BUILDING CREATIVE, INNOVATIVE AND USEFUL BUSINESSES THROUGH

THE APPLICATION OF SOCIAL ENTREPRENEURSHIP

Oleh :

Sri Lisnawati
202252013

Lisnawatis150@gmail.com

Entrepreneurship Study Program

Faculty Of Economics And Business
Southeast Sulawesi University

Abstrack

Entrepreneurship is a creative ability and innovative, keen to see opportunities and always
open for every positive input and change capable of bringing the business continues to grow.
Business should have value and be useful where this can be done through implementation
social entrepreneurship concept. Various circles start discussing the concept of
entrepreneurship social as an innovative solution in solving social problems. The goal of
social entrepreneurship is realization social change for the better or positive and solve social
problems for the sake of Public.
Keywords : Entrepreneurship; social entrepreneurship; creative; innovative
PRELIMINARY
Background
Those who become entrepreneurs
are people who know potential and
learning develop it for seize opportunities
as well organize internal business make his
dreams come true. Entrepreneurship is
creative and innovative abilities, observant
see opportunities and always be open for
every input and change the positive it can
bring business continues to grow as well
have value. One pusher creation of
innovation in addition to change and the
need to adapt is the awareness of gaps
between what is and what is there should
be, and between what is society wants
what has been offered or carried out by the
government, sector private and non-
governmental organization Society (NGO).
Business should have value and useful.
This is achievable through business
activities done by applying social
entrepreneurship concept. The concept of
social entrepreneurship has became a
popular concept in various countries.
Various circles start talking about the
concept social entrepreneurship as a
solution innovative in finishing social
problems. Problems social itself has
become common problem so handling is
required synergy from all parties. In
Indonesia itself, the government spent a lot
resources power to deal with problems
social and collaborative various social and
collaborative various foreign countries
around the world world. But it turns out
this is not enough, therefore needed
individuals or institutions that can see
opportunities and come up with innovative
ideas to solve these social problems. Thing
this is what it is in the end giving rise to
individuals or institutions that’s called
entrepreneurship social. Where is the
purpose of entrepreneurship social is the
realization of change social towards s
better or positive and problems solving
social interests Public
LITERATURE REVIEW
Entrepreneurship is a dynamic
process to create added value to goods and
services as well as prosperity. Peter F.
Drucker (1994) defines entrepreneurship
as a skill to create something that is new
and different. Thomas W. Zimmerer
(1996;51) reveal that entrepreneurship is a
process application of creativity and
innovation to solve problems and looking
for opportunities everyone in everyday
life. The essence of entrepreneurship is
ability to create something new and
different throught creative thinking and
innovative actions to create opportunity
Thomas W. Zimmerer et al (2005)
formulate the benefits of entrepreneurship
as follows :
1. Giving opportunity and freedom to
control fate alone.
2. Giving opportunities to do change :
Businessman discovers way to
combine their concern to various
problems economic and social with
hope will live better life
3. Provide opportunities to achieve
full potential : Have own business
give power, spiritual awakening
and make entrepreneurship capable
follow their interests or hobbies
alone.
4. Have the opportunity to seize
optimal profit.
5. Have the opportunity to play a role
active in society and get top
recognition his efforts.
6. Have the opportunity to do
something you like and grow
pleasure in doing it.
Entrepreneurship in running
business is inseparable from capital.
Capital is not always identical with
money or goods (tangibles). An idea
already including extraordinary capital
because the idea is the main capital
which will form and support other
capital. A number of included capital
intangible capital among others :
1. Intellectual Capital
Intellectual Capital defined as a
combination of resources
intangibles and activities that
allows organization transform a
bundle material, financial and
internal human resources a system
proficiency for creating stakeholder
value (Cut Zurnali, 2008).
2. Social and Moral Capital
Social and Moral Capital can be
called a integrity is a thing
important to form a image of your
personality as an entrepreneur. On
when running a business, there are
ethics entrepreneur you shouldn’t
be break.
3. Mental Capital
Entrepreneurship mentality must be
cultivated since early stage.
Because of mental capital is early
stage. Because of mental capital is
early readiness then embodied ini
courage for face risks and
challenges.
As an entrepreneur, you must dare
to take risks. Risk here means the risk that
has been calculated before hand so the
results to be achieved will be proportional
to that risk will be taken, you should be
able to learn to manage risk in a way
transfer various risks to other parties such
as banks, investors, consumers, suppliers
and so on.
Innovation
Innovation can not be separated
from the two the main criterion is novelty
(novelty) and improvement
(improvements). Novelty here doesn’t
have to be creating creating a new product
but it can also be on the side of use value,
conditions and its application. Criteria
improvement here is meant search for the
best alternative most efficient and effective
for a process or a product.
Another definition of innovation
too considering the process incremental
product creation and radical, then there are
also those considering innovation that can
be spread (Diffused Innovation) and
innovation that adopted (Adopted
Innovation). (Helltrom, 2004)
Social Innovation
Social innovation according to
Mulgan et al (2007) is activity and
innovation services to meet social needs
which is usually done by most of the
organizations that are its main purpose is
social. Another definition of social
innovation by Stanford Social Innovation
Review (2008) is a process find, guarantee
support and implement solutions new
(novel solution), problem social (social
problems) that exist in community and
create solutions that suits your needs
society (social needs).
Social Entrepreneurship
Social entrepreneurship concept
aims to create impacts as follows (Jain,
2012):
1. Creation of social values and
economy
2. Jobs
3. Innovation / new goods and
services
4. Social capital
5. Promotion of equity
Social entrepreneurship works by
defining the problem certain social and
then organize, create and manage social
enterprise to achieve desired change.
Management is achieved by combines
social and profit oriented, achieve self-
sufficiency, reduce reliance on donations
and government funds, and increase
potential to expand value delivery
proposed social. Social entrepreneuship
aims to provide social value with financial
independent (Saifan, 2012). Also known as
social entrepreneurship as an innovator or
agent changes in the economy.
Social entrepreneurship is concept
where entrepreneur adjust their activities
with the aim of creating value social. A
social entrepreneur combines the passion
of the mission social with business
discipline image such as innovation and
determination. (Dees, 2001)
There are four factors create an
entrepreneurial concept social is different
from the concept entrepreneurship in 2. Social entrepreneurs create change
general (Saifan,2012) : on a large scale and sustainable.
1. Mission Drive : all forms activities 3. Social entrepreneurship can
and decisions carried out by involves ideas, uses patterns or
mission serve social values trends that occur in society to
2. Take Action Entrepreneurship overcome social problems with
through combination distinguishing significant
characteristics them from other 4. Social entrepreneurs exist within
entrepreneurs and between all sectors.
3. Actions and activities in oriented 5. Social entrepreneurs are
organization entrepreneurship with unnecessary engage in social
innovate and openness. enterprise or using market-based
4. Self-organization financial. Have a tools to be successful.
strategy and planning to produce 6. Number of social entrepreneurship
income. can vary widely across individuals
and entities.
Social Entrepreneurship Actors 7. The intensity of social
Social entrepreneurs are entrepreneurship can bring change
individuals or group that creates change and no tide sequence from time to
for society with seize missed opportunities time time.
and fix the system through and new 8. Occasional social entrepreneur
approaches create solutions to transform failed, though at the rate which
society is getting better. Social have not been or will be
entrepreneurship is doomed to touch the determined.
community not touched by that policy Gregory Does (2001) reveal that a
there is. Eight basic asumi about sources, social entrepreneurs have a role to play as
objectives, and strategies social a change agent. As social entrepreneurship
entrepreneurship (Noruzi, 2010) : change agent must meet several criteria
1. Social entrepreneurs don’t have to following :
being individuals, they are too can 1. Adopt a mission for create and
be in groups small or individual maintain social values (not just
team, organization, network even a personal value)
unified community for create
change.
 2. Recognize and be persistent pursue 3. Increase revenue public
new opportunities to serve the 4. Combining factors production
mission (nature, labor,capital and expertise)
3. Engage in the innovation process 5. Increase productivity national
sustainability, adaptation, and An important key in creating an
learning. entrepreneurial spirit can be caused by
4. Act boldly without limited by several factors, namely;
resources 1. Bigure for someone to raise
5. Demonstrate accountability and enthusiasm 8 because seeing ong is
high esteem constituencies served successful and rich, then he wants
and for the results it creates. to be like that person.
Entrepreneurial leaders social is 2. Like looking for new challenges to
known as social entrepreneurs or create passion, namely love about
entrepreneurs social. Social entrepreneurship.
entrepreneurs is individuals with 3. Stuck or coerced because you have
innovative solutions to solve most to survive and live enthusiasm can
problems pressing in society. arise because of the desire to
survive.
Discussion 4. The desire to improve the standard
One of the benefits of social of living to be even better 8 don't
entrepreneurship is for build a business as want to be poor forever.
solutions to social problems economy, 5. Experience failure in pursuing a
education, environment and various career and taking shortcuts to the
problems has become a global challenge. spirit of being an entrepreneur.
As bill stated Drayton, a public innovator 6. It has been a dream since childhood
who founded the Ashoka Foundation write to become an entrepreneur.
that the most way effective to promote can Entrepreneurship can be applied in
formulate innovative solutions sustainable all fields such as campuses, at work, when
and replicable national and global. carrying out daily activities, or when
Following is the role of social deciding and running a business unit.
entrepreneurs in the economy of a Entrepreneurial skills exist in everyone,
country : including students, but what often happens
1. Creating Jobs is that entrepreneurial abilities are not
2. Reducing unemployment raised, optimized and used as This should
happen because we are trapped by a also generate income. Very social
logical mindset that always prioritizes entrepreneurship benefit the poor generally
comfort, is free from risk, chooses a by providing means of livelihood as well
definite solution so that our thinking alternative to work based on social mission
abilities are rarely used. but on the other and serving spirit. The following is some
hand there are also people who utilize their advantage to be entrepreneurship
entrepreneurial abilities to the fullest in according to MSG, 2013 (in Wawan
line with developments and advances in Dewanto et al, 2013):
technology and other fields. 1. Capital
Social entrepreneurs will be more
Solving Social Problem Through Social easy to raise capital because of the
Innovation invested capital is the mission, trust
Solving social problems requires and ethics, so deep business
careful anlysis and rational solutions, development not so much requires
represent community aspiration, integrated large capital especially in every
and holistic so as to produce an idea or country for sure there are great
more ideas comprehensive solution social incentives through government
problems which exists.These include cooperation programs.
poverty, education and unemployment 2. Marketing
through the formation of agents changes Marketing and promotion for
that do constant experiment and organization is also very easy. Due
sustainable is expected to be provide to produce the solution for that
solution to problems social. problem being handled, the
A social entrepreneur role in company can easier to attract
providing employment opportunities foe people by using media social.
seekers work. With absorption of energy 3. More Human Resources
expected to be able to work reduce the Inexpensive
unemployment rate and have a positive In determining resources human
influence on increasing revenue per capita. resources (HR), companies social
easier to gain support from
Advantages of Being Social individuals who have a mission and
Entrepreneur the same vision and willingness
Social entrepreneur tend operate receive a lower salary compared to
with a purpose create value for society and the company other commercial.
 4. Focus on Completion Problem 7. Sharpen focus and expand the
Social enterprise delivers organization’s services
customized services for meet 8. Increase the positive impact on
individuals needs or problems. So public
that offered solutions will also be 9. Improve planning and marketing
langsug on point problem. skills
5. Cost Effectiveness 10. Improve learning and continuous
Cost effectiveness is another improvement.
advantage of a social enterprise.
Which solution offered by CONCLUSION
organizations it’s in good shape Social entrepreneurship is the act
reasonable product or service of innovating and recognizing social
compared to service provided by problems using entrepreneurial principles.
the organization non-profit. Authorized capital it takes to be social
entrepreneur is more to the commitment to
Here are the advantages social make goal-based social change glorious.
entrepreneurship (www.ncoa.org) in Social booster must have a strategy based
Wawan Dewanto et al, 2013. Profit : on social power to spread impact, media
1. Provide income can be managed use will help the organization and
back to member interest and individuals for spreading the problems
community (self-sufficiency). experienced by society. That’s what social
2. Reducing dependence on entrepreneurs focus on on the experience
traditional funding sources abd society, so it is very necessary to
increased usage and better financial communicate as well build empathy
resources. through events experienced by society.
3. Allow for financial management
self-sufficiency BIBLIOGRAPHY
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better service their members are Entrepreneurship.
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