Syeda Itrat Hassan

Email: Itrathassan123@gmail.com
Mobile 0302 -5558865

Marketing Specialist with more than 15 years of Diversified Experience

Industry Expertise: FMCGs, Healthcare, Pharmaceutical, Automobiles, Manufacturing, Imports and Exports, Real Estate, Media and Advertising, Academics

Areas of Expertise

• Marketing Planning and Strategy

• Market Research and Consumer Analysis

• Products Design and Brand Management

• Digital and Social Media Marketing

• Corporate Development, Govt. Relations, Competitors Analysis, Client Retention, Events Management, Sales Enablement and Marketing
Training

Professional Qualification

• MBA (Marketing) Institute of Business Management, Karachi (2019) • B Com CAMS College, Karachi (2007)

Professional Affiliations

• The Chartered Institute of Marketing, UK

• Marketing Association of Pakistan (MAP)

Teaching Experience

• Guest Speaker at Institute of Business Management (Sep 2019 - present)

• Teaching Marketing Management and Consumer Behavior to MBA students

Professional Experience

Essa Laboratories, Lahore

Manager Corporate Relations & Event Management – North (Present)

• Corporate Business Development

• Arranging Corporate Events
• PR Building with Corporate Clients
• Also create bounding with all head corporates in Karachi come up with all their branches in different cities of Pakistan
• JS Bank

Lead Origination and client relationship (Aug 2021 to July 2022)

• Led Corporate clients into structured finance and treasury products.

• TFCs approved by having good PR

• Developed products according to the corporate client’s requirements.

• In probation period of 6 months brought Corporate Clients including PIA, K-ELECTRIC, GSK, GUL AHMED AND ENGRO on JS
board.
 • Not only made provisions for designated department but worked for all domains with a proactive approach to increase the productivity
of overall organization.

• Arranged high level events of CUSTOM OFFICE on the behalf of JS bank.

• Engaged in events and marketing projects including government affairs on PR basis.

• Now providing solar systems to the employees of ENGRO Corporation with employee banking services.

Essa Laboratories, Karachi (July 2019 to Apr 2021)

Manager, Corporate Development

• Corporate Business Development

• At Essa Laboratories I developed and managed multiple corporate clients including K Electric, State Bank of Pakistan, PSO, Unilever,
Engro, International Airlines and Embassies.

• Weekly visits culture was introduced to nurture profitable relationships with Corporates.

• Corporate portal was launched to enhance User Experience (UX/CX) among clients.

• Corporate revenues increased 50%-60% Year-On-Year from 2019 till presentEvents Management

• Organized Events: Road Safety Event, Consumer Association Awards, Entrepreneur Seminars,

• Commissioners Marathon, Inauguration of Health services for physiotherapy and rehabilitation, National Day Walks, Master of
Ceremony at FICK Covid-19 ward at Expo Center.

• Brand Management

• Led Brand development across the organization and created “Essa Lab brand” for the retail, consumers and corporate clients by
producing advertisement campaigns specially Covid19.

• Created corporate profile video for engaging Govt Institutions and Corporate clients.

• Associated the brand name with every service and product.

• Under CSR initiatives, arranged affordable products for the needy people.

• Marketing Planning and Strategy

• Assisted the Head of Marketing in devising annual Marketing Plan and Strategy by assembling and analyzing sales forecasts, sales
goals, planning and organizing promotional presentations, and updating client databases.

• Implemented marketing and advertising campaigns to lead sales enablement and produced product-wise comparative profitability
analyses.

• Supported sales and marketing staff by providing sales data, market trends, forecasts, account analyses, new product information;

relaying customer complaints and suggestions. • Produced Management Reports, to monitor sales and marketing budgets by
comparing and analyzing actual results with forecasts.

Diamond Impex Group, Karachi (June 2007 - July 2017)

Assistant Marketing Manager

• Participated in Brand Marketing across the Journalism Industry. Launched new business lines

• Joined as “Trainee Officer” in June 2008 and completed training at all departments.

• Based on extraordinary achievement was promoted as “Marketing Executive” in Jan 2009 and elevated as “Assistant Manager
Marketing” in Sep 2010.

• Designed Annual Marketing Plans, Products launch, Products Branding and Revenue Analysis

• Trained new marketing and sales staff. Organized Events and Exhibitions
• Represented the group with International Suppliers and Foreign Delegates.
Assi s t e d t he C o m p a n y C EO i n M a rk e ti n g S tr a te g y a n d
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