BIA 3012 ENGLISH FOR ACADEMIC PURPOSES

TEST 1: WRITING SUPPORTING DETAILS (10%)

Name: Matric number: Marks:

Group:
Research title: Advertising Manipulates Viewers / 10

Thesis statement: (Please ensure that your thesis statement is the same as your group members’)

Ads play a huge role in our lives, telling us what to buy, what car to drive, how our families
should interact, and what we should look like. Thus, advertisements can be considered as
harmful for the society owing to their disruptive influence.

Topic sentence:

Advertisements manipulate viewers; first of all, they destroy societal balance as they draw
on gender stereotypes.

Connecting explanation:

Frequently advertisements make use of archetypes and myths for the sake of making the
message striking and memorable. Thus, it is a common practice to represent women as
decorative objects at home who are submissive to men.

(Paraphrased) Evidence / Citation:

Studies have identified that in advertising women are less often used in work representations
compared with men (Jacobson & Mazur, 2007, p. 217).

Continued use of gender stereotypes and increasing reliance on images that sexualize and
objectify women in advertisements undermines efforts to promote gender equality
(McKenzie, 2018)

Connecting explanation:

In the advertisements of house appliances, especially, women are typically equated with
housewives and mothers. Even when women are portrayed in professional environments,
they are often in subordinate positions, receiving instructions. Hence, professional women
are reduced to order-takers. Men, on the other hand, are commonly associated with power,
leadership, and efficiency. It is especially in car advertisements that these features are paired
with masculinity. Also, professional men are shown in powerful and influential positions,
giving orders. It is mostly men who solve the problems, lead a company or pursue
professional goals.

Concluding sentence:
 BIA 3012 ENGLISH FOR ACADEMIC PURPOSES
TEST 1: WRITING SUPPORTING DETAILS (10%)
This double standard in the illustration of genders not only reveals the mainstream view but
also affirms it because when consumers buy the advertised products, one indirectly approves
of the advertisements, and therefore contributes to keeping and reproducing certain
representations. Hence, advertisements destroy the possibility of a society where both
genders are equal.

Reference:
Jacobson, M. F., & Mazur, L. A. (2007). Postmodernism, Consumption and Fashion:" The
Representation of Ideal'Men'Throughout the Fashion in Turkish Magazine Advertisements". İstanbul
Üniversitesi İletişim Fakültesi Dergisi, 2007(30), 19-36.

Direct quotation (you used to write the paraphrased evidence / citation section above):

*Your instructor will compare the quality of your paraphrased sentence above with the direct quotation
you wrote here.
Example of a direct quotation: “Agriculture is the world's second largest greenhouse gas (GHG) emitter due to the use
of fossil fuel-based fertilizers, agricultural machinery, and the burning of biomass” (Qiao et al. 2019, p. 722)