Professional Documents
Culture Documents
Business Enterprise Simulation Bus Plan
Business Enterprise Simulation Bus Plan
In Partial Fulfillment
Of the Requirements for Business Enterprise Simulation
Under the ACCOUNTANCY, BUSINESS, AND MANAGEMENT
April 1, 2022
PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
TABLE OF CONTENTS
CHAPTER I
Company Profile
Rationale
Would anyone actually start a business in the middle of a pandemic? The question highlights
a phenomenon that has been under-appreciated amid the economic gloom of Covid — recession,
unemployment, and business failures. In fact, a crisis also creates entrepreneurial opportunities —
especially when, like this one, it coincides with technological revolution. It is not just the likes of
Shopee, Lazada, Facbook, and Instagram that can profit from disruption. Start-ups and small
businesses too have a chance.
When there is more uncertainty, there is more reward. There a lot of opportunities. Covid is
potentially a really great opportunity for small businesses. Consumer attitudes and practices are
changing completely. This paints a more positive impact for the baking industry, as consumers rely
more on eating at home in response to the pandemic.
Business Concept
A. Business Name
For Goodness Cake was inspired by the phrase 'for goodness sake,' which is used to
convey surprise or annoyance. However, we converted the meaning of our business name
into a positive one, “The flavor that rhymes with your cravings”, For Goodness Cake. The idea
behind the name is to emphasize the goodness and quality of the products and to satisfy the
customers' demands.
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
B. Business Offering
For Goodness Cake is a home-based business that offers the market a variety of
pastries with distinct tastes and flavors. Included products are custom cakes, cookies, and
breads.
1. Properties
Good pastry is a rare combination of nutrition, convenience, and luxury. Today's
consumer has less time to create wholesome, handmade pastry, but increasingly appreciates
the nutritional and sensory benefits it provides. Good pastry provides fiber and carbohydrates
in a convenient, low fat form that is portable and delicious, and never goes out of style. The
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
business provides high-quality pastries made from top quality ingredients. We use no artificial
additives or preservatives and our cakes are baked fresh to order.
Figure 1.2. Finished Product (Cake) Figure 1.3. Finished Product (Banana
bread)
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
C. Unique Qualities
Table 2. Benefits
Benefits Justification
4. For Goodness Cake products provide a The fruit is an important element of your daily
convenient way to bring more fruit to your nutritional intake, which keeps you balanced,
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
D. Business Structure
For Goodness Cake is a home-based business that operates as a sole proprietorship.
The following are the considerations made:
1. Capital - It does not necessitate a big financial investment. Only what's on hand.
2. Ease of information - This business structure includes the freedom and flexibility of
operating as a sole proprietorship. The ease of launching a sole proprietorship is one of its
advantages of emergence. If we choose to file our business, we will need very little paper
work. Simply said, fewer paperwork means you can devote more time to building your unique
business plan, which will help you avoid problems down the line.
3. Distribution of Profit - Sole proprietors are the sole owners of their enterprises, and
earnings are not shared with other owners.
4. Simpler Income Tax - Taxes are much easier to file as a sole proprietorship. A portion of
housing expenditures, including electricity, internet, and so on, can be written off for a small
business that utilizes their own house as a business base. When you submit your personal
tax return, this helps decrease your personal taxes and may even result in a tax refund.
Corporations do not have this benefit.
E. Organizational Structure
For Goodness Cake has been established as sole proprietorship owned and managed
by Ms. Jean Pauline R. Bernal. The business consist of only two (2) personnel including:
Manager / owner - Responsible for managing the daily activities in the bakery. Responsible
for providing direction for the business, and creating, communicating, and implementing the
organization’s vision, mission, and overall direction – i.e. leading the development and
implementation of the overall organization’s strategy.
Service Crew - The one in charge of the business's production and sales. In addition, any
other duties given by the management.
General Manager /
Owner
Service Crew
MISSION
For Goodness Cake is passionate about producing high quality friendly baked goods for all to
savour and enjoy. Our goal is to provide products that are irresistible and services that
surpass customer expectations every time.
VISSION
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
CORE VALUES
Consistency - Our delicious menu offerings are true to what our customers expect and enjoy
each and every time.
Empowerment - Our valuable team is charged to use their creative skills and experience to
offer products and services that surpass customer expectations.
Integrity - With each customer, supplier, governing agency, and competitor, we deliver
honest, timely communication and service that demonstrates respect and kindness.
Quality - All of our wholesome ingredients are carefully sourced from the most trusted
suppliers to ensure that the health, dietary, and allergy requirements of our valued customers
are consistently met.
Respect - We will conduct ourselves in a manner that values the individual needs.
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
CHAPTER II
Marketing Analysis
A. Situation Analysis
For Goodness Cake is a home-based business that sells a variety of pastries with
distinct tastes and flavors. Included products are custom cakes,cookies, and breads. The goal
of our business is to show that food pastries are viable and marketable, as well as to satisfy
customer’s appetite at a low cost. We have decided to grab the opportunity on social media
since online selling is becoming increasingly popular, and this generation is constantly on
trend. Pastries are really loved on our community, so it’s a plus for us.
For Goodness Cake offers several advantages over its competition. Those advantage
are:
Exceptional customer service and commitment: The owner of For Goodness Cake
pride herself to being on location everyday and getting to know the majority of her clientele.
Jean love interacting with the customers and listening to what they really envisions for their
custom made cake. It is extremely rewarding to put that idea into reality and deliver what the
customer envisioned. We love seeing the customer’s face when they see the finished product.
Delicious and freshly made pastries: For Goodness Cake will bake pastries daily
and only sell what is freshly made for that day. There will never be a stale pastry served.
Convenient location: For Goodness Cake will be located in a decent and accessible
residence in Lingayen, where it neighbors grocery store and some restaurants.
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
For Goodness Cake will serve the residents of Lingayen, Pangasinan, and will appeal
to all households and residents. Whether someone is working class, business thing, a
teacher, or a student, there will always be a need for a bakery like For Goodness Cake.
Younger customers may order pastries from a bakery, while families may drop by for breads
and rolls. Orders for tiered cakes for birthdays and other special events may come from high-
income households.
C. Goals
For Goodness Cake is expected to grow to over five million pesos in the next five
years. Attaining at least eighty thousand pesos every month. Consumers are increasingly
demanding healthier ingredients in bread and desserts. Successful operators will, therefore,
need to offer a greater variety of whole-grain, all-natural or gluten-free products in order to
capitalize on these trends. Moreover, changing preferences and increasing disposable
income levels are encouraging consumers to choose more premium and specialty varieties
over conventional private-label products.
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
D. SWOT ANALYSIS
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
OPPORTUNITIES THREATS
a) Diet Trends - Gen Z and millennials have shifted a) Competitors - FGC is a small business, it would then
their attention towards healthier products. If you’re in the have to face competition from the different businesses.
bakery shop business, then you should produce less b) Safety Regulations - You have to follow the safety
oily and low sugar products in order to make the bakery and health regulations for the production of bakery
products healthier. Such steps would allow you to target products. Since it’s a food business, the production
the health and diet-conscious customer market. process and quality of food matters a lot to the
b) Product Expansion - Conducting market research customers. You should set high standards for your
and checking the feasibility of various bakery products bakery regardless of the visit of food authority members;
that has a potential for growth. it would show your commitment to the business you are
in.
Marketing Plan
For Goodness Cake plans to promote the business's launch day by sending flyers to
customers. We opted to market our business on social media platforms such as Facebook
and Instagram because the vast majority of people use them. On the first day of operation,
the business will also conduct a promo in which the first 20 customers who place an order will
enjoy discounts up to 50% off of our items.
For Goodness Cake will offer the unique value proposition to its clientele:
Exceptional customer service and attention to detail on all custom made orders.
Freshly made pastries baked daily.
Convenient and easily accessible location.
Promotion
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
F. Product Costing
Table 4. Bento Cake Product Costing
Particulars Quantity Unit Unit Cost Amount
Sugar 5 1/4 kg 20.00 100.00
Unsalted butter 2 1 kg 75.00 150.00
Eggs 20 1 piece 6.00 120.00
Vanilla extract 1 15 ml 35.00 35.00
All-purpose flour 6 200 g 42.00 252.00
Baking powder 1 15 ml 20.00 20.00
Milk 3 250 ml 145.00 435.00
Food coloring 8 30 ml 41.00 328.00
Packaging: 10 1 piece 9.00 90.00
Small box
Total Production Cost: 1,530.00
Product Pricing:
Total Production Cost 1,530 Bento Cake Pricing:
Product Quantity 10
250 Pesos
Production Cost 153 pesos
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
Product Pricing:
Product Pricing:
Total Product Cost 247 Bread Pricing:
Product Quantity 10
45 pesos
Production Cost 24.7 pesos
Selling Price / Piece 45 pesos
G. Competitors Analysis
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
Cindy’s Bakery
Cindy’s Bakery is one of the best bakery in Lingayen, Pangasinan. They offer
many products such as cakes, breads, pies, and other bakery goods that people will surely
love. They are open Monday through Sunday from 9:00 am - 6:00 pm.
She Bites
She Bites is also a small business that specialize in cakes and cupcakes. She
Bites will have trouble responding to the quality advantage of our and other equipment and
method provides.
Boss Monkey
Boss Monkey is one of the famous eating place at Binmaley, Pangasinan. They
offer some kind of pastries and drinks like milktea. They serve what they know and have
perfected.
Competitive Advantage
For Goodness Cake offers several advantages over its competition. Those advantages are:
Exceptional customer service and commitment: The owner and staff of For Goodness
Cake pride themselves to being on location everyday and getting to know the majority of
their clientele. They love interacting with the clients and listening to what the client really
envisions for their custom made cake. It's tremendously fulfilling to turn that notion into a
reality and offer exactly what the customer wanted. We like witnessing the look on the
client's face when they view the completed product.
Delicious and freshly made pastries: For Goodness Cake will bake pastries daily and
only sell what is freshly made for that day. There will never be a stale pastry served at
For Goodness Cake.
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
Convenient location: For Goodness Cake will be located in a favorable place where it
neighbors sari-sari stores, churches, and some schools.
CHAPTER III
Technical Aspect
The technical part involves determining the resources needed for the planned project.
The business's technical capacity is then compared to the business's technical needs in
order to determine its viability.
A. Legal Requirements
There are various legal conditions that must be met in order to start a business. These
are as follows:
DTI Permit
Application Form
Business Permit
Application Form
BIR Permit
Barangay Permit
Mayor’s Permit
Business Regulation
Sanitary Permit
B. Organizational Cost
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
To get all of the legal documents, the company will spend a total of Php 3,410,
prerequisite for the business's formation. The city's costing is used to calculate the
organizational cost of needs.
Table 7. Organizational Cost
Barangay Permit Php 120.00 Business Plate Php 100.00
Mayor’s Permit Php 1,200.00 Zoning Fee Php 30.00
BIR Permit Php 500.00 Sanitary Inspection Fee Php 300.00
Sanitary Permit Php 90.00 Total Php 3,540.00
Occupation Permit Fee Php 200.00
Garbage Fee Php 1,000.00
C. Inputs in Production
Manpower
For Goodness Cake will not necessitate a large number of employees, the
business will only employ two (2) people: the manager/owner and the service crew. The
manager, who is also the owner, is the one responsible for managing the daily activities in the
bakery, and responsible for providing direction for the business. While the service crew is the
one in charge of the business's production and sales. In addition, any other duties given by
the management.
Materials
Table 8. Materials
Tools Item Description Amount
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
Spatula 60.00
60.00
Flour Dredger
Fixtures
Table 9. Fixtures
Overhead Item Description Amount
Baking Oven 12,000.00
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
Sanitary Supplies
Table 10. Sanitary Supplies
Sanitary Supplies Item Description Quantity Amount
Packaging
Table 11. Packaging
Material Item Description Quantity Amount
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
Money / Capital
The amount of money or capital required to start a business Php 300,000, which will be lent
by the guardians/parents to the members of the business.
D. Transformation Process
Product Design
For Goodness Cake offers a selection of pastries with various tastes and flavors.
Custom cakes, cookies, and breads are among the products offered.
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
Product Packaging
The figure depicts the standard packaging of For Goodness Cake on every order of the
product.
Process Flow
Premises
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PANGASINAN NATIONAL HIGH SCHOOL
Accountancy, Business, and Management
Business Enterprise Simulation
For Goodness Cake
The surrounding land is kept in good condition to keep pollution sources like trash and
insect breeding grounds under control.
E. Location
For Goodness Cake will serve the residents of Lingayen, Pangasinan, and is located at
107 Pangapisan Sur Lingayen, Pangasinan. FGC will appeal to all households and residents.
Whether someone is working class, business thing, a teacher, or a student, there will always
be a need for a bakery like FGC.
Given our target market would be Lingayen residents of all ages, the location is great for
reaching our target market and has a high chance of success for the business. The location
can be found at 107 Pangapisan Sur, Lingayen, Pangasinan.
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