VISUAL MERCHANDIZING IN

REATAIL DESIGNING

RISHIKA DUBEY
 WHY
VISUAL MERCHANDISING ?

Visual merchandising is presenting or displaying products in a way

that makes them visually appealing and desirable..

I have always been drawn to fashion community and wanted it to

be a part of my interior designing work.

Visual merchandising is an aspect where both of my interests

collide. As it includes studying about brand management &
installing visual alluring designs including various elements such
as lighting, signage, packaging, colours and textures, to attract
customers.
 VISUAL
WHAT IS VISUAL MERCHANDISING IN

MERCHANDISIN
INTERIORS?
Visual merchandising is a crucial retail strategy that maximises the aesthetics of a product with the intent to increase
and maximise sales. A visual merchandiser plays a critical role in the look, feel and culture of a brand. If visual
merchandising is done well, it can create awareness whilst simultaneously increasing brand loyalty. The most
important function is to draw customers into the shop and close the sale, which is all dependant on the aesthetic
quality of your retail display.

PRINCIPLES
To increase sales by showing and promoting your merchandise;
Make the display visually appealing to encourage customers to enter the store;
Get the customer to pause and “shop” the selling floor;
Use merchandising to enhance, establish and promote the store’s visual image;
Improve customers’ shopping experience and entertain them;
Educate customers about the use or accessorising of a merchandise.
COLOUR A colour palette is the essence
of a visual and sets the aura for LIGHTING
the display by appealing to the
viewers on a subconscious
level. Since the colours in a
display say a lot about the
brand, they should,
complement the brand and it’s
specific colour scheme.

Create themes for

LANDSCAPING & DECOR
displays that Lights can be used to put the focus
reflect your on products that you want to move in
store's style and terms of sales. It is important to
personality. Use showcase them by shining a light
your window that will flatter product's colours,
display to make a shape or size.
statement about
your business

DESIGN ELEMENTS
 Zara applies the principles of its business philosophy to the architecture of the Stores:
design, permanent innovation, quick answer and adjusting locally to the prospects of their
customers and the requirements of the environment.

Creation of stores is seen as a constant and open process, which is key to their business and
is the result of the professional collaboration between various departments.

Although sharing the same set of principles, each store is unique and adjusts to different
cultures and environments. Their architectural projects Sometimes involve historic heritage
renovation, with detailed renovation projects of singular spaces.

CASE STUDY
Zara applies the principles of its business philosophy to the architecture of the Stores: design, permanent innovation, quick answer and adjusting locally to the prospects of their customers and the requirements of the environment. Creation of stores is seen as a constant and open process, which is key to their business and is the result of the professional
collaboration between various departments. Although sharing the same set of principles, each store is unique and adjusts to different cultures and environments. Their architectural projects Sometimes involve historic heritage renovation, with detailed renovation projects of singular spaces.
DESIGN INTERFACE
STORE ENTRANCE : glass fronts, especially in new buildings
MARQUEE : ZARA is written in black, white, silver, or gold letters
DISPLAY WINDOWS: latest trend are on display & changes are made day
to day
SIZE : at least two storey tall
VISIBILITY : always located in a prime location having high footfall
number
INTERIOR

FLOORING : white or light cream ceramic are used

LIGHTING: combination of ambient and track warm lighting
FIXTURES: modified garment racks & display case is used for
merchandise display
DISPLAY WINDOW: mannequin displaying the latest trends and
collection
COLOURS : sleek, black and white colour scheme
MISCELLANEOUS : only black and wooden colour hangers are used

EXTERIOR
BRAND STUDY
 THANK YOU
RISHIKA DUBEY
https://youtu.be/0VEczNVW6tY
https://www.mmodernwebdesign.com/portfolio/
PRN: 19080121124