MERCEDES BENZ BABY PROTOCOL

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4P’s of Mercedes benz
Product; The product strategy and mix in Mercedes Benz marketing strategy can be
explained as follows:
Mercedes Benz is one of the leading premium car brands in the world. One of the strongest
points of Mercedes is its products. Mercedes Benz has a wide range of passenger cars,
light commercial and heavy equipment vehicles as a part of its marketing mix product
strategy. However, the strongest in its product portfolio will be the luxury car segment
which consists of Sedans, SUVs and sports cars as well. In the new generation segment, it
has A-class, B-class and the CLA. In the sedan, it boasts of the E-class, C-class and S-class.
Mercedes Benz also has a wide range of cabriolets and roadsters in its product portfolio
while it has the GLA, GLE, GLC and GLS in the SUV sector. Also the Mercedes Maybach S
class is a true essence of luxury in its own. The Mercedes can boast about its products as
not only it has the best of design and luxury but also the best of technology. The 4matic and
BlueTEC is one of the best technologies till date. Also apart from dealing with new cars,
Mercedes also deals with pre-owned Mercedes through its Mercedes Benz certified
portfolio.

Price;
Below is the pricing strategy in Mercedes Benz marketing strategy:
Mercedes Benz is a premium priced luxury car brand. Being in the luxury segment, it caters to a
niche segment who value quality more than the price and so the price is always on the higher
end. In the overseas market where Mercedes Benz have a huge product variety available, the
prices range from $30,000 to $100000 and above. In India as it caters only to the luxury car
market, the price ranges from INR 25,00,000 to somewhere around INR 80,00,000. Thus, the
Mercedes Benz marketing mix pricing strategy is that of premium pricing, based on its features
and competition.

Place; Following is the distribution strategy of Mercedes Benz:

Mercedes Benz cars are present all across the world. Mercedes caters to a number of
countries worldwide, with its dealerships and service stations present across various
countries. The major markets are China, Asia pacific, Europe, Germany, North America etc.
A global reach shows the strong place & distribution strategy in the marketing mix of
Mercedes Benz. In India, Mercedes has over 80 dealerships across the major metros and
cities. It has its factories and plants set all across the world in Asia, North America, South
America, Africa, Europe etc. In India, it has its manufacturing plant in Chakan, Maharashtra
which is considered to be one CKD plants of Mercedes.

Promotion;
The promotional and advertising strategy in the Mercedes Benz marketing strategy is as
follows:
Mercedes Benz has always been an aggressive promoter. The marketing mix promotional
strategy of Mercedes Benz uses all media channels like TV, print, online, billboards etc.
Being catering to the luxury segment, Mercedes did not feel the need for the traditional
methods of advertising. Mercedes’s marketing strategy always focused on its products,
technology etc. but with the changing times and customer attitudes they have also resorted
to increase its communication with consumers worldwide through online marketing, social
media presence, print media, etc. Also Mercedes has built its brand awareness through
various customer centric activities like the Mercedes trophy, which is an international
amateur golf tournament where golfers from around the world compete. Also it organizes
various drives like the International driving platform, Luxe drive, etc. where motor
enthusiasts get an opportunity to drive the Mercedes cars in challenging locations. Hence,
this covers the Mercedes Benz marketing mix.

SWOT ANALYSIS :-

Strenghths;
.
1. Mercedes Benz has a strong brand value and global leader in premium cars
2. Mercedes is a financially strong company and hence invests huge money in
manufacturing & brand building
3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking
brakes
4. More than $12bn allocated for R&D
5. Strong presence in motor sport under McLaren Mercedes
6. Manufactured and assembled in over 20 countries across the world
7. Mercedes holds patents on the majority of safety features
8. The company has a significant presence in sports & motorsports through sponsorships &
participation respectively
Weakness
1. Intense competition means limited market share growth for Mercedes
2. Being a global car brand, even minute issues are blown out of proportion, which affect the
brand adversely
3. expensive spare parts.
OPPERTUNITIES1. Mercedes can focus on developing hybrid cars and fuel efficient
cars for the future
2. Tapping emerging markets across the world and building a global brand
3. Fast growing luxury automobile market & increased income can be an opportunity
for Mercedes Benz
4. The brand's strong presence can be leveraged to acquire more customers

THreats1. Government policies for the automobile sector across the world can cause
business losses for Mercedes
2. Ever increasing fuel prices
3. Intense competition from global automobile brands

Mercedes Benz brand analysis

Parent Company Daimler

Category Sedans, SUV’s

Sector Automobiles

Tagline/ Slogan The best or nothing

USP Mercedes is the global top-of-the-mind premium automobile brand

Mercedes Benz STP

ANALYSE OF ADVERTISEMENT:-
Mercedes benze presents MBUX BABY PROTOCOL. IT produce customer
service to the users who use it .MBUX baby protocol helps new parents
and their baby with sound sleep because of its user friendly features
like activate baby protocol,darken window.set baby lullabell music and
car movie like baby cradle.