Singapores Market Strategy

Demographic and Stats

• GDP 340 Billion USD

• 5.686 million Population
• Multi Ethnic
• 75.9% Chinese
• 15% malay
• 7.5% Indian
• 1.6% others
• Ease of doing business- Global #18, Asia #2. This is due to procedures to obtain
construction permits, registering property and paying taxes. Digitalizing business
filing.

Singapore is the launchpad to southeast Asia and is hyper connected in the region
- Worlds 2nd Busiest Port -Trade and transport hub
- Strong network of international trade agreements – including 20 FTA with 31 Trading
Partners
- Home to 3500 Regional Headquarters
- 120 Daily flights to regional countries
- Worlds fastest broadband internet nation

Start up ecosystem Top 15 in the world:

Singapore #12
Silicon Valley #1
New York #2
London #3
Boston #4

JTC Launchpad

- Carousell Blk 71 through JTC Launchpad @ One- North

- Any startup can join or subscribe

ACE membership programe: hub.ace.org.sg/c/actioncommunityforentrepreneurshipace/join

Startup Events in Singapore

Switch= Singapore Week of Innovation and Technology
TIA Conference
Echelon Asia Summit
Slush Singapore

Key Strategies For Singapore Market

- Five key things to make sure expansion is successful
1. Understand the market. Singapore has many different cultures, rules and languages.
2. One Market at a time: Fully understand your target market. Don’t try to do
everything at once. Localize when you need to.
 3. Find a partner. To move into another market, you need local knowledge and local
partners. Build networks in the local region. Then utilize
4. Explore Funding: Lots of companies who expand will seek funding or govt grants and
assistance
5. Be Patient: Success can take time, Have a 3-5 Year strategy

Resources to look out for:

Global Innovation Alliance
Startup SG