Previous Year Question Paper (Only 2nd Sem)

Total No. of Questions : 5] SEAT No.
:
P3790 [4870]-2001
[Total No. of Pages : 2
MBA - I
201: MARKETING MANAGEMENT
(2013 Pattern) (Semester - II)
Time : 2 ½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate full marks for that question/sub-question.
5) Your answers should be specific and to the point.
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.
Q1) a) What do you mean by packaging? Discuss the role and importance of
packing. [10]
OR
b) Define Branding? Explain Importance of branding from companies
perspective. [10]
Q2) a) Elaborate the price setting procedure. [10]

OR
b) Define Pricing. Discuss Product mix pricing strategies. [10]
Q3) a) What do you mean by marketing channel? Discuss the functions of

marketing channel. [10]
OR
b) Explain the role & importance of transportation and warehousing in
distribution of goods and services. [10]
P.T.O.
Q4) a) Discuss the need for marketing communication. Explain the advantages
and Disadvantages of print media. [10]
OR
b) Define advertising. Which advertising media will you choose for vacuum
cleaner in Indian market? Why. [10]
Q5) a) Preparing a marketing plan for the product is necessary comment. [10]
OR
b) Discuss marketing audit in detail. Explain the importance of marketing
audit. [10]
zzz
[4870]-2001 2
Total No. of Questions : 5] SEAT No. :
P3791 [4870]-2002
M.B.A.
202 : FINANCIAL MANAGEMENT
(CBCS) (2013 Pattern) (Semester - II)
Time : 2½ Hours] [Max. Marks : 50
4) Figures to the right indicate marks for that question/sub-question.
7) Use of Simple Calculator is permitted.
Q1) a) Describe the three broad areas of Financial Decision Making for a Finance
Manager with respect to Business organizations. [10]
OR
b) The objective of Financial Management is to maximize the wealth of the
shareholders by maximizing the value of the firm. Explain. [10]
Q2) a) From the ratios forth below for the Manufacturing Ltd, Indicate your
interpretation of the Companys Financial Position. [10]
Particulars 2015 2014 2013
Current Ratio 3.02 2.78 2.65
Quick Ratio 0.99 1.1 1.55
Working Capital Turnover 3.25 3.00 2.75
(Times)
Collection Period (Days) 50 43 37
Inventory to Working 110 100 95
Capital (%)
Net Profit to Net Sales (%) 2.0 5.09 7.03
Sales increase duirng the
Year (%) 23 16 10
Cost of Goods sold to Net
Sales (%) 73 71 70
OR
P.T.O.
b) From the following balance sheets as on 31st March 2013 and 31st March
2014 of Mahanand Ltd. You are required to prepare Funds Flow
Statement. [10]
Balance Sheet
Amount (Rs.) Amount (Rs.)
Liabilities 31/03/2013 31/03/2014 Assets 31/03/2013 31/03/2014
Equity Capital 3,00,000 4,00,000 Goodwill 1,15,000 90,000
8% Redeemable 1,50,000 1,00,000 Land & 2,00,000 1,70,000
Pref. Shares Building
General Reserve 40,000 70,000 Plant 80,000 2,00,000
Profit & Loss A/c 30,000 48,000 Debtors 1,60,000 2,00,000
Proposed 42,000 50,000 Stock 77,000 1,09,000
Dividend
Creditors 55,000 83,000 Bills Receivable 20,000 30,000
Bills Payable 20,000 16,000 Cash in Hand 15,000 10,000
Taxation 40,000 50,000 Cash at Bank 10,000 8,000
Provision
Total 6,77,000 8,17,000 Total 6,77,000 8,17,000
Following additional information is provided:

a) Interim Dividend of Rs. 20,000 has been paid in 2013-14.
b) Income Tax paid during the year 2013-14 is Rs. 35,000
Q3) a) i) Explain relevance of time value of money in investment decision.[5]

ii) A company is considering the process of replacement of an asset.
The cost of the asset is Rs. 15 lakhs. The cost of the companys
capital is 10%. The expected cash flows projected during five year
period are estimated as follows:
Year 1 Year 2 Year 3 Year 4 Year 5
Cash Flows (Rs. in Lakhs) 4.00 4.00 6.00 6.00 4.0
PVF @10% 0.909 0.826 0.751 0.683 0.621
Comment on the suitability of the project by using NPV and PI. [5]
OR
[4870]-2002 2
b) i) How do you calculate net present value of a project? What are its
merits and demerits. [5]
ii) A company is contemplating to purchase a machine. A cost of the

machine is Rs. 30 lakhs. A discounting rate of 10% is to be used
and machine is to be written off in 6 years by straight line method
of depreciation with no residual value. The estimated cash flows
after tax in different years are expected as follows:
Year Amt. (Rs.)
1 6,75,000
2 7,10,000
3 7,45,000
4 8,50,000
5 9,90,000
6 11,30,000
Comment on the Suitability of the machine using Payback period

method. [5]
Q4) a) A Proforma cost-sheet of a company provides the following

particulars: [10]
Element of Cost Cost per unit (Rs.)

Raw Material 80
Direct Labour 30
Overheads 60
Total Cost of Production 170
Profit 30
Selling Price 200
Following further particulars are available:

i) Raw materials are in stock for one month.
ii) Credit allowed by suppliers is one month.
iii) Credit allowed to customers is two months.
[4870]-2002 3
iv) Lag in payment of wages 1.5 months.
v) Lag in payment of overheads one month.
vi) Materials are in process for an average of half a month.
vii) Finished goods are in stock for an average of one month.
viii) 1/4th of output is sold against cash.
ix) Cash in hand and bank is expected to be Rs. 25,000
You are required to prepare a statement showing the working capital
needed to finance a level of activity of 60,000 units of production annually.
The production is carried out evenly throughout the year.
OR
b) The management of Royal industries has called for a statement showing
the working capital needs to finance a level of activity of 1,80,000 units
of output for the year. The cost structure for the companys product for
the above mentioned activity level is detailed below:
Particulars Cost per Unit (Rs.)
Raw Materials 20
Direct Labour 5
Overheads 10
Cost of production 35
Profit 10
Selling Price 50
Additional Information:
i) Minimum desired cash balance is Rs. 20,000.
ii) Raw materials are held in stock, on an average for two months.
iii) Work in progress (assume 50% completion stage for Materials,
Labour & Overheads) will approximate to half a months production.
iv) Finished goods remain in warehouse on an average for a month.
v) Suppliers of materials extend a months credit. Also, Debtors
collection period is two months. Cash sales are 25% of total sales.
vi) There is a time-lag in payment of wages and overheads are of a
month.
You are required to estimate the working capital requirements of the
company with assumption that production is carried on evenly throughout
the year. [10]
[4870]-2002 4
Q5) a) i) Explain in detail the various factors affecting the Capital
Structure. [5]
ii) The entire capital structure of a company is provided along with the
tax adjusted cost of each component. Determine the Weighted
Average Cost of Capital (WACC). [5]
Components of Amt. (Rs.) Tax Adjusted Cost of
Capital Capital
Equity Share Capital 20,00,000 13%
(2,00,000 Shares)
11.5% Preference 15,00,000 11.5%
Shares
10% Debentures 25,00,000 7.5%
OR
b) i) State the various assumptions made in Net Income and Net
Operating Income capital structure Theories. [5]
ii) Calculate Weighted Average Cost of Capital (WACC) of the
company based on book value weights and market value weights.[5]
Particulars Book Values Market Values Component Cost
% (Post-Tax)
Debentures 6,00,000 7,00,000 7.23
Pref. Share Capital 2,00,000 2,00,000 11.25
Equity Shares 14,00,000 21,00,000 16.5
E E E
[4870]-2002 5
P3792 [4870] -2003
M.B.A.
203: HUMAN RESOURCE MANAGEMENT
( 2013 Pattern) (Semester-II)

1) All questions carry equal marks.
2) Answer all questions.
Q1) a) The role of HRM in formulating is implementing strategies is crucial.

Elaborate.
OR
b) How organisational strategies are closely linked with HR strategy. Discuss.
Q2) a) What are various factors responsible for un-effective job design. Explain
in details.
OR
b) Discuss the recent trends of Recruitment methods as being adopted by
various companies.
Q3) a) How management development programme is different from other training

programme explain its scope is advantages.
OR
b) Money spend on Training is not on expenditure but an investment.
Explain.
Q4) a) Define performance & explain various methods of performance appraisal.
OR
b) Discuss the advantages & problems of linking compensation with
performance.
P.T.O.
Q5) a) Explain the concept of downsizing & discuss the difference between
Termination & Resignation.
OR
b) Define employee survey & explain various types of employee survey

conducted in an organisation.
ggg
[4870]-2003 2
P3794 [4870] -2005
M.B.A.
205: OPERATIONS & SUPPLY CHAIN MANAGEMENT
( 2013 Pattern) (Semester-II)

1) Each question has an internal options.
2) Figures to the right indicate full marks for question/ Subquestions.
3) Draw neat diagrams & illustrations supportive to your answer.
4) Use calculator is permitted (as applicable)
Q1) Define operations & supply chain management? Explain significance &
functions of operations & supply chain management? [10]
OR
Explain lean management & TQM. [10]
Q2) What is process product mix? Explain in details types of production process?[10]
OR
Explain in details design of service systems and service blue prints. [10]
Q3) a) Define production planning & control. [5]

b) Explain the objectives & functions fo MPS. [5]
OR
Explain following concepts in details. [10]
a) Scheduling
b) Loading
c) Aggregate production planning
d) Material requirement planning.
e) CRP
P.T.O.
Q4) Define inventory management? Explain its types and need in detail. [10]
OR
Explain in detail [10]
a) ABC Analysis
b) VED Analysis
c) HML Analysis
Q5) Explain the elements of customer services. Discuss globalization & information
technology in operations & supply chain management [10]
OR
a) Explain cash to cash conversion [5]
b) Explain enablers of SCM. [5]
ggg
[4870]-2005 2
P2372 [4670] - 201
M.B.A.
201: MARKETING MANAGEMENT
Time : 3 Hours] [Max. Marks : 50

5) Your answer should be specific and to the point.
6) Support your answer with suitable live example.
7) Draw neat diagram and illustrations supportive to your answer.
Q1) What do you mean by PLC Explain the characteristics of PLC stages with
examples? [10]
OR
Describe the new product development process?
Q2) What do you mean by price? Discuss the internal and external factors
influencing pricing decision? [10]
OR
Define price. Which pricing method will you adopt for following products?
a) Smart phones
b) hair oil with unique fragrance
Q3) Discuss the importance of distribution channels. Which distribution channel

will you suggest for generator set for business buyer and why? [10]
OR
Explain how the process of designing the distribution channel is?
P.T.O.
Q4) What do you mean by marketing communication? Discuss the merits and
Demerits of TV and RADIO as advertising media. [10]
OR
Define Advertising. Discuss the importance of advertising.
Q5) What do you mean by marketing plan? Prepare a marketing plan for any one
of the following product. [10]
a) Newly introduced fruit juice.
b) A college planning to introduce new course.
c) A bank planning to open its branch in rural area.
OR
Discuss marketing audit in detail. Explain the importance.
[4670]-201 2
P2373 [4670]-202
M.B.A. (CBCS)
202 : Financial Management
7) Use of simple calculators is permitted.
Q1) a) What do you mean by Financial Management? Explain the environment
of finance in organization of finance function. [10]
OR
b) Define Wealth Maximization and elaborate in detail with suitable examples.[10]
Q2) a) Following are the summarized Balance Sheet of ABC Ltd., as on

31st December 2012 and 13. You are required to prepare a fund flow
statement for the year ended 31st December 2013. [10]
Liabilities 2012(Rs.) 2013(Rs.) Assets 2012(Rs.) 2013(Rs.)
Share Capital 1,00,000 1,25,000 Goodwill - 2,500
General Reserve 25,000 30,000 Building 1,00,000 95,000
Profit and Loss 15,250 15,300 Plant 75,000 84,500
Account
Bank Loan 35,000 27,600 Stock 50,000 37,000
(Long Term)
Creditors 75,000 40,000 Debtors 40,000 32,100
Provision for 15,000 17,500 Bank - 4,000
Tax
Cash 250 300
2,65,250 2,55,400 2,65,250 2,55,400
Dividend of Rs. 11,500 was paid.
Depreciation written-off on plant Rs. 7000 and on building Rs. 5000.
OR
P.T.O.
b) Kirti Gold Ltd. is a leading manufacturing industry. Following activity
ratios are calculated by the finance manager of the company. You are
required to analyze the ratios and interpret the asset management efficiency
position of the company. [10]
Particulars 2012(Rs.) 2013(Rs.)
Debtors Turnover Ratio 12 times 8 times

Creditors Turnover Ratio 7 times 7 times
Inventory Turnover Ratio 9 times 11 times
Working Capital Turnover Ratio 3 times 4 times
Fixed Assets Turnover Ratio 2.5 times 1.5 times
Q3) a) A firm whose cost of capital is 10% is considering 2 mutually exclusive

projects, the details are: [10]
Particulars Project X Project Y
Investment 70,000 70,000

Cash Inflow
Year 1 10,000 50,000
Year 2 20,000 40,000
Year 3 30,000 20,000

Year 4 45,000 10,000
Year 5 60,000 10,000
1,65,000 1,30,000
Calculate NPV at 10% and Profitability Index (PI) for the two projects.
Year 1 2 3 4 5
Discounting Factor @ 10% 0.909 0.827 0.751 0.683 0.621
OR
[4670]-202 2
b) ABC Ltd is planning investment in new project. The investment budget
of the company is Rs. 30,00,000. The company has following two
alternatives: [10]
Project A Project B
Investment 30,00,000 30,00,000
Useful Life 5 years 6 years
Cost of Capital 12% 12%
Cash Inflows at the End of the

Year are as follows:
Year 1 7,00,000 10,00,000

Year 2 10,00,000 8,00,000
Year 3 9,00,000 8,00,000
Year 4 8,00,000 8,00,000
Year 5 4,00,000 6,00,000

Year 6 - 2,00,000
Find out which project the company should select on the basis of:
a) Payback period method.

b) Net Present value method.
Year 1 2 3 4 5 6
PV at 12% 0.893 0.797 0.712 0.636 0.567 0.507
Q4) a) A proforma cost sheet of the company provides the following particulars.
Elements of CostAmount per Unit in Rs. (as % of Selling Price) [10]
Materials 50%
Direct Labour 10%
Overheads 10%
[4670]-202 3
The following further particulars are available:
i) It is proposed to maintain a level of activity of 1,00,000 units.
ii) Selling price is Rs. 10 per unit.
iii) Raw materials are expected to be in the stores for an average of 2
months.
iv) Materials will be in process, on average one month.
v) Finished goods are required to be in stock for an average of 2
months.
vi) Credit allowed to debtors is 3 months.
vii) Credit allowed by supplier is two months.
Assuming 10% contingency margin, find out the working capital
requirement.
OR
b) From the following data prepare a statement showing working capital
requirement for the year 2013: [10]
i) Estimated output for the year 1,30,000 units (52 weeks).
ii) Stock of raw materials 2 weeks and material in process for 2 weeks,
50% of wages and overheads are incurred.
iii) Finished goods remain in storage for 2 weeks.
iv) Creditors 2 weeks.
v) Debtors 4 weeks.
vi) Outstanding wages and overheads 2 weeks each.
vii) Selling price per unit Rs. 15.
viii) Analysis of cost per unit is as below:
Raw materials Rs. 5 per unit
Labour Rs. 3 per unit
Overheads Rs. 2 per unit
Profit Rs. 5 per unit
Assume the operations are evenly spread throughout the year.
Q5) a) Explain the write in detail The Net Income Approach and Net Operating
Approach Theories of Capital Structure. Use suitable diagrams to explain
the same. [10]
OR
b) What do you understand by Capital Structure? Explain in detail the
various factors affecting Capital Structure. [10]
E E E
[4670]-202 4
P2374 [4670]-203
M.B.A.
203 : HUMAN RESOURCE MANAGEMENT
1) Answer all the questions.
2) All question carry equal marks.
Q1) a) Discuss the importance of HRM and bring out the difference between
the role of HR Manager & Personnel Manager. [10]
OR
b) Organizational Strategies have linkages with HR strategies Discuss.[10]
Q2) a) Job Design is a result oriented tool for optimal utilization Human
Resources. Discuss with example. [10]
OR
b) What is the significance of job analysis and what are its benifits explain
with suitable example. [10]
Q3) a) Describe in details - Training need assessment and its advantages.[10]

OR
b) Discuss the different methods of training used by an organization for
enhancing employee performance. [10]
Q4) a) Why it is essential to measure the performance of an employee? Describe

the factors need to consider while doing the same. [10]
OR
b) Compensation linked with performance. Discuss. [10]
Q5) a) Flexi work time enhance the employee performance. Discuss with
suitable example. [10]
OR
b) What is employee down-sizing? Discuss its importance in an
organizational context. [10]
E E E
P2375 [Total No. of Pages : 2
[4670] - 205
M.B.A.
205 : OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Time : 3 Hours] [Max. Marks : 50
4) Figures to the right indicate full marks for question/sub question.
6) Use calculator is permitted (as applicable)
Q1) a) Define operation& Supply chain management? Explain significance and

function of operation and Supply chain management? [10]
OR
b) Explain Physical distribution to Logistics to SCM, Physical Goods and
Services Perspectives. [10]
Q2) a) i) Overview of Lean Management. [5]

ii) Define Total Quality from customer view. [5]
OR
b) What is Process product mix? Explain in details types of Production
process is given below.
i) Batch Production
ii) Job Production
iii) Continuous Flow Process [10]
P.T.O.
Q3) a) State the basis of ABC, GOLF and FSN analysis. Explain with an
illustrative example, how FSN analysis is carried out in an Organization
and benefits from the analysis. [10]
OR
b) Explain the functions of operation management in detail? What are the
elements of TQM discuss. [10]
Q4) a) What is Master Schedule in MRP? Why is it important? What

information is required in production the master schedule? [10]
OR
b) i) Explain Lean Production system. [5]
ii) Explain Cash to Cash conversion. [5]
Q5) a) Define Inventory Management? Explain concept and types of inventory

management in detail. [10]
OR
b) Explain the importance of Production planning and control in a
manufacturing Organization. Explain objective and Forecasting as a
planning tool. [10]
l l l l
[4670] - 205 2
P1723 [4970]-2001
M.B.A.
201 - MARKETING MANAGEMENT
6) Support your answers with suitable live examples.
Q1) a) What do you mean by PLC? Explain the characteristics of PLC stages
with Examples. [10]
OR
b) Describe the new product development process. [10]
Q2) a) Define Advertising. Discuss the importance of advertising. [10]

OR
b) What do you mean by marketing communication? Discuss the merits
and demerits of TV and RADIO as advertising media. [10]
Q3) a) What do you mean by price? Discuss the internal and external factors
influencing pricing decision. [10]
OR
b) Define price. Which pricing method will you adopt for following
products? [10]
i) Smart Phones.
ii) Hair oil with unique fragrance.
P.T.O.
Q4) a) Discuss the importance of distribution channels. Which distribution
channel will you suggest for generator set for business buyer and why.[10]
OR
b) Write note on wholesaling retailing and franchisee. [10]
Q5) a) What do you mean by marketing plan? Prepare a marketing plan for any
one of the following product? [10]
i) Newly introduced fruit juice.
ii) A college planning to introduce new course.
iii) A bank planning to open its branch in rural area.
OR
b) Discuss marketing audit in detail. Explain the importance. [10]
E E E
[4970]-2001 2
Total No. of Questions :5] SEAT No. :
P1724 [Total No. of Pages :5
[4970] - 2002
M.B.A.
(Semester - II) (2013 Pattern) (CBCS)
Time : 2½ Hours] [Max. Marks :50

7) Use fo Simple Calculator is permitted.
Q1) a) Financial Management is something more than an art of accounting and

book-keeping. Explain. [10]
OR
b) A Finance Manager is a person who is responsible in a significant way

to carry out the finance functions. Justify. [10]
Q2) a) Following are the summarized Balance Sheet of Abhijit Ltd. as on 31st
March, 2014 and 2015. You are required to prepare a Funds Flow
Statement for the year ended 31st March, 2015. [10]
Balance sheet
Liabilities Amount Rs. Amount Rs. Assets Amount Rs. Amount Rs.
31.3.2014 31.3.2015 31.3.2014 31.3.2015
Share Capital 1,00,000 1,25,000 Goodwill ----- 2,500
General Reserve 25,000 30,000 Land and Building 1,00,000 95,000
Profit & Loss A/c 15,250 15,300 Plant and Machinery 75,000 84,500
Long Term Bank Loan 35,000 67,600 Stock 50,000 37,000
Creditors 75,000 ------- Debtors 40,000 32,100
Provision for Tax 15,000 17,500 Cash in Hand 250 4,300
Total Rs. 2,65,250 2,55,400 Total Rs. 2,65,250 2,55,400
P.T.O.
i) Depreciation written-off on Plant and Machinery Rs. 7,000 and on
Land and Building Rs. 5,000.
ii) Provision for Tax was made during the year Rs. 16,500.
iii) Dividend of Rs. 11,500 was paid.
OR
b) The standard ratios for the industry and the ratios of Anand Ltd are
given below. Comment on the financial position of the company
compared to industry standards and give suggestions for
improvement: [10]
Ratio Industry Standard Ratio Ratio of Mohit Ltd.

Current Ratio 2.3 2.6
Quick Ratio 1.6 1.10
Inventory turnover Ratio 6 3
Average Collection Period 40 45
Net Profit Ratio 9% 10%
Q3) a) i) Explain the importance of Capital Budgeting. [5]

ii) Charulata Ltd. is planning an investment in new project. The
investment budget of the company is Rs. 2,80,000. The company
has following two investment alternatives: [5]
Particulars Year Project A Project B

Initial Investment Rs. 0 28,000 28,000
Cash Inflows (in Rs.) 1 4,000 20,000
2 8,000 16,000
3 12,000 8,000
4 18,000 4,000
5 24,000 4,000
[4970] - 2002 2
Compute the Net Present Value at 10% cost of capital and suggest which
project is profitable for the company.
OR
b) i) Explain the factors influencing Capital Budgeting. [5]
ii) From the following information you are required calculate ARR.
An investment costing Rs. 40,00,000 is expected produce following
profits: [5]
Year Amount Rs.
1 3,20,000
2 6,40,000
3 7,20,000
4 2,40,000
Q4) a) A proforma cost sheet of Deepali company provides the following data:[10]
Cost Per Unit Rs.
Raw Material 10
Direct Labour 4
Overheads 6
Total cost 20
Profit 5
Selling price 25
The following is the additional information available:

Average raw material in stock: one month
[4970] - 2002 3
Average works in process: half a month
Finished goods in stock: on average one month
Credit allowed to debtors 2 months
Credit allowed by suppliers one month
Time lag in payment of wages one month
Time lag in payment of overheads one month
Cash balance is expected to be Rs. 25,000.
You are required to prepare a statement showing working capital needed to
finance a level of activity of 40,000 units per Total Cost Approach method of
Working Capital Estimation. You may assume that production is carried
on evenly throughout the year and wages and overheads accrue.
OR
b) Amey Ltd. is commencing a new project to manufacture a plastic
component. The following per unit cost information has been ascertained
for annual production of 1,00,000 units. [10]
Cost per unit Rs.

Raw Material 40
Direct Labour 15
Overheads (including Depreciation of Rs. 5 per unit) 30
Total Cash Cost 85
i) Selling price Rs. 100 per unit
ii) Raw Materials in Stock, average 4 weeks.
iii) Work in progress, average 2 weeks.
iv) Finished Goods in Stock, average 4 weeks.
v) Credit allowed to Customers, average 8 weeks.
vi) Credit allowed by Suppliers, average 4 weeks.
vii) Lag in Payment of Wages, 1.5 weeks
viii) Cash in hand is expected to be, Rs. 50,000.
[4970] - 2002 4
You may assume that production is carried out on evenly throughout the year
(52 weeks) and wages and overheads accrue similarly. All Sales are on credit
basis only. You are required to prepare a statement showing working capital
requirement as per Cash Cost Approach method of Working Capital
Estimation.
Q5) a) i) Write a note on factors affecting Capital Structure. [5]

ii) Pradnya Ltd. has the following capital structure: [5]
Source Rs.
Equity Capital (Expected Dividend 12%) 50,000
10% Preference Shares 25,000
8% Loan 75,000
Your are required to calculate the WACC, assuming 50% as the rate of
Income Tax, before and after tax.
OR
b) i) Write a note on importance of capital structure. [5]
ii) Madhuri Ltd. has its books on the following amounts and specific
costs of each type of capital. [5]
Type of Capital Book Value Rs. Market Value Rs. Specific Costs %
Equity 6,00,000 9,00,000 15
Preference 1,00,000 1,10,000 8
Debt 4,00,000 3,80,000 5
Retained Earnings 2,00,000 3,00,000 13
Total Rs. 13,00,000 16,90,000
Determine the WACC using-

i) Book Value Weights.
ii) Market Value Weights.
abab
[4970] - 2002 5
[4970] - 2003
M.B.A.
(Semester - II) (2013 Pattern)
Time : 2 Hours] [Max. Marks :50

2) Answer all questions.
Q1) Discuss the importance of HRM and explain HRM functions & Objectives
with examples.
OR
What are various models of HRM? Explain atleast one model in detail.
Q2) What is job analysis? Discuss its importance & purpose with illustration.
OR
What is human resource planning. Explain the process of HRP in your own
language.
Q3) Define Training. Explain significance of training need analysis with reference
to training evaluation.
OR
Design a training program for newly joined sales trainee of a Pharmaceutical

company.
P.T.O.
Q4) Explain performance Appraisal & discuss its relevance to employees
Compensation.
OR
What are various methods of performance Appraisal and which one is how
comprehensive. Justify?
Q5) Explain the concept of employee Relationship Management in organisational

context.
OR
Flexible work Arrangement enhances employees productivity. Discuss with

justification.
abab
[4970] - 2003 2
[4970] - 2005
M.B.A.
(Semester - II) (2013 Pattern)
Time : 2½ Hours] [Max. Marks :50

3) For all questions internal choice within the questions is given.
Q1) a) Define operations Management? Explain significance and functions of

operations Management. [10]
OR
b) Short Note on
i) Definitions of Quality from various perspecitves. [5]
ii) Concept of Internal customer. [5]
Q2) a) Differentiate between intermittent flow system and continuous flow

system. [10]
OR
b) What do you mean by Job shop production? Explain its advantages and
disadvantages. [10]
Q3) a) Explain various sources of data for forecasting. [10]

OR
b) Explain objectives and functions of Master Production schedule. [10]
P.T.O.
Q4) a) Why there is need for Inventory? Explain various types of inventory.[10]
OR
b) Short Note on [10]

i) ABC Analysis.
ii) VED Analysis.
Q5) a) Define customer service? Explain Linkages between supply chain

Management and customer service. [10]
OR
b) Short Note on [10]

i) Cash to Cash conversion.
ii) Transportation.
abab
[4970] - 2005 2

[5165]-2001
M.B.A. (Semester - II)
201 : MARKETING MANAGEMENT
(2016 Pattern)
Time : 2.15 Hours] [Max. Marks : 50
1) Answer five questions.
3) Give sutable example as required.
Q1) Discuss the types of PLe and strategies across stages of the PLe with an
example.
OR
What is 'new product development'? Explain 'Brand' equity and 'Brand
Elements' with an example.
Q2) What is the concept of 'setting of pricing? Discuss the factors influencing
pricing decisions.
OR
Write short notes on (any two):- (with example)-
a) Price discounts & allowanus,
b) Differential pricing
c) Promotional pricing,
d) Geographical pricing.
Q3) Define the concept of 'Channel options'. Explain the market logistics decisions
on order proussiong with an example of a fmch product.
P.T.O.
OR
What is the concept of marketing channel levels? Write the channel flow of
the product 'Fogg's perfume to end user.
Q4) "The role of marketing communications in marketing effort"- Justify the

statement with an example.
OR
What is the 'Target audience'? Explain the factors in setting the effective
marketing mix for any 'CG' Product.
Q5) Prepare a product level marketing plan on

i) New launching of any brand of a mobile and
ii) Launching of any new movie.
OR
What is the concept of marketing control?
Explain marketing profitability control and marketing Efficiny control.
]]]
[5165]-2001 -2-

[5165]-2002
(2016 Pattern)
Time : 2.15 Minutes] [Max. Marks : 50
1) All questions are compulsory with internal options.
2) Each questions carries equal marks.
Q1) a) Define financial Management. Explain Goals of financial Management.[10]

OR
b) Explain the functions of finance Manager in detail & elaborate the
relationship of financial Management with other functional disciplines.[10]
Q2) a) Explain various factors affecting capital structure of the organisation[5]

b) Calculate weighted Average cost of capital [WACC] from the following.
Data of RIL Industries.
Source Rs. in Lakh
Equity share capital [20,000 shares] 40
16% prefrence share capital 10
14% Debentures 30
80
The company pays dividend at 10%. Compute weighted Average cost
of capital (WACC) based of existing Capital structure. [5]
OR
a) State the importance of capital structure decisions in detail. [5]
b) Priyadarshini Pvt. Ltd. has following capital structure. [5]
Sources Rs.
Equity capital (Expected dividend 12%] 10,00,000
10% Preference capital 5,00,000
8% Loan 15,00,000
Calculate weighted Average cost of capital assuming tax Rate of 50%
before & after tax.
P.T.O.
Q3) a) From the following Balance sheets prepare fund flow statement & also
prepare statement showing changes in working capital.
Balance Sheet
Equity share capital 1,00,000 1,20,000 Building 55,400 1,13,200
Pref share capital - 10,000 Machinery 35,600 51,300
General Reserve 6,000 11,000 Furniture 2,400 2,500
Profit & Loss A/C 7,500 20,700 Stock 36,500 38,000
5% Debentures - 26,000 Debtors 32,100 38,000
Sundry creditors 43,500 48,400 Bank 4,800 4,000
Bank overdraft 9,800 10,900
1,66,800 2,47,000 1,66,800 2,47,000

Adjustment
Depreciation written off during the year on Machinery Rs. 12,800 &
furniture Rs. 400. [10]
OR
b) Prepare Balance sheet on the basis of following information given in
terms of ratios. [10]
i) Debtors Turnover Ratio - 4
ii) Creditors Turnover Ratio - 6
(to purchases)
iii) Capital Turnover Ratio - 2
(to sales)
iv) Stock Turnover Ratio - 8
(to cost of sales)
v) Fixed Asset turnover Ratio - 8
(to sales)
vi) Gross Profit Ratio - 25%
vii) Gross Profit during the year - Rs. 1,00,000
viii) Reserves & Surplus - Rs. 35,000
ix) Closing stock is more by Rs. 20,000 than opening stock
x) There were no longterm liabilities.
xi) All sales are on credit basis.
Prepare Balance sheet.
[5165]-2002 -2-
Q4) a) From the following Information of Rushi Pvt. Ltd. suggest which of the
machine to be purchased Expected Earnings after tax are given below
Each Machine requires investment of Rs. 4,00,000.
Year Machin A cashflow Machine - B cashflow
0 (4,00,000) (4,00,000)
1 40,000 1,20,000
2 1,20,000 1,60,000
3 1,60,000 2,00,000
4 2,40,000 1,20,000
5 1,60,000 80,000
Cost of capital is 10%. Calculate Net present value & profitability
index. [10]
OR
b) Balkrishna Industries Ltd. has following Investment proposal which
requires investment of Rs. 53,00,000 & has following income as cash
inflows.
Year Cash Inflows
1 16,00,000
2 18,00,000
3 20,00,000
4 15,00,000
5 15,00,000
6 10,00,000
Assume Cost of capital as 10%. Calculate pay - back period, Net present
value & Profitability index. [10]
Q5) a) From the following Information you are required to estimate the net working
capital.
Particulars Cost per unit
Rs.
Raw material Rs. 400
Direct Labour Rs. 150
Overhead (exculding depreciation) Rs. 300
Total cost 850
[5165]-2002 -3-
Additional Information.
Selling Price - Rs. 1000 per unit.
Output - Rs. 52,000 units per annum
Raw materials in stock - Average 4 weeks.
Work in progress (Assume 50% of completion
stage with full material consumption) - Average 2 weeks.
Finished goods in stock - Average 4 weeks.
Credit allowed by suppliers - Average 4 weeks.
Credit allowed to Debtors - Average 8 weeks.
Cash at Bank. - Rs. 50,000/-
Assume that production is carried out evenly throughout the year. Assume 52
weeks equal to one year. All sales are on credit basis. [10]
OR
b) Mithila Industries Ltd. commencing a new project. Following per unit
cost information is given. Annual production is 1,00,000 units. [10]
Particulars Cost per unit
Raw Materials 40
Direct Labour 15
Overheads 25
Depreciation 05
Total cost 85
Additional information.
i) Selling price is Rs. 100 per unit.
ii) Raw materials in stock average 4 weeks.
iii) Work in progress average 2 weeks.
(Assume 50% of completion stage with full material consumption)
iv) Finished Goods in stock average 4 weeks.
v) Credit allowed to customers 8 weeks.
vi) Credit allowed to suppliers average 4 weeks.
vii) Lag in the payment of wages & overheads 1.5 weeks.
viii) Cash in hand expected to be Rs. 50,000.
Production is carried out evenly throughout the year (52 weeks) &
wages & overheads accrue similarly all sales are on credit basis.
Calculate net working capital as per 'Cash Cost Approach Method'
of working capital.
]]]
[5165]-2002 -4-

[5165]-2003
(2016 Pattern)
Time : 2.15 Hours] [Max. Marks : 50
Instruction to the candidates:
All questions carry equal marks.
Q1) Explain the importance of HRM & bring out the difference between HR
manager & personnel manager.
OR
What are the strategic functions of HRM implemented in the organizations.
Q2) Define Job Analysis. What are the various purposes or uses of job analysis in
organizations.
OR
What is career planning? What are the stages of career planning?
Q3) Define Training. What are the different training methods used in organizations?
OR
Explain the concept Training. How it differs from Development & education.
Explain.
Q4) Define performance appraisal. Explain the process of performance appraisal

in detail.
OR
What is compensation? State the factors that affect compensation.
P.T.O.
Q5) Write short notes (any two)
a) Downsizing
b) Difference between Termination and Resignation
c) Lay off
d) Golden Handshake
e) Employee surveys
]]]
[5165]-2003 -2-

[5165]-2005
(2016 Pattern)
Time : 2 ¼ Hours] [Max. Marks : 50
1) Answer 5 questions.
3) Draw neat diagram if requird.
Q1) What is the concept of operation management? Discuss the evolution from
production to operation management.
OR
Explain the new concept about 'TQM' and 'Lean-Management'.
Q2) Write short notes on (any two) :
a) Job production and Batch production.
b) Assembly line and continuous flow of production.
c) Types of processes and operation system.
d) Service system design matrix.
OR
Explain the 'Design of Service system' and 'service Blue Print'.
Q3) Discuss 'MRP', 'CRP' and 'DRP' in production planning.
OR
Define the concept of 'Scheduling' and 'Loading'. Explain 'Master Production

Schedule'.
P.T.O.
Total No. of Questions : 5] SEAT No :
P 1427 [5365]-2001
M.B.A.
Time : 2¼ Hours] [Max. Marks : 50

1) Answer five questions.
3) Write suitable examples as required.
Q1) What is the need for new product development? Explain Booz Allem and
Hamilton classification scheme for new product?
OR
DefinePackaging. Explain the role of packaging and labelling.
Q2) What is the concept of price change? Explain the initiation and responding to
price change.
OR
Describe the setting pricing objectives. How to estimating the cash and
determining the demand?
Q3) How the decision is taken for the channel design for a durable product with an
example.
OR
Explain the market logistics decisions for inventory and transportation of a

Luxurious Goods to the end users.
[5365]-2001 1 P.T.O.
Q4) a) What is Direct marketing? Explain the concept of Integrated Marketing
Communications.
OR
b) What is the concept of marketing communications? Explain the factors

in setting marketing communication mix.
Q5) Write short notes on (any two).
a) Annual plan control

b) Strategic control
c) Marketing Audit
OR
Discuss the nature and contents of marketing plan.
O O O
[5365]-2001 2
P1428 [5365]-2002
M.B.A.
(Semester-II) (2016 Pattern)
2) Each questions has an internal option.
4) Use of simple calculator is permitted.
Q1) a) Describe modern approaches to financial management. [10]

OR
b) Explain functions of finance manager and key strategies of financial
management. [10]
Q2) a) i) Explain factors affecting capital structure. [5]

ii) Mamta limited has following capital structure. [5]
Source Rs.
Equity capital (Expected dividend 12%) 5,00,000
10% Preference Shares 2,50,000
8% Loan 7,50,000
You are required to calculate the WACC, Assuming 50% as the rate of Income
tax before and after tax.
OR
b) i) Explain concept and measurement of cost of capital. [5]
tax adjusted cost of each component. Determine the WACC. [5]
Source Amount (Rs.) Tax adjusted cost of capital
12% Debenture 30,00,000 8%
9% Preference share capital 20,00,000 9%
Equity Shares 50,00,000 14%
[5365]-2002 1 P.T.O.
Q3) a) The following data are extracted from the published accounts of two
companies, ABC Ltd. and XYZ Ltd. In an industry.
Particulars ABC Ltd XYZ Ltd
Sales Rs. 32,00,000 Rs.30,00,000
Net profit after tax 1,23,000 1,58,000
Equity Capital (Rs. 10 per
share fully paid) 10,00,000 8,00,000
General reserves 2,32,000 6,42,000
Long-term debt 8,00,000 5,60,000
Creditors 3,82,000 5,49,000
Bank credit (short-term) 60,000 2,00,000
Fixed assets 15,99,000 15,90,000
Inventories 3,31,000 8,09,000
Other current assets 5,44,000 4,52,000
Prepare a statement of comparative ratios showing liquidity, profitability,
activity and financial position of the two companies. [10]
OR
b) Prepare fund flow statement. [10]
Bank OD 1,16,000 55,000 Fixed Assets 62,000 70,000
Creditors 99,800 1,19,200 Addition 8,000 17,000
Prop. Div. 16,000 24,000 70,000 87,000
Debentures 10,000 Depreciation 25,000 36,000
P&L 35,200 48,500 Net 45,000 51,000
Gen. Reserves 26,000 38,000 Investment 10,000 15,000
Share capital 75,000 1,00,000 Stock 1,81,500 1,90,000
Debentures 1,31,500 1,38,700
3,68,000 3,94,700 3,68,000 3,94,000
[5365]-2002 2
Q4) a) ABC Ltd. is planning investment in new project. The investment of the
company is Rs. 30,00,000. The company has following two alternatives.
Assume cost of capital at 12%
Particulars Project A PV at 12%
1 7,00,000 0.893
2 10,00,000 0.797
3 9,00,000 0.712
4 8,00,000 0.636
5 4,00,000 0.567
Find out Payback period, Net present value and Profitability of index. [10]
OR
b) A leading apparel Mfg. Co. is considering a replacement of its existing
cutting machine with a new automatic machine to improve the productivity.
The cost of new machine is Rs. 25 lakhs. The cost of the companys
capital is 10%. The incremental cash flows projected during five years
period are estimated as follows.
Year 1 2 3 4 5
Cash flows
(Rs. In lakhs) 2.5 5.0 8.0 10.0 12.5
PVF at 10% 0.909 0.826 0.751 0.683 0.621
Q5) a) From the following projections of XYZ Ltd. for the next year, you are
required to work out the Working Capital (WC) required by the company.
[10]
Annual Sales Rs. 14,40,000
Cost of production including 12,00,000
depreciation Rs. 1,20,000
Raw material purchases 7,05,000
Monthly expenses 30,000
Anticipated opening stock of raw
materials 1,40,000
Anticipated closing stock of raw
materials 1,25,000
Inventory Norms :
Raw Materials (month) 2
Work-in-progress (days) 15
Finished goods (month) 1
[5365]-2002 3
The firm enjoys the credit of 15 days on its purchases, and allows 1
months credit on its supplies. The company has received an advance of
Rs. 15,000 on sales orders. You may assume that production is carried
on evenly throughout the year, and minimum cash balance desired to be
maintained is Rs. 10,000
OR
b) From the following information you are required to estimate the net working
capital.
Particulars Cost per unit (Rs.)
Raw Material Rs. 400
Direct Labour Rs. 150
Overhead (Excluding depreciation) Rs. 300
Total Cost 850
Additional Information :
i) Selling price : Rs. 1000 per unit
ii) Output : Rs. 52,000 units per annum
iii) Raw materials in stock : Average 2 weeks
iv) Work in progress (Assume 50% of completion stage with material
consumption) Average 2 weeks
v) Finished goods in stock : Average 4 weeks
vi) Credit allowed by suppliers : Average 4 weeks
vii) Credit allowed to Debtors : Average 8 weeks
viii) Cash at Bank : Rs. 50,000
Assume that production is carried out evenly throughout the year. Assume
52 weeks equal to one year. All sales are on credit basis. [10]
iiii
[5365]-2002 4
[5365] - 2003
M.B.A.
Time : 2:15 Hours] [Max. Marks :50

1) All questions are compulsory and carr equal marks.
2) Figures to the right indicate full marks.
Q1) a) Define HRM. Discuss the difference between HRM and SHRM.
OR
b) Explain the scope and functions of HRM.
Q2) a) Define HRP. Explain its objectives and benefits.

OR
b) What is Job Design? What are the factors offecting job Design?
Q3) a) Explain in details the process of training.

OR
b) Discuss various on-the-job and off-the-job training methods.
Q4) a) Define Compensation. What are the current trends in compensation?

OR
b) What is performance Appraisal? Explain the importance of perfermance
feedback.
Q5) a) Discuss in details the Grievance handling process.

OR
b) Sound employee relations are must for business growth. Justify.
S S S
[5365] - 2003 1
[5365]-2004
M.B.A.
204: DECISION SCIENCE
(2016 Pattern) (Semester-II)
Time : 2¼Hours] [Max. Marks : 50
1) Each question carry equal marks.
3) Graph paper will not be provided.
4) Non-Scientific calculator is allowed.
Q1) a) A computer center has four expert programmers. The center needs. four
application programs to be developed. The head of computer center
after carefully studying, estimates . The time required (in minutes) by the
expert to develop the application programm. Find the assignment schedule
so that time will be minimized. [10]
A B C D
Programes
1 120 100 80 90
Expert
2 80 90 110 70
3 110 140 120 100
4 90 90 80 90
OR
a) Discuss the role of quantitative techniques in decision making. Give an
example. [5]
b) Find the initial feasible solution using North-West corner method for the
given matrix. [5]
Store
A B C D Supply
I 10 20 5 7 10
Warehouse
II 13 9 12 8 20
III 4 15 7 9 30
IV 14 7 1 0 40
V 3 12 5 19 50
Demand 60 60 20 10 150
150
[5365]-2004 1 P.T.O.
Q2) Solve the following LPP graphically to maximize Z =3x+4y, subject to,
x + y ≤ 6, and 2x + y ≤ 8, where x ≥ 0, y ≥ 0. [10]
OR
The rainfall distribution of monsoon season is as follows.
Rainfall(in cm) 0 1 2 3 4 5
Frequency 50 25 15 5 3 2
Using the following random number-67,63,39,55,29,78,70,6,78, and 76,
simulate the rainfall for next 10 days and find the average rainfall. [10]
Q3) A businessman has three alternative actions that he can take. Each of the
action can be followed by any of the four posible events. The conditional
payoff for each action-event combination are as under. [10]
Nature
N1 N2 N3 N4
S1 4 0 -5 3
action
S2 -2 6 9 1
S3 7 3 2 4
Find the optimal strategy using:
a) Maxmini criteria
b) Laplace criteria and
c) Hurwicz criteria (α = 0.6)
OR
In a service department manned by one server, on an average one customer
arrives every 10 minutes. It has been found that each customer requires 6
minutes to be served find out. [10]
a) Probability that the server is idle.
b) Average queue length.
c) Average time spent by each. Customer in the system.
d) Probability that there would be 2 customers in the queue.
[5365]-2004 2
Q4) Following information is gathered for a project. [10]
Activity Preceding activity Duration(weeks)
A - 1
B A 3
C A 4
D A 3
E D 2
F B,C,E 4
G D 9
H D 5
I H 2
J F,G,I 2
a) Draw network diagram.
b) Determine critical path and its duration.
OR
We have seven jobs, each of which has to go through two machines A&B in
the order AB. The processing time for the jobs on the two machines (in hrs)
are given as,
Job 1 2 3 4 5 6 7
Machine A 3 12 15 6 10 11 9
Machine B 8 10 10 6 12 1 3
Determine the sequence of these jobs to minimized total elapsed time.T. [10]
Q5) A card is drawn froma pack of cards. What is the chance of drawing a red
queen given that the card drawn was a face card. [10]
OR
[5365]-2004 3
In a sample of 1000 scores, the mean of a certain test is 14 and the standard
deviation is 2.5. Assuming the distribution to be normal, find. [10]
a) How many students have scored between 12 and 15 ?
b) How many scored above 18?
(Given Z at 0.8 = 0.2881
Z at 0.4 = 0.1554
Z at 1.6 = 0.4452)

[5365]-2004 4
Total No. of Questions : 5] SEAT No :
P 1431 [5365]-2005
[Total No. of Pages :2
M.B.A.
205 - OPERATIONS AND SUPPLY CHAIN MANAGEMENT
(2016 Pattern) (Semester-II)

2) All quesions carry equal marks. (10)
Q1) What is the concept of operations management? Describe the evolution from
production to operations management.
OR
Define Quality. Explain the customers view and Manufactures view on Quality.
Q2) Write short notes on (any two)
i) Job production
ii) Batch production
iii) Product layout
iv) Serice Blue Print
OR
Explain the types of processes and operations system.
[5365]-2005 1 P.T.O.
Q3) Discuss the role and functions of production planning and control (PPC)
OR
Define Forecasting. Explain the Forecasting as a planning tool.
Q4) What is the concept of Inventory? Explain ordering cost, carrying cost and
Shortage costs.
OR
What is the concept of EOQ? Explain its importance and Limitations.
Q5) Define SCM ( Simply Chain Management). Explain its functions.
OR
Explain the Rey issues in SCM on collaboration and Enterprise Extension.
X X X
[5365]-2005 2

[5565]-2001
M.B.A.
Q1) Define the concept New Product Development. Discuss the steps to New
Product Development with special reference to any FMCG product.
OR
What is Branding? Explain brand equity and brand elements with

examples.
Q2) Explain Geographical Pricing and Promotional Pricing with example.
OR
Define Price change. Explain Initiating and responding to price change.
Q3) What is the channel options? Explain e-Commerce Marketing practices.
OR
Explain the major consideration in the selection of distribution channel for

consumer goods with example.
Q4) What is the concept of Advertising? Which advertising media will you
choose for durable goods with example?
OR
P.T.O.
Write short notes on (any two) :
i) Direct Marketing.
ii) Integrated Marketing Communication.
iii) Personal Selling.
Q5) Explain the Marketing Evaluation and Control.
OR
Discuss the Nature and Contents of Marketing Plan.
ïïï
[5565]-2001 2

[5565]-2003
M.B.A.
(203) : HUMAN RESOURCE MANAGEMENT
2) All questions carry equal marks (10 marks each).
Q1) a) Define strategic Human Resource Management and State HR strategies

to achieve global competitiveness [10]
OR
b) Define Human Resource Management and explain its nature, scope &
objectives. [10]
Q2) a) Explain the job characteristics model by Hackman & Oldham. [10]
OR
b) Explain Human Resource Planning & state its process. [10]
Q3) a) Distinguish between Training and Development and state the benefits of
training. [10]
OR
b) Explain various types of training (on-the-job & off-the-job training).[10]
P.T.O.
Q4) a) Explain the advantages and disadvantages of linking compensation with
performance. [10]
OR
b) Explain the methods of Performance Appraisal. [10]
Q5) a) Explain various employee separation methods in detail. [10]

OR
b) Write short notes on : [10]
i) Employee Discipline
ii) Down sizing.
ïïï
[5565]-2003 2

[5565]-2005
M.B.A.
2) All questions carry equal marks (10).
Q1) Explain the challenges and current priorities of Operations Management.

OR
Define Quality. Explain customers view and manufacturers view of Quality.
Q2) Discuss the Continuous Flow system and Intermittent Flow system.
OR
Explain the Process and Product layout.
Q3) Illustrate the Role and Functions of Production Planning and Control.
OR
Explain Master Production Schedule and Capacity Planning.
Q4) What is the concept of Inventory costs? Explain the types of Inventory
costs.
OR
Describe the Basic EOQ Model. Explain the limitations of EOQ model.
Q5) Write the Key - issues in SCM.

OR
Write short notes on (any two) :
a) Functions of SCM.
b) Evolution from Physical Distribution to SCM.
c) Supply Chain Integrated Framework.
ïïï
[5659] - 2002
14
M.B.A.
:29
:39
/20 1
09
/11 04
Time : 2 ¼ Hours] [Max. Marks : 50
19
0
.54 02
P
27
M
4) Figures to right indicate marks for that question/sub question.

.14 IM
5) Use of simpal calculator is permitted.

31

2.1
14
:29
14
:39
Q1) a) Explain wealth maximisation and profit maximisation. [10]
1
09
04
OR
19
20
b) Explain the functions of finance manager.

/20
P0
/11
27
M
Q2) a) i) A firm has sales of Rs. 75,00,000/-, variable cost 42,00,000/- and
.54
Fixed cost 6,00,000/-. It has Debt of 45,00,000/- at 9%. What are

IM
31
the operating, Financial And Combined Leverege [5]

2.1
ii) Sagar Ltd has following capital structure. 14

.14
:29
Source Rs.
14
:39
Equity Capital (Expected dividend 12%) 10,00,000/-

41
09
00
19
10% preference share 5,00,000/-

/20
2
8% Loan 15,00,000/-
P0
/11
Your Required to calculate weighted Average Cost of capital

27
M
(WACC) Assuming that 50% as the rate of Income Tax. [5]

.54
IM
OR
31
2.1
b) i) Mayank Ltd has following details calculate WACC based on book

.14
value weights and market value weights. [5]

14
[5659]-2002 1 P.T.O.
Type of Book Market Specific
Capital Value Value Cost
14
Equity 6,00,000 9,00,000 15%
:29
Preference 1,00,000 1,10,000 8%
:39
/20 1
Debt 4,00,000 3,80,000 5%
09
/11 04
19
Retained Earning 2,00,000 3,00,000 13%
0
.54 02
Total 13,00,000 16,90,000
P
ii) Calculate the leverages from the following. [5]
27
M
(Operating. Financial And Combined)

.14 IM
31
Sales = 25,000 units.

2.1
14
Interest p.a. = Rs. 30,000/-
:29
14
Selling Price Per unit = Rs. 24/-
:39
1
Tax Rate = 50% 09
04
19
Variable Cost per unit = Rs. 16/-

20
/20
No. of equity shares = 10,000

P0
/11
27
Fixed cost = Rs. 80,000/-

M
.54
IM
31
Q3) a) Following are the summarised Balance sheet of ABD Ltd As on 31 march.
2.1
2018 And 2019. Your Required to prepare Fund Flow statement for the 14
.14
:29
year ended. [10]
14
:39
Liabilities 2018 2019 Assets 2018 2019

41
09
Share capital 4,00,000 5,00,000 Goodwill - 10,000

00
19
/20
General Reserve 1,00,000 1,20,000 Land & Building 4,00,000 3,80,000

2
P0
/11
P & L A/C 61,000 61,200 Plant & Machinary 3,00,000 3,38,000

27
M
Bank Loan 1,40,000 2,70,400 Stock 2,00,000 1,48,000

.54
Creditors 3,00,000 - Debtors 1,60,000 1,28,400

IM
31
Provision for Tax 60,000 70,000 Cash 1,000 17,200

2.1
Total 10,61,000 10,21,600 Total 10,61,000 10,21,600

.14
14
[5659]-2002 2
i) Depreciation on plant & machinary 14, 000 And land & Building
14
Rs. 10,000/-
:29
ii) Dividend of Rs. 23, 000/- was paid.
:39
iii) Provision for Tax was made during the year Rs. 33,000/-
/20 1
09
OR
/11 04
19
b) The Balance Sheet of Sanjay Ltd. as follows. [10]
Liabilities0 Rs. Assets Rs.
.54 02
Capital 2,50,000 Fixed Assets 2,60,000
P
27
M
Reserves 1,16,000 Investment 40,000

.14 IM
Loan 1,00,000 Stock 1,20,000

31
Creditor & Debtors 70,000

2.1
14
Current Liabilities 1,29,000 Cash/Bank 20,000
:29
Other current Assets 25,000
14
:39
Mise. Exp. 60,000
1
09
04
Total 5,95,000 Total 5,95,000

19
20
/20
Other details :
P0
/11
i) Sales - 6,00,000/-
27
ii) Profit Before Int & Tax - 1,50,000/-

M
.54
Calculate :
IM
31
1) Current Ratio 2) Stock Turnover Ratio

2.1
3) Liquid Ratio 4) Return on Capital Employed Ratio 14

.14
:29
5) Return on Networth
14
:39
41
09
Q4) a) i) Why is discounted cash flow a superior method for capital

00
19
budgeting? [5]
/20
ii) A company considering the process of replacement of an Asset.

2
P0
/11
The cost of an Asset is Rs. 15 lakhs. The cost of the company

capital is 10%. The expected cash Inflow for 5 years as follows.
27
M

.54
IM
Cash Inflow 4 Lakhs 4 Lakhs 6 Lakhs 6 Lakhs 4 Lakhs

31
2.1
PVF @ 10% 0.909 0.826 0.751 0.683 0.621

.14
Calculate NPV @ 10% And Profitability Index. [5]

14
OR
[5659]-2002 3
b) i) Does IRR model make significantly different decision than NPV
method? [5]
14
ii) AB Ltd. is planning to invest in new project. The Investment Budget
:29
of company is Rs. 5,60,000/- The company has following Investment
Alternative. [5]
:39
Particulars Year Project ‘S’ Project ‘Q’
/20 1
09
/11 04
Investment 0 5,60,000 5,60,000
19
0
Cash In flow 1 80,000 4,00,000
.54 02
2 1,60,000 3,20,000
P
3 2,40,000 1,60,000
27
M
4 3,60,000 80,000
.14 IM
5 4,80,000 80,000
31
Compute
2.1
14
1) NPV @ 10%
:29
2) Profitability Index
14
:39
1
09
04
Q5) a) The cost structure of company’s product is as follows. [10]
19
Cost Per Unit Rs.

20
/20
Raw Material 40
P0
/11
Direct Labour 10
27
M
Overheads 30
.54
IM
Total cost 80
31
Profit 20
2.1
Selling Price 100 14

.14
:29
i) Annual Production is 2,50,000

14
:39
ii) It is the policy of the company is to maintain the stock of Raw

41
09
material equivalent to one months production.

00
19
iii) Half a month’s Production will remain in the process throughout

/20
the year (Stage of completion 50%)

2
P0
/11
iv) The finished goods in warehouse on an overage for a month.

27
v) The company sells its goods on credit to customer for 2 months.

M
.54
vi) The supplier allows 03 month credit.

IM
31
vii) The lag in payment for wages and overheads for one month.
2.1
viii) Minimum cash Balance Rs. 50,000/- is expected to be maintained.

.14
Prepare working capital statement.

OR
14
[5659]-2002 4
b) SB Ltd. is commencing a new project to manufacture a plastic component.
The annual production of 1,00,000 units. [10]
14
Cost Per Unit Rs.
:29
Raw Material 80
:39
Direct Labour 30
/20 1
09
Overhead (Including
/11 04
19
Depreciation) Rs. 10/- 60
Total Cost 0 170
.54 02
P
27
M
i) Selling Price Per Unit Rs. 100/-

.14 IM
ii) Raw material in stock, Avg. 4 weeks.

31
iii) Work in progress, Avg. 2 weeks.

2.1
14
iv) Finished goods in stock, Avg. 4 weeks
:29
v) Credit allowed to customer, Avg. 8 weeks.
14
:39
vi) Credit allowed by supplier, Avg. 4 weeks.
1
09
04
vii) Lag in payment in of wages and overheads 1.5 weeks.

19
20
/20
viii) Cash in hand Rs. 50,000/-

P0
/11
You may assume production is carried out on evenly throughout the year
52 weeks and wages overhead accure similarly. All sales are credit basis
27
M
only. Your required to prepare working capital statement as per cash

.54
IM
cost Approch.
31
2.1
14
.14
:29

14
:39
41
09
00
19
/20
2
P0
/11
27
M
.54
IM
31
2.1
.14
14
[5659]-2002 5
P1949 [4770] - 2001


(2013 Pattern)
6) Support your answer with suitable live examples.
Q1) a) Explain the need for new product development. [4]

b) Discuss the Booz Allen and Hamilton classification scheme for new
product. [6]
OR
a) What do you mean by new product?
b) Explain the method and source of new product idea for a fast moving
consumers goods like an antiseptic bathing soap.
Q2) What do you mean by price? [2]

As the president of an electronic company decide the pricing of smart watch
between penetration or skimming price policy in Indian market. [8]
OR
Explain various objectives of pricing policy. Discuss any four methods of
pricing with merits and demerits.
Q3) Explain the major consideration in the selection of distribution channel for
consumer products give examples. [10]
OR
Define marketing channels. What are the important functions of channels?
P.T.O.
Q4) Explain the role of marketing communication, discuss the various objectives
of advertising. [10]
OR
Define marketing communication & elaborate the factors affecting on marketing
communication.
Q5) What do you mean by marketing audit? Discuss the benefits of marketing
audit? [10]
OR
What is marketing plan? Explain the contain of marketing plan.
yyy
[4770] - 2001 2
P1950 [4770] - 2002


(2013 Pattern)
7) Use of simple calculator is permitted.
Q1) a) Financial Management is closely related to Economics. Explain. [10]

OR
b) The Finance Managers primary task is to plan for acquisition and use
of funds so as to maximize the value of the firm. Do you agree with the
statement? Comment.
Q2) a) The ratios of two leading firms in the heavy Commercial vehicles (HCV)
sector namely; Tetra Motors and Rapid Auto are provided for the year
ended on 31st March 2013. Interpret these ratios and comment on the
relative financial. [10]
Performance of these companies
Ratios Tetra Motors Rapid Auto
Current Ratio 0.62 0.89
Quick Ratio 0.43 0.47
Gross profit margin% 4.73 6.78
Net profit margin% 2.26 4.24
Total debt to equity 0.56 0.82
Fixed assets turnover Ratio 1.66 2.01
Inventory Turnover Ratio 11.54 6.63
EPS (Rs) 3.91 2.13
P.T.O.
OR
b) From the following balance sheets as on 31st March 2012 and 31st
March 2013 of Dayanand Ltd. You are required to prepare funds flow
statement.
Balance Sheet
Amount (Rs.) Amount (Rs.)
Equity Capital 3,00,000 4,00,000 Goodwill 1,15,000 90,000
8% Redeemable 1,50,000 1,00,000 Land &
Pref. Shares Building 2,00,000 1,70,000
General Reserve 40,000 70,000 Plant 80,000 2,00,000
Profit & Loss A/c 30,000 48,000 Debtors 1,60,000 2,00,000
Proposed 42,000 50,000 Stock 77,000 1,09,000
Dividend
Creditors 55,000 83,000 Bills Receivable 20,000 30,000
Bills payable 20,000 16,000 Cash in Hand 15,000 10,000
Taxation 40,000 50,000 Cash at Bank 10,000 8,000
Provision
Total 6,77,000 8,17,000 Total 6,77,000 8,17,000
Following additional information is provided :-
i) Interim Dividend of Rs. 20,000 has been paid in 2012-13.
ii) Income Tax paid during the year 2012-13 is Rs. 35,000
Q3) a) i) What are the different types of capital budgeting decisions? [5]
ii) A leading apparel Mfg. Co. is considering a replacement of its
existing cutting machine with a new automatic machine to improve
the productivity. The cost of new machine is (Rs.) 25 lakhs. The
cost of the companys capital is 10%. The incremental cash flows
projected during five year period are estimated as follows.
Cash Flows (Rs. in Lakhs) 2.5 5.00 8.00 10.00 12.5
PVF@10% 0.909 0.826 0.751 0.683 0.621
[4770] - 2002 2
OR
b) i) Why capital expenditure budget is required for corporate
organizations? [5]
ii) A leading company in the infrastructure contracts is considering a
proposal for the purchase of earth moving equipment. The data on
the proposal is given below : [5]
Cost of the Machine (Rs.) 30,00,000
Life of the Machines 6 years
Depreciation Straight line method
Salvage value (Rs.) Nil
The estimated cash flows before depreciation and income tax in different
years as follows.
Year Amount (Rs.)
1 7,50,000
2 8,00,000
3 8,50,000
4 10,00,000
5 12,00,000
6 14,00,000
Total 60,00,000
The corporate tax rate is 30%. You are required to calculate the cash
flows after tax but before depreciation and comment on the suitability of
the machine bases on pay-back period.
Q4) a) A proforma cost-sheet of a company provides the following particulars:[10]

Element of Cost Cost per unit (Rs.)
Raw Material 80
Direct labour 30
Overheads 60
Total cost of production 170
Profit 30
Selling price 200
[4770] - 2002 3
Following further particulars are available :
i) Raw Materials are in stock on an average one month.
ii) Materials are in process on an average half a month.

iii) Finished goods are in stock on an average one month.
iv) Credit allowed by suppliers is one month.
v) Credit allowed to debtors is two months.

vi) Lag in payment of wages and overheads are 1 month.
vii) One fourth of the output is sold against cash.
viii) Cash on hand and at bank is expected to be Rs.25,000.
You are required to prepare a statement showing the working capital needed
as per total approach method of working capital to finance a level of activity
of 60,000 units of production annually. The production is carried out evenly
throughout the year.
OR
b) The cost structure of a companys product is as follows :-

Cost Per Unit Amount (Rs.)
Raw Material 20
Direct Labour 5
Overheads 15
Total cost of production 40
Profit 10
Selling price 50
i) The annual production is 2,40,000 units.
ii) It is the policy of the company is to maintain the stock of raw
materials equivalent to one months production.
iii) Half a months production will remain in process throughout the
year (Stage of completion 50%).
iv) The finished goods remain in warehouse on an average for a month.
[4770] - 2002 4
v) The company sells its goods on credit and allows two months credit to
its customers.
vi) The suppliers of raw materials provide 3 months credit to the company.
vii) The period of lag for wages and overheads is one month.
viii) A minimum cash balance of Rs. 25,000 is expected to be maintained.
You are required to prepare a statement showing working capital
requirement as per cash cost approach method of working capital
estimation.
Q5) a) i) A leading company manufacturing cosmetics is in need of a capital

for its expansion plans. Which factors do you think are required to
be considered for raising the long-term funds to finance the plan?[5]
tax adjusted cost of each component. Determine the weighted
average cost of capital (WACC). [5]
Components of Amount (Rs) Tax adjusted cost of
Capital Capital
12% Debentures 30,00,000 8%
9% Preference shares 20,00,000 9%
Equity Shares 50,00,000 14%
OR
b) i) State the various assumptions made in capital structure theories.[5]
ii) Rajaram Ltd. Has the following capital structure. [5]
Particulars Market values Book values Component cost
%(Post - Tax)
Equity Capital 80 120 18
Pref. Share Capital 30 20 15
Secured Debentures 40 40 14
Calculate weighted average cost of capital (WACC) of the company
based on both book and marked values.
yyy
[4770] - 2002 5
[4770] - 2003
(203) : HUMAN RESOURCE MANAGEMENT
(2013 Pattern)
1) Answer all the questions.
Q1) a) Define HRM & explain various functions of HRM. [10]

OR
b) What are the strategic functions of HRM understood and implemented
in the company. Discuss.
Q2) a) What is need of man power planning in an organization? Discuss its

benefits & process in detail. [10]
OR
b) Explain in your own language internal & external sources of recruitment.
Q3) a) Define training and explain the significance & steps of training needs
assessment. [10]
OR
b) Design a training programme. For newly inducted employees in the sales
department of a pharmaceutical company.
Q4) a) Explain the concept of performance appraisal & discuss how it is different
from performance management system. [10]
OR
b) Explain the advantages & problems of linking compensation with
performance.
P.T.O.
Q5) a) Explain the concept of employee relation & discuss its importance in
organisation context. [10]
OR
b) Discuss in detail the advantages & disadvantages of flexible work

arrangement in an organization.
yyy
[4770] - 2003 -2-


[4770] - 2005
(2013 Pattern)
Time: 2 1 2 Hours] [Max. Marks : 50

4) Figures to the right indicate marks for that question/sub question.
Q1) a) What is supply chain Management? Explain scope, objective and

significance of supply chain management. [10]
OR
b) Discuss the types of processes and operation. Explain the process
product mix with help of diagram. Also discuss its advantages. [10]
Q2) a) i) Define production planning and control. [5]

ii) Explain the objectives and functions of MPS. [5]
OR
b) Explain important three flows in Supply Chain Management. [10]
Q3) What is reorder point? Explain inventory control system with various control
techniques. Discuss. [10]
OR
Explain the elements of customer service. Discuss globalization and information
technology in operation and supply chain management. [10]
P.T.O.
Q4) a) Explain EOQ with quantity discounts also discuss single & multiple price
breaks. Explain various inventory control technique. [10]
OR
b) i) Batch Production & Job Production. [5]
ii) Note on SDE Analysis. [5]
Q5) a) i) Explain T.Q.M. [5]

ii) Explain PERT & CPM. [5]
OR
b) Explain - Forecasting is a planning tool. [10]
ZZZ
[4770]-2005 2

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Total No. of Questions : 5] SEAT No.

Time : 2 ½ Hours] [Max. Marks : 50

Q2) a) Elaborate the price setting procedure. [10]

Q3) a) What do you mean by marketing channel? Discuss the functions of

Following additional information is provided:

Q3) a) i) Explain relevance of time value of money in investment decision.[5]

ii) A company is contemplating to purchase a machine. A cost of the

Comment on the Suitability of the machine using Payback period

Q4) a) A Proforma cost-sheet of a company provides the following

Element of Cost Cost per unit (Rs.)

Following further particulars are available:

ii) Credit allowed by suppliers is one month.

iii) Credit allowed to customers is two months.

Time : 2½ Hours] [Max. Marks : 50

Q1) a) The role of HRM in formulating is implementing strategies is crucial.

Q3) a) How management development programme is different from other training

Q4) a) Define performance & explain various methods of performance appraisal.

b) Define employee survey & explain various types of employee survey

Time : 2½ Hours] [Max. Marks : 50

Q3) a) Define production planning & control. [5]

a) Explain cash to cash conversion [5]

b) Explain enablers of SCM. [5]

Time : 3 Hours] [Max. Marks : 50

Q3) Discuss the importance of distribution channels. Which distribution channel

Q2) a) Following are the summarized Balance Sheet of ABC Ltd., as on

Particulars 2012(Rs.) 2013(Rs.)

Debtors Turnover Ratio 12 times 8 times

Inventory Turnover Ratio 9 times 11 times

Working Capital Turnover Ratio 3 times 4 times

Fixed Assets Turnover Ratio 2.5 times 1.5 times

Q3) a) A firm whose cost of capital is 10% is considering 2 mutually exclusive

Particulars Project X Project Y

Investment 70,000 70,000

Year 1 10,000 50,000

Year 2 20,000 40,000

Year 3 30,000 20,000

Year 5 60,000 10,000

Discounting Factor @ 10% 0.909 0.827 0.751 0.683 0.621

Useful Life 5 years 6 years

Cost of Capital 12% 12%

Cash Inflows at the End of the

Year 1 7,00,000 10,00,000

Year 3 9,00,000 8,00,000

Year 4 8,00,000 8,00,000

Year 5 4,00,000 6,00,000

a) Payback period method.

PV at 12% 0.893 0.797 0.712 0.636 0.567 0.507

Direct Labour 10%

Q3) a) Describe in details - Training need assessment and its advantages.[10]

Q4) a) Why it is essential to measure the performance of an employee? Describe

Q1) a) Define operation& Supply chain management? Explain significance and

Q2) a) i) Overview of Lean Management. [5]

Q4) a) What is Master Schedule in MRP? Why is it important? What

Q5) a) Define Inventory Management? Explain concept and types of inventory

Q2) a) Define Advertising. Discuss the importance of advertising. [10]

Time : 2½ Hours] [Max. Marks :50

Q1) a) Financial Management is something more than an art of accounting and

b) A Finance Manager is a person who is responsible in a significant way

Ratio Industry Standard Ratio Ratio of Mohit Ltd.

Q3) a) i) Explain the importance of Capital Budgeting. [5]

Particulars Year Project A Project B

b) i) Explain the factors influencing Capital Budgeting. [5]

Year Amount Rs.

Cost Per Unit Rs.

Q1) a) The role of HRM in formulating is implementing strategies is crucial.

b) Define employee survey & explain various types of employee survey

Particulars Project X Project Y

Q3) a) Describe in details - Training need assessment and its advantages.[10]

Q4) a) What is Master Schedule in MRP? Why is it important? What

Q1) a) Financial Management is something more than an art of accounting and

b) A Finance Manager is a person who is responsible in a significant way

Flexible work Arrangement enhances employees productivity. Discuss with

What is Branding? Explain brand equity and brand elements with

Q2) Explain Geographical Pricing and Promotional Pricing with example.

Define Price change. Explain Initiating and responding to price change.

Q5) Explain the Marketing Evaluation and Control.

Discuss the Nature and Contents of Marketing Plan.