Customer Service:

 Airtel's X Labs was set up in Bengaluru to drive innovation in the areas of artificial
intelligence, augmented reality, virtual reality, and the Internet of Things
 IoT analytics helps businesses identify customer problems in real time and act quickly to fix
those problems, thus enhancing customer experience and delight.
 Airtel and Amdocs Introduced AI-driven automated operations to Airtel’s existing business
support systems (BSS). They created a unique Customer Frustration Index to measure
experience improvements in real time using AIOps (AI for IT operations) framework.

Sales and User Experience:

 Big data analytics using workload-optimized Intel Xeon platform for gaining in-depth
customer usage statistics to improve user experience and address any issue that might occur
even before it does.
 Ericsson Operations Engine, a data-driven technology-operations solution using AI,
automation, and data analytics that is fully equipped to handle the growing complexity and
scale of Airtel’s operations

Network Analytics:

 IoT analytics enables businesses to oversee the performance of their IoT network in real
time.
 Avanseus – Predictive maintenance using AI and ML - Back Propagation Through Time (BPTT)
trained Recurrent Neural Network (RNN) based on the generated initial weights
 Ericsson’s Cognitive Software is an industry-leading network design and optimization
solution that enables proactive network optimization.
 Airtel’s modern data platform from Cloudera powers several use cases, including:
o The esteemed Open Network initiative aims to understand the customer experience
at the individual customer level vs at the network level.
o An analytics platform delivering a 360-degree customer view for personalized
communications and marketing efforts.
o The maturity of its security features, Apache Sentry being a key differentiator, and
clear product roadmap reflecting a steadfast focus on security.
o Cloudera’s established presence and focus on the Southeast Asian and African
markets