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  • KPP Matrix Form

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    Mochamad Idris
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    This document contains a matrix that segments KPP outlets based on sales volume, attractiveness of location, and outlet class. The matrix includes weekly sales volume, location scoring on main roads, surrounding areas, and buildings, and an overall total score. Outlets are given a location class and volume class based on these criteria.

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    Kpp Matrix Form

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    This document contains a matrix that segments KPP outlets based on sales volume, attractiveness of location, and outlet class. The matrix includes weekly sales volume, location scoring on main roads, surrounding areas, and buildings, and an overall total score. Outlets are given a location class and volume class based on these criteria.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    11 views1 page

    KPP Matrix Form

    Uploaded by

    Mochamad Idris
    This document contains a matrix that segments KPP outlets based on sales volume, attractiveness of location, and outlet class. The matrix includes weekly sales volume, location scoring on main roads, surrounding areas, and buildings, and an overall total score. Outlets are given a location class and volume class based on these criteria.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 1

    KPP MATRIX SEGEMENTATION

    AMO :

    SALES VOLUME ATTRACTIVENESS OF THE LOCATION


    OUTLET CLASS
    weekly Class Road (40%) Area Surrounding (30%) Building (20%) Contract By (10%) TOTAL

    NO STORE NAME ADDRESS CHANNEL CITY Industrial Area,


    Outlet Traditional Market, Mall, Fisherman Non Total Location Location &
    Omzet Volume Class Main Road Second Road Third Road Score Block Office, Station, Residence Score Permanent Score Free Competitor Score
    by pack HOP, Campus.
    Village, Permanent Score Class Volume
    Plantation.

    500 A V 40% v 40% v 20% v 10% 110% 1 1A

    0 C v 40% v 40% v 20% v 10% 110% 1 1C

    0 C v 40% v 40% v 20% v 10% 110% 1 1C

    0 C v 40% v 30% v 20% v 10% 100% 1 1C

    0 C v 40% v 40% v 20% v 10% 110% 1 1C

    0 C v 40% v 40% v 20% v 5% 105% 1 1C

    0 C v 40% v 40% v 20% v 5% 105% 1 1C

    0 C v 40% v 40% v 20% v 5% 105% 1 1C

    0 C v 40% v 40% v 20% v 5% 105% 1 1C

    0 C v 20% v 40% v 20% v 10% 90% 1 1C

    0 C v 40% v 40% v 20% v 10% 110% 1 1C

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