BUILDING CREATIVE, INNOVATIVE AND USEFUL BUSINESSES THROUGH

THE APPLICATION OF SOCIAL ENTREPRENEURSHIP

Oleh :

Sri Lisnawati
202252013

Lisnawatis150@gmail.com

Entrepreneurship Study Program

Faculty Of Economics And Business
Southeast Sulawesi University

Abstrack

Entrepreneurship is a creative ability and innovative, keen to see opportunities and always open
for every positive input and change capable of bringing the business continues to grow.
Business should have value and be useful where this can be done through implementation
social entrepreneurship concept. Various circles start discussing the concept of
entrepreneurship social as an innovative solution in solving social problems. The goal of social
entrepreneurship is realization social change for the better or positive and solve social problems
for the sake of Public.
Keywords : Entrepreneurship; social entrepreneurship; creative; innovative
PRELIMINARY
Background
Those who become
entrepreneurs are people who know
potential and learning develop it for
seize opportunities as well organize
internal business make his dreams
come true. Entrepreneurship is
creative and innovative abilities,
observant see opportunities and
always be open for every input and
change the positive it can bring
business continues to grow as well
have value. One pusher creation of
innovation in addition to change and
the need to adapt is the awareness of
gaps between what is and what is
there should be, and between what is
society wants what has been offered
or carried out by the government,
sector private and non-governmental
organization Society (NGO).
Business should have value and
useful. This is achievable through
business activities done by applying
social entrepreneurship concept. The
concept of social entrepreneurship
has became a popular concept in
various countries. Various circles
start talking about the concept social
entrepreneurship as a solution
innovative in finishing social
problems. Problems social itself has
become common problem so
handling is required synergy from all
parties. In Indonesia itself, the
government spent a lot resources
power to deal with problems social
and collaborative various social and
collaborative various foreign
countries around the world world. But
it turns out this is not enough,
therefore needed individuals or
institutions that can see opportunities
and come up with innovative ideas to
solve these social problems. Thing
this is what it is in the end giving rise
to individuals or institutions that’s
called entrepreneurship social. Where
is the purpose of entrepreneurship
social is the realization of change
social towards s better or positive and
problems solving social interests
Public
LITERATURE REVIEW
Entrepreneurship is a dynamic
process to create added value to goods
and services as well as prosperity.
Peter F. Drucker (1994) defines
entrepreneurship as a skill to create
something that is new and different.
Thomas W. Zimmerer (1996;51)
reveal that entrepreneurship is a
process application of creativity and
innovation to solve problems and
looking for opportunities everyone in
everyday life. The essence
entrepreneurship is ability to create
something new and different throught
creative thinking and innovative
actions to create opportunity
Thomas W. Zimmerer et al
(2005) formulate the benefits of
entrepreneurship as follows :
1. Giving opportunity
freedom to control fate alone.
2. Giving opportunities to do
change : Businessman
discovers way to combine
their concern to various
problems economic and social
with hope will live better life
3. Provide opportunities
achieve full potential : Have
own business give power,
spiritual awakening and make
entrepreneurship capable
follow their interests
hobbies alone.
4. Have the opportunity to seize
optimal profit.
5. Have the opportunity to play a
role active in society and get
top recognition his efforts.
6. Have the opportunity to do
something you like and grow
of pleasure in doing it.
Entrepreneurship in
running business is inseparable
from capital. Capital is not always
identical with money or goods
(tangibles). An idea already
including extraordinary capital
because the idea is the main
and capital which will form and
support other capital. A number of
included capital intangible capital
among others :
1. Intellectual Capital
Intellectual Capital defined as
a combination of resources
intangibles and activities that
to allows organization transform
a bundle material, financial
and internal human resources
a system proficiency for
creating stakeholder value
or (Cut Zurnali, 2008).
2. Social and Moral Capital
Social and Moral Capital can
be called a integrity is a thing
important to form a image of
 your personality as
entrepreneur. On when
running a business, there are
ethics entrepreneur you
shouldn’t be break.
3. Mental Capital
Entrepreneurship mentality
must be cultivated since early
stage. Because of mental
capital is early stage. Because
of mental capital is early
readiness then embodied ini
courage for face risks and
challenges.
As an entrepreneur, you must
dare to take risks. Risk here means the
risk that has been calculated before
hand so the results to be achieved will
be proportional to that risk will be
taken, you should be able to learn to
manage risk in a way transfer various
risks to other parties such as banks,
investors, consumers, suppliers and
so on.
Innovation
Innovation can not
separated from the two the main
criterion is novelty (novelty) and
improvement (improvements).
Novelty here doesn’t have to be
an creating creating a new product but it
can also be on the side of use value,
conditions and its application. Criteria
improvement here is meant search for
the best alternative most efficient and
effective for a process or a product.
Another definition of
innovation too considering the
process incremental product creation
and radical, then there are also those
considering innovation that can be
spread (Diffused Innovation) and
innovation that adopted (Adopted
Innovation). (Helltrom, 2004)
Social Innovation
Social innovation according
to Mulgan et al (2007) is activity and
innovation services to meet social
needs which is usually done by most
of the organizations that are its main
purpose is social. Another definition
of social innovation by Stanford
Social Innovation Review (2008) is a
process find, guarantee support and
implement solutions new (novel
be solution), problem social (social
problems) that exist in community
and create solutions that suits your
needs society (social needs).
Social Entrepreneurship entrepreneur combines the passion of
Social entrepreneurship the mission social with business
concept aims to create impacts as discipline image such as innovation
follows (Jain, 2012): and determination. (Dees, 2001)
1. Creation of social values and There are four factors create
economy an entrepreneurial concept social is
2. Jobs different from the concept
3. Innovation / new goods and entrepreneurship in general
services (Saifan,2012) :
4. Social capital 1. Mission Drive : all forms
5. Promotion of equity activities and decisions
Social entrepreneurship works carried out by mission serve
by defining the problem certain social social values
and then organize, create and manage 2. Take Action Entrepreneurship
social enterprise to achieve desired through combination
change. Management is achieved by distinguishing characteristics
combines social and profit oriented, them from other entrepreneurs
achieve self-sufficiency, reduce 3. Actions and activities in
reliance on donations and government oriented organization
funds, and increase potential to entrepreneurship with
expand value delivery proposed innovate and openness.
social. Social entrepreneuship aims to 4. Self-organization financial.
provide social value with financial Have a strategy and planning
independent (Saifan, 2012). Also to produce income.
known as social entrepreneurship as
an innovator or agent changes in the Social Entrepreneurship Actors
economy. Social entrepreneurs are
Social entrepreneurship is individuals or group that creates
concept where entrepreneur adjust change for society with seize missed
their activities with the aim of opportunities and fix the system
creating value social. A social through and new approaches create
solutions to transform society is 6. Number of social
getting better. Social entrepreneurship can vary
entrepreneurship is doomed to touch widely across individuals and
the community not touched by that entities.
policy there is. Eight basic asumi 7. The intensity of social
about sources, objectives, and entrepreneurship can bring
strategies social entrepreneurship change and no tide sequence
(Noruzi, 2010) : from time to time time.
1. Social entrepreneurs don’t 8. Occasional social
have to being individuals, they entrepreneur failed, though at
are too can be in groups small the rate which have not been
or individual team, or will be determined.
organization, network even a Gregory Does (2001) reveal that a
unified community for create social entrepreneurs have a role to
change. play as a change agent. As social
2. Social entrepreneurs create entrepreneurship change agent must
change on a large scale and meet several criteria following :
sustainable. 1. Adopt a mission for create and
3. Social entrepreneurship can maintain social values (not
involves ideas, uses patterns just personal value)
or trends that occur in society 2. Recognize and be persistent
to overcome social problems pursue new opportunities to
with significant serve the mission
4. Social entrepreneurs exist 3. Engage in the innovation
within and between all process sustainability,
sectors. adaptation, and learning.
5. Social entrepreneurs are 4. Act boldly without limited by
unnecessary engage in social resources
enterprise or using market- 5. Demonstrate accountability
based tools to be successful. and high esteem
 constituencies served and for 5. Increase productivity national
the results it creates. An important key in creating
Entrepreneurial leaders an entrepreneurial spirit can be caused
social is known as social by several factors, namely;
entrepreneurs or entrepreneurs 1. Bigure for someone to raise
social. Social entrepreneurs is enthusiasm 8 because seeing
individuals with innovative ong is successful and rich,
solutions to solve most problems then he wants to be like that
pressing in society. person.
2. Like looking for new
Discussion challenges to create passion,
One of the benefits of social namely love about
entrepreneurship is for build a entrepreneurship.
business as solutions to social 3. Stuck or coerced because you
problems economy, education, have to survive and live
environment and various problems enthusiasm can arise because
has become a global challenge. As bill of the desire to survive.
stated Drayton, a public innovator 4. The desire to improve the
who founded the Ashoka Foundation standard of living to be even
write that the most way effective to better 8 don't want to be poor
promote can formulate innovative forever.
solutions sustainable and replicable 5. Experience failure in pursuing
national and global. Following is the a career and taking shortcuts
role of social entrepreneurs in the to the spirit of being an
economy of a country : entrepreneur.
1. Creating Jobs 6. It has been a dream since
2. Reducing unemployment childhood to become an
3. Increase revenue public entrepreneur.
4. Combining factors production Entrepreneurship can be
(nature, labor,capital and applied in all fields such as campuses,
expertise) at work, when carrying out daily
activities, or when deciding and expected to be provide solution to
running a business unit. problems social.
Entrepreneurial skills exist in A social entrepreneur role in
everyone, including students, but providing employment opportunities
what often happens is that foe seekers work. With absorption of
entrepreneurial abilities are not energy expected to be able to work
raised, optimized and used as This reduce the unemployment rate and
should happen because we are trapped have a positive influence on
by a logical mindset that always increasing revenue per capita.
prioritizes comfort, is free from risk,
chooses a definite solution so that our Advantages of Being Social
thinking abilities are rarely used. but Entrepreneur
on the other hand there are also people Social entrepreneur tend
who utilize their entrepreneurial operate with a purpose create value
abilities to the fullest in line with for society and also generate income.
developments and advances in Very social entrepreneurship benefit
technology and other fields. the poor generally by providing
means of livelihood as well
Solving Social Problem Through alternative to work based on social
Social Innovation mission and serving spirit. The
Solving social problems following is some advantage to be
requires careful anlysis and rational entrepreneurship according to MSG,
solutions, represent community 2013 (in Wawan Dewanto et al,
aspiration, integrated and holistic so 2013):
as to produce an idea or more ideas 1. Capital
comprehensive solution social Social entrepreneurs will be
problems which exists.These include more easy to raise capital
poverty, education and because of the invested capital
unemployment through the formation is the mission, trust and ethics,
of agents changes that do constant so deep business development
experiment and sustainable is not so much requires large
 capital especially in every solutions will also be langsug
country for sure there are great on point problem.
incentives through 5. Cost Effectiveness
government cooperation Cost effectiveness is another
programs. advantage of a social
2. Marketing enterprise. Which solution
Marketing and promotion for offered by organizations it’s
organization is also very easy. in good shape reasonable
Due to produce the solution product or service compared
for that problem being to service provided by the
handled, the company can organization non-profit.
easier to attract people by
using media social. Here are the advantages
3. More Human Resources social entrepreneurship
Inexpensive (www.ncoa.org) in Wawan Dewanto
In determining resources et al, 2013. Profit :
human resources (HR), 1. Provide income can be
companies social easier to managed back to member
gain support from individuals interest and community (self-
who have a mission and the sufficiency).
same vision and willingness 2. Reducing dependence on
receive a lower salary traditional funding sources
compared to the company abd increased usage and better
other commercial. financial resources.
4. Focus on Completion 3. Allow for financial
Problem management self-sufficiency
Social enterprise delivers 4. Provide understanding better
customized services for meet about needs public.
individuals needs or 5. Provide and expand existing
problems. So that offered services to large constituency
 6. Empowering clients to
demand better service their
members are very respectful
7. Sharpen focus and expand the
organization’s services
8. Increase the positive impact
on public
9. Improve planning and
marketing skills
10. Improve learning and
continuous improvement.
CONCLUSION
Social entrepreneurship is the
act of innovating and recognizing
social problems using entrepreneurial
principles. Authorized capital it takes
to be social entrepreneur is more to
the commitment to make goal-based
social change glorious. Social booster
must have a strategy based on social
power to spread impact, media use
will help the organization and
individuals for spreading the
problems experienced by society.
That’s what social entrepreneurs
focus on on the experience society, so
it is very necessary to communicate as
well build empathy through events
experienced by society.
BIBLIOGRAPHY
Bornstein, D, 2004, How to Change
the World : Social Entrepreneur and
the Power of New Idea.
Dees, J.G,2001, The Meaning of
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Drucker,P.F,1994, Innovation and
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Harpercollins Publisher.
Helltrom, T, 2004, Innovation as
Social Action., Denmark : Copenhage
Bussiness School.
Jain, Monika, 2012, Social
Entrepreneurship – Using Business
Methods to Solve Sosial Problems :
The Case of Kotwara, Decision,
Vol.39, No.3, Desember 2012.
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Sanders.,B 2007, Spcial Innovation:
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Oxford
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