About:

Is it effective to use short videos on

social media to increase viewing
interest?

because of the large

use of short videos in
almost all social
media
The effectiveness of
social media as short
video marketing and
the increasing
performance of short
videos as a
promotional medium
because the average
user doesn't spend
more time playing a
video
the goal is to ensure
the effective use of
short videos
Research plan
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Screener
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[ name ]
we want to know that
users prefer short
videos over movies.
We want to get
innovative ideas by
understanding
opportunities with
short videos
get results from user
understanding after
and before using
short videos
Successfully found innovative idea
solutions from competitors' short video
products
Scenario
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When do you usually use social media for the first time
on an average day?

Tell me about your role in your company? Within your

family? Etc.

How is this short video relevant to your daily life?

How much time do you usually spend watching short

videos?

How did you hear about these other products or

tools?

Why do you keep watching short videos?

Why are short videos important to you?

What did you like or dislike about these other products

or tools?

Are you looking for a solution or alternative for short

videos

What was the most interesting/uninteresting about

this short video?
Metode Prototyping

Blackbox Testing

User Acceptance
Testing

Usability Testing
Notes, templates, observation
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Recruiting
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[ name ]
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Scheduling meetings
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Google meet

Zoom meet

Discord

Google form
Sending agenda and requirements
before meetings
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Moderator
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Quantitative Method:

send survey

competitor analysis
Qualitative Method:

online Research

1 : 1 interview 5 participant
who is responsible?

Digital native

Urban people

Age :18 - 40 y.o

where we can find respondents?

Mall

Cafe
What will they get ?

voucher vidio 100k

bingkisan
Analysis and report
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Implementing improvements
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