SUBJECT MATTER: Marketing Mix: Price

TOPIC / LESSON NAME Marketing Mix: Price

DATE October 7, 2022
CONTENT STANDARDS The learner demonstrates understanding of environment and market in one’s locality/town.
PERFORMANCE STANDARDS The learner independently creates a business vicinity map reflective of potential market in one’s locality/town.
LEARNING COMPETENCIES Recognize the importance of marketing mix in the development of marketing strategy
At the end of the lesson, the learners will be able to:
SPECIFIC LEARNING OUTCOMES 1. explain the meaning of price and its importance in marketing strategy
2. enumerate the pricing policies and buyer’s-based approach pricing
TIME ALLOTMENT 1 hr.

LESSON OUTLINE:

1. INTRODUCTION/REVIEW:
Directions: Read the sentences/statements carefully. Choose the letter of the correct answer.
1. Anything that can be offered to a market for attention, acquisition, use or consumption.
2. Sometimes called look-a-like products will not make much impression on the consumer’s mind.
3. It uses drawings, diagrams and photograph with caption and labels that help users understand what they are looking for.
4. These are items for which there are no acceptable substitute in the consumers’ mind.
5. These are frequently & immediately bought, low priced and has many purchase locations. It includes staple goods, impulse goods and emergency goods.

Copy-cat Product Product/service

Product Description Specialty product
Convenience Product
Convenience Product
Motivation: Price is right!

Directions: The teacher will show 5 different products to the class. The student must guess the price of each item.

Processing questions:
1. Is the price of the product justifiable? State your reasons.
2. What do you think are the things consider in pricing product?

2. INSTRUCTION/DELIVERY
 Lecture
 3. PRACTICE:
Class Discussion: Marketing Mix: Price
 Price
 Pricing policies
 Buyer’s-based approach

4. ENRICHMENT:
 What are the factors that affects your decision in buying?
 How will the buyer’s-based approach in pricing helps you in your buying – decisions?

5. VALUING: ( Integration in Economics and Values Integration : Care for the Environment)
 How can you show your ability as wise consumer?
 As a consumer how can you help in taking care of our environment

6. EVALUATION:
Directions: Identify the correct answer and write your answer on the space provided.
1. The amount of money paid by the customer to the selling firm so the customer can use the product.
a. place b. price c. product d. promotion
2. This pricing method refers to the setting of prices based on costs.
a. cost plus pricing b. cost-based approach c. buyer-based approach d. competition-based approach
3. This refers to the practice of setting price even below peso amounts.
a. loss-leader pricing b. price lining pricing c. odd-numbered pricing d. perceived value pricing
4. This can be described as the difference between the selling price and the cost.
a. mark-up b. cost-plus pricing c. price maintenance d. less-than-cost pricing
5. Ana bought a bag with the price of Php399.50. What method of pricing did the management used?
a. mark-up b. odd- numbered pricing c. price maintenance d. less-than-cost pricing

MATERIALS Board, chalk, laptop, tv

REFERENCES Module in Entrepreneurship

Prepared By: Checked By: Noted By:

MARIALYN E. DE VERA JANIS A. JOSE DR. RUDY FRAN FALCUNITIN

Teacher AP Head Teacher Principal