KEY POINTS

► What is digital marketi6g

► Benefits of digital.marketi!!9
► What does digital rr,arl<etit19 ot
► SEO
► PPC
► SMM
► Content writing_·

► Digital marketing measurem.!rrt

DEFINITION

► Digital marketing is an umbrella term for. the marketing of products or

services using digital technologies;,mainly on the Internet, but also
including mobile phones, displ~y., ad_ve_r!Jsing,
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and any other digital

medium. ""•~
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BENEFITS OF DIGITAL MARKETING

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OBJECTIVE

► Reach the right audience

► Engage with your audience
► Motivate your audience to take your action
► Maximize return on investment(ROI)

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DIGITAL MARKETING CONSIST OF
WHAT IS SEO

► Whenever you enter a query in a search engine and hit 'enter' you get a
list of web results that contain that query term. Users normally tend to visit
websites that are at the top of this list as they perceive those to be more
relevant to the query. If you have ever wondered why some of these
websites rank better than the others then you must know that it is because
of a powerful web marketing technique called Search Engine
Optimization (SEO).
OPTIMIZATION
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PPC(PAY PER CLICK)

► What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of

using search engine advertising to generate clicks to your website, rather
than · earning· those clicks organically
ADVANTAGE OF PPC

~ 1ISING
DISADVANTAGE OF PPC

✓ Oflen, websles are never '"indexecr by the sea-ch

engines
✓ After sles are lndelled. often they are not Indexed
tor specific keyword(s)
✓ Website owners have no idea which search terms
would realy be best to drive IJaffic
✓ Fresh content is very lmpooanl. bti hard to keep up
with
✓ Domain age plays a role
✓ It's hard W0tk and time consuming

✓ No one realy understands how Google works

✓ K your competlion is tigh. ,1 gest more difficut
✓ Takes a long time to see the best resuts
✓ Ges1ation period is long •
✓ On going process
WHAT IS SMM

► Social media marketing (SMM) is a form of Internet marketing that utilizes

social networking websites as a marketing tool. The goal of SMM ,s to
produce content that users will share with their social network to help a
company increase brand exposure and broaden customer reach.

social media
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ADVANTAGE OF SMM

► Increased Brand Awareness

► More Inbound Traffic
► Improved Search Engine Rankings
► Higher Conversion Rates
► Better Customer Satisfaction
► Improved Brand Loya lty
ore ran ut onty
Advantage" Of Social
Media MarkeUn~
DISADVANTAGE OF SMM

► Negative feedback
► Potential for embarrassment
► Time intensive
CONTENT WRITING

► A website content writer or web content writer is a person who

specializes in providing relevant content for websites. Every website has a
specific target audience and requires a different type and level of content.

Content:
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ADVANTAGES AND DISADVANTAGES

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► You can get a lot of\1/orlc
► You'll get disciplin~
► The rates are poor ·:

► It's ghostwriting I
► It's addictive
DIGITAL MARKETING AREAS

► SEO (Search Engine OP,tjmization)

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► SMO (Social Media OR~imization)

► SEM (Search Engirie)Marketing)
Benefits of Online Marketing over Offline
Marketing
► High return on inve_
st
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► Target only mo~ irite·rest1ng aua1
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► You can startwitti6u s enaiag wit~ s

► Advertising your: Rro u s on s~ifiG
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► Fully Controlled:~f
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~ location,
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Benefits of Online Marketing over Offline
Marketing

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► High return on investmenf(R -· .....~Marketing.
► Target only most inter~s)if'!g au
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► You can start withou(s enai~ wrtt.l sm '

► Advertising your pro'du on s~ific - - ~ -r-day bases.
► Fully Controlled as peryoui location, ~. e.
CONCLUSION

► The study started with the aim to analyse the different issues related to the
digital marketing. Based on the discussion it has been found that in case of
the digital marketing the most imp_ o rtant aspect is to connect with the
users. The ladder of engagement has'. sh9wn the approaches to attach with
the customers. The study has also'. revealed that in order to utilise the
digital marketing in an effective \V~y;;,the companies are required to design
an effective platform. With the exlimple ofcPinterest the effectiveness of a
social media platform has been discussed: The current trends in the digital
marketing have also been discussed in the study
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