Optional Activity:

International Marketing

First, you need to find two advertisements (commercials, prints ads, billboards, social media
posts, etc.) from the same company in two different countries/regions. Make sure these countries
are fairly different. Each person must have a different company, so please check the company
you want to use with the teacher first.

Now, share the links/photos with your partner for the activity. You will be analyzing the
advertisements they found and vice versa.

Add the links or photos below:

By analyzing JUST the advertisements, do you think the company uses global localization or
pan global marketing? How can you tell? (2 marks)

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Now RESEARCH the company and decide whether you think they use global localization or
pan global marketing? How do you know? (2 marks)

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Examples:

Find 2 examples of each type of business and explain how they change or stay the same. (4
marks)

Global Localization Pan global marketing

Why do you think some businesses choose do practice global localization while other do not?
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