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  • Unit 1 Representation Media Terminologies and Keywords

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    Esay Paul
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    This document provides definitions for over 50 media and film terminology keywords. Some of the key terms defined include camera angle, framing, genre, ideology, lighting, presence, representation, semiotics, technical codes, and the male gaze. The document serves as a reference for understanding important concepts in media and film studies.

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    Unit 1 Representation Media Terminologies and keywords

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    This document provides definitions for over 50 media and film terminology keywords. Some of the key terms defined include camera angle, framing, genre, ideology, lighting, presence, representation, semiotics, technical codes, and the male gaze. The document serves as a reference for understanding important concepts in media and film studies.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views6 pages

    Unit 1 Representation Media Terminologies and Keywords

    Uploaded by

    Esay Paul
    This document provides definitions for over 50 media and film terminology keywords. Some of the key terms defined include camera angle, framing, genre, ideology, lighting, presence, representation, semiotics, technical codes, and the male gaze. The document serves as a reference for understanding important concepts in media and film studies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 6

    Media Terminologies/Keywords

    Keyword Definition
     
    absence

     
    anchorage

     
    archetypes

     
    assumed identity of the
    audience

     
    audience positioning
    (Mulvey)

     
    camera angle

     
    camera movement

     
    categorisation
     
    colour

     
    composition

     
    connotation

     
    cultural codes

     
    decoding

     
    denotation

     
    devices

     
    dominant

     
    encoding
     
    establishing shot

     
    exhibitionism

     
    framing

     
    generic codes

     
    genre

     
    hierarchy

     
    homogeny

     
    hybrids

     
    Hypodermic Needle Theory
     
    ideology

     
    intertextuality

     
    lighting

     
    mediation

     
    media construction (Dyer)

     
    negotiated reading

     
    oppositional reading

     
    platforms

     
    polysemy

     
    preferred reading

     
    presence
     
    Re-presenting (Hall)

     
    scopophilia

     
    sectors

     
    selection of media
     
    semiotics
     
    spectator
     
    stereotyping (Dyer)
     
    subgenre
     
    technical codes
     
    The Male Gaze (Mulvey)
     
    Uses and Gratification
    (Blumer & Katz)
     
    aberrant reading
     
    open text
     
    closed text
     
    signified
     
    signifier
     
    sign
     
    construction
     
    visual effects
     
    voyerism
     
     
       
       

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