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Tourism Management Perspectives 1 (2012) 9–16

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Tourism Management Perspectives


journal homepage: www.elsevier.com/locate/tmp

The beach enclave: A landscape of power


Sheena Carlisle ⁎, Eleri Jones
Welsh Centre for Tourism Research, Cardiff School of Management, University of Wales Institute, Cardiff (UWIC), Western Avenue, Llandaff, Cardiff, South Glamorgan, Wales, CF5 2YB

a r t i c l e i n f o a b s t r a c t

Keywords: This paper analyses the beach enclave resort of Senegambia in The Gambia as a landscape of power through
Power relations the physical structure and the power relationships between different stakeholders reinforced by strict legis-
Marginalisation lative and security measures. Beach enclaves are manifested as landscapes which protect tourists rather than
Beach enclave resorts national landscapes with leisure access and business opportunities for all. Building on a socio-spatial analysis
Less Economically Developed Countries of power and landscape, power relations in beach enclaves are discussed. Cultural and economic representa-
tions of the enclave product in a Less Economically Developed Country context are imbued with positive and
negative socio-economic and cultural impacts. Post-structuralism and Structure and Agency are applied to
further understand where marginality results from enclave tourism. The paper demonstrates a gap in the
tourism literature and the need for further research on how places of marginality in tourist destinations
are socially constructed by the power of individuals and organisations.
© 2012 Elsevier Ltd. All rights reserved.

1. Introduction tourism involves “closed off resorts containing all tourism facilities
and services for tourists and encouraging them to stay inside and
Through a case study of Senegambia, a beach enclave adjacent to spend within the compound of the enclave” (ProPoor Tourism (PPT),
Kololi, The Gambia, this paper expands the concept of a landscape 2004:3).
of power, which has traditionally referred to the symbolic and often By examining how Senegambia presents socio-spatial processes
idealistic representation of imperialist power relations through the that produce inequalities between people and places, it exposes en-
landscape, particularly how art, nature and architecture represent claves as manifestations of power relations through the production
forms of power and influence (Mitchell, 2002). Pritchard and and spatiality of the beach resort landscape. Following a discussion
Morgan (1999:12) recognised the need to “revisit notions of power, of cultural and economic representations of enclaves in Less Economi-
culture and history … if we are to fully understand tourism processes”. cally Developed Countries (LEDCs) the paper explores how this ap-
Church and Coles (2006) also emphasised the need to address how proach can improve destination management and planning within the
tourist landscapes expose power and powerlessness and the enclave concept of enclaves as dreamscapes through post-structuralism and
as an insecure and hostile environment for residents. The Senegambia structure and agency perspectives. The case study applies these per-
case study illustrates how power is manifested through consumerist spectives in the context of the difficulties for micro businesses and
and market-oriented processes within a beach enclave resort. This sole traders to access tourists within a regulated environment and the
poses questions relating to: who the enclave includes and who it ex- need for local marketing strategies.
cludes? Such a perspective contributes a useful adjunct to theorisa-
tion of the beach enclave by Miossec (1976), Britton (1982) and 2. Cultural and economic representations of the enclave in LEDCs
Freitag (1994) which arguably mirrors and reinforces the distribution
of power within society. Miossec (1976) analysed the nature of the transversed space of
The very definition of an enclave implies a closed society only ac- enclaves and their associated boundaries which placed hotels and In-
cessible by a few and raises concerns in relation to the impacts that ternational Tour Operators (ITOs) at their heart. Building upon this,
may follow its establishment due to the stark contrast of the enclave Britton's (1982) LEDC enclave model demonstrated the regulatory
and its surrounding area. According to the Oxford English Dictionary controls, structure and hierarchical flow of capital, goods and services
(2010) an enclave is where “a minority culture group is living as an en- from tourist-generating countries into the enclave and their distribu-
tity with a larger group” or “a territory is surrounded by a larger territo- tion within the enclave. Britton's model highlights external stake-
ry whose inhabitants are culturally or ethnically distinct”. Enclave holders (Foreign Direct Investment (FDI) and tourist-generating
countries) and internal stakeholders (the local elite and
government-owned tourism facilities) and the way that local tourism
⁎ Corresponding author. Tel.: + 44 0 2920416475; fax: + 44 0 2920 416930. businesses, tourists and residents are integrated into the tourism dis-
E-mail addresses: scarlisle@uwic.ac.uk (S. Carlisle), ejones@uwic.ac.uk (E. Jones). tribution system (UNCTAD 2007). Escobar (1984:338) described this

2211-9736/$ – see front matter © 2012 Elsevier Ltd. All rights reserved.
doi:10.1016/j.tmp.2011.12.003
10 S. Carlisle, E. Jones / Tourism Management Perspectives 1 (2012) 9–16

interface as “cycles of production, behaviours and rationalities” which traditional economic ways of life may change how a community in-
can become embedded into how tourism benefits are perceived in a teracts with, and benefits from, the landscape in which it resides.
built environment. Like the superiority of the tourist over their hosts as conceptua-
There is a well-developed literature on dependency theory and lised in the Tourist Gaze (Urry, 1990), dreamscapes represent social
tourism in LEDCs (Akama & Keiti, 2007; Britton, 1981; 1982; and cultural superiority over the landscapes they occupy. The tourist
Bryden, 1973; Harrison, 1992; 2001; Scheyvens, 2002; Scheyvens & gaze emphasises the freedom of tourists to travel and display their
Momsen, 2008; Sharpley & Telfer, 2002; Shaw & Williams, 1994; conspicuous consumption of wealth. The carefully-constructed exotic
2002; 2004; Sindiga, 1999) which explain the macro-economics of landscape of otherness (hotels (internet) cafes, exotic restaurants,
tourism and foreign currency leakage through FDI and foreign- souvenir shops and craft stalls) promotes a sense of ease and security
controlled ownership of tourism assets by large-scale tour operators and a unique relaxing experience.
and hotel chains. While dependency theory provides useful insights, Pritchard and Morgan (1999:14) recognised that “there are no po-
the Senegambia case study suggests that power relations within land- litically neutral places”. Indeed a wide range of issues relating to social
scape production can help widen understanding of the spatial pro- justice within the human geography discipline have long been identi-
cesses underpinning marginalisation and their effect on a host fied by researchers, including: the power relations which influence
society's interactions with landscapes of tourism. This research there- production and consumption; how industries develop over time,
fore introduces a new dynamic to power dependencies arising in who protects them and who is exploited in industry development
beach enclaves which are encapsulated in Del Casino's (2009:23) (Harvey 1973; Cresswell, 1996; Gilbert, 1997). The following section
comment that “landscapes are more than the material relics that we considers the application of two social geography perspectives within
as humans leave on them; they are texts that are organised through re- the concept of enclaves as dreamscapes and the study of power rela-
lations of power to produce certain effects and affects”. The negative tions in a beach enclave context; i.e. post-structuralism and structure
symbolism of prostitution and harassment often evident in beach en- and agency.
claves in LEDCs exemplifies resistance and contested power in a spa-
tial context. Although prostitution achieves financial gain it does not
aid positive destination images or promote positive perceptions of 3.2. Post-structuralism in enclaves
tourism amongst residents.
The post-structuralist view of urban space helps to understand the
3. Representations of power through spatiality social construction, negotiation and definition of space maintaining
relations of power and difference and the resulting resistance or mani-
Typically the concept of a landscape of power has been repre- festation of economic opportunity pursued in a given place. The Sene-
sented in art through portraits of prominent individuals, landscape gambia enclave demonstrates how spaces can be utilised as sites of
paintings and architecture statements using monuments, govern- resistance to authority and inequality and how “bumsters” (young un-
ment or royal buildings, which affirm a region or country's status. employed men and women who visit the beach looking for economic
Geographical analysis shows how built structures can symbolise opportunity) businesses, tourists and the military act in response to im-
power and status (Jones et al., 2007:117). Where poverty is evident pacts of globalisation and modernisation. Mitchell (2002: 74) defines an
in the vicinity of internationally-renowned buildings, e.g. hotels and “inbetweenness” which applies to young unemployed youths seeking
international conference centres, an enclave can reinforce power dy- opportunities within a tourism landscape to escape to better things.
namics and impact on competition for resources and exclude resi- This is in contrast to how international tourism has achieved what
dents through entry barriers and ownership of adjacent land. This Massey (1991, June 24–29) described as a global sense of place, a pow-
scenario can impact perceptions of the value of modernisation and erful concept which enables privileged tourists to travel globally. Such a
development within a built environment, such as Senegambia. phenomenon is achieved through the mobilisation of resources includ-
Cornelissen (2005) and Momsen (2005) also recognised the negative ing: “money, ideas, contacts, knowledge and expertise, ownership of
impacts of tourist marketing images created in LEDCs and their effect land or goods, influence, knowledge or expertise … the media through
on the distortion of indigenous cultural identity which challenges which power is exercised” (Duim, 2005:126). From this perspective
how tourism unfolds in destinations and can transform the destina- tourism can represent, transmit and transform local, national and inter-
tion into a contested place. national institutionally-embedded power relations within a society at a
political, economic and cultural level.
3.1. The concept of enclaves as dreamscapes As places are essentially constructed through history by individuals
and groups who draw on their own beliefs and prejudices to imbue
Large-scale visitor attractions and tourism enclaves can represent places with particular characteristics, meanings and symbolisms
what Zukin (1991:219) describes as a “dreamscape”, using Disney- (Jones et al., 2007:115), the altered use of land for tourism purposes is
land in Florida as a prime example of collective fantasy obscuring reali- particularly striking in the LEDC context. Tourist enclave space is often
ty. In an LEDC context, masking the negative aspects of poverty and its pre-dominantly determined by a mix of north–south and south–south
associated complexity, a tourist enclave can be very effective at shield- FDI (Meyer, 2011) which is consumed by tourists and in turn creates
ing tourists from the stark reality of poverty in the area, including a lack spatiality. Sindiga (1996; 1999) discussed the difficulties for the Was-
of adequate water or electricity supply and poor medical provision. wahili to integrate with the tourism industry in the Kenyan enclave of
Zukin (1991:5) explained how places which host a leisure econo- Malindi and the subsequent marginalisation experienced in the sur-
my promote the movement of money and people and use consumer rounding villages. In the Okavanga Delta Botswana, Mbaiwa (2005) ex-
pleasures to “hide the reins of concentrated economic control” resulting plains the frustration felt by those residents who could not access
in polarised landscapes capturing “the simultaneous advance and de- capital, training or experience to develop luxury eco-lodges which
cline of economic forms” (Zukin, 1991:5). This emphasises the need resulted in the government not issuing licences to foreigners unless a
for critical perspectives in human geography to challenge the com- joint partnership was developed with Botswanan citizens. Manyara
promise between market and place and the confidence of capital mar- and Jones (2007) analysed how Kenyan community-based tourism en-
kets and their exploitation of place. Dreamscapes identify the terprises are often characterised by foreign resource control and heavy
importance of understanding where a contradiction may arise in a reliance on donor funding. These different African tourism contexts re-
community's appreciation of a place if the trade benefits do not fa- late to what Rose (1993) termed “paradoxical space” to explain how
vour its citizens. For example changes ensuing from compromises in different contexts can contribute to oppression of residents.
S. Carlisle, E. Jones / Tourism Management Perspectives 1 (2012) 9–16 11

3.3. Structure and agency in enclaves The above arguments correlate with Zukin's (1991:222) “Disney
Realism” which brings together “collective desires of the powerless
The second social geography perspective which helps explain how into a corporate landscape of power”. Consequently local businesses
power relations unfold in an enclave is structure and agency. Giddens and local government are becoming increasingly important in
(1984:93) explained how power is intrinsically tied to human agency addressing imbalances of power in beach enclaves if the tourism in-
and “concerns the capability of actors to secure these outcomes dustry is to promote responsibility, welfare and justice which are at
where the realisation of these outcomes depends upon the agency the heart of the UNWTO Global Code of Ethics (UNWTO, 1999).
of others”. For tourists and residents the tourist enclave can develop The paper now will go on to develop the case study of the Senegam-
its own logic, institutions and networks of actors that become integral bia in The Gambia. It will open with a discussion of enclave tourism in
to the industry's success or failure. This is comparable to Mormont's The Gambia and highlight four emerging issues: package holidays; all-
(1990) research on how rural citizens relate to their environment inclusive holidays; bumsters; increasing local economic benefits.
and who influences the rural construct and what factors shape
power relations between stakeholders. Similarly Duim's (2005:130) 4. Enclave tourism in The Gambia
research on “tourismscapes” or actor networks represents relational
patterns between people and resources, accommodation, facilities, The international tourism industry is a crucial component of The
systems, organisations and “ways of performing tourism spatially”. Gambia's Gross Domestic Product (GDP) contributing 17.9% of GDP
The human-spatial interaction with how land is used by tourism and 89,000 jobs representing 14.4% of total employment (WTTC
stakeholders can also influence potential conflicts and require legali- 2009). Export earnings from international visitors and tourism
sation to operate and modes of ordering or organising tourism space goods generated 21.8% of total exports amounting to US
(Duim, 2005; Van der Duim 2007) further contributing to the power $84.1 million (WTTC 2008). Such figures need to be considered along-
dynamic or “spaces of prescription and negotiation” (Murdoch, side development indicators since 55% of the population is illiterate,
1998:358). Such legislation includes the EU Package Travel Directive GNP per capita is $400 and life expectancy is 56 years (World Bank,
(PTD) which requires due diligence from ITOs and yet can lead to 2008). For this reason while the overall benefit of tourism to The
unintended consequences for LEDCs and respective micro businesses Gambian economy is unquestioned, the tourism industry's real con-
and sole trades, particularly those offering excursions (Goodwin, tribution to poverty alleviation is not clear.
2008). For health and safety purposes the PTD stipulates that ITOs Dieke (1993; 1995) and Thompson et al. (1995) illustrated The
use businesses which have liability insurance. This prioritises well- Gambia's difficulties in competing in the international tourism mar-
established ground tour operators (GTOs), accommodation and cater- ket for a share in the benefits of the tourism industry. They attributed
ing providers who can afford liability insurance and may exclude this to the lack of power of the national government and local commu-
other micro businesses and sole traders (Carlisle, 2010). This situa- nities to act autonomously within the global distribution of tourism ser-
tion is incongruous as Goodwin (2008) explains an ITO's contractual vices. Nearly eighteen years on Sharpley (2009) confirmed that these
liability extends only to negligence of suppliers of services purchased issues still remain. The typical vertical integration within the Tourism
prior to departure. Sibley (1995) recognised how legislation can de- Supply Chain and the domination of the tourism industry by ITOs and
velop a powerful social construction of space which has the potential a small number of large hotels, encourages a dependency on north-
to purify space and marginalise groups. western European and American countries to provide finance, training
The contrasting landscapes of the rich and the poor are combined and a supply of tourists. This has led to what some authors have cited
in enclaves and are understood differently by tourists and residents. as a form of neo-colonialism (Graburn, 1983; Lea, 1993; Manyara &
Such politics of space can lead to social exclusion and in turn lead to Jones, 2009; Nash, 1989; Smith, 1978).
violence, crime, poverty and lack of self esteem (Ajagunna, 2006; Before tourism arrived in the 1960s the beach was a homogenous
Dimanche & Lepetic, 1999; Morgan & Cole, 2010). Cheong and zone primarily used for fishing. Tourism soon changed the nature of
Miller (2000) investigated the micro-interactions of brokers, local local employment in the coastal districts surrounding the tourist en-
communities and tourists and emphasised that power relations are clave of Senegambia. The shift from a production economy to a
not only a binary structure between the tourism industry and a des- service-economy led migration to the coastal area from “up country”
tination's citizens but also that they are localised in their deploy- rural areas in The Gambia and beyond. Soon a multiplicity of social
ment, unstable and constructed discursively as well as materially. places and differing gender roles, incomes and job opportunities
This questions whether the exercise of power is exclusively arose within one and the same geographical area.
repressive.
One example of power manifestation in a destination is demon- 4.1. Package holidays
strated when tourists choose between depending on tour representa-
tives or local residents for local information. Both parties prey on a Interest from ITOs and foreign investors promoting winter sun
tourist's naivety and may only relay information which benefits package holidays began in 1967 when a Swedish construction compa-
them financially. Drawing on Foucault's concept of a surveillance of ny built the first hotel in The Gambia, the Wadner Beach Hotel, near
power, Edensor (2000) differentiates between enclavic and heteroge- Banjul. The Swedish tour operator Vingressor, in association with
neous tourist spaces. Enclave tourists need certainty and security to Scandinavian Airlines, had a five-year monopoly to operate charter
separate them from undesirable exposure to poverty and their inherent flights in and out of The Gambia. British tour operators Wings and
vulnerability symbolises a lack of power. ITOs may exploit this vulnera- Far Horizon started bringing groups of tourists in 1971. Concessionary
bility through a lack of information provision and suppress a wider loans from the World Bank enabled the government to launch the
knowledge of local culture. ITO sensitivity to litigation claims can (un- Tourism and Infrastructure Project (TIP) known as the Bafuloto pro-
necessarily) encourage such behaviour, particularly if certainty or secu- ject in 1975. The term Bafuloto referred to the region around the
rity may be threatened by external stakeholders. Hotel and restaurant beach, which was allocated for tourism (Sadibo, 1978) and the
employees could also experience a lack of power to challenge poor beach enclave landscape began. The Bafuloto project acted as a basic
working conditions as they integrate with corporate power on a daily planning document which considered the physical and environmen-
basis throughout the tourist season (Bolwell & Weinz, 2008). Tourism tal aspects of tourism development and provided the prerequisites
Concern has campaigned for better implementation of Labour Acts for the allocation of loans for the road networks and airport infra-
which are often poor in LEDC tourism destinations (Tourism Concern, structure essential for tourism development. A major outcome of
2010). the project was the designation of a government-owned Tourism
12 S. Carlisle, E. Jones / Tourism Management Perspectives 1 (2012) 9–16

Development Area (TDA) which initially extended 15 km south from around the globe including Irish, Lebanese, Italian, English, Danish,
Banjul and now stretches further to the southern border with Senegal Chinese and Thai cuisine bringing owners and managers to The Gam-
at Kartong. bia from their countries of origin.
To absorb the increasing arrival of visitors, during the period
1970–1980 more hotels were built through FDI including the Atlantic 4.2. All-inclusive holidays
Hotel, Fajara Hotel, Sunwing Hotel, Palm Grove Hotel, Bungalow
Beach Hotel and Bakoto Hotel. However tourism was not set up In 1999 all-inclusive holidays were banned by the government of
with the aim of developing the domestic market, it was an export The Gambia due to their limited positive impact upon the local econ-
product which contributed to spatial segregation with the primary omy, lack of support for local businesses and increasing pressure from
foci for enclave tourism being Senegambia, Kotu and Cape Point residents and NGOs. In particular, Gambia Tourism Concern (GTC)
(see Fig. 1). and Voluntary Services Overseas (VSO 1999) highlighted the lack of
The development of the Senegambia beach enclave resort began in linkages and foreign currency leakage. Earlier that decade Freitag
1982 with the building of the Senegambia Beach Hotel and the subse- (1994) and Pattullo (1996) demonstrated similar concern for the
quent development of cafés, nightclubs, restaurants and supermar- negative impacts of all-inclusive holidays in the Caribbean. During
kets adjacent to the village of Kololi. It consists of one main road the one year ban on all-inclusive holidays, the Ministry of Tourism
(commonly known by tourists as “The Strip”) and another smaller stated “we want visitors to interact with our people and culture … if
road leading towards the Kololi Beach Club timeshare apartments the tourists are restricted to one place because they have paid in advance
on the coast. A major problem for indigenous small-scale businesses for drinks and meals there is no benefit to our country. The local restau-
within and surrounding the Senegambia enclave is how to become rants, bars, taxis and arts and crafts sellers all suffer” (Hall, 1999, 26th
known to package holiday tourists and distribute information within June). However the government's policy position changed due to
hotels to promote and market their products and services. Hotels pressure from European ITOs and the significant loss in tourist ar-
within the immediate vicinity of The Strip include the Kololi Beach rivals as a result of the ban.
Club time-share apartments, The Kairaba Hotel, Senegambia Beach
Hotel, Holiday Beach Club, Sarge's Hotel and Seaview Hotel, all 4.3. Bumsters
sourced by ITOs. Often ITOs are accused of instilling fear in tourists
to explore the local area which subsequently reduces opportunities A dominant group of society who trawl the enclave landscape are
for and access to tourists by local businesses. 85% of tourists arrive “bumsters”. These young adults are lured through economic necessity
on an ITO package (CSO 2005) with one in seven European based to look for non-regulated economic opportunities to help provide for
tour operators (Mitchell & Faal, 2007:451). Crucially 90% of tourist ac- their families or pay for an education. Deloitte (2005) reported that
commodation is located in 20 large hotels with 50% of these visitors 67% of tourists regarded harassment from bumsters as a major prob-
staying in seven of the most popular hotels (Mitchell & Faal, 2007: lem. This highlights the desire of tourists to remain in a comfortable
448). relaxing space within and outside the hotel. This technically-
More recently luxury spa hotels (the Sheraton Hotel 3 mi south unauthorised activity of bumstering within the enclave area has in-
from Senegambia and Coco Ocean Resort and Spa near Bijilo, 1 mi creased since the 1980s and 1990s (Deloitte, 2005). As bumsters do
south of Senegambia) have also opened. The majority of restaurants not possess appropriate qualifications or capital to formally engage
and bars on The Strip offer an eclectic mix of food and drink from with the tourism industry they primarily take on unregulated

Fig. 1. Senegambia enclave.


S. Carlisle, E. Jones / Tourism Management Perspectives 1 (2012) 9–16 13

economic opportunities, including: informal guiding; selling sex or the Senegambia enclave and talking to key stakeholders in the Sene-
drugs; gaining commission from other tourism attractions by recruiting gambia enclave.
customers. Brown (1992) published a study of the changing relations Five focus groups (see Table 1), were carried out with indigenous
between generations in The Gambia due to the cultural exchange be- stakeholders holding appropriate GTA licences and codes of practice
tween bumsters and tourists and reported how bumsters were often who were members of formal trade associations. The trade associa-
blamed for a deterioration of cultural values and the adoption of dis- tions had been formed to represent the interests of the stigmatised
agreeable practices, such as drinking, prostitution and sexual relations informal sector, a label which gave them second-class status in the
between older Western women and younger African men. Such a phe- tourism industry and made them victim to considerable criticism
nomenon is not uncommon in other beach enclaves in LEDCs and has and complaints from the formal sector (hotels, ITOs and GTOs). De-
been analysed for its social and cultural impact upon the destination, spite the licence, the code of practice and membership of a trade as-
e.g. in Goa (Noronha, 1999), Thailand (Hall & Ryan, 2005) and the Carib- sociation, these stakeholders struggled for formal recognition within
bean (Frohlick, 2008; 2009; Padilla, 2007). the Senegambia enclave. The purpose of the focus groups was to un-
The evolution of these socio-economic and cultural impacts in an derstand the key barriers which hindered business development in
LEDC context increases enclave exclusiveness which proliferate tourist the Senegambia enclave. Focus groups were used since as Johnson
harassment and hassling, crime and prostitution. Conflict can also (1996) argues they have considerable potential to raise consciousness
arise when the enclave adopts strict policies and regulations, such as and empower participants. The participants used the opportunity to
FDI, Federation of Tour Operator (FTO) Guidelines, PTD and the Tourism express collective and individual opinions and frustrations that they
Offences Act which may create barriers to local economic development perceived as inhibiting progression and improvement of their busi-
and entrepreneurship. ness. The focus groups were not recorded as the participants were
not comfortable with that so contemporaneous notes were taken.
4.4. Increasing local economic benefits
6. Case study findings
In response to the challenges related to package and all-inclusive
The case study findings reflect three integral issues that connect
holidays the Gambia Tourism Authority's Responsible Tourism Policy
place and power in the context of Senegambia beach enclave tourism,
(GTA 2002) aimed to widen the spread of economic benefit of en-
i.e.: legitimate and non-legitimate access to small businesses by tour-
claves by promoting local sourcing of food and other local tourism
ists; informal sector marginalisation; marketing and promotion with-
products and services. Increasing local expenditure and distributing
in a regulated landscape. These three interconnected issues
tourism benefits reflects a tourist's spatiality whilst residing in en-
demonstrate the theoretical application of post-structuralism and
clave and emphasises the importance of unlocking opportunities for
structure and agency within the concept of enclaves as dreamscapes
micro businesses and sole traders (Ashley et al., 2001:13). Bah and
and explain not only the extent to which residents, businesses and
Goodwin (2003) analysed a UK Department for International Develop-
tourists can remain independent of one another but also how rela-
ment project which aimed to support and empower the informal sector
tions are necessary and contingent within the enclave. These issues
and initiate a shift in focus towards entrepreneurship and pro-poor
can be simultaneously enabling and constraining.
tourism strategies.
Mitchell and Faal, 2007:455) carried out value chain analysis to
6.1. Legitimate and non-legitimate access to tourists
highlight the important contribution of local tourism spend by pack-
age holiday tourists in The Gambia where 14% of discretionary tourist
The focus group participants reluctantly recognised that the bum-
expenditure flowed to the poor via locally-owned businesses. They
ster phenomenon, which has become an integral (albeit unwanted)
estimated that 50% of all shopping (69% of gifts and souvenir shop-
component of beach tourism, had spread to include informal-sector
ping) is from the informal sector. Additionally 40–50% of fruit and
businesses, security guards and even military. Significantly any em-
vegetables for hotels and restaurants were supplied from within The
ployee within the TDA needs to comply with the Tourism Offences
Gambia. It was estimated that hotels and restaurants spend around
Act (2003) that stipulates that it is an offence for any employee in
US$5.6 million per year on food, of which US$3.0 million goes on
the TDA, tourist enterprise or other place providing services to tour-
local food supplies (Mitchell and Faal, 2007 cited Ashley, 2006:16).
ists, alone or jointly with another person to stalk, insult, intimidate,
Such statistics need verification as they help justify package holiday
threaten, beg, harass or hassle a tourist. The legislation was estab-
tourism and its role in responsible tourism development to effectively
lished in part to make provision for offences related to tourism and
support the local economy and enhance economically-sustainable op-
also provides for sexual offences by tourists against children, as well
portunities for indigenous entrepreneurship.
as for prohibition of child trafficking. However, the legislation is
open to different interpretations, particularly for those trying to ap-
5. Methodology proach tourists to sell genuine services, given the lack of local destina-
tion marketing outlets (discussed later) whose actions could be
The results presented in this paper are generated from a research misinterpreted as hassling.
programme undertaken in The Gambia between 2002 and 2006. Critical The incongruity of power imbalances between local residents and
ethnographic fieldwork investigated the political economy of small tourists is further emphasised by the tourist's vulnerability that is vigor-
business development in Gambian tourism and the macro and micro ously protected by the PTD. This representation of power and the
economic environment. Participant Action Research (PAR) was
designed to develop knowledge and understanding of the barriers ex-
perienced by local entrepreneurs and small businesses involved with Table 1
Focus groups.
enclave tourism. Thomas (1993:26) states that PAR is used to highlight
the needs of those “normally excluded from decision making processes”. In Name of trade association Number in focus group
this context the research exemplified a commitment to social analysis National Official Tourist Guides Association (NOTGA) 8
drawing upon larger social forces impinging on smaller contexts Mango News Vendors Association 8
(Lincoln 2001: 125) and aimed to help bring understanding to Senegambia Craft Market Association 9
institutionally-complex situations where people can remain stagnant Juice Pressers Association (JPA) 7
Tourist Taxis Association (TTA) 10
(Somekh, 2006). PAR was realised through living and working near
14 S. Carlisle, E. Jones / Tourism Management Perspectives 1 (2012) 9–16

dominant tourist ideology is reinforced through security police, hotels, Enterprises (ASSET) with information of local events and businesses
ITOs, busy restaurants owned by foreigners and military officials posi- surrounding the enclave. Vendors were recruited to sell the magazine
tioned within the enclave landscape to remind tourists and locals who in the enclave for which they received a commission from the sale,
is in charge and who has access to money. The focus group participants similar to the Big Issue in the United Kingdom. As sales depended
accused large hotels of over-zealous protection of tourists by emphasis- upon the vendors approaching tourists they experienced a similar
ing the potential of being hassled when engaging with the informal sec- barrier as the NOTGs to sell their service. Due to other constraints
tor. However, occasionally hotels would invite craftspeople into the with printing costs and lack of sales the publication was soon
hotel for the demonstration and sale of their wares within the “safety” cancelled.
of the hotel grounds. This presents an analogy with how the Disney
planners created a Disney realism programming out negative unwanted 6.2.2. Taxi Drivers Association (TTA)
elements and programming in the positive elements (Wallace 1985 Another informal sector group which struggles for recognition and
cited Zukin, 1991:222). Zukin (1991:222) went on to describe how competition from other transport companies and private hire is the
this achieves “totalitarian image making, projecting the collective desires TTA. The taxis are situated outside hotel entrances and at the entrance
of the powerless” (in this particular case the informal sector) within to the Sengambia Strip. The standard and quality of the TTA fleet of
the “corporate landscape of power” (the hotel). taxis does not always encourage tourists. Although the GTA licence
Thus the PTD determines the mechanisms and structures under for tourist taxis requires an MOT certificate ITOs may still emphasise
which holidays may safely operate. Fundamentally tour operators the lack of liability insurance. This situation corresponds with
will not confidently recommend local services to their customers if Sibley's (1995:77) analysis which described a need to purify spaces
they are not convinced that tourists are adequately protected and and create boundaries which can further entrench fear within the en-
safe under the health and safety requirements and conditions of the clave model and may discourage tourists from exploring local areas.
PTD and the Federation of Tour Operator (FTO) Safety Guidelines.
The PTD offers ITOs the opportunity to promote fear amongst tourists, 6.2.3. The Juice Pressers Association (JPA) and Senegambia Craft Market
either in welcome meetings or on the bus from the airport, by warn- Association
ing against the adversity tourists may experience if they venture out- The JPA and Senegambia Craft Market Sellers also experienced dif-
side the enclave, i.e. pot holes, no street lighting, bumsters. Such ficulty accessing tourists to promote their products and services with-
rhetoric helps to secure commission gained for the sale of ITO excur- in the hotel and ITO. For the Juice Pressers this was due to the health
sions with an appointed commercial ground handler (Goodwin, and safety concerns of lack of access to washing facilities, particularly
2008). In addition ITOs have argued that National Official Tourist hot water to wash glasses. Both associations represented competition
Guides (NOTGs) members of the National Official Tourist Guide Asso- for either hotel souvenir shops or juice sold in the hotel. Poor product
ciation (NOTGA) do not have a licence to sell their services in the development, presentation and a lack of awareness of tourist tastes
form of an excursion. According to Deloitte (2005: 50) 30% of tourists also contributed to a lack of development. The focus group meeting
take one formal day excursion with an ITO and Bah and Goodwin with the JPA suggested that access to hotel guests was an ongoing
(2003:17) stated that 42% of tourists had used a local guide. Thorne problem. Hotels with a private beach area for guests requested that
(2011) emphasised tourists may not distinguish between formal sec- the juice pressers positioned themselves 10 m away from the sun
tor (GTO) guides, OTGs and unlicensed local guides (bumsters). How- beds of the hotel and did not approach guests.
ever, Thorne (2011) cited McCombes (2008:89) to explain that 37% of
tourists use bumsters to gain a more ‘real’ experience. 6.2.4. Marketing and promoting locally within a regulated tourism landscape
Marketing success is usually contingent upon good access to target
6.2. Informal sector marginalisation markets. However, there is no tourist information office in the Sene-
gambia enclave in which all businesses can equally promote their
6.2.1. NOTGA and Mango News vendors products and services. The constraints of the resort enclave for infor-
Although individual NOTGs do not have liability insurance they mal businesses are exacerbated by the active prohibition of marketing
argue that they are licenced and therefore should be protected by and promotional opportunities within large hotels.
the government. Two popular four-star hotels, The Senegambia
Beach and The Kairaba, are located immediately opposite a corrugated 6.2.5. International Tour Operator (ITO) monopoly
shelter where approximately 50 NOTGs are permitted to be stationed As the majority of tourists travel to The Gambia for relaxation
and tourists have to approach them, not vice versa. Reportedly neither Deloitte (2005) tourists are keen to connect with the natural beauty
hotel encouraged NOTGs to enter, whereas other hotels in the Kotu en- of the tourism landscape comprising of palm trees, sea, ocean breeze,
clave invited a tourist guide representative to attend welcome meetings sun and the luxury of the hotel built environment. First-time visitors
for the tourists or permit NOTGs to use a desk at the entrance of a hotel. may not patronise locally-owned businesses due to low levels of
No consistent requirement to promoted the NOTGA existed, although awareness and trust. Mormont (1990) and Duim (2005) explained
the GTA advocates them on their Visit Gambia website, it leaves ITOs how enclaves develop their own logic and institution which is sup-
and hotels to decide whether they promoted Tourist Guides or not. ported by its own network of actors and employees and customers.
The majority of hotels preferred to patronise their respective Ground Subsequently, it becomes relatively easy for hotels and ITOs to per-
Tour Operator to which the ITO had a formalised business partnership suade/influence tourists to remain in the resort and not to integrate
for excursions. effectively with the local business community through poor informa-
According to the NOTGA, the information which tourists receive tion provision. This propensity for tourists to stay inside a hotel for a
from ITOs is not always positive, particularly when some ITOs state large proportion of their winter sun holiday, avoiding bumsters and
that tourist guides are not insured and should not take tourists out perhaps tentatively booking a one-day tour with the ITO is a key chal-
longer than a short day tour. The lack of liability insurance is used lenge to LEDC tourism authorities and local tourism organisations.
to exclude the NOTGs from competing with the ITOs. More recently Such an issue requires innovation and collaboration with the SME
some NOTGA members have established their own websites and and informal sector if positive local economic benefits are to be
business cards to promote themselves. Some have left the informal increased.
sector altogether to establish less stigmatised formal businesses. Close collaboration between large hotels and ITOs results in an ef-
At the time of research Mango News was a magazine published by fective monopoly into which it is hard for micro businesses and sole
an umbrella trade association called the Association of Small Scale traders to break. ITOs may encourage tourists to visit foreign-owned
S. Carlisle, E. Jones / Tourism Management Perspectives 1 (2012) 9–16 15

restaurants if there is an arrangement with the ITO's representative to and environmental injustice. This is a contemporary and important de-
promote their products. This is a strategy demonstrated in a First bate in how tourism has the ability to perpetuate social exclusion and
Choice map of Senegambia which included the following catch- marginalisation. Within the critical geography literature there are ex-
phrases to promote products and services available on The Strip: tensive spatial concepts. This paper has demonstrated how one of
“Best Pizza in The Gambia”; “More up-market restaurants (with an these concepts, that of a “landscape of power relations” can assist in
arrow to a Danish and English-owned restaurant)”; “Right Choice En- the theorisation of beach enclave resorts and thus add to the tourism
glish Brands”; “Nice to relax and best cheesecake in Gambia” (First literature through a theoretical and conceptual approach to analysis of
Choice, 2008). Of the eleven restaurants mentioned on the map, tourism enclaves.
only one was promoted for its African food and not one of the several If tourism is to have a more positive impact on cross-cultural rela-
Gambian-owned restaurants were featured. Also on the map NOTGA tions and reduce resident marginalisation from enclaves it is impor-
members were referred to as “Walking Guides” with no detail of tant that all stakeholders address how tourism can more effectively
their affiliation or what they offer. Tourist Taxis are only referred to promote global citizenship and respect for a culture and people in a
as Green Taxis and The Senegambia Craft Market does not state its destination society. Education, training, access to capital, improved
opening times or the types of product available. This somewhat- working conditions; empowerment and collaboration need to be in-
biassed leaflet demonstrates an unfair playing field within the tegrated into government policy and strategy that are implemented
enclave where foreign businesses are given more access to alongside other industries. This would help to address the current
promotion to tourists compared to Gambian-owned businesses. Al- negative socio-spatial realties.
though the ITOs may argue that tourists demand such foreign goods Further research could measure the range of changes in society as
it presents significant issues of marketing the Gambian tourism prod- a result of tourism. In particular, more research needs to identify:
uct and establishing linkages to complementary industries and busi- how tourism contributes to the changing distribution of skills within
nesses to allow the multiplier effect to fully establish itself within society; whether fewer people engage in agriculture; changes in the
the destination. structures of given social systems; working conditions for employees
in tourism; changes in consumption; increasing movement and in-
7. Conclusion creasing diversity within an enclave which can lead to dual emigra-
tion with Gambians emigrating to Europe and tourists buying
This paper has highlighted some of the socio-spatial concerns evi- second homes. A better understanding of such phenomena will help
dent in the Senegambia beach enclave resort, in an LEDC context. Ex- identify causality and why and how certain patterns of behaviour
posing enclaves as dreamscapes allows a more critical analysis of the emerge in the enclave space.
power relations which have developed to produce and support the
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