SAINT MICHAEL COLLEGE, CANTILAN, INCORPORATED

Cantilan, Surigao del Sur

College Department

LEARNING MODULE
in
GE 5 – PURPOSIVE COMMUNICATION
Instructor: Almae Jane B. Luspe

I. MODULE NO. 1 : INTRODUCTION TO COMMUNICATION

II. INTRODUCTION
Communication is the process of passing information from one person to another. The purpose of
communication understands of information. Whatever on wants to say someone should be clearly understood by
him, else the very purpose of communication would be defeated.

III. TOPIC: Nature of Verbal and Non-Verbal Communication

IV. TIME FRAME : 6 hours

V. OBJECTIVES
1. Described the nature of verbal and non-verbal communication.
2. Given and explained the meaning of communication.
3. Presented and discussed the nature of verbal and non-verbal communications

VI. SUMMARY OF TOPICS

1. MEANING OF COMMUNICATION

Communication is the process of

sending and receiving messages
Communication is the sometimes through spoken or
process of using written words and sometimes non- Broadly speaking, communication is a
messages to generate verbally through facial expressions, process of sharing opinions and
meaning. gestures, and voice qualities. information, ideas and feelings.
Peasson, et.al. 2011
Ober and Newman, 2013
Jimenez and Alparo, 2000

Communication is a systematic
In the simplest form,
process which people interact Communication is the process of sending
communication is the
with and through symbols to information to oneself or another entity,
transmission of a message
create and interpret meanings. usually via language.
from a source to a receiver.
Wood 2012
Baron 2011 Palta 2007

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 2. NATURE OF VERBAL AND NON-VERBAL COMMUNICATION
VERBAL COMMUNICATION
It is sharing of information between individuals by using speech. It is the act of providing
information. It comes in two forms: oral and written. It takes place through face to face conversations,
group discussion, counseling, interview, radio, television, calls, memos, letters, reports, notes, emails
etc.

Verbal communication is the most effective way to:

a. Give instruction
Without effective verbal communication the various people in the group may have various understandings
of what needs to be accomplished. Instruction increases productivity, which in the end increases the efficiency of
the group or team. Verbal instructions also dispel any other ideas or ambitions that are contradictory to the task
at hand.
b. Allow for clarity
Verbal communication in group interaction also provides clarity. Whenever speaking to a group, there will
always be different interpretations of the message being communicated. This is where verbal feedback should be
encouraged to get an accurate pulse on how well the group understood the instructions. By verbally
communicating, the leader is able to find the loopholes and misunderstandings and deliver a clear message.
c. Provide direction
Verbal communication provides direction. Many times a group will not have one direction that everyone is
moving in together. Because people operate as individuals, when KEY WOR they join up in a group there be may
some people who want to go a different direction than where the leader wants to go. It's at this point that verbal
communication has the power to give clear direction and put a stop to the pulling in different directions.
d. Power of persuasion
Verbal communication in group interaction also has the power to persuade. This can be seen in religious
and political circles. As a group follows a particular political or religious leader, the leader is given power to
persuade the group to follow her beliefs or convictions. Another example is called group think. Group think is the
communication theory that states that any particular group will slowly begin to think like one another until each
member of the group thinks very much like every other one.
e. Encourages resolve
Verbal communication has the ability to provide resolve in situations that may be in conflict. Allowing the
members of the group to express their thoughts and feelings will provide an opportunity for resolve within the
group. During the resolution process, each individual member of the group will learn something from the group
discussion, making the team stronger and more close-knit.

NON – VERBAL COMMUNICATION

It is a broad term used to describe any method of transferring information without words. It may
be intentional; it may be based on societal cues or may be completely unconscious. Common forms of
non-verbal communication include body language and facial cues, fashion and personal grooming, hand
gestures, and graphical signs and designs.

Body language is one of the most studied forms of non-verbal communication and deals with how the
body rests. how it is situated in relation to other bodies, and the spatial distance between bodies. For example,
turning towards a person when seated and speaking to them is a nonverbal cue demonstrating interest, while
turning away demonstrates a lack of interest. Tilting your head slightly is a form of nonverbal communication to
show curiosity or express that you are listening closely or what they are saying, while constantly looking away
would show a lack of attention. Positioning yourself far away from whoever you're talking to can show
disinterest, disgust, or fear of the person, positioning yourself slightly closer can show interest, and positioning
yourself extremely close can communicate either aggression or a very high level of interest, often sexual.

Fashion is another form of nonverbal communication, and in many modern cultures is a hugely
important way in which people telegraph things about themselves. Clothing can communicate membership in a
cultural subgroup, ranging from extreme examples Aesthetic like the Goth aesthetic or Buddhist monks in robes
to more mundane of philo examples like preppy clothing or sportswear. It also often acts as a explores marker for
social class, with designer clothing or custom-tailored suits or shoes denoting wealth. It can even act as a
nonverbal cue for religion or politics, as with members of the Jewish faith who wear yarmulkes or Anarchists2
who embody a punk aesthetic.
 Gestures also act as a form of nonverbal communication, although this should be differentiated from
hand gestures used as a form of verbal communication, like sign language. A wide range of hand. gestures can
be found in most cultures, and in the west there are some almost universal gestures, such as a wave goodbye, a
thumbs- up to demonstrate everything is okay.

Specific categories of Non-Verbal Communication

1. Kinesics – deals with physical movement, sometimes called affective displays. This applies traditional
linguistic principles to the body as a whole or to specific parts, particularly the face, hands and arms. It
also deals with posture in standing and sitting, as well as with eye and facial expressions such as the
arching of eyebrows or rolling of the eyes.
2. Occulesics deals with eye behavior as an element of communication.
3. Proxemics involves the social use of space in a communication situation.
4. Haptics focuses on touching as an element of communication, including both the type of touch as well
as its frequency and intensity.
5. Vocalics deals with vocal cues, more accurately referred to as the nonphonemic qualities of language.
These include accent, loudness, tempo, pitch. Cadence, rate of speech, nasality and tone.
6. Chronemics deals with the use of time as an element of communication. Formal time is measured in
minutes, hours, days and so on. Informal time is measured relative to reasons, social customs, lunar
cycles, etc.
7. Appearance deals with the communication role played by a person’s look or physical appearance. It
deals with the physical aspects of body shape, hair color and skin tone, as well as grooming, dress and
use of appearance enhancements such as body piercings, brandings and tattoos.
8. Environment involves the communicative value of the physical space, such as room, size color,
accessibility and location.
9. Artifacts similarly deal with the communicative aspect of apparent objects visible in the room art,
possession and so on.

X. REFERENCES

BOOKS

Ambida, Roger S., et.al. 2019. Purposive Communication. C & E Publishing, Inc. 839 EDSA, South
Triangle, Quezon City.

Barrot, Jessie S., et.al. 2018. Purposive Communication in the 21st Century. C & E Publishing, Inc. 839
EDSA, South Triangle, Quezon City.

Madrunio, Marilu Rañosa., et.al. 2018. Purposive Communication Using English in Multilingual
Contexts. C & E Publishing, Inc. 839 EDSA, South Triangle, Quezon City.

3G E-Learning, 2018. Purposive Communication. 3G E-learning LLC. 90 Church Street FL 1 #3514

New York, NY 10008 United States of America

Prepared by: Checked by: Approved by:

ALMAE JANE B. LUSPE ISABELITA O. URBIZTONDO, MATE DR. GERMANA A. ORZALES

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 Instructor Program Head Department Dean

SAINT MICHAEL COLLEGE, CANTILAN, INCORPORATED

Cantilan, Surigao del Sur
College Department

GE 5 – PURPOSIVE COMMUNICATION
Instructor: Almae Jane B. Luspe

MODULE NO. 1- INTRODUCTION TO COMMUNICATION

VII. TEACHING LEARNING ACTIVITIES / ASSIGNMENT

A. Answer the following questions. Write your answers in the space provided.
1. Explain the nature of non-verbal communication.

2. Discuss the nature of verbal communication.

3. How does non-verbal communication regulate the conversational flow?

B. CREATIVE WORK
Gather your ideas associated with communication in a semantic web as many words or phrases as you
can. Then construct your one – sentence definition of communication by putting together the words you used in
the semantic web.

COMMUNICATION

Communication is
________________________________________________________________________________.
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VIII. SELF EVALUATION (SYNTHESIS OF THE MODULE)
Write in two paragraphs your synthesis about the topic in this module.