LinkedIn Profile Creation

LinkedIn Profile Creation
A Powerful Marketing Tool
Presented by: Team TalentSprint
Confidential Document
talentsprint.com
WIIFM
● Build a strong digital presence

● Showcase your profile to hundreds of recruiter
● Grow, Network, Stay Informed
© Copyright, TalentSprint
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A little Investment for a Bright Future
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Why is LinkedIn Important
• Improve your visibility

• Improve your connectability
• Improve your page rank
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Getting started
• Setting up your profile

• Getting Connections
• Groups
• Recommendations
• Contact Information
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Choosing your photo
▪ Is it Professional and appropriate to the Position you are applying for?

▪ The ideal size for your LinkedIn profile picture is 400 x 400 pixels. Larger file sizes are
also fine (although 8MB is the max), but try to avoid small, low-resolution images. If the
picture looks a bit blurry when you upload it, you may want to opt for a different one.
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Setting up your profile
• Basic Information
– Name & Photo
– Your Title, how you describe your position
– Summary, a brief description about what you have done and want to do
– Specialties, keywords that describe what you do, i.e.. Internship at Oracle, etc.
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Getting Connections
• Former classmates and professors

• People you know in target companies
• People in your industry
• People in your LinkedIn groups
• Friends & Family
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Groups
• Join groups to get connections and keep current with information on in your industry
– Search groups by industry (IT,Manufacturing)
– Search groups by specialty (Finance)
– Search groups by college
– Search groups by company name
– Search groups by associations
– Search groups by hobbies
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Recommendations
• What are Recommendations.

– A reference from someone you have done business with, like a boss or a co-worker
• How to get Recommendations
– Pick a job, select a contact associated with that job, send request
• Etiquette for Recommendations
– If you get a recommendation you should give a recommendation
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Contact Information
• Phone
• Address
• IM
• Website
• Twitter
• E-mail
A recruiter will need this to contact you but remember, posting it makes it public
information.
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Networking
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Using LinkedIn for Networking
• Finding the right connection

• Asking for Introductions
• Looking for Jobs/Internships
• Tips for getting to the hiring manager
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Finding the right connection
• Start with your basic connections of people you know.

• Check your target company’s Member lists
• Check your groups’ Member lists
• Look for Members in these lists that are 2nd and 3rd connections
• Look up name of prominent people in your field
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Asking for Introduction
• If you want to connect to a 2nd connection ask your first connection to introduce you.
– Click on “Ask for Introduction” and send a message to both your 1st connection
requesting an introduction and the 2nd connection that you want to add to your
connections. This can be done on the same screen.
• If you want to connect to a 3rd connection you need to find the 2nd connection that is
connected to them and network into your 2nd connection then the 3rd connection.
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Looking for Job/ Internship
• Click on the “Jobs” tab at the top of the screen and search as you would any job board.
• Check your groups, some have job boards with listings for jobs posted from the group.
• Check the Companies job tab.
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Tips on getting to the Hiring Manager
• If you know the name of the hiring manager, search the name and try to connect directly.
• If you don’t know the name, search the company for people you know in the company
and network with them to identify the hiring manager and connect.
• Search your groups for people in the company and network with them to identify the
manager.
• If you only know the recruiter then connect and network through them.
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How recruiters using LinkedIn
• Some recruiters use the Job Board to post jobs.

• Some recruiters use the Groups memberships to find applicants
• Most recruiters search profiles of potential applicants
• Almost all recruiters will view YOUR Profile if you are to be interviewed
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What Recruiters look for in your profile
• Completion percent of Profile

• Number of Connections
• Recommendations
• Other information that may not be on your resume or application
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Recommendations
• Complete your profile with a strong Summary Statement and Keywords in the Specialty
sections.
• Be active in the discussions in your groups.
• Change something in your profile frequently.
• Connect with as many people as possible.
• Follow companies that interest you.
• After you connect on LinkedIn set up a face to face networking meeting with your new
contact.
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Conclusion
• Network, Network, Network!!!

• Connections are the key to finding your next job.
• Stay active and connected after you land, you may need your connections again.
• Pay it forward. Remember those who helped get you where you are today.
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Thank You
talentsprint.com

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LinkedIn Profile Creation

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LinkedIn Proﬁle Creation

A Powerful Marketing Tool

Presented by: Team TalentSprint

● Build a strong digital presence

• Improve your visibility

• Setting up your proﬁle

▪ Is it Professional and appropriate to the Position you are applying for?

• Former classmates and professors

• What are Recommendations.

• Finding the right connection

• Start with your basic connections of people you know.

• Some recruiters use the Job Board to post jobs.

• Completion percent of Proﬁle

• Network, Network, Network!!!

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