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13 Pillars of Written Communication
13 Pillars of Written Communication
Communication
Rahul Bhatnagar
Does Written Communication
matter?
Rahul Bhatnagar
Are there any misunderstandings at times?
Do we get confused?
Rahul Bhatnagar
13 Essential pillars of written communication
1.) AIDA:
It stands for
A: Attention
I: Interest
D: Desire
A: Action
Attention
Rahul Bhatnagar
Images, catchy headlines can be used to grab
attention.
Interest
Rahul Bhatnagar
Desire
Action
Rahul Bhatnagar
2.) Interesting start:
Example 1:
Rahul Bhatnagar
Example 2:
Rahul Bhatnagar
3.) CTA:
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4.) Purpose:
Rahul Bhatnagar
5.) Clarity:
Be crystal clear.
Rahul Bhatnagar
6.) Completeness:
Rahul Bhatnagar
Understand what might be the questions upon
people’s minds and clarify the same in your
content before them asking you.
7.) Concreteness:
Rahul Bhatnagar
8.) Courtesy:
Rahul Bhatnagar
9.) Correctness:
10.) Creativity:
Something different.
11.) Consideration:
Rahul Bhatnagar
12.) Conciseness:
It should be precise.
13.) Simplicity:
Rahul Bhatnagar
Today it is very difficult to be simple. We are
surrounded by people who are always trying to
show off.
Rahul Bhatnagar
About Rahul Bhatnagar
Rahul Bhatnagar
About Rahul Bhatnagar
MTV fame
Rahul Bhatnagar