STRATEGIC PLAN FOR

BARRY'S PLACE
RESTOBAR
 THE
TACTICIANS

Charlene May M. Cantoria

Mahrey Alyanna M. Floresta

Rowena M. Nacido

Aljon Patrick A. Medina

John Gilbert R. Velarde

 I. . BACKGROUND OF
THE COMPANY

NAME OF THE Barry's Place

COMPANY Restobar

YEARS OF
1 year and 10 months
EXISTENCE

TYPE OF BUSINESS Sole Proprietorship

ORGANIZATION

NATURE OF
Food and Beverages
BUSINESS
 LOCATION

Peñaranda Drive, Legazpi

City

COVERED
Legazpi City
OPERATIONS

The restobar began when Mr. Manelo's

aunt visited his property and saw an
opportunity and endless potential in the
location to open a restobar. Initially, the
restobar was formed as a partnership
between Mr. Manelo, his aunt, and two
close acquaintances of Mr. Manelo's
BUSINESS aunt. However, time makes other
HISTORY members aggressive. They decided to
split up due to numerous unresolved
disputes and conflict among the
members. Hence, from partnership, Mr.
Manelo Alabata now owns Barry's Place
Resto Bar solely. Barry's Place Restobar
has earned its name and continued to
operate thanks to his good management
skills.

NAME OF
Mr. Manelo Alabata
BUSINESS
PROPONENTS
II. VISION, MISSION,
GOALS AND OBJECTIVES

We crafted the Vision, Mission, Goals and Objective

of the Business based on the workshop that we
have conducted with the employees of the Barry's
Place. Mr. Manelo Alabata wants to create a VMGO,
not coming from us; the strategist or coming from
him because he wants to know how his employees
value his business. He believes that they are the
reason behind the success of the Barry's Place.
 VISION
A well known Restobar in the Philippines that
serves the best Bicolano dishes and
continuously strives for uncompromised
quality of foods, beverages, and services at
economical rates.
 The Barry's Place aims to provide food and
beverages services and introduce Bicolano
dishes not just in the Bicol Region but
around the Philippines. They aims to
become well-known for their high quality of
food services.
VISION EXPLANATION~
MISSION
Barry's Place Restobar strives to provide
customers with the best food and drink
experiences in a relaxing environment. We are
committed in providing our customers an
irresistible indulgence with food and
beverages in a budget-friendly manner.
The mission of the Barry's Place is to
provide good quality and affordable food
services to all types of people especially to
those people who can't afford to avail a
venue for their events. They are also
committed to cater the needs of their
customers.
MISSION EXPLANATION ~
GOALS
Expansion and improvement of business
establishment (Having branches in Daraga,
Camalig etc.)

Boost market presence in digital space.

Increase monthly net restaurant sales

Increase product offerings and introduce new

menu items.

Employee promotion and career development.

Promote the business not only in Legazpi City,

but throughout the Bicol Region.

Build customer loyalty and patronization

Provide around-the-clock service, a 24/7

operations.
OBJECTIVES

Provide around-the-clock service, a 24/7

operations.

Engage with different social media platforms

like facebook, instagram, tiktok and Youtube.

Keep up with consumer trends and

preferences about various cuisines.

To attract and retain effective people in an

organization, as well as to boost staff morale
and motivation.

Provide high-quality services and

products. Build customer loyalty and

patronization
III. SWOT ANALYSIS
 STRENGTHS

WEAKNESSES

The only Restobar in Legazpi that provides an entertainment space, a dart area.
Offers budget-friendly foods and beverages. Lacking social media promotions and engag
Functions as a venue for a variety of events, such The restobar offers
as team-building only limited
activities, menuand
meetings, items
ot

Good Location Customer Loyalty Less technologically adaptive as it has no on

Limited employee workforce.

No delivery service

OPPORTUNITIES THREATS

Existing Big Market New Target Market Duetothetown'sexisting restobars, competit

Business Expansion Fluctuations and rising costs of supplies.

Strict compliance with

Product Development
and Services government and community protocols is req
A new Restobar is opening in the area.
High demand of online services such as onl
Turn Over Growth
 SWOT ANALYSIS DISCUSSION

STRENGTHS:

Barry's Place has an edge over other competitors

because it has a dart area, offers budget-friendly
foods and drinks, different event areas, a good
location, and customer loyalty. Barry's Place is the only
pub in Legazpi that has a dart area, which is why
darters from across Bicol Region continue to visit the
restobar. It is also near schools and various businesses,
and it is located along the highway. They also have
different event spaces, including two VIP areas, a
Karaoke room, and a bar area, to accommodate the
customers' various events. Since the Restobar offers a
budget-friendly menu, it increases customer loyalty,
and the majority of their customers are professionals
looking for a solemn and relaxing place to drink.

WEAKNESSES:

The Restobar's weaknesses include a lack of social

media engagement, a limited menu, no online
services, a small employee workforce, and no delivery
service. They only recently created their Facebook
page, which explains why they have limited online
customer engagement. They only have a limited
menu, making it difficult to satisfy customers. They
only have four employees at the restobar, making it
difficult to meet all of the customers' needs. The
restobar has not yet considered offering delivery
service.
 SWOT ANALYSIS DISCUSSION

OPPORTUNITES
Barry's Place already has a relatively large customer
base because many teenagers, adults, and professionals
enjoy drinking during their breaks and free time. Because
the bar is located on a busy highway, it has a large
market. Having a new target market allows the restobar
to develop new products and services by adapting to the
needs of the new market. This could help the company
have a great turn over growth and help the company
expand.

THREATS

Many bars is already existed in Legazpi City reason why the

Barry's Place have many existing competitors. The
continues increase of inflation rate also affect the prices
of supplies of the Restobar which could result for the
price of their foods and beverages to increase. Since
many people relied a lot on different online services this
could the bar at disadvantages they haven't offered
online services yet. The threats of the new bars could
also results to lose customers.
 TOWS ANALYSIS DISCUSSION
STRENGTHS OPPORTUNITIES

The only Restobar in Legazpi that provides an entertainment space, a dart area.
Offers budget-friendly foods and beverages. Existing Big Market New Target Market Busines
Product
Functions as a venue for a variety of events, such and Servicesactivities,
as team-building Developmentmeetings, and ot

Good Location Customer Loyalty Turn Over Growth

STRENGTHS - OPPORTUNITIES

OFFER OTHER PUB GAMES SUCH AS BILLIARDS AND BOARD GAMES.

Being the only restobar in Legazpi that offers dart area provides them with a specific
market, which are the darters, and by offering other pub games such as billiards and board
games, they could attract new customers, especially those who are fond of these games.

OFFER AFFORDABLE FOOD PACKAGES FOR DIFFERENT EVENTS.

THE BARRY'S PLACE HAS DIFFERENT EVENT AREAS, AND THEY COULD TAKE ADVANTAGE OF
THIS BY OFFERING FOOD PACKAGES OR CATERING SERVICES THAT ARE BUDGET FRIENDLY.

IMPROVE THE OVERALL LOOK OF THE PLACE

A pleasant ambiance will encourage your customers to stay longer at your place and will
leave them with a positive impression of your business. Continual improvement of your
business's ambiance would encourage your customers to stay longer, attract new
customers, and increase sales.

DEVELOP A PSYCHOLOGICAL PRICING STRATEGY BY OFFERING MENU SALES AND DISCOUNT

DEALS SUCH AS HAPPY HOURS.

Offering price deals and discounts gives the customers the satisfaction that they are saving
money by availing of the food services of Barry's Place Restobar rather than eating out at
another restobar.
 OPPORTUNITIES

WEAKNESSES

Existing Big Market New Target Market Business

Lacking
Expansion
social media promotions and engageme
Product and Services Development The restobar offers only limited menu items.

Turn Over Growth Less technologically adaptive as it has no online

Limited employee workforce.

No delivery service

WEAKNESSES-OPPORTUNITIES

ADVERTISE THE BUSINESS IN DIFFERENT SOCIAL MEDIA SITES

To cater to the online market, the business should promote their food services
through different social media platforms, such as Facebook, Instagram, and TikTok.
This could be done through posting and sharing pictures of the place, events, and
menus on groups.

OFFER DELIVERY SERVICE.

Customers love convenience, which is why delivery services are in high demand,
especially during the pandemic. To cater to the needs of the existing and new
markets, they could offer delivery services.

HIRE NEW EMPLOYEES

Since the market for the business continues to grow, the restobar should hire new
employees to accommodate the needs of the customers. Having the right number of
employees increases productivity, customer satisfaction, and employee satisfaction.

OFFER ONLINE SERVICE

Almost all food businesses are already offering online services, which is another
reason why the restobar should keep up with the trend. Offering online services
provides convenience for both the customers and the business. Online bookings and
processing orders would be much easier.
 STRENGTH THREAT

The only Restobar in Legazpi that provides an entertainment space, a dart area.
Offers budget-friendly foods and beverages.
Functions as a venue for a variety of events, such as team-building activities, meetings, and

Good Location Customer Loyalty

Due to the town's existing restobars, competition is fierce.

Fluctuations and rising costs of supplies.
Strict compliance with government and community protocols is required due to the pandemic
A new Restobar is opening in the area.
High demand of online services such as online ordering, payments and services.

STRENGHTS- THREATS

LOOK FOR SUPPLIERS THAT OFFERS LOWER PRICES

To cope with the rising cost of supplies, one of the best solutions is to look for
suppliers that offer lower prices locally. Some of the examples are buying
ingredients directly from farmers instead of buying them in supermarkets.
 STRENGTH THREAT

KEEP THE PRICES LOWER THAN THE COMPETITORS

One of the reasons why many customers return to Barry's Place is because they
offer lower prices than the other restobars. To keep the customers, they must
keep their prices lower than their competitors, especially since most customers
are budget-conscious.

ORDER SUPPLIES BY BULK

By placing bulk orders, most suppliers offer discounts. This could help the business
maintain their existing price and have a higher revenue.
 WEAKNESSE THREAT

Lacking social media promotions and engagements.

The restobar offers only limited menu items.

Less technologically adaptive as it has no online services available.

Limited employee workforce. No delivery service

Due to the town's existing restobars, competition is fierce.

Fluctuations and rising costs of supplies.
Strict compliance with government and community protocols is required due to the pandemic
A new Restobar is opening in the area.
High demand of online services such as online ordering, payments and services.
 WEAKNESSE THREAT

WEAKNESSES- THREATS

CRAFT NEW MENU ITEMS

Remove the food items that are not in demand and craft different cuisine menus
that will suit your customers' tastes. Create best-selling cuisines that will put you at
an advantage against your competitors. .

CONDUCT A COMPETITIVE RESEARCH

Analyzing who your competitors are and what their strategies and offerings are
will help the business create strategies that will put it on the edge against its
competitors.
 IV. IMPLEMENTATION

GOAL : INCREASED MONTHLY INCOME

Expected Resources
Persons
Objective Strategies Activities Responsib
Time of
Results Needed Achievement
le

Improving The company Facebook is Scheduled Internet Manager January

will reach a one of the photoshoots Connection, 2023
market
large number social media of the entire Funds,
presence place, showing Camera
of people platforms that
through and develop is free and can
the fine-dining
social media experience.
its market be utilized to
engagements presence, connect with Creating short
thereby people. video reels of
attracting how foods are
potential Having a deliciously
customers. Facebook made, with
business page sanitation and
Within the set is an excellent cleanliness
consistently
specific time idea to market
upheld.
frame, the your brand to
business' a broad Video
facebook page audience. presentations
will be able to of the
reach a entertainment
milestone of activities
having at offered in the
least five restobar like
the darting
thousand
area, karaoke
(5,000)
and a mini-
followers. concert night
experience.

Put decorations
Attracts guests
Improving and create a Capital,
and significantly
Improvement photo-ready space Decoration
impacts their the place by January
on Ambiance and look for Working Employees
total eating and adding more Space 2023
and restobar set up
drinking
Atmosphere decorations inspirationon the Laptop
experience.
internet.
 IV. IMPLEMENTATION

GOAL : INCREASED MONTHLY INCOME

Expected Resources Persons Time of

Objective Strategies Activities
Needed Responsible Achievement
Results

Add new Cater a large Research Food Tasting Internet Manager January
number of about the Connection, 2023
menu items
customers trending foods Funds,
Camera
according to and try to
their taste improve it
and according to
preferences. people’s
choice.

Add fun element Create Such as a Capital Mr. Manelo February

Attract activities for magic show for Equipment 2023
customers of people of children, a Vacant Area Manager
different ages different ages. family karaoke
night, or even
a mini-concert
by a local
band at your
restaurant.

Cost Control Create a Order by Funds Manager March

The Restobar bulk Look for Laptop Finance 2023
budget,
will have suppliers that Phone Admin
sufficient funds reduce food offer lower
to sustain the waste and prices.
needs of the operational
business and
cost.
will have more
affordable
 IV. IMPLEMENTATION

GOAL : INCREASED MONTHLY INCOME

Expected Resources Persons Time of

Objective Strategies Activities
Needed Responsible Achievement
Results

Add new Cater a large Research Food Tasting Internet Manager January
number of about the Connection, 2023
menu items
customers trending foods Funds,
Camera
according to and try to
their taste improve it
and according to
preferences. people’s
choice.

Add fun element Create Such as a Capital Mr. Manelo February

Attract activities for magic show for Equipment 2023
customers of people of children, a Vacant Area Manager
different ages different ages. family karaoke
night, or even
a mini-concert
by a local
band at your
restaurant.

Cost Control Create a Order by Funds Manager March

The Restobar bulk Look for Laptop Finance 2023
budget,
will have suppliers that Phone Admin
sufficient funds reduce food offer lower
to sustain the waste and prices.
needs of the operational
business and
cost.
will have more
affordable
 V. MONITORING AND

The monitoring and evaluation of the actions and strategies to be implemented by the
company will be accomplished by having adequate data collection and management
through the following: interview with the key participants, recording of quantifiable data,
feedback system and constant tracking of financial records.

Monitoring
Objective Indicators Evaluation Problems Corrective Actions
Action

A 100+ likes, Boost Page through

Got a 20 likes
comments and Facebook
Improving and 3
Daily shares of the post Advertisement.
market followers per
Facebook like, and an increase in Re-calibrate the
checking of wek only. Only
presence followers of the page contents into a
followers, viewers inquiries, few market
through social will be the report and more engaging and
and inquiries. viewers and are being
media feedback that the creative approach
followers. reached of the
engagements implementation to attract a greater
Facebook
strategies are a audience
page.
success. compared to before

Adjust the
decoration or the
ambiance of the
Daily checking Customers
Improvement Many customers place based on
Repeat Customers of the place, feel
promote the restobar your market.
on Ambiance frequently uncomfortabl
Increased in cleaning,
in social media Choose the
and e and doesn't
promotion tables and because of its solemn appropriate
Atmosphere appreciate the
chairs set up. and good ambiance. lightnings and
ambiance.
match the music to
the moods of the
customer.
 V. MONITORING AND
Monitoring
Objective Indicators Evaluation Problems Corrective Actions
Action

Conducting a Continue improving

survey and the recipes.
Many customers Receiving low Listen to the
feedbacks to
Add new menu Customers gives high ratings ratings and feedbacks of the
the customer
items Sales with your new menu negative customers and
about the items. comments . adjust according
foods they their preferences.
served.

Continue
researching Customers
Offer unique and
and analyzing The customers found the new
Add other fun fun games.
Repeat Customers of the fun engage in all of the elements/
elements elements that
Offer prizes.
games. games,
is suited for boring.
your business .

Identify which
causes the
continues increase
Monitor if the
The Business of the expense and
expenses The Business
Expense Record sucessfullly address it.
Cost Control continues to sucessfullly lessen
and Money lessen their
increase or their expenses.
decreases. expenses. Look for other
alternatives that
can lessen the
expense.
VI. THE STRATEGISTS
 MAHREY ALYANNA M. FLORESTA
Calabanga Camarines Sur
July 02, 2000
mahreyalyannamaliberan.floresta@bicol-u.edu.ph

Strategic Management made me realize the importance of having Strategic

Management in attaining your business goals, developing the business current
services and regaining a competitive edge than your competitors which could
help your business to grow. I always thought that the only reason why
businesses fails is because of financial mismanagement but through this
course, strategic management is also one of the crucial factor that businesses
should always consider.

As the current Finance Admin of the Humano Construction and Barry's Place,
the learnings that I had attained through this course would help me to
improve my performance and apply this learnings not just in my current work
but also in my future business endeavors. It was a great opportunity that we've
chosen our workplace as our chosen business because this could really help to
improve our current services. With the help of the Strategic Planning that
we've conducted, I got a chance to know my co-workers more and how they
want to contribute to the growth of our workplace. It really amazed me
hearing from them all of their plans and visions for the Barry's Place. It was
also overwhelming to see my team mates being inspired from my workmates
because of the learnings that they've got from them through this activity.
 ROWENA M. NACIDO
Malabog, Daraga, Albay
December 12, 2000
rowenamarollano.nacido@bicol-u.edu.ph

An effective strategic plan requires knowledge, effort, and a deep

understanding of the business environment. Throughout the process of doing
the strategic plan, I have realized that there are various factors to be
considered before implementing or making any decision or move that will
affect the business. Planning is essential since it serves as a guide for what has
to be done in order to avoid wasting extra time and money. Furthermore, having
a strategic plan can assist the business in resolving any challenges that may
arise while doing business.

Having a strategic management subject this semester exposes me to the real

business world. This will serve as my stepping stone in pursuing my aspiration of
developing my own business someday. I got a glimpse of what's going on in the
corporate world and how challenging it is.
 CHARLENE MAY M. CANTORIA
Barangay 55 Stanza Legazpi
September 4, 2001
charlenemaymeteoro.cantoria@bicol-u.edu.ph

During the semester, I have gained a lot of insight and understanding of strategic
management and how the concepts learned can help me become a better specialist
in strategic management. These lessons have ranged from the basic definition of
strategy, strategic management, the different strategic management tools that can
be used in an organization, the major competitive forces that shape business
strategy, and the best way to execute strategy.

ALJON PATRICK A. MEDINA

Jaboyoan, Aroroy, Masbate
November 11, 2001
aljonpatrickarbis.medina@bicol-u.edu.ph

Throughout the semester, the process has never been easy, but I know it was all worth
it as I've learned many things.

I've learned that putting up a business is no joke. It requires utmost precision in

formulating your plans, how will you establish your business in the market against the
tight competition, the resources you need, the strengths you need to maximize and
the weaknesses you ought to improve. These, however, are just the tip of the icebergs.
Furthermore, way before, I thought profitability is the most important aspect, but
along the way, it is irrelevant when compared to long-term landscape. But rather, it is
about creation of your brand, developing employee's morale, establishing relationship
with your customers and upholding utmost social responsibility.

Hence, strategic management managed provide me a good perspective of

strategizing business. Thus, when it comes to complexities of managing one,
there's always a process that needs to be followed.
 JOHN GILBERT R. VELARDE
Binitayan, Daraga, Albay
May 20, 2001
johngilbertrodrigueza.velarde@bicol-u.edu.ph

Creating business entity is not as easy as we think is has a systematic process

that been exercise through out a business plan . I realize that there's many
factors that affect our business we must consider the factors that can affect our
business but not all factors can affect our business in negative way but some of it
can be use as our advantages. Before, building up a business entity we must point
out those factors to create a excellent business plan. It serve as a guide
throughout the unstoppable challenges that may appear in the future.

Having a excellent strategic plan can lead to a successful business performance

that can maintain us in the market competition. Learning and encountering
strategic management this whole semester was a great opportunity for me, that
widens my knowledge on the business world. I know that someday this will help
me to achieve my dreams on having a small business that have a successful rate
of gaining profit
DOCUMENTATIO

The Strategist with Mr. Manelo Alabata and the employees

of the Barry's Place.

WORKSHOP
DOCUMENTATIO

EMPLOYEES' ANSWERS
DOCUMENTATIO

EMPLOYEES ANSWERS

The worskshop was led by Alyanna and she started the

workshop with the workers should describe their co-workers
because she wants to let the employees know how other co-
workers see their attributes. Next is with the question how they
envision the restobar 3-5 years from now and what is the
purpose of the business.
DOCUMENTATION:
 VII. REFERENCES

Schooley, S. (2022, October 18). SWOT Analysis: What It Is and When

to Use It. Business News Daily.
https://www.businessnewsdaily.com/4245-swot-analysis.html

An introduction to TOWS Analysis. (n.d.). Lucidity.

https://getlucidity.com/strategy-resources/an-introduction-to-
tows-analysis/

https://articles.bplans.com/swot-analysis-challenge-day-5-turning-
swot-analysis-actionable-strategies/

https://www.sopact.com/monitoring-and-evaluation
 VIII. ACKNOWLEDGEMENT

With deep appreciation and profound gratitude, the

proponents would like to acknowledge all the people
who made the fulfillment of this strategic plan
possible.

To all the employees and staff in Barry's Place

Restobar together with the owner, Mr. Manelo Alabata
for the consent and unwaivering support to feature
and use their business company as part of this
academic endeavor.

To all our friends and family for their moral support

that truly helped us remain motivated and always in
the zone.

To Ma'am Julie Ann Lustan for the knowledge instilled

to each and everyone of us and for providing us the
opportunity to learn more about business realm.

Above all, we would like to express our gratitude to

God for His guidance.
THANK
YOU

STRATEGIC PLAN