PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY

1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

The Impact of Social Media Advertisement to the Preference of the Philippine Collage of
Advance Arts and Technology Students in Buying Products Online

in Partial Fulfillment of Requirement in

Research Project

GROUP MEMBERS

1. Tanginan, Sabrinna Andrea DC.

2. Villajuan, Laicka M.
3. Ayeras, Gladys Ann E.
4. Victorio, Hanna Nicole B.
5. Kabiling, Anica L.
6. Martin, Venus C.

Submitted to:
Ms. Camile G. Clave
PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

ACKNOWLEDGEMENT
PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

ABSTRACT
 PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

TABLE OF CONTENTS

A. TITLE PAGE…………………………………………………………………… i

B. ACKNOWLEDGEMENT……………………………………………………… ii

C. ABSTRACT………………………………………………………………………

iii

D. TABLE OF CONTENTS …………………………………………………………

iv

CHAPTER I – INTRODUCTION……………………………………………………

A. Background of the Study

B. Statement of the Problem

C. Hypothesis

D. Conceptual Framework

E. Scope and Limitations

F. Significance of the Study

G. Definition of Terms
 PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

CHAPTER II - REVIEW OF RELATED LITERATURE…………………………

I. Related Literature/Studies

A. Foreign Literature/Studies

B. Local Literature/Studies

II. Synthesis

CHAPTER III - METHODOLOGY……………………………………………

A. Research Design

B. Sample, Population and Sampling Technique

C. Research Locale

D. Data Gathering Procedure

E. Research Instrument

F. Data Analysis/Treatment of Data

 PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

CHAPTER IV: PRESENTATION, ANALYSIS AND INTERPRETATION OF

DATA……………………………………………………………………………….………..

CHAPTER V: SUMMARY OF FINDINGS, CONCLUSION AND

RECOMMENDATION………………………………….……………………………………

A. Summary of Findings

B. Conclusion

C. Recommendations

References………………………………………………………………………………………

Appendices……………………………………………………………………………………

Validation of Questions……………………………………………………………....

Transcriptions/Survey……………………………………………………………….

Curriculum Vitae………………………………………………………………………
 PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

CHAPTER I

INTRODUCTION

A. BACKGROUND OF THE STUDY

Social media is a big platform that can communicate whether the person is in the other
country we can also share our ideas and thoughts using social media. Hence, using
these platforms we can adopt more knowledge about what happening in our country
even in other countries we can know what’s happening through using social media. Due
to the pandemic, many people are hesitant to leave their homes, making online shopping
profitable. Many students experiment with online shopping; many of them are
successful, and it becomes their primary source of income. Online shopping is
significantly less expensive than traditional retail. Because the prices are low, there will
be increased demand. If commodity prices rise, more consumers will switch to offline
shopping. When compared to physical stores, online retailers offer significant discounts.
According to a survey of about 3,700 consumers in nine emerging and developed
economies, the COVID-19 pandemic has permanently altered online shopping
behaviors. Consumers in emerging economies have made the biggest switch to online
shopping.
"The survey, entitled “COVID-19 and E-commerce”, examined how the pandemic has
changed the way consumers use e-commerce and digital solutions. It covered Brazil,
China, Germany, Italy, the Republic of Korea, Russian Federation, South Africa,
Switzerland and Turkey." (08 October 2020, UNCTAD)
People nowadays are so busy that they don't have time to go to malls and buy the
products they want. Everyone enjoys doing their shopping online. Online shopping gives
you a lot of discounts that you may not find in malls or stalls. It will give you a voucher,
free delivery, and many more things that will give a discount to consumers. In short,
online shopping will save you a lot of money. Technology advancements have changed
the conventional retail market. Today's consumers can buy a variety of goods from
home, from groceries to clothing, thanks to the internet. The market for online shopping
has expanded significantly over the past ten years, giving rise to numerous online e-
commerce startups like Amazon, Shopee, Shein, Lazada and many more.
Online fraud is the biggest drawback of online shopping. Great offers that seem too good
to be true often draw in large numbers of people. On their websites, fake online shopping
portals showcase some fantastic products that entice users to purchase them.
 PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

Typically, websites that sell counterfeit goods rather than the real thing do not accept
cash on delivery and instead ask for online payments from customers. In the case of
offline shopping, you can get the item right away. However, this is not the case when
shopping online. Even though it only takes 10 to 15 minutes to purchase a product
online, it will be more than 4 days before it reaches you.

B. STATEMENT OF THE PROBLEM

The purpose of the study is to know the impact of social media in buying products

online.

1. What benefits do students get from buying products online?

2. How does social media impact students in buying products online?

3. What are the pros and cons of buying online products?

C. HYPOTHESIS
 PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

D. CONCEPTUAL FRAMEWORK – (1NPUT-PROCESS-OUTPUT)

Input Process Output

A. Student A. Google Form The Impact of Social

B. Online Shopping B. Media Advertisement to

C. Social Media the Preference of the

D. Lazada Philippine Collage of

Advance Arts and

Technology Students in

Buying Products Online

E. SCOPE AND LIMITATION

F. SIGNIFICANCE OF THE STUDY

This study aims to demonstrate how the influence of social media ads varies with

different stages of consumers' decision-making process to purchase any product or

service of students.
 PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

Student sellers- This study will guide and inform student sellers about the impact of

online selling on their business and income so that they can devise a strategy to

maintain sales of their products.

Student consumers-This study will provide information to student consumers about

purchasing multiple online products that will ensure quality products rather than

purchasing in malls or stalls.

Online shopping- is a virtual shopping that allows consumers to shop across multiple

market places from the comfort of their own homes or workplaces. Overall, this study

aims to demonstrate how the influence of social media ads varies with different stages

of consumers' decision-making process to purchase any product or service of students.

G. DEFINITION OF TERMS

Customers- They are individuals who buy products from other companies or
individuals. This is important in order to accelerate the promotion of their products.
Delivery- The action of delivering letters, packages, or ordered goods.
Discount- a reduction from the regular or list price providing customers with a 10%
discount purchasing tickets at a discount.
Online App- It's a cellphone app that allows you to order online without having to travel
far or go out.
Online Shopping- is the activity or action of buying products or services over the
Internet.
 PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila

Product – It's something you can sell. This can also help you in saving money.
Traditional Shopping – a method of shopping in which customers go to a store to buy
the goods and brands they want.

References
PHILIPPINE COLLEGE OF ADVANCED ARTS AND TECHNOLOGY
1914 Doña Faustina Building Recto Avenue, Brgy. 392, Quiapo Manila