Disruptive Innovation Theory Airbnb Case Study

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SHARING ECONOMY

DISRUPTIVE
INNOVATION
THEORY: AIRBNB

Valdy Dewangga
Airbnb allows travelers to stay with a local in a
shared property and enjoy a unique local
experience, as opposed to staying in a hotel
HOW AIRBNB
DISRUPTS THE TRAVEL
INDUSTRIES

Cost less get more

Airbnb's entrance to the market has directly


impacted the revenue of hotel rooms in Texas.

The influence of Airbnb has been felt outside


of hotels as well.
AIRBNB IMPACT

Airbnb has
successfully
attracted an
overlooked segment
from competitor
POLICYMAKERS HAVE NOTICED
AIRBNB'S RAPID EXPANSION.

Rooms sold by Airbnb

2008 2011 ONE MILLION ROOM

JUNE 2011 ANOTHER ONE MILLION

MID - 2012 ALMOST 10 MILLIONS


FUTUR BLOCKCHAIN FOR
AIRBNB
CONCLUSION

Airbnb continues to develop rapidly. Tour operators, destination


marketers, and others have been affected by the company. As cities
adapt to the new model, Airbnb must proactively work with governments
to design regulations, especially in key areas or big cities, which might
threaten the company.
DIGITAL ECONOMY

THANKS FOR
WATCHING
Hope you learn something new

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