BY :

Samira El graoui
Merieme Bouhairi
 PLan
What is Marketing ?
4 Ps of Marketing .
Types of Marketing .
Marketing Channels .
Benefits of Marketing.
Conclusion .
 What is Marketing ?

 Marketing refers to any actions a company takes

to attract an audience to the company's product
or services through high-quality messaging.
Marketing aims to deliver standalone value for
prospects and consumers through content, with
the long-term goal of demonstrating product
value, strengthening brand loyalty, and ultimately
increasing sales.
 4 Ps of Marketing
1. Product : Anything of value to the customer offered through a
market exchange .

2. Place : Location where the product or service is available .

3. Promotion : Communicatioàn about the product and its

value to customer .

4. Price : The overall sacrifice a customer is willing to make for

the product or service .
 Examples
 Product :
Brand Packaging

Place :
Market Channel
 Examples
 Price :
Offer price Discount

 Promotion :
Publicity Sales promotion
 Types of Marketing
 Internet Marketing : Traditional marketing refers to brand
promotion on offline channels that were around before the rise of
the internet.

 Email Marketing : Email campaigns can be used to increase

brand awareness, generate traffic to other ...

 Undercover Marketing : This type of marketing strategy focuses

on marketing the product while customers remain unaware of
the marketing strategy.

 Relationship Marketing : is a type of customer marketing that

focuses on cultivating deeper, more meaningful relationships
with customers to ensure long-term .

 Business Marketing : The most common form of marketing is

business to consumer (B2C) marketing.



 Marketing Channels
Online Marketing channels Offine Marketing channels
 Email marketing  Tv marketing
 Mobile marketing  Sms marketing
 Video marketing  Radio marketing
 Website marketing  Billboard marketing
 Click per action  Newspaper
 Social media marketing
 Benefits of Marketing

 Your audience will stick around longer.

 You'll have better traction on social media.
 Your audience will trust you.
 You'll generate more and better leads.
 Original content can improve conversions.
 Conclusion

 As a conclusion, the marketing concept is the philosophy

where each and every firms should analyze the needs of their
customers and makes good decisions in order to satisfy their
needs. This also can enhance a good relationship between the
customers.