Marketing Strategy

1. The organic cosmetic e-marketing tailer's strategy is a pull strategy. This is due to the
e-use tailer's of its blog to catch the interest of potential customers and then attract them
to purchase its products. The e-tailer does not directly market to potential customers.
A pull marketing strategy is one in which a company generates demand for its product or
service by making it appealing to potential customers and then enticing them to purchase
it. This can be accomplished through a variety of channels, the most common of which is
an effective blog.

a. Content marketing is one example of a pull marketing technique that the organic
cosmetic e-tailer could employ. This entails producing interesting and informative
content that potential customers will want to read in order to entice them to
purchase the company's products or services. For example, the e-tailer could write
blog posts about the advantages of using organic cosmetics or product reviews.
This would provide potential customers with information that they are likely to be
interested in, potentially convincing them to buy products from the e-tailer.
Another way the e-tailer could use content marketing is to write product reviews.
This would give potential customers an idea of the quality of the products on
offer.

Content marketing can be an effective way to promote a company's products or services

by attracting potential customers. However, it is critical to ensure that the content created
is both interesting and informative, or it will be of little use to potential customers.

b. Search engine optimization is another pull marketing strategy that the e-tailer
could employ (SEO). This entails optimising the e-website tailer's and content so
that it ranks as high as possible in search engine results pages (SERPs) for
relevant keywords. This increases the likelihood that potential customers will find
the e-website tailer's and content when searching for information about organic
cosmetics. SEO can be a complicated and time-consuming process, but it is
frequently worthwhile. A well-optimized website or piece of content is more
likely to be discovered by people who are looking for it, which can lead to
increased traffic and sales.

c. To pique the interest of potential customers in its products, the e-tailer could also
use social media marketing. This could entail creating informative and engaging
posts about organic cosmetics on the e-social tailer's media accounts, as well as
 using relevant hashtags to increase the visibility of the posts. The e-tailer could
also run social media ads targeting potential organic cosmetics customers.

d. Influencer marketing is another method for attracting potential customers to the

e-products. tailer's This entails collaborating with social media influencers who
have a large following to promote the e-tailer's products. Influencers could
promote the products through their social media accounts, sponsored videos, or
blog posts.

2. A. Beginning phase:

At the moment, the product is brand new. Research, product development, process change, and
supplier development are examples of extraordinary expenditures. To attract customers, the
company must invest heavily in advertising. The introduction of eco-friendly home décor is
intriguing due to the high brand image and client reaction. Users are eager to obtain eco-friendly
home décor and explore the new features. To ensure exclusivity, the price of eco-friendly home
décor is kept high during the Introduction Stage.

B. Growth phase:

The product design has stabilised during the expansion phase, requiring an accurate capacity
prediction. Increased product demand may necessitate more or better capacity. The goal of
growth-stage eco-friendly home décor is to continue expanding. Because of competition, this
product's marketing strategy improves functionality, design, and aesthetics. During the growth
stage, goods, reviews, and promotion will significantly increase sales. Devoted customers have
already shown their interest by visiting the shop for a sample version of the eco-friendly home
décor or reading about its new and improved features.

C. Maturity Phase:

Competitors have emerged, and the product has achieved market acceptance. Reduced costs,
alternatives, and product lines may benefit profitability and market share. Product updates, new
sectors, and consistent costs characterise eco-friendly home décor. Eco-friendly home décor
alternatives and imitations have been introduced by competitors. People understand the cost of
eco-friendly home décor because they understand its benefits and market.
D. Decline Phase:

Customers have already upgraded. When compared to new or growing products, older items
offer nothing new. A product that is out of date is technologically obsolete. Companies
frequently lower pricing, reduce after-sales support, or discontinue a product during its decline.
Due to declining sales, eco-friendly home design has two options. First, abandon the product;
then, improve it. Make use of penetration pricing. Lower sales and fewer attractions may reduce
competition. Increasing prices until the next launch

3. A.)

Kingfisher adopted a lot of new and innovative marketing strategies. Some of them are as
follows:

KFA's strategy is based on JetBlue Airways' strategy of providing value-added air travel services
at low prices. The cockpit was paperless. The airline named its planes 'Kingfisher Funliners,' to
represent the enjoyable experience it hoped to provide its customers.

All of the planes had in-flight entertainment systems and beautifully designed interiors. There
was only one class, the Kingfisher Class, as opposed to other airlines' economy and business
class divisions.

Mallya made it absolutely clear that KFA would not be positioned as a low-cost carrier because
passengers would attribute low-cost carrier characteristics such as poor service quality, delayed
flight schedules, and so on to KFA as well.
As a result, the airline was dubbed a budget airline rather than an LCC (low cost carrier). Fares
were higher than those of LCCs but lower than those of Jet, Sahara, and IA in economy class.
KFA also permitted multiple fare options and ticket auctioning on all traffic routes.

As their promotional events, for a month, INOX multiplexes in Mumbai advertised special
offers. KFA was the official travel airline for the cast and crew of 'Mangal Pandey,' and all guests
who attended the film's premiere were greeted on the red carpet.

B.) Opportunities include:

1. Demand for air travel is expected to increase as the working population grows and the
middle class expands. The rise of business hubs such as Mumbai (Finance), Bengaluru
 (IT), Chennai (IT), and Delhi (Manufacturing, IT) is expected to increase business travel.
Passenger traffic is expected to skyrocket in the coming years.
2. The sector can boost the tourism sector, which in turn drives the supporting infrastructure
in a region, such as roads, railways, hotels, markets, and so on, providing direct and
indirect employment opportunities for locals.
3. As the aviation market expands and the number of aircraft increases, so will the demand
for Maintenance, Repair, and Operations (MRO). (MRO centres can be thought of as
aircraft service centres.) The MRO industry in India is expected to grow from $800
million in 2018 to more than $2.4 billion by 2028.

Challenges include:

1. Employee shortage: Because of a shortage of trained and skilled workers in the

aviation industry, there is fierce competition for employees, driving wages to
unsustainable levels.
2. Regional connectivity: Despite the fact that there are many airlines operating,
there is a lack of regional connectivity. One of the most difficult challenges for
India's aviation sector is providing regional connectivity. This is due to a lack of
infrastructure.
3. Fuel price increases: In 2018, the cost of jet fuel accounted for nearly 45% to 50%
of total costs, posing additional operational challenges.
4. Falling yields: Pricing and yield are critical components for an airline to operate.
Commercial liberalisation has resulted in intense competition and a decrease in
real yields for airlines.
5. Infrastructure Deficits: Airport infrastructure and the foundation for Air Traffic
Control (ATC) are insufficient to aid development. While the infrastructure
redesign process has begun, the results will not be visible for several years.