Postgraduate

Certificate Program in
Product Management
Go through a complete Product Development
Life cycle and build your entrepreneurial
journey by learning from the best minds!
Index
The Future Is Bright For Product Enthusiasts Like You!

Postgraduate Certificate Program in Product Management

Start your Product Journey today!

Program Highlights

Program Structure & Curriculum

How does the hands-on experiential learning with BYOP work?

Learning Outcomes

Career Advancement Activities

Enjoy Top-Class Mentorship From Notable Faculty & Industry Experts

Surround Yourself With Peers Who Inspire You!

Application & Enrolment Process

Who Can Apply?

Who would benefit from the program?

Hear From Our Alumni!

About IIM Indore

About Jigsaw

Contact Us
The Future Is Bright & Beautiful For
Product Enthusiasts Like You!
With our world becoming increasingly digital and the consumer buying patterns dramatically
changing, it’s crucial for our products and services to evolve faster to stay abreast. To stay on par
with this change, it’s necessary for organizations to pay attention to how the customer interacts with
their product, service, and brand digitally. While in the past, considerable efforts had gone into
‘Building The Product Right’ that led to the rise of the Project Management function, now, more
and more organizations are realizing that ‘Building The Right Product’ is the need of the hour.

And this, in a nutshell, is the key cause for the rise of the Product Manager. Product Managers are
the glue that binds various cross-functional teams, who touch a product from conception to launch
and beyond – design, engineering, marketing, sales, and customer success, to name but a few – and
ensure that collective efforts coalesce into products that users LOVE. Product Managers have
never been more in-demand than they are now, as firms strive to adapt and expand by
adopting agile operation practices.

Product Management Market expected

to reach USD 31.84 billion by 2025

Product Managers at companies like

Flipkart, Microsoft, Amazon, PayTM and
Oyo Rooms earn up to INR 38.0 lakhs a year

A fully optimized product manager could

increase company profits by 34.2%

The skills Product Managers learn can be

helpful for careers in senior leadership
Postgraduate Certificate Program in
Product Management
Start your Product Journey today!
Product Management is a perfect blend of science & art. The "science" part of it demands expertise
in Ideation, Innovation, Implementation, Industrialization, and perpetual Improvement of the
Product (these five areas comprise the 5i Framework of Product Management). However, the "art" side
requires one to experience as many end-to-end complete product life cycles as possible in one's
professional life.

Owing to this, Jigsaw, in collaboration with IIM Indore, has curated the Postgraduate Certificate
Program in Product Management - with the 'Bring Your Own Product (BYOP)' feature at its core.
BYOP becomes a medium for learners to gain hands-on 'do & learn' experience from the program
(which covers the 5i Framework very exhaustively) by working on a real-life product idea from scratch.
Thus, allowing the participants to experience the complete product lifecycle in 6 months in an academic
environment aided by industry experts as mentors.

Program Highlights
Only program that conforms to 5i Framework which covers Product life cycle
holistically – From Ideation to Innovation, Implementation, Industrialization
& continuous Improvement

Application-based learning: BYOP (Bring Your Own Product) idea is the

vehicle to apply all learnings from the program

6 Months Online Instructor-Led Classes delivered by esteemed faculty from

IIM Indore & Industry Experts from Jigsaw

Curriculum design includes discussions around Harvard Business

Case-studies & one-to-one Mentoring sessions by Industry Experts

Get certified by IIM Indore and join the esteemed IIM Indore Students’
(Alumni) Fraternity

Batch immersions and campus visits are subject to the COVID-19 situation in the country and
will follow government regulations/ IIM Indore's decision.

Duration: 6 months | Format: Online LIVE Sessions

Program Structure & Curriculum
With the Postgraduate Certificate Program in Product Management, aspiring Product Managers,
Product owners & future CEOs can become product masterminds in 6 months! Developed by
industry experts & IIM Indore faculty, the curriculum design & delivery follow the 5i Framework.

IDEATE INNOVATE IMPLEMENT INDUSTRIALIZE IMPROVE

Idea Generation The First Strategies for Manufacturing, Continuous

and Validation, Product Marketing, Marketing, Improvement based
Market Validation, Prototype, and Branding, Sales Sales, on End-user
Target Pricing Draft Market and Service Distribution, Feedback, Cost
Decisions Strategy Final Product and Support Optimization, and
version Technology
Obsolescence

The BYOP (Bring Your Own Product) feature helps learners understand the life cycle of a product
while gaining a realistic & holistic exposure to the life of a Product Manager. To achieve this, each
learner would work on their individual ‘Product idea’ that they bring to the table or ‘Choose a
Product idea’ from the available sample options provided. This will help the learner go through all
the different stages of the product’s life cycle through BYOP.

Bring Your Own

Product

How does the 5i

hands-on Be The CEO
Of Your Own
Take It Through
The 5i
Product Framework
experiential
learning with
BYOP work? Go Through The
Bring Your Idea Entire Product
To Reality Development
Process
Detailed Program Structure

Introduction to Introduction to
Product Management Market Analysis

Introduction to the 5i Framework Segmentation

Exemplar Products Target Market Selection

Concept of a product Buy Build Partner

Product Roles Business Model Canvas

Success Drivers
Product Life Cycle
Basics of Consumer Research
Customer-Centric
Product Design

Buyer Personas
Product Ideation
and Validation User Personas
Design Thinking
Concepts of Innovation Low Fidelity Prototyping
Innovation Capabilities and Strategies UX – Design and Interaction
Creativity and Innovation Industrial Design
Idea Generation and Validation
Concept Generation and Testing A/B
Internal and External Analysis
GTM Strategies
(4Ps, 7S, PESTEL, 5 Forces)
Intellectual Property
GTM 101 Principles
Win/Loss Analysis
Product Positioning
Performance Analysis
Product Market Strategy
Business Model/Plan Analysis
Brand Strategy
Product Sales Strategy
Product Service Strategy
Digital Product Strategy
 Product Engineering Product Pricing
Fundamentals Strategies would never use it unless sr
Leadership/start up

Product Engineering An introduction to Pricing

Consumer View – Concepts of
Strategy
Reference price
Prototype Development
Role of Costs in Pricing
Testing and Validation
Role of Value in Pricing
Documentation
Agile Product Development
Production Strategy
Product Distribution
and Support

For Product Marketing Manager role/Outbound dimension/start up Product Packaging

Sales Strategies
Product Launch
Product Distribution
Lead Generation
Product Certification
Consultative Selling
Product Servicing Strategies
Collateral and Pre-sales
Obsolescence Management
Presentation and Demos
Discontinuation Strategy
Beta Programs
Technology in Sales
Customer Acquisition
Customer Retention
 Learning Outcomes

Understand the complete Life Cycle of a product & master the various
phases of Product Management

Learn to apply & appreciate the significance of various frameworks and

concepts at various stages of your BYOP idea

Network with Peers who are aspiring/ existing Product Managers from the
different domains & industries

Foresee & identify the roadblocks that you can encounter from the Ideation
phase to product launch & beyond

Create a Successful Career in Product Management by experiencing the

holistic learning journey as a Product Manager

Did You Know?

Indra Nooyi (CEO of PepsiCo.), Susan Wojcicki (CEO of YouTube), Stewart Butterfield (CEO of
Slack), Satya Nadella (CEO of Microsoft), Marissa Mayer (Ex-CEO of Yahoo) and Sundar Pichai
(CEO of Alphabet) were all Product Managers at different levels of seniority at some point in
their careers.
Career Advancement Activities
The program, with its curriculum designed to cover the 5i Framework exhaustively with the 'Bring
Your Own Product (BYOP)' feature at its core,provides its learners a close approximation of the
real-life of a Product Manager over a period of 6 months. Hence, over the course of the program,
the learners are equipped with practical knowledge and a solid real-life product idea, launch
strategy, and a road map that will enable them to fast-track their career, either at their current
organization or while presenting themselves at interviews for Product Management roles.

As a cherry on the cake, our “Career Advancement” Activities are built into the program to
further the above-mentioned objective:

Knowing Yourself Changing Yourself

How to self-evaluate strengths & How to bring about the necessary
weaknesses & direct yourself to work change in yourself, based on your
on the areas that need improvement self-evaluation

Presenting Yourself Resume Writing

How to sell your Product Tips & suggestions on writing
Management skills better in job an effective Product
interviews/ appraisal discussions Management resume

Note: These are not mandatory sessions as far as

course completion requirements are concerned.
Alumni Session
How alumni member were able
Individual resume reviews to help the learners fine
to benefit from the course and
advance their career tune their profiles for Product Management job
applications (for those learners who are interested)
 Enjoy Top-Class Mentorship From Notable
Faculty & Industry Experts

Prof. Abhishek Mishra Aditya Billore

Professor of Marketing Associate Professor of Marketing
IIM Indore IIM Indore

Prof. Abhishek is a faculty of Marketing at IIM
Indore and has done his FPM from IIM
Lucknow. His doctoral thesis dealt with the
topic ‘Effect of Product Design Perception on
Brand Equity’. He has 6 years of corporate
experience as a management and research
consultant post his MBA. His teaching interests
include New Product Development, Product
Management, Brand Management and
Advanced Research Methods.
Aditya is a Fellow of the Indian Institute of
Management Indore. He has about 11 years of
teaching experience at various levels, and his
teaching interests include STP, Advertising in
new media and Experimental research
designs in marketing. Aditya’s areas of
research interest are Digital advertising and
Consumer Behavior.

Dr. Jayasimha K.R.

Prof. Manoj Motiani
Professor of Marketing
Associate Professor of Marketing
IIM Indore
IIM Indore

Manoj has completed his Fellow Program in He has over two decades of experience in
Management from IIM Ahmedabad. He has also teaching, training, and research. Recipient
won the IFCI award for the best thesis at IIM, of the 'Best Teacher Award' at IIM Indore,
Ahmedabad (2014). Prior to his Ph.D., Manoj has has taught in several Management
worked with Aditya Birla Group and Godrej. He has Development Programmes for the
also taught subjects such as Marketing executives from the private & public sector.
Management, Digital Marketing and SDM at IIM
Ahmedabad, IIM Raipur and IIM Rohtak as a
visiting faculty.
 Subin Subhir
Associate Professor of Marketing
IIM Indore
Subin is an IIM Kozhikode alumnus and has worked
with IIM Trichy, IFMR, Institute for Consumer
Relationship Management (iCRM - Kuala Lumpur),
Tata Elxsi Limited and Wipro Technologies.
D.L. Sunder
Professor of Strategic
Management & Entrepreneurship
IIM Indore
He is presently the Dean of Planning &
Development and has earlier held various
positions like Chair-Research & Publications,
Chair-Case Center, Chair-Strategic Management
Area at IIM Indore. He has over 30 years of
Industrial, Teaching, and Consulting experience.
Vikas Goyal
Associate Professor of Marketing
IIM Indore
Dr. Vikas Goyal received his Ph.D. in Marketing
from Indian Institute of Management Calcutta in
2012. Before joining IIM Indore as faculty, he has
had brief corporate experience with CRISIL Ltd. in
their Global Research & Analytics (GRA) services
and Reliance Industries Ltd. in their construction
business.
Dr. Sabita Mahaprata
Professor of Marketing
IIM Indore
Her area of interest includes Consumer
Psychology, Customer Management, Online
Consumer Behaviour, Consumer Neuroscience,
and Social Marketing. She has presented
several papers in National and International
Conferences and published in various
referred journals.
Prof. Sanjeev Tripathi
Associate Professor of Marketing
IIM Indore
He is a researcher and investigates problems in
the domain of behavioral pricing, branding, and
numeral cognition. He has worked as a
consultant for clients both in the Government
and private sector such as the Ministry of Youth
Affairs and Sports, PwC India, etc.
Sreekanth Moni
Head of Programs,
Enterprise Solutions
IIM Indore
With over 26 years of experience in technical,
entrepreneurial, coaching, mentoring and
academics, Sreekanth Moni is a Marshall
Goldsmith Certified Personal Coach in the
technical, entrepreneurial, coaching, mentoring
and training space. With his experience and
corporate exposure at leading corporations, like
Cisco Systems Inc, Nortel Networks and
Aricent, he strives to help individuals learn new
skills to make a change. He has worked with
several corporates to design and deliver
programs across the world.
 Ruchi Tandon
Dr. Bakthavathsalu Mannan
L&D Consultant
Consultant Intellectual Property

Dr. Bakthavathsalu has spent 40+ years in Ruchi has over 20+ years of experience in
various domains, such as R&D, Business, Engineering, Technology, Product Management,
Technology, and Academics. He has hands-on and Program Management. She is an
experience in all types of prior art searches, accomplished SW professional with a brilliant
patent drafting and prosecution at patent offices mix of Technology, SW Engineering, and
for getting granted patents. He also has Product Management experience in top MNCs
experience in the areas of image and video like Amazon, Microsoft, Samsung, and IBM.
processing, machine learning, analog and digital
communication systems, and mentoring teams
of technologists and scientists in the fields of Bhaskaran Srinivasan
Research and Intellectual Property. Chief Academic Officer
UNext

Ashish Gupta Bhaskaran Srinivasan leads the academic

Industry Expert
Ashish is an IoT leader with expertise in Product
Lifecycle Management, hardware-software
co-design, and systems design. He has
extensive experience of 14+ years in the
semiconductor and consumer electronics
industry, as well as tech product startups that
build smart and connected computing devices.
He is an esteemed member of the IOT Working
Group for NASSCOM, India Sector Skills
Council, and has given Tech-talks at many
prestigious events like IOT Congress 2019
Bangalore, IOT Forum South Africa 2019,
Convergence India / IOT India Expo 2019,
Cypher 2018, to name a few.
initiatives, design, and delivery programs at
MaGE. As a certified EFQM and CMM assessor,
he’s a Strategy Advisor for product startups. In
addition to that, he’s also an accredited CEO
Coach at the Coaching Foundation of India.
Formerly, Bhaskar supervised operations at top
MNCs like Robert Bosch India, Philips Innovation
Campus, and Philips Electronics India Ltd.
Muralidhar Koteshwar
Founder, Usability Consulting
India, MD – MentorCloud
Director Onya Digital
Muralidhar has 30+ years of experience in
technical, entrepreneurial, coaching, mentoring,
education & training space. He has previously led
the development of products in HPC,
Automotive, Office Automation, eCommerce,
Mobility and consulting assignments in Product
Engineering, UX in Transportation, Healthcare,
Education, and more.
Surround Yourself With Peers Who Inspire You!

Learn alongside goal-oriented individuals & build a strong network in top firms. This is your chance to grow
with professionals who work at revered organizations. Take a look at some of the top companies our
learners typically come from:
Application & Enrolment Process

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6

Check Talk to our Test: The The Admission Enrolment

Eligibility Academic Product Counseling Letter
Criteria & Counselor Manager in
Fill in the You
application
Share basic They shall Understand Attend a Upon Pay the
details. Write a resolve any the strengths counseling clearing the Admission
short note & query regarding you have that session with interview with fees to enroll
upload your the program & will make you our Academic Academic in the
resume. Pay admission a great Experts Experts, program
application fees process. Product you’ll get
INR 1,000 & Manager your
submit admission
letter

Who Can Apply?

Graduation in any discipline

Minimum 2 years of professional experience

No prior programming skills required

Who would benefit from the program?

Those currently practicing as Product Managers

Professionals who are being encouraged to pursue Product Management by their organization

Candidates in other functional areas who aspire to become Product Experts

Hear from our Alumni!
Malvika Sahu
“The ‘Bring Your Own Product’ (BYOP) feature is
the keystone in this course for me, the deciding
factor. Everyone teaches concepts & asks
graded questions. BYOP sets this course apart
from the crowd.”
Thota Phaneendra Dev
“BYOP (Bring Your Own Product) gave real
exposure to the complete product life cycle,
which allowed me to build my own product &
grow as a complete Product Manager.”
Dr. Gopalakrishnan M
“I had an excellent experience with live classes
from the expert faculty of IIM-Indore. Many
thanks to the support team at Jigsaw as well for
their efforts.”
Devesh Singh
“The program helped me analyze the market
conditions in my organization. The
Framework-based curriculum covers all areas of
the product's lifecycle to understand the target
audience & marketing strategies.”
Mohammed Mazharullah
“It’s always a pleasure to learn from the
knowledgeable. If they are IIM faculty & Industry
Experts, then the joy of learning gets more
enthusiastic and interesting.”
Praveen Kumar Velamarthi
“The extensive curriculum & supporting tools
have helped me build & fine-tune my product.
‘Bring Your Own Product’ is an excellent addition
to upskilling.”
Gaurav
“The 5i Framework & ‘Bring Your Own Product’
helped me analyze the industry's current trends
while observing real-time examples to solidify
product development concepts.“
Arvind N
“Bring Your Own Product provided an
5i end-to-end approach to product development &
prepared me to understand the various practices
that shape a product more consciously.”
 Abhijit Purkayastha
“This was my first experience with online live
classes. The sessions were very interactive and
gave us full control over our learning. Moreover, I
was able to learn at my own pace.”
Aswini Margasahayam
“The course work involves understanding the
complete product lifecycle, which is essential to
my everyday line of work. The online live classes
by IIM-I faculty & industry experts have been
comfortable, user-friendly & educative.”
Sujith David Roy
“I was impressed with the curriculum & the vast
areas that the program covers. The online class
offered me the flexibility to upskill as a working
professional.”
Santosh P
“IIM-I faculty & industry experts have helped me
understand more about the product life cycle &
other processes attached to it. I strongly
recommend this program to anyone passionate
about product development.”
Aadil Ali
“The program has given me an opportunity to
build my own product from scratch, which
allowed me to understand all the product
development phases, different data sets, &
market parameters.”
About IIM Indore

Established in 1996, Indian Institute of Management Indore has been a leader in the field of management
education, interfacing with the industry, government and PSUs. It is promoted and nurtured by the
Ministry of Human Resource Development, Government of India and is an institute of national
importance under the Indian Institutes of Management Act 2017. IIM Indore seeks to be a
contextually-relevant business school with world-class academic standards that develops
socially-conscious managers, leaders and entrepreneurs. In recent times, IIM Indore has bagged the
Fifth Rank (5th Rank) in the National Institute Ranking Framework (NIRF) announced by the Ministry of
Human Resource Development (MHRD), Government of India, on April 08, 2019.
About Jigsaw

At Jigsaw (A Part of UNext, Backed by Manipal), we offer the most industry-relevant holistic interactive
learning programs across emerging technologies. These SME-designed programs are delivered by expert
faculty along with facilitating live interactions with industry experts for relevant guidance. These programs
are aimed at making learners competent professionals with the relevant skills for a successful career!

34% 2,500+ 3,000+

Average percentage of Number of companies Job postings on the Jigsaw
salary hikes received by that hire Jigsawites career board in 2020
Jigsaw alumni

No.1

Recognized as the No. 1 institute Awarded the prestigious “Partner of

for data science training in India Excellence Award 2019” by NASSCOM
over the last multiple years for our contribution towards training
professionals in future skills
Postgraduate
Certificate Program In
Product Management
To know in detail about the program and its prospects,
get in touch with our academic counselors today!

+91 97391 47000 info@jigsawacademy.com

Jigsaw
No.308, 3rd Floor, 100ft Main Road, Indiranagar,
Bangalore, Karnataka - 560038

Indian Institute of Management, Indore

Prabandh Shikhar, Rau - Pithampur Rd, Indore,
Madhya Pradesh 453556