DATA CENTER COLLEGE OF THE PHILIPPINES

LAOAG CITY
A.G Tupaz Cor. M.V. Farinas St. Laoag City

MIDTERM EXAMINATION IN INTRUSTRY TRENDS AND INNOVATION IN THE HOSPITALITY

INDUSTRY

Name: ________________________________________________ Date of Examination:

_____________________

PART I: MULTIPLE CHOICE

Instructions: Read the following questions/statements carefully and choose the best answer. Write your answer in
CAPITAL letters. Strictly NO ERASURES! (15pts.)

1. Which best explain Fuzzy Front End?

a. People will buy a product or service that solves a problem for them
b. When thinking about new products, it’s important to collect data on how people are using the product
c. Considered one of the best opportunities for driving innovation in a company
d. Should conduct a customer value assessment to obtain the opinion of a sample of your target market
2. Which phase of development determines whether your prototype meets your design and requirements
specifications from the previous steps?

a. Fuzzy Front-End (FFE) c. Design

b. Implementation d. Fuzzy Back-End (FBE)

3. When you are defining your product, there are several questions that you should ask as early in the process as
possible, which of the following is not used as a question?
a. What is the specific customer wants that this product can satisfy?
b. Who is my customer?
c. What is this product’s advantage over the competition?
d. What technology will this product need to support it?
4. This step is mostly about validating the manufacturing feasibility of the product, and how you’ll integrate the
internal components of the compositions of the product.

a. Fuzzy Front-End (FFE) c. Design

b. Implementation d. Fuzzy Back-End (FBE)

5. All new product ideas must meet certain criteria for a certain company. They must _____________.

a. Fit the company equipment sets. c. Be something that someone will appreciate.
b. Fit the income of the company. d. Be scalable

6. This process is not considered as fun as the innovation process because, fun meets the execution processes and
you must be disciplined about the release.

a. Fuzzy Front-End (FFE) c. Design

b. Implementation d. Fuzzy Back-End (FBE)

7. Which refers to anything that can be offered to a market that might satisfy a want or need?

a. Service b. Product c. FBE d. FFE

8. This phase occurs before any formal development starts, in the vague period where little structure or defined
direction exists.

a. Fuzzy Front-End (FFE) c. Design

b. Implementation d. Fuzzy Back-End (FBE)

9. It is the total process that takes a service or a product from conception to market.

a. Fuzzy Back-End (FBE) c. Fuzzy Back-End (FBE)

b. New Product Development (NPD) d. Commercialization

10. Which activity may occur with FFE approach where preliminary analysis is the opportunity to figure out what
problem you need to solve for your customers before you make a product?
a. Figuring out what your customers think about this goal
b. Determining the innovation goal
c. Prototyping your ideas
d. Testing your ideas with your customer base
Prepared by: Regina T. Ildefonso
 11. This is a mockup of the proposed product, intended to verify your design.
a. Reviewing other market segments for possible connections or technology to get ideas
b. Determining the innovation goal
c. Prototyping your ideas
d. Testing your ideas with your customer base

12. Which activity in FFE should conduct a customer value assessment to obtain the opinion of a sample of your
target market?
a. Figuring out what your customers think about this goal
b. Determining the innovation goal
c. Planning how to funnel these potential products into your product development process
d. Testing your ideas with your customer base
13. When thinking about new products, it’s important to collect data on how people are using the product. The
statement refers to ___________.
a. Reviewing other market segments for possible connections or technology to get ideas
b. Determining the innovation goal
c. Planning how to funnel these potential products into your product development process
d. Testing your ideas with your customer base
14. It encompasses every phase of a product, from the idea to retirement.

a. New Product Development (NPD) c. Process of New Product Development (PNPD)

b. Product Development Lifecycle (PDLC) d. Commercialization

15. The following are Product Development Lifecycle (PDLC) at a high level except one.

a. Design c. Fuzzy Back-End (FBE)

b. Retirement d. Fuzzy Front-End (FFE)

PART II: IDENTIFICATION

Instructions: Identify what is being ask in the following statements. Write your answer in CAPITAL letters. Strictly NO
ERASURES! (10pts.)

16. A product that can only be perceived indirectly such as an insurance policy.
17. A product which is totally novel in concept
18. It is a framework for developing new products based on first identifying a problem or need from the user’s
perspective
19. This encompasses all steps needed to take a product from concept to market availability
20. It refers to a result of an act or a process.
21. A physical product capable of being delivered to a purchaser
22. It is a group of products that are closely related, either because they function in a similar manner.
23. It is a physical object that can be perceived by touch such as a building, vehicle, or gadget
24. A non-material action resulting in a measurable change of state for the purchaser caused by the provider
25. This are any creation of the intellect that has commercial value

PART III: ENUMERATION

Instructions: Enumerate what is being asked. Write your answer in CAPITAL letters. Strictly NO ERASURES! (10 pts.)

26 – 35. What are the 10 different attributes to consider in a product?

36 – 37. What are the 2 products classification according to purpose?
38 – 40. What are the 3 Phases of Product Development Process?

Write your answer here!!!

Part I: Multiple Choice 7. 15.

8.
1. Part II: Identification
9.
2.
10. 16.
3.
11. 17.
4.
12. 18.
5.
13. 19.
6.
14. 20.
Prepared by: Regina T. Ildefonso
21. 32.
22. 33.
Part III: Enumeration
23. 34.
24. 26. 35.
25. 27. 36.
28. 37.
29. 38.
30. 39.
31. 40.

Prepared by: Regina T. Ildefonso