Name – Mahendra.H.

Dewasi
Roll No. – 7576
Subject – Internation Business
Topic - How can international
companies best identify the needs of their
global clients?
What is international
business?
• International business refers to the trade and
management of goods, services, technology,
capital, and information across national borders,
involving the study of how companies operate in
different countries and navigate cultural, economic
and political factors that affect the business.
Objective of a international business?

1 2 3 4 5
Increasing Accessing Diversifying Exploring Creating a
market share new risk new business global brand
resources opportunities
 Pros Cons
• Cultural exchange • Cultural and language
• Meeting needs of global barrier
customer • Political and economic
• Increase in revenue instability
• Talent acquisition • Currency fluctuation
• Access to new • Time zone difference
technologies and • Competition
innovations
How can international companies best identify the needs of their
global clients?

Use market research, such as

Keep abreast of the latest Foster a culture of inclusivity
surveys, focus groups, and
trends and changes in the and diversity within the
interviews, to gather
global market and adapt company to better understand
information about global
accordingly. and serve global clients.
clients.

Partner with local companies or Continuously evaluate and

organizations to gain insight improve processes for
into the needs and preferences identifying and meeting the
of specific global client groups. needs of global clients.
How can international companies best identify the needs of their
global clients?

Establish a strong online Actively listen to global Use customer relationship

presence with a website that clients and be open to management (CRM) tools to
is accessible in multiple feedback to ensure needs are track and manage interactions
languages. being met. with global clients.

Understand cultural
Provide translation services
differences of global clients,
and have a diverse workforce
including values, beliefs, and
fluent in multiple languages.
customs.
Conclusion
• Overseas expansion is something that
many businesses dream of, especially after
achieving success and hitting growth goals.
Approaching a new market can be exciting
and intimidating all at once but with the
right tools and a frank understanding of the
challenges a company may face. Companies
must weigh the pros and cons and develop
strategies to mitigate risks and capitalize on
opportunities in order to be successful in
international business.