Professional Documents
Culture Documents
CH 4
CH 4
Part B: Organizing
3
Decision Making
Decision making is a process of identifying problems and opportunities
and choosing the best option among alternative courses of action for
resolving them successfully. Different conditions under which decisions are
made include:
Interpersonal
Alternatives Uncertainty
issues
High Risk
Complexity
Consequences
Decision Making for Engineers
Decision-making is commonly thought of as the cognitive process one
undergoes before choosing a particular course of action.
Engineers are trained to approach problems from a relatively more
pragmatic (sensible) and logical perspective.
Engineers value efficiency, utility, and minimizing cost over aesthetics and
flair.
Understanding how the engineering mind internalizes information and
reacts accordingly can provide insight on how the human mind makes
decisions and how one can make better decisions.
Normative Models
Assume that individuals are perfectly
rational and seek to optimize resources
The individual identifies a set of options,
determines the criteria (usually quantitative) for
Rational Choice Models evaluating the options, weighs each option, and
selects the option with the highest score
Used by corporations and governments, this type of
Cost-benefit Analysis decision-making is used when weighing business
decisions and new policies. Attempts to quantify
values associated with each decision
Using probability to analyze games of chance.
Risk Assessment Models Evaluating expected values while considering the
consequences of both false positives and false
negatives
An ill patient may have the weigh the risk and benefits of the two following
treatments:
Treatment A has a projected 20% chance of death and 80% chance of 35
years of normal life after the treatment.
Treatment B has a 100% chance of survival with a certainty of 18 years of
normal life.
Decision-Making Process (DMP)
2. 3.
Generate all Predict the
possible outcome of
solutions. each
solution
1. Typical 4.
engineering
Define clearly the Determine the best
decision
objectives of solving solution by balancing
making
a specific problem the pros and cons
process
along with cost and
benefit
Decision-
Making Process
(DMP)
Eight steps in the
decision-making
process.
This process is as
relevant to personal
decisions as it is to
corporate decisions.
Robins p47
Decision-Making Process (DMP)
DMP Step 1 : Identify a Problem
▪ Problem: an obstacle that makes it
difficult to achieve a desired goal or
purpose.
▪ Every decision starts with a problem, a
discrepancy between an existing and a
desired condition.
▪ Example: Sarah is a sales manager whose
reps need new laptops.
DMP2: Identify the Decision Criteria
▪ Decision criteria are factors that are
important to resolving the problem.
▪ Example: Sarah decides that memory and
storage capabilities, display quality, battery
Effectively identifying problems life, warranty, and carrying weight are the
relevant criteria in her decision.
is important, but not easy.
Decision-Making Process (DMP)
DMP3: Allocate Weights to the Criteria
• If the relevant criteria aren’t equally important, the decision maker must
weight the items in order to give them the correct priority in the decision.
• Example: The weighted criteria for Sarah’s computer purchase are shown
below.
Criterion Weight
Memory and storage 10
Battery life 8
Carrying weight 6
Warranty 4
Display quality 3
Microsoft 10 7 8 6 7
Surface Book
Razer Blade 4 10 4 8 10
Stealth
Decision-Making Process (DMP) Criterion
Memory and storage
Weight
10
Battery life 8
Carrying weight 6
Warranty 4
Display quality 3
DMP5: Analyze Alternatives - Identify the alternatives to analyze them using the criteria
established DMP2.
DMP6: Select an Alternative - Choose the alternative that generates the highest total in DMP5.
Assumptions of rationality:
• Rational decision maker is logical and objective
• Problem faced is clear and unambiguous
• Decision maker would have clear, specific goal and be aware of all
alternatives and consequences
• The alternative that maximizes achieving this goal will be selected
• Decisions are made in the best interest of the organization
Intuition in Making Decision
Managers make decision based on their experience - intuition
Intuitive Decision:
making decisions on
the basis of experience,
feelings, and
accumulated judgment
Types of Decisions
Unstructured Problems
Structured problems Programmed decisions and Non-programmed
Decisions
• straightforward, familiar, • repetitive decisions that • Unstructured
and easily defined can be handled by a problems: problems
problems routine approach that are new or unusual
• Procedure: a series of and for which
sequential steps used to information is
respond to a well- ambiguous or
structured problem incomplete
• Rule: an explicit • Nonprogrammed
statement that tells decisions: unique and
managers what can or nonrecurring and
cannot be done involve custom-made
• Policy: a guideline for solutions
making decisions
Types of Decisions
Programmed vs. Nonprogrammed Decisions
Characteristic Programmed Decisions Nonprogrammed
Decisions
Type of problem Structured Unstructured
Managerial level Lower levels Upper levels
Frequency Repetitive, routine New, unusual
Information Readily available Ambiguous or incomplete
Immediate Anchoring
Overconfidence
Gratification Effect
Selective
Confirmation Framing
Perception
Immediate Anchoring
Overconfidence
Gratification Effect
Cognitive bias-
Quick / immediate tendency to rely
rewards heavily on first piece of
Selective information offered
Confirmation Framing
Perception
Tendency to rely on Indicative situation of a Tendency to see a
information that comes greater tendency - pattern instead of data
Based
or on argument
information
readily
See to mind
situation / issue stereotyping
Cherry-picking/ favor – was presented instead
from a chosen to win an argument of facts
Availability
perspective Representation Randomness
Taking credit for Accurately predict an
Making Decisions that
positive outcomes but event before it
are irrational and lead
blaming others for occurred – lead to
to suboptimal outcome
negative events unnecessary risks
Sunk Costs Self-serving Hindsight
Cutting-Edge Decision Making
To increase work
output & quality
Division of labor
Plant Manager
VP for Sales
Sales
Sales Director Sales Director Sales Director
Director,
Southern Midwestern Eastern
Western
Region Region Region
Region
Plant
Superintende
nt
Pro More efficient flow of Cons Can only be used for certain
activities types of products
Departmentalization the basis by which jobs are
grouped together
Customer Departmentalization – Group Jobs on the basis of specific and unique customers
with common needs
Director of
Sales
1 1 1
2 4 8
3 16 64
4 64 512
5 256 4,096
Coulter p359
Traditional Organizational Design
Options
Matrix and Project Structures
• Matrix structure: an organizational structure that assigns specialists
from different functional departments to work on one or more projects
• Project structure: an organizational structure in which employees
continuously work on projects
The Virtual Organization
• Virtual organization: an
organization that consists of a
small core of full-time
employees and outside
specialists temporarily hired as
needed to work on projects
• Sometimes called “Network” or
“Modular” organization
• Telecommuting: a work
arrangement in which
employees work at home and
are linked to the workplace by
computer
Compressed Workweeks, Flextime & Job Sharing
• Compressed workweek: a workweek
where employees work longer hours
per day but fewer days per week
• Flextime (or flexible work hours): a
scheduling system in which employees
are required to work a specific number
of hours a week but are free to vary
those hours within certain limits
• Job sharing: the practice of having two
or more people split a full-time job
• Contingent workers: temporary,
freelance, or contract workers whose
employment is contingent on demand
for their services
51