CHAPTER 2

GENERAL BUSINESS DESCRIPTION

The business name is “Jamming with Pips pa Yeah!” Our business

product is Dolce Papaia (Papaya Jam). The three primary ingredient in this

product are sugar, ripe papaya, and calamansi juice. Papayas are a soft, fleshy

fruit that can be used in a wide variety of culinary ways. Here we will explore

more on the health benefits, uses, how to incorporate more of them into your

diet, and what nutritional value papayas have. This business is a general

partnership since it's simple to start. Compared to setting up a corporation,

forming a general partnership is less complicated, less expensive, and involves

fewer paperwork.

VISION

The “Jamming with Pips pa Yeah!” aim to give delight experience to

the community with delicious healthy food at affordable price and admirable

experience. We also aim to lift up small business companies in the Jam Making

Industry along with our success, to transcend this industry as one big family.

MISSION

Our mission is to serve happiness to our customers through delicious

and healthy papaya jam with healthy papaya juice with an admirable service.

We will achieve this goal by improving the production and quality of the

products.
 GOALS

 To give our consumers with a great experience by offering wholesome

and delicious papaya jam at a reasonable price.

 Provide better customer service

 Improve the production and quality of the product

OBJECTIVE

The primary objectives of “Jamming with Pips pa Yeah!” are below:

 To provide quality Papaya Jam at reasonable prices with good services

 To consistently develop high generated profit

SWOT ANALYSIS

STRENGTHS:

 We always have the ingredients we need to make our product

 The benefit of our product

WEAKNESS:

 No prior experience with project planning

OPPORTUNITIES:

 Social influence
THREATHS:

 Nearby competitors

CHAPTER 3

MARKETING ASPECTS

A. TARGET MARKET

Our target market is the teachers and students at Echague

National High School. Our business will serve people aged 16 to 40.

Serving them and providing them with the happiness they seek will

help us market our company to our fellow students. If our business is

profitable inside our school, we intend to expand our business into

neighboring barangays.

B. MARKETING PROGRAM

A. PRODUCT

Our product Dolce Papaia (Papaya Jam). It is not only tasty but

also nutritious and affordable. An ideal bread partner.

Additionally, our products are original and innovative.

a) Product Features

 Our product have three main ingredients the sugar,

ripe papaya, and calamansi juice.

 Healthy

 Affordable

b) Product Benefits
  Papayas contain high levels of antioxidants vitamin A,

vitamin C, and vitamin E that may reduce the risk of

heart disease.

 The papaya fruit contains two enzymes, papain and

chymopapain that can help with digestion and

reduce inflammation.

 Papaya is high in vitamin C that can help boost the

immune system.

 Lycopene is a natural pigment found in foods that are

red or orange like papaya that some experts believe

that eating more lycopene reduces the risk of

prostate cancer.

c) Value Proposition

 “Jamming with Pips pa Yeah!” offers distinctive,

wholesome, and inventive food that is rapidly and well-

served.

d) Unique Selling Proposition

 The tagline of “Jamming with Pips pa Yeah!” is

“Tara mag – JAM!”

B. PRICING

Price is a process, and your pricing strategy should aim to remove

as much uncertainty as possible before you make a final, income

choice. We chose a cost-plus pricing model because it is

 straightforward to implement and can reliably pay a company's

costs. Cost plus pricing makes sure that all expenses associated

with producing the good or providing the service are paid for,

enabling the markup to guarantee a healthy return on investment.

Cost plus pricing doesn't need a lot of extra market investigation.

Last but not least, cost plus pricing is particularly useful when

there are no direct rivals in the market and you don't know how

much a consumer is ready to spend. Our business will use the

cost-plus pricing wherein we would add 35% as our mark-up.

C. PLACE

Our business will be located on the campus of Echague National

High School, and if it proves successful there, we plan to expand

into nearby barangays.

D. PROMOTION

We'll advertise our company by hanging posters around the school,

and we'll advertise our items by posting them on many well-known

social media sites, like Facebook, Instagram, and TikTok. Knowing

our target market, being consistent with our service, and telling

our origin story are also ways to advertise our company.

E. PEOPLE
 The following people, with their roles in our business, were in

charge of encouraging customers to buy our products and

executing different responsibilities in order to achieve the

company's goals.

Chief Executive Officer (CEO) – Princess Shane S. Colobong

Production Manager – John Francis Panganiban

Sales Agent – Joshua Sera

Treasurer – Rodalyn Joy Gangan

Auditor – Teresa Espiritu

Marketing Agent – Jeffrey Belmoro, Michael Angelo Dela Cruz

F. PACKAGING

The packaging for papaya jam is displayed in the image below. We

chose this since it is affordable for our product. We will make this

plastic jar an innovative one by putting some designs.

G. POSITIONING

“Jamming with Pips pa Yeah!” offers clients who want tasty

meals, as well as healthful food that's responsibly sourced and

freshly cooked, quality, real ingredients. “Jamming with Pips pa

Yeah!” commitment to fostering a better community by offering

unique and nutritious products. “Jamming with Pips pa Yeah!”

has a low price and high-quality product.

Activity 1. Innovative Products

POWERPOINT

Activity 2. Product assessment with regards to the following:

A. Originality

Our Dolce Papaia (Papaya Jam) is not just a jam, it is an ideal partner of

a bread. If you enjoy making alterations to well-known dishes and sweets, it

is undoubtedly a gift that you can provide as unique presents for your loved

ones or to commemorate significant events.

B. Relevance

Our Dolce Papaia (Papaya Jam) has three primary ingredients the sugar,

ripe papaya, and calamansi juice.

C. Applicability

Our Dolce Papaia (Papaya Jam) is great to be eaten by partnering it with

bread. It can be consumed by everyone due to its high levels of antioxidants

(vitamin A, vitamin C, and vitamin E), two enzymes (papain and

chymopapain), and lycopene that are good for our bodies.

D. Replicability

Despite having simple, readily available ingredients, our product produces a

special, delectable, and nutritious jam that is hard to duplicate.

 E. Sustainability

Our Dolce Papaia (Papaya Jam) is sustainable, and it is also considered

reasonable for its price. It is perfect, especially for people who enjoy bread,

because it is affordable and has health advantages.

Activity 5. BRAND/BUSINESS NAME

Our selected business name is “Jamming with Pips pa Yeah!”