use
them to craft your value
proposition
• Establish your venture’s
unique value proposition
and competitive advantage
4 Business Model • Basics of Business Model Group activity 2 Classroom Session of 2Hrs
and Lean Approach Field activity each
• Introduction to the Lean (Competition
Canvas and understand the Analysis)
various components
• Sketch a business model for
your venture using the Lean
Canvas
• Identify the riskiest
assumptions of your model
5 Validation • Refine your value Group activity 2 Classroom Session of 2Hrs
proposition using the Blue (Building the each
Ocean Strategy Solution Demo
• Build Solution Demo and and MVP)
conduct Solution Interviews Field activity
• Fine-tune your canvas (Conduct MVP
based on research and interviews)
customer feedback
• Product-Market Fit – Build
and iterate rapid
• prototype(s) to validate
with early customers
6 Finance • Understand the cost Group activity 2 Classroom Session of 2Hrs
structures of your Case Study each
products/services Roleplay (Create a
• Understand revenues, pitch and
margins, and profits, Presentation to
• Bootstrapping and Initial class)
Financing
• Evaluate the pros and cons
of each option
• Practice creating a pitch for
your venture
7 Team • Shared leadership and the Roleplay 2 Classroom Session of 2Hrs
importance of a good team (Adopting Shared each
for a venture’s success Leadership)
• Define the roles and Group activity
responsibilities for your Roleplay (Pitch to
team potential
• How to identify the right employees)
team members Group activity
• Explore team collaboration
tools such as Slack
• Practice pitching to
potential employees
8 Marketing & • Positioning and branding – Group activity 2 Classroom Session of 2Hrs
Sales Getting the word out about Field assignment each
your new product/service (Selling to actual
• Identify the channels customers)
available to reach your
potential customers
• Make a Sales Plan using the
Funnel approach
• Develop selling skills – One-
to-one selling
9 Support & Legal • Use basic project Group activity 2 Classroom Session of 2Hrs
management to track your Field activity each
activities and progress (Interviewing
• Basics of business entrepreneurs and
regulations of starting and business owners)
operating a business Class discussion
• Importance of compliance (Advantages of
and keeping proper different legal
documentation entities)
• How to find help to get
started