Professional Documents
Culture Documents
SECTION 2.internal Organisation of The Firm
SECTION 2.internal Organisation of The Firm
SECTION 2.internal Organisation of The Firm
Production – Plans and regulates the transformation of raw materials into a final good
or service. It is concerned with:
Purchasing raw materials for sale and storing them in an appropriate place
Manufacturing goods from the design stage to completed product
Conducting quality control
Organising production within a certain time frame.
Marketing – Ensures that maximum volume of goods produced are sold, thus is
responsible for
Assessing market possibilities, by market research and sales forecasting
Advertising and sales promotion
Distribution of products
Functions of management
Planning
Planning is deciding in advance what to do, how to do and who is to do it. Planning
bridges the gap between where we are to, where we want to go.
Planning takes into consideration available & prospective human and physical resources
of the organization so as to get effective co-ordination, contribution & perfect
adjustment.
In planning a manager must determine what the organizations goals are and how to
achieve those goals. . Much of this information will come directly from the vision and
mission statement for the company.
The mission of the business is the most obvious purpose—which may be, for
example, to make soap.
The vision of the business reflects its aspirations and specifies its intended di-
rection or future destination.
The objectives of the business refer to the ends or activity at which a certain
task is aimed.
Organising
Organising is the function of management which follows planning. It is the
synchronization and combination of human, physical and financial resources takes
place. All the three resources are important to get results.
Directing
Directing is the process in which the managers instruct, inspire, guide and oversee the
performance of the workers to achieve predetermined goals. In simple words, it can be
described as providing guidance to workers is doing work.
In analyzing this definition, it is understandable why authors include both “Delegating”
and “Motivating” in the function of “Directing” and we can understand that in the field
of management, direction is all those activities which are designed to encourage the
subordinates to work effectively and efficiently.
Controlling
Controlling consists of verifying whether everything occurs in conformity with the plans
adopted, instructions issued and principles established. It ensures that there is effective
and efficient utilization of organizational resources so as to achieve the planned goals.
Controlling measures the deviation of actual performance from the standard perfor-
mance, discovers the causes of such deviations and helps in taking corrective actions.
Coordinating
Co-ordination is the unification, integration, synchronization of all the efforts of
group members so as to provide unity of action in the pursuit of common goals.
It is a hidden force which binds all the other functions of management.
Management seeks to achieve co-ordination through its basic functions of plan-
ning, organizing, directing and controlling. That is why co-ordination is not a
separate function of management because achieving harmony between the indi-
vidual efforts towards achievement of group goals is key to the success of man-
agement.
A manager can be compared to an orchestra conductor since both of them have to
create rhythm and unity in the activities of individual group members.
Delegating
Delegation is an approach to get things done, in conjunction with other employees. It
generally includes assigning responsibility to an employee to complete a task, granting
the employee sufficient authority to gain the resources to do the task and letting the
employee decide how that task will be carried out. Typically, the person assigning the
task shares accountability with the employee for ensuring the task is completed.
Motivating
Motivating is the process of influencing people to accomplish specific objectives. An
employee who is motivated will have the desire to do a specific task in such a way that
much effort is expended trying to achieve the goal
Objectives, strategies, and policies have little chance of succeeding if employees and
managers are not motivated to implement strategies once they are formulated.
Human needs start at the physiological level. Air comes first, then water, food, and
sex. These are linked to primitive drives - we cannot survive without them. (Some
argue that sex should not be included as a basic need, but at the most primitive level it
is mandatory for survival of the species.)
Next come the safety needs; the drive to secure shelter, warmth and light. Without
these we may or may not survive, but the lack of them is keenly felt. In the modern
world, a job, a stable home life and a secure future also reside on this level.
The next step up the ladder brings us to the belonging needs. This is the desire for
love and acceptance from others. We need social interaction, friends, partners, and the
emotional connection to other humans. Without these we can suffer from fear, loneli-
ness and anxiety.
Near the top lie the Esteem needs, and this is where the pyramid gets shaky for many
people! We need respect and approval from others and respect and approval from our-
selves. Lack of these things is what causes a loss of self respect, low self-esteem and
inferiority complexes.
At the very top of the pyramid lies what Maslow called the being needs, or in
his term, ‘self-actualization’. Fulfilling these needs doesn’t just bring you up from a
negative state to a state of balance - meeting these needs puts you over the top into a
positive state where you are constantly able to improve yourself and become a
stronger, better you. There is no limit - you can keep pushing yourself further and
higher! This is where true happiness, success and contentment can be found.
Maslow's theory suggests that the most basic level of needs must be met before the in-
dividual will strongly desire (or focus motivation upon) the secondary or higher level
needs.
Responsibilities of management
o To the owners
To achieve the highest rate of profit
To reinvest the profit in the firm to ensure growth and development
To protect and maintain the assets
To provide information, i.e. annual report and balance sheet
o To the employees
To provide fair wages
To provide protection against unfair dismissal
To provide safe working conditions and equipment
To provide proper training and education
To provide medical assistance if working with dangerous chemicals
To provide compensation for job-related injuries
To not discriminate, especially against union members
o To the customers
To provide good quality goods or services at reasonable prices
To carry out fair trading practices
To conduct research and development in order to improve quality and price
To provide compensation to customers for injuries on the business compound
To guard against misleading advertising
To deliver orders on time
o To society
To avoid pollution to the environment
To conserve scarce resources
To preserve local culture and tradition
o To the government
To adhere to and observe the laws of the country
To observe international and domestic trade regulations
To pay taxed when due
To honour all state contracts in a professional manner
Organisational Structure
Is the well planned relationship among the individuals in the organisation and the
functions they perform according to the goals of the firms.
The organizational structure of a firm is influenced by the size of the organization.
Organizational Charts
An organizational chart is a diagram of the organization of an enterprise. Its pyramid
shape illustrates the hierarchy system that exists in the organization. The most senior
position in the organization is placed by itself at the apex. The pyramid gets wider to-
wards the bottom depicting the greater number of workers at its base.
Those who have the power to issue commands have authority in an organization. In the
organization chart above the sales manager has the authority in the Sales department.
All persons with the same level of authority are placed at the same level on the chart.
For example the sales manager and the accounts manager have the same level of au-
thority in their various departments.
Responsibility is the capacity to accept duties and to carry out their tasks. Both sales
supervisors are responsible to the sales manager.
The chart shows the following:
-each person’s position
-the number of levels of managers
-to whom each employee is responsible (reports) to
-the span of or (area) of control for senior staff members.
Forms of structure
1. Line or Direct Organisation
Line authority flows down the chain of command. For example, line authority gives a
production supervisor the right to direct an employee to operate a particular machine,
and it gives the vice president of finance the right to request a certain report from a de-
partment head. Therefore, line authority gives an individual a certain degree of power
relating to the performance of an organizational task.
Two important clarifications should be considered, however, when discussing line au-
thority: (1) line authority does not ensure effective performance, and (2) line authority
is not restricted to line personnel. The head of a staff department has line authority
over his or her employees by virtue of authority relationships between the department
head and his or her directly-reporting employees
The line organizational chart depicts a straight line of command. Authority is said to
flow downwards only in the line organization. The line organizational structure is found
in schools or in the military.
2. Staff Organisation
The Staff organizational chart combines the line and functional organization with the
addition of staff personnel. Staff workers assist and advise line workers. Staff workers
include consultants, advisors, company lawyers, executive secretary, auxiliary workers
etc. Staff officers do not have authority, that is, the power to delegate tasks to subor-
dinates in the organization. Their main role is to advise and assist line officers. This is
why there are no vertical lines connecting staff officers to any other member of staff on
the chart. They are therefore, placed at the side directly below the line officer whom
they assist or advise.
3. Functional Organisation
Functional authority is referred to as limited line authority. It gives a staff person power
over a particular function, such as safety or accounting. Usually, functional authority is
given to specific staff personnel with expertise in a certain area. For example, members
of an accounting department might have authority to request documents they need to
prepare financial reports, or a human resource manager might have authority to ensure
that all departments are complying with equal employment opportunity laws. Functional
authority is a special type of authority for staff personnel, which must be designated by
top management.
The Functional organizational chart combines the straight line of command of the line
organization with horizontal dotted diagonal lines representing functional authority. The
dotted diagonal lines in the figure above show the authority that the Human Resource
Manager has over other departments. The Human Resource Manager is allowed author-
ity in these department over human resource matters only e.g. to hire and fire workers.
He therefore cannot give directives on production or marketing matters.
Committees are advisory bodies. They are a group of people delegated by a higher au-
thority to achieve an objective, usually appointed to advise organizations. Examples of
committees include; parent teachers associations and student councils which are com-
mittees within a school organization.
Types:
Adhoc – is appointed to achieve one task and is disbanded when the task
is complete
Standing – has a more permanent role and meets and regular intervals
Organisational Charts
Vertical
Horizontal
Circular
Departmentalisation
Large firms are organised into smaller units or departments
By function
By process or equipment
By geographic territory
By product
By customer/client
Leadership Styles
Autocratic
This type of leader makes all decisions and asks members only to be obedient in follow-
ing orders. He will give detailed instructions and closely supervise subordinates.
Advantage
Time is not wasted consulting with others to reach a decision.
Disadvantage
Workers must comply with directives given by the leader and therefore the organization
will not benefit from workers initiative and innovative ideas
Democratic
A democratic leader allows the participation of subordinates in decision making. The
leader asks for progress reports at intervals instead of continuous close supervision.
Advantage
Discussion between management and workers leads an improved relationship.
Disadvantage
The variety of opinions to consider may slow down the decision making process.
Laissez-Faire
This type of leader will give minimum directives and allow maximum freedom for work-
ers to make decisions about completing their tasks.
Advantage
The firm will benefit from the initiative and innovation of workers.
Disadvantage
It may lead to chaos in the organization. This type of style can only be used with per-
sons that are very self- motivated and disciplined.
Sources Of Conflict Within An Organization
Unfair treatment of workers
Unfair dismissal
Discrimination
TRADE UNIONS
Definition
Is an organisation of persons employed in an industry who have joined together in
order to to achieve common goals such as better working conditions and wages
Main Goals
o To achieve economic and political emancipation of all citizens and by extension all
West Indian people
o To secure better wages and improved working conditions for the working classes
Roles
o to regulate relations between workers (its members) and the employer,
o to negotiate wages and working condition terms,
o to take collective action to enforce the terms of collective bargaining,
o to raise new demands on behalf of its members,
o to protect workers against arbitrary disciplinary actions
o to help settle their grievances.
Classification
o Industrial union: represents members all in the same industry
o Staff union: represents interests only white-collar workers (clerks ad office staff)
o General union: represents workers from several firms from the same industry. Also
called industrial union.
o Craft union: represents skilled workers in a particular field such as carpentry or
welding.
Activities
o Collective bargaining: Trade unions negotiate with employers over wages and
working conditions.
o Social activities: Trade unions perform social functions by looking after sick,
unemployed and retired members
o Political activities: Trade unions may promote legislation favorable to the interests
of their members or workers as a whole. To this end they may pursue campaigns,
undertake lobbying, or financially support individual candidates or parties
o Educational activities: Trade unions assist in the further education of their members
and their children
Industrial Action
o Picketing: Workers congregate outside of the work place and dissuade others from
going in ("crossing the picket line"), but it can also be done to draw public attention
to a cause.
o Strike action: Workers down tools (stop work)
o Work to rule. Workers continue to work but only do exactly what is required
(nothing extra). This often slows production.
o Closed shop: A shop in which persons are required to join a particular union as a
precondition to employment and to remain union members for the duration of their
employment.
o Go slow: Workers go about their duties at a very slow pace, (without breaking
company regulations)
Criticisms
o Trade unions are sometimes accused of holding society ransom by taking strike
actions that result in the disruption of public services.
o Trade unions frequently produce higher wages at the expense of fewer jobs, and, if
some industries are unionized while others are not, wages will decline in non-
unionized industries.
o By raising the price of labour, the wage rate, above the equilibrium price, unemploy-
ment rises. This is because it is no longer worthwhile for businesses to employ those
laborers whose work is worth less than the minimum wage rate set by the unions.
As such, Governments may seek to reduce union powers in order to reduce unem-
ployment.
o Trade unions often benefit insider workers, those having a secure job and high pro-
ductivity, at the cost of outsider workers, consumers of the goods or services pro-
duced, and the shareholders of the unionized business. The ones who are likely to
lose the most from a trade union are those who are unemployed or at the risk of un-
employment or who are not able to get the job that they want in a particular field.
Role Of Teamwork
Many firms adopt a teamwork approach to complete tasks more efficiently. For example
a major Caribbean airline encourages its workers to work as a team to achieve the main
task of having each flight leave on time. Workers therefore move to various positions if
needed, to have each flight leave on time.
Benefits of Teamwork
1. It improves the working relationship among workers
2. It increases communication
3. Skills and knowledge are passed on through the interaction
4. It satisfies the social needs of workers
Groups are formed naturally by persons with similar interest, common goals and similar
past experiences in an organization. The establishment of various clubs, work socials
and outings will encourage greater interaction among workers, better relationships and
a teamwork approach to completing tasks.
What is MIS?
The use of information technology (or any computer-based system) including
telecommunications technology to improve significantly every aspect of a business so that it may
be managed with ease, reliability and efficiency and most importantly to lower the cost of
production and increase profit margins
It involves the determination of requirements for data and then later the collection, organization,
transformation and analysis of the data.
Benefits
Provides data bank (information needed for the firm)
Facilitates effective decision making
Facilitates effective (rapid) communication
Helps reduce the cost of production > increase in profits > increase in competitiveness
Disadvantages
Human error can be made in inputting data
Initial high costs and time to establish/implement system
Possibility of system shut down
Data could be tampered with if not made secure
Personal Needs Satisfied Through Employment
Managers must be aware of the various needs of workers. If these needs are ade-
quately satisfied through work, then workers will be motivated to improve performance.
Basic Needs
Employment is very important for the economic survival of individuals. If employees re-
ceive adequate pay then these needs will be satisfied. Some employees may also re-
ceive allowances and fringe benefits. Once the basic needs of survival (food, clothing
and shelter) are met, employees will be aware of higher level needs.
Security Needs
A job should not only provide adequate pay to satisfy basic needs but it should also
give workers security. This need can be satisfied through the provision of health bene-
fits,insurance and pensions.
Social Needs
The employee spends on average eight hours each day at work. We are social beings
and therefore need human interaction. This need can be satisfied by the establishment
of after work activities and through a teamwork approach to accomplishing tasks.
Self-Esteem Needs
Managers can satisfy this need through promotion and ways of recognizing those who
have performed well.
Self-actualizing Needs
This need is satisfied by giving subordinates opportunities to create and pursue innova-
tive ideas so that they can realize their capacities to the fullest.