STRATEGIC PLAN FOR

BARRY'S PLACE
RESTOBAR
 THE
TACTICIANS

Charlene May M. Cantoria

Mahrey Alyanna M.

Floresta Rowena M.

Nacido

Aljon Patrick A.

Medina John Gilbert R.

Velarde
 I.. BACKGROUND OF
THE COMPANY

NAME OF Barry's Place

THE Restobar
COMPANY

YEARS OF
1 year and 10 months
EXISTENCE

TYPE OF BUSINESS Sole Proprietorship

ORGANIZATION

NATURE OF
Food and Beverages
BUSINESS
 LOCATION

Peñaranda Drive,
Legazpi City

COVERED
Legazpi City
OPERATIONS

The restobar began when Mr. Manelo's

aunt visited his property and saw an
opportunity and endless potential in
the location to open a restobar.
Initially, the restobar was formed as a
partnership between Mr. Manelo, his
aunt, and two close acquaintances of
BUSINESS Mr. Manelo's aunt. However, time makes
HISTORY other members aggressive. They
decided to split up due to numerous
unresolved disputes and conflict
among the members. Hence, from
partnership, Mr. Manelo Alabata now
owns Barry's Place Resto Bar solely.
Barry's Place Restobar has earned its
name and continued to operate thanks
to his good management skills.

NAME OF BUSINESS
Mr. Manelo Alabata
PROPONENTS
II. VISION, MISSION,
GOALS AND
OBJECTIVES
We crafted the Vision, Mission, Goals and
Objective of the Business based on the workshop
that we have conducted with the employees of
the Barry's Place. Mr. Manelo Alabata wants to
create a VMGO, not coming from us; the
strategist or coming from him because he wants
to know how his employees value his business.
He believes that they are the reason behind the
success of the Barry's Place.
 VISION
A well known Restobar in the Philippines
that serves the best Bicolano
dishesand continuously strives
for uncompromised quality of
foods, beverages, and services at
economical rates.
The Barry's Place aims to provide food
and beverages services and introduce
Bicolano dishes not just in the Bicol
Region but around the Philippines. They
aims to become well-known for their high
quality of food services.
VISION EXPLANATION~
MISSION
Barry's Place Restobar strives to provide
customers with the best food and drink
experiences in a relaxing environment. We
are committed in providing our customers
an irresistible indulgence with food and
beverages in a budget-friendly manner.
The mission of the Barry's Place is to
provide good quality and affordable food
services to all types of people especially to
those people who can't afford to avail a
venue for their events. They are also
committed to cater the needs of their
customers.
MISSION EXPLANATION ~
GOALS
Expansion and improvement of business
establishment (Having branches in Daraga,
Camalig etc.)

Boost market presence in digital space.

Increase monthly net restaurant sales

Increase product offerings and introduce new

menu items.

Employee promotion and career development.

Promote the business not only in Legazpi City,

but throughout the Bicol Region.

Build customer loyalty and patronization

Provide around-the-clock service, a 24/7

operations.
OBJECTIVES

Provide around-the-clock service, a 24/7

operations.

Engage with different social media

platforms like facebook, instagram, tiktok
and Youtube.

Keep up with consumer trends and

preferences about various cuisines.

To attract and retain effective people in an

organization, as well as to boost staff
morale and motivation.

Provide high-quality services and products.

Build customer loyalty and patronization

III. SWOT ANALYSIS
 STRENGTHS

WEAKNESSES

The only Restobar in Legazpi that provides an entertainment space, a dart area.
Lacking social media promotions and eng
Offers budget-friendly foods and beverages.
The restobar offers only limited menu ite
Functions as a venue for a variety of events, such as team-building activities, meetings

Less technologically adaptive as it has n

Good Location Customer Loyalty

Limited employee workforce.

No delivery service

OPPORTUNITIES THREATS

Existing Big Market New Target Market Duetothetown'sexisting restobars, comp

Business Expansion Fluctuations and rising costs of supplie

Strict compliance with

Product Development
and Services government and community protocols is
A new Restobar is opening in the area.
High demand of online services such as
Turn Over Growth
 SWOT ANALYSIS

STRENGTHS:

Barry's Place has an edge over other competitors

because it has a dart area, offers budget-friendly
foods and drinks, different event areas, a good
location, and customer loyalty. Barry's Place is the
only pub in Legazpi that has a dart area, which is why
darters from across Bicol Region continue to visit
the restobar. It is also near schools and various
businesses, and it is located along the highway.
They also have different event spaces, including two
VIP areas, a Karaoke room, and a bar area, to
accommodate the customers' various events. Since
the Restobar offers a budget-friendly menu, it
increases customer loyalty, and the majority of their
customers are professionals looking for a solemn
and relaxing place to drink.

WEAKNESSES:

The Restobar's weaknesses include a lack of social

media engagement, a limited menu, no online
services, a small employee workforce, and no
delivery service. They only recently created their
Facebook page, which explains why they have
limited online customer engagement. They only have
a limited menu, making it difficult to satisfy
customers. They only have four employees at the
restobar, making it difficult to meet all of the
customers' needs. The restobar has not yet
considered offering delivery service.
 SWOT ANALYSIS

OPPORTUNITES
Barry's Place already has a relatively large customer
base because many teenagers, adults, and
professionals enjoy drinking during their breaks and
free time. Because the bar is located on a busy
highway, it has a large market. Having a new target
market allows the restobar to develop new products
and services by adapting to the needs of the new
market. This could help the company have a great turn
over growth and help the company expand.

THREATS

Many bars is already existed in Legazpi City reason

why the Barry's Place have many existing competitors.
The continues increase of inflation rate also affect the
prices of supplies of the Restobar which could result
for the price of their foods and beverages to increase.
Since many people relied a lot on different online
services this could the bar at disadvantages they
haven't offered online services yet. The threats of the
new bars could also results to lose customers.
 TOWS ANALYSIS DISCUSSION
STRENGTHS OPPORTUNITIES

The only Restobar in Legazpi that provides an

Existing
entertainment
Big Market
space,
NewaTarget
dart area.
Market Bus
Offers budget-friendly foods and beverages. Product and Services Development
Functions as a venue for a variety of events, such as team-building activities, meetings
Turn Over Growth
Good Location Customer Loyalty

STRENGTHS - OPPORTUNITIES

OFFER OTHER PUB GAMES SUCH AS BILLIARDS AND BOARD GAMES.

Being the only restobar in Legazpi that offers dart area provides them with a specific
market, which are the darters, and by offering other pub games such as billiards and
board games, they could attract new customers, especially those who are fond of these
games.

OFFER AFFORDABLE FOOD PACKAGES FOR DIFFERENT EVENTS.

THE BARRY'S PLACE HAS DIFFERENT EVENT AREAS, AND THEY COULD TAKE ADVANTAGE OF
THIS BY OFFERING FOOD PACKAGES OR CATERING SERVICES THAT ARE BUDGET
FRIENDLY.

IMPROVE THE OVERALL LOOK OF THE PLACE

A pleasant ambiance will encourage your customers to stay longer at your place and
will leave them with a positive impression of your business. Continual improvement of
your business's ambiance would encourage your customers to stay longer, attract new
customers, and increase sales.

DEVELOP A PSYCHOLOGICAL PRICING STRATEGY BY OFFERING MENU SALES AND DISCOUNT

DEALS SUCH AS HAPPY HOURS.

Offering price deals and discounts gives the customers the satisfaction that they are
saving money by availing of the food services of Barry's Place Restobar rather than
eating out at another restobar.
 OPPORTUNITIES

WEAKNESSES

Existing Big Market New Target Market Business

LackingExpansion
social media promotions and engage
Product and Services Development The restobar offers only limited menu items.

Turn Over Growth Less technologically adaptive as it has no on

Limited employee workforce. No delivery ser

WEAKNESSES-OPPORTUNITIES

ADVERTISE THE BUSINESS IN DIFFERENT SOCIAL MEDIA SITES

To cater to the online market, the business should promote their food services
through different social media platforms, such as Facebook, Instagram, and
TikTok. This could be done through posting and sharing pictures of the place,
events, and menus on groups.

OFFER DELIVERY SERVICE.

Customers love convenience, which is why delivery services are in high demand,
especially during the pandemic. To cater to the needs of the existing and new
markets, they could offer delivery services.

HIRE NEW EMPLOYEES

Since the market for the business continues to grow, the restobar should hire
new employees to accommodate the needs of the customers. Having the right
number of employees increases productivity, customer satisfaction, and employee
satisfaction.

OFFER ONLINE SERVICE

Almost all food businesses are already offering online services, which is another
reason why the restobar should keep up with the trend. Offering online services
provides convenience for both the customers and the business. Online bookings
and processing orders would be much easier.
 STRENGTH THREAT

The only Restobar in Legazpi that provides an entertainment space, a dart area.
Offers budget-friendly foods and beverages.
Functions as a venue for a variety of events, such as team-building activities, meeting

Good Location Customer Loyalty

Due to the town's existing restobars, competition is fierce.

Fluctuations and rising costs of supplies.
Strict compliance with government and community protocols is required due to the pa
A new Restobar is opening in the area.
High demand of online services such as online ordering, payments and services.

STRENGHTS- THREATS

LOOK FOR SUPPLIERS THAT OFFERS LOWER PRICES

To cope with the rising cost of supplies, one of the best solutions is to look
for suppliers that offer lower prices locally. Some of the examples are buying
ingredients directly from farmers instead of buying them in supermarkets.
 STRENGTH THREAT

KEEP THE PRICES LOWER THAN THE COMPETITORS

One of the reasons why many customers return to Barry's Place is because
they offer lower prices than the other restobars. To keep the customers, they
must keep their prices lower than their competitors, especially since most
customers are budget-conscious.

ORDER SUPPLIES BY BULK

By placing bulk orders, most suppliers offer discounts. This could help the
business maintain their existing price and have a higher revenue.
 WEAKNESSE THREAT

Lacking social media promotions and engagements.

The restobar offers only limited menu items.

Less technologically adaptive as it has no online services available.

Limited employee workforce. No delivery service

Due to the town's existing restobars, competition is fierce.

Fluctuations and rising costs of supplies.
Strict compliance with government and community protocols is required due to the pa
A new Restobar is opening in the area.
High demand of online services such as online ordering, payments and services.
 WEAKNESSE THREAT

WEAKNESSES- THREATS

CRAFT NEW MENU ITEMS

Remove the food items that are not in demand and craft different cuisine
menus that will suit your customers' tastes. Create best-selling cuisines that will
put you at an advantage against your competitors. .

CONDUCT A COMPETITIVE RESEARCH

Analyzing who your competitors are and what their strategies and offerings
are will help the business create strategies that will put it on the edge against
its competitors.
 IV. IMPLEMENTATION

GOAL : INCREASED MONTHLY INCOME

Expected Resources
Persons
Objective Strategies Activities Responsib
Time of
Results Needed Achievement
le

Improving The company Facebook is Scheduled Internet Manager January

will reach a one of the photoshoots Connection, 2023
market
large number social media of the entire Funds,
presence place, showing Camera
of people and platforms that
through develop its is free and
the fine-dining
social media experience.
market can be
engagements presence, utilized to Creating short
thereby connect with video reels of
attracting people. how foods are
potential deliciously
customers. Having a made, with
Facebook sanitation and
Within the set business page cleanliness
consistently
specific time is an excellent
upheld.
frame, the idea to market
business' your brand to Video
facebook page a broad presentations
will be able to audience. of the
reach a entertainment
milestone of activities
having at least offered in the
five thousand restobar like
the darting
(5,000)
area, karaoke
followers.
and a mini-
concert night
experience.

Put decorations
Attracts guests
Improving and create a Capital,
and significantly
Improvement on photo-ready space Decoration
impacts their the place by January
Ambiance and and look for Working Employees
total eating and adding more Space 2023
Atmosphere restobar set up
drinking
decorations inspirationon the Laptop
experience.
internet.
 IV. IMPLEMENTATION

GOAL : INCREASED MONTHLY INCOME

Expected Resources Persons Time of

Objective Strategies Activities
Needed Responsible Achievement
Results

Add new Cater a large Research Food Tasting Internet Manager January
number of about the Connection, 2023
menu items
customers trending Funds,
Camera
according to foods and try
their taste to improve it
and according to
preferences. people’s
choice.

Add fun Create Such as a Capital Mr. Manelo February

element Attract activities for magic show Equipment 2023
customers of people of for children, a Vacant Area Manager
different ages different family karaoke
night, or even
ages.
a mini-concert
by a local
band at your
restaurant.

Order by bulk Funds Manager March

Cost Control The Restobar Create a Look for Laptop Finance 2023
will have suppliers that Phone Admin
budget, offer lower
sufficient funds
to sustain the reduce food prices.
needs of the waste and
business and operational
will have more
affordable
cost.
 V. MONITORING AND

The monitoring and evaluation of the actions and strategies to be implemented by the
company will be accomplished by having adequate data collection and management
through the following: interview with the key participants, recording of quantifiable data,
feedback system and constant tracking of financial records.

Monitoring
Objective Indicators Evaluation Problems Corrective Actions
Action

A 100+ likes, Boost Page through

Got a 20 likes
comments and Facebook
Improving and 3
Daily shares of the post Advertisement.
market followers per
Facebook like, and an increase in Re-calibrate the
checking of wek only. Only
presence followers of the contents into a
followers, viewers inquiries, few market are
through social page will be the more engaging and
and inquiries. viewers and being reached
media report and feedback creative approach
followers. of the
engagements that the to attract a greater
Facebook
implementation audience
page.
strategies are a compared to
success. before

Adjust the
decoration or the
ambiance of the
Daily checking Customers
Many customers place based on
Improvement of the place, feel
Repeat Customers promote the restobar your market.
on Ambiance frequently uncomfortabl
Increased in cleaning,
in social media Choose the
and e and doesn't
promotion tables and because of its solemn appropriate
Atmosphere appreciate the
chairs set up. and good ambiance. lightnings and
ambiance.
match the music to
the moods of the
customer.
 V. MONITORING AND
Monitoring
Objective Indicators Evaluation Problems Corrective Actions
Action

Conducting a Continue improving

survey and the recipes.
Many customers Receiving low Listen to the
feedbacks to
Add new menu Customers gives high ratings ratings and feedbacks of the
the customer
items Sales with your new menu negative customers and
about the items. comments . adjust according
foods they their preferences.
served.

Continue
researching Customers
Offer unique and
and analyzing The customers found the new
Add other fun fun games.
Repeat Customers of the fun engage in all of the elements/
elements Offer prizes.
elements that is games. games, boring.
suited for your
business .

Identify which
causes the
continues increase
Monitor if the
The Business of the expense and
expenses The Business
Expense Record sucessfullly address it.
Cost Control continues to sucessfullly lessen
lessen their
and Money increase or their expenses.
decreases. expenses. Look for other
alternatives that
can lessen the
expense.
VI. THE STRATEGISTS
 MAHREY ALYANNA M. FLORESTA
Calabanga Camarines Sur
July 02, 2000
mahreyalyannamaliberan.floresta@bicol-u.edu.ph

Strategic Management made me realize the importance of having

Strategic Management in attaining your business goals, developing the
business current services and regaining a competitive edge than your
competitors which could help your business to grow. I always thought
that the only reason why businesses fails is because of financial
mismanagement but through this course, strategic management is also
one of the crucial factor that businesses should always consider.

As the current Finance Admin of the Humano Construction and Barry's

Place, the learnings that I had attained through this course would help
me to improve my performance and apply this learnings not just in my
current work but also in my future business endeavors. It was a great
opportunity that we've chosen our workplace as our chosen business
because this could really help to improve our current services. With the
help of the Strategic Planning that we've conducted, I got a chance to
know my co-workers more and how they want to contribute to the growth
of our workplace. It really amazed me hearing from them all of their plans
and visions for the Barry's Place. It was also overwhelming to see my
team mates being inspired from my workmates because of the learnings
that they've got from them through this activity.
 ROWENA M. NACIDO
Malabog, Daraga, Albay
December 12, 2000
rowenamarollano.nacido@bicol-u.edu.ph

An effective strategic plan requires knowledge, effort, and a deep

understanding of the business environment. Throughout the process of
doing the strategic plan, I have realized that there are various factors to
be considered before implementing or making any decision or move that
will affect the business. Planning is essential since it serves as a guide for
what has to be done in order to avoid wasting extra time and money.
Furthermore, having a strategic plan can assist the business in resolving
any challenges that may arise while doing business.

Having a strategic management subject this semester exposes me to the

real business world. This will serve as my stepping stone in pursuing my
aspiration of developing my own business someday. I got a glimpse of
what's going on in the corporate world and how challenging it is.
 CHARLENE MAY M. CANTORIA
Barangay 55 Stanza
Legazpi September 4,
2001
charlenemaymeteoro.cantoria@bicol-u.edu.ph

During the semester, I have gained a lot of insight and understanding of strategic
management and how the concepts learned can help me become a better
specialist in strategic management. These lessons have ranged from the basic
definition of strategy, strategic management, the different strategic
management tools that can be used in an organization, the major competitive
forces that shape business strategy, and the best way to execute strategy.

ALJON PATRICK A. MEDINA

Jaboyoan, Aroroy,
Masbate November 11,
2001
aljonpatrickarbis.medina@bicol-u.edu.ph

Throughout the semester, the process has never been easy, but I know it was all
worth it as I've learned many things.

I've learned that putting up a business is no joke. It requires utmost precision in

formulating your plans, how will you establish your business in the market
against the tight competition, the resources you need, the strengths you need to
maximize and the weaknesses you ought to improve. These, however, are just
the tip of the icebergs. Furthermore, way before, I thought profitability is the
most important aspect, but along the way, it is irrelevant when compared to
long-term landscape. But rather, it is about creation of your brand, developing
employee's morale, establishing relationship with your customers and upholding
utmost social responsibility.

Hence, strategic management managed provide me a good perspective of

strategizing business. Thus, when it comes to complexities of managing one,
there's always a process that needs to be followed.
 JOHN GILBERT R. VELARDE
Binitayan, Daraga,
Albay May 20, 2001
johngilbertrodrigueza.velarde@bicol-u.edu.ph

Creating business entity is not as easy as we think is has a systematic

process that been exercise through out a business plan . I realize that
there's many factors that affect our business we must consider the factors
that can affect our business but not all factors can affect our business in
negative way but some of it can be use as our advantages. Before, building
up a business entity we must point out those factors to create a excellent
business plan. It serve as a guide throughout the unstoppable challenges
that may appear in the future.

Having a excellent strategic plan can lead to a successful business

performance that can maintain us in the market competition. Learning and
encountering strategic management this whole semester was a great
opportunity for me, that widens my knowledge on the business world. I know
that someday this will help me to achieve my dreams on having a small
business that have a successful rate of gaining profit
DOCUMENTATION

The Strategist with Mr. Manelo Alabata and the employees

of the Barry's Place.

WORKSHOP
DOCUMENTATION

EMLOYEES' ANSWERS
DOCUMENTATION

EMLOYEES' ANSWERS

The worskshop was led by Alyanna and she started the

workshop with the workers should describe their co-
workers because she wants to let the employees know
how other co- workers see their attributes. Next is with the
question how they envision the restobar 3-5 years from
now and what is the purpose of the business.
DOCUMENTATION:
 VII. REFERENCES

Schooley, S. (2022, October 18). SWOT Analysis: What It Is and When

to Use It. Business News Daily.
https://www.businessnewsdaily.com/4245-swot-analysis.html

An introduction to TOWS Analysis. (n.d.). Lucidity.

https://getlucidity.com/strategy-resources/an-introduction-to-
tows-analysis/

https://articles.bplans.com/swot-analysis-challenge-day-5-turning-
swot-analysis-actionable-strategies/

https://www.sopact.com/monitoring-and-evaluation
 VIII. ACKNOWLEDGEMENT

With deep appreciation and profound gratitude, the

proponents would like to acknowledge all the people
who made the fulfillment of this strategic plan
possible.

To all the employees and staff in Barry's Place

Restobar together with the owner, Mr. Manelo Alabata
for the consent and unwaivering support to feature
and use their business company as part of this
academic endeavor.

To all our friends and family for their moral support

that truly helped us remain motivated and always in
the zone.

To Ma'am Julie Ann Lustan for the knowledge instilled

to each and everyone of us and for providing us the
opportunity to learn more about business realm.

Above all, we would like to express our gratitude to

God for His guidance.
THANK
YOU

STRATEGIC PLAN