Competitor Profiling
Objectives
“Excellence in everything we do” is the mission
statement of Qatar Airways. Thus, excellence in Qatar
Airways and excellence in its service and quality. shows
his belief in;
Two main objectives can be identified through the
mission statement of Qatar Airways:
1) Deliver excellence in every way:
Qatar Airways follows the mission statement as a guide
and thus adheres to a win-win path through this
strategy. They intend to position the company as a
globally resilient brand and achieve those goals through
service excellence. And their strong claim is to provide
service that builds the core of excellence
2) Ensuring quality of service to achieve customer
satisfaction:
Customer satisfaction is Qatar Airways' highest priority.
They ensure satisfaction through premium quality and
continuous quality management. Providing consistently
high-quality service by an efficient workforce is the core
mission of this leading company.
Qatar Airways wants to make Qatar Airways the airline
of quality choice by providing passengers with the
flights they want to the destinations they want. This
mission statement guides our collective mission to
achieve excellence in everything we do at all levels
across Qatar Airways, a team of highly skilled and
dedicated professionals from around the world.
The three main components of a mission statement, a
company's purpose, values, and goals, define the fine
lines of purpose, value, and future direction for the
company's expansion. The mission statement defines
the scope of the company's work and activities.
"Qatar Airways will be the world's number one airline
based on customer preference, value, reliability, and
scale," is Qatar Airways' vision statement.
A company's vision statement further defines the future
image. The vision statement presents an image of the
company to actual and potential users and summarizes
what the company wants to achieve.
Global Company: Qatar Airways aims to seek excellence
in every way. In the long run, they strive to be an
essential link in the global economy and provide a
better future for the world. The ultimate goal is to be
the number one service provider in the aviation
industry.
Always value the customer: Qatar Airways believes that
the customer deserves top priority. They design their
services according to customer preference and value.
Reliability and scalability.
Values of Qatar Airways
A company's core values align with the company's
guiding philosophy to serve the company's employees,
customers, and stakeholders.
The core values of Qatar Airways are - Creativity,
Honesty, Responsibility, Heritage, and Quality Service.
Current Products & services
They start New to flights launched, in
2022/2021
Including :
Abidjan -Ivories’ Côte,
Brisbane-Australia,
Lusaka-Zambia,
Harare-Zimbabwe,
Almaty-Kazakhstan,
Harcourt Port and Kano -Nigeria,
Qatar Airways has achieved a new milestone
by resuming its pre-pandemic in-flight dining
service for premium passengers on London
and Paris routes.
A full and personalized service is once again
provided, for which the airline is renowned
around the world.
Also, Qatar Airways introduced a new
business-class suite on board its boeing787-9
Dreamliner passenger aircraft. .on several key
routes to Europe & Asia.
Qatar Airways continues to make memorial
moments for its passengers by celebrating
special occasions .such as Eid, Qatar National
day also the FIFA world cup.
Also, Qatar Airways introduced new & exciting
onboard products. Such as exclusive amenity
kits, gift boxes from French perfumer
Diptyque, etc.
Qatar Airways launched Q- assist, which is a
digital platform for customer interactions.
Present Strategies
Qatar Airways has been competitive in the airline
industry mainly by providing quality services at
reasonable prices. It implements value-based
pricing and has introduced different price ranges
for its premium and economy classes.
Qatar Airways follows a market-following strategy
in terms of its ticket prices and is priced based on
the prices of competitors such as Emirates
operating in the same geographical location.
This method followed by airlines is also known as
the ratio pricing strategy. Qatar Airways generally
targets the affluent upper and middle-class
segment, including corporates and executives.
Throughout 2021/22 the Qatar airways brand
showed a delightedly-led strategic communications
approach through engaging and emotional
customer-focused campaigns delivered globally
with social media at the heart of the Omni channel
approach.
As a data-driven organization, customer
preference, behavior, and lifestyle are embedded
in the marketing and communication strategy.
Informative and engaging content, a strategic
media mix, and actionable consumer insights have
resulted in the maintenance of Qatar airways’
brand awareness, considerations, and brand
perception time when airline brands have dropped
in everyday customer relevance.
Qatar Airways group continued with its
commitment towards strategic investments,
forward-thinking business practices, and access to
healthy markets. These strategies contribute
towards long-term sustainability objectives and are
in line with Qatar’s 2030 vision of Sustainable
development. Group’s investment portfolio
includes a stake in the International Airlines Group
(IAG), Cathy Pacific, China Southern, and LATAM
Airlines Group.
 Link with other organizations

Oneworld Airlines Bank & credit cards Car rentals Hotels Retail & lifestyles

On Tuesday, 29 October Bangkok Airways Ahli United Bank Avis ALL, Accor’s Lifestyle loyalty Aigner
2013, Qatar Airways, one of JetBlue Ahlibank Budget program Air Miles
the world's fastest-growing Latam Airlines Al khaliji Europcar Booking.com AL Maha Services
and top-rated airlines, joined MEA American Express Hertz Centara Hotels & Resorts Al shal
Oneworld, the world's Oman Air Axis Bank Rentals Cars Conard Hotels Almotahajiba
fastest-growing and top- RwandAir Banque Saudi Fransi Salik Rent-A- Double Tree by Hilton Alshaya
rated global airline alliance. S7 Airlines Burgan Bank Car Company Embassy Suites hotels American Tourister
Virgin Airlines CIMB Sixt Fairmont Hotels & Resorts Asala
In addition to being Cathy United Bank Hampton By Hilton Blue Salon
organized with Oneworld, China CITIC Bank Hilton Garden Inn Blue Salon Kids
Qatar Airways is also Citi Bank Hilton Grand Vacations Blue Salon Watches &
organized with other airlines Commercial Bank Rewards Company Jewelry
that have agreements with Commonwealth Bank of Hilton Hotels & Resorts Breitlin
the following Oneworld Australia Hilton Hhours Bugatti
alliance. Doha Bank Homewood Suites by Hilton By Kilian
Doha Bank credit card Hyatt Hotels Corporation Cole Haan
 Alaska Airlines Dukhan Bank Mastercard Kaligo DARY
 American Airlines Emirates Islamic Bank Mandarin Oriental, Doha Durance
 British Airways HSBC Greece Marriott Bonvoy Education City Of Golf Club
 Cathy Pacific HSBC Hong Kong Raffles Hotels & Resorts Elie Saab
 Finnair HSBC Mexico Rocketmiles Ethan Allen
 Iberia HSBC Sri Lanka Rotana Falta
 Japan Airlines HSBC Taiwan Shangri-La Circle Fliggy
 Malaysia Airlines HSBC USA Flormar
 Qantas Hana Godiva
 Royal Air Maroc ICBC
 Royal Jordanian Kuwait Finance House
 SriLankan Airlines Mashreq
Oman- Arab Bank

Resources
Past Records of Performance

References

 https://www.qatarairways.com/content/dam/documents/annual-reports/2022/annual-report-en.pdf
 https://visionarybusinessperson.com/qatar-airways-mission-statement/
 https://www.oneworld.com/news/qatar-airways-joins-
oneworld#:~:text=Tuesday%2C%2029%20October%202013%3A%20Qatar,highly%20rated%20global%20airline%20alliance.
 https://www.qatarairways.com/en/Privilege-Club/our-partners.html