Product Strategy

Product Concept
Mandarin Tea Garden it serves authentic Dimsum and Asian inspired foods . They most
likely serve Filipino and Chinese cuisine. It will be easy for them to catch customer’s attention
since they have a specific type of cuisines, specially to those people who have interests on
eating Asian-Filipino cuisines.

Pricing Strategy
Mandarin Tea Garrden uses the market penetration pricing since they have affordable
menu prices compared to other restaurants, they can easily attract consumers because of how
the quality of product is good for its price since it is cooked fresh.

Digital Product Strategy

Mandarin Tea Garden has its own website, there you can see there products displayed
on the menu bar. Prices are displayed with mouthwatering pictures of their products. Attracting
customers by the delicious cuisines of the Asian-Filipino concept restaurant.