2a.

Case Study : Promotional Strategies

Imagine me in a team of three or four people that are responsible for promoting a new brand
of jeans¸ manufactured by a new (and therefore unknown) company.

 People
People in a team must be the most competent people that can be the best remuneration
that I can afford and work to retain staff who have proven themselves and are loyal to
company. In this case our team must promote a new brand of jeans which is needed a
team from production¸ marketing¸ sales¸ and creative. We need to create a team with
members that can work smartly¸ effectively and efficiently and to be meticulous in the
execution of their duties.
A production people can help to explain about the product and encourage other
members to understand about the product¸ the marketing team must be the important
one to execute the techniques or marketing method that are most effective to be use¸
sales people is also important to understand the customer well and the creative team
must be needed to help the marketing by designing product or packaging or the
commercial to promote the jeans product.
 Processes
The processes of the promotion must be effective¸ efficient¸ accurate and userfriendly
business processes from the ordering¸ delivery¸ IT and production and
communication. It should allow you to measure everything of import and the
information should be readily available.
The processes of jeans promotion can be prepared by research what kind of jeans that
people might love the most and then we need to think about the delivery which is
need to be as soon as possible.
 Physical evidence
Business assets are effectively used to market your business, brand personality should
be a pervasive consideration when choosing your furniture, fittings, computer
equipment, stock, publications and brochures. Visible signage is important and so too
is your website which should be modern, classy, easy to use and effective. Ensure that
your intellectual property (IP) is adequately protected. For most businesses,
ownership of the rights to a brand name, slogans, designs, content, inventions and so
 forth are critically important to the success and value of the business and getting it
wrong can be a very expensive mistake.
Jeans product might be from a unknown brand name so we need to think about the
best slogan, designs, content, inventions and so forth to make the product being
known by people. The product must be known by good quality and not overprice
because of the unknown brand. If the brand is getting known time by time the price
can also be increase.
 Positioning
Positioning requires focus and a commitment to a specific niche, idea, or target
audience. Your brand and marketing strategy won’t work if you are trying to be all things to
all people. The jeans product must be a nice idea in a fashion world to be a new trend by the
creativity. It can be started with a focus on performance and innovation. The company
invented the jeans and built their brand targeting serious model. Their offerings have now
moved beyond jeans, and they offer models attire that promotes performance. From the
slogan that have been made for our tagline it also can help the company positioned itseld as
the market leader of fashion providing high quality and innovative technology
 Profit
Marketing budget Your budget should include such specifics as the number of units to be sold
per month, the monthly turnover, and the marketing expenses per category, for example,
overhead and promotional mix expenses.
Pricing is the first step of profitable company and having freedom. We should not keep
scraping by every month or discounting the services. After that, building a brand takes time.
You have to gain the customers’ trust so they have to adopt your product as part of their
purchasing lifestyle. That’s why we need to understand what dose the brand stand for and the
target consumers to make a decision about the price.