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 SEO News | December 2022

Google rolls out December 2022

helpful content update
§ With the update, Google expects to rank meaningful
and helpful content that matches the user's search
intentions even better in the future.

§ In contrast, content that was created almost

mechanically or for the sole purpose of gaining
search traffic should rank lower than before.

§ The December Helpful Content Update affects all la

nguages globally.

Source:
1 https://twitter.com/googlesearchc/status/1600171901669605376

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SEO News | December 2022

Google releases December 2022 link spam

update
§ Google is upgrading its spam detection system with the
ability to find purchased links, and detect domains
used primarily to pass links to other sites.

§ For the first time, SpamBrain, Google’s AI-based spam-

prevention system, is being widely used to nullify
unnatural links.

Source:
1 https://twitter.com/googlesearchc/status/1603074725256781824

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SEO News | December 2022

Google updates search quality rater

guidelines
§ The most important change here is the addition of an
extra E to the popular acronym E-A-T. It stands for
"experience".

§ As Google writes, the idea is to determine whether a

website's content is based on a certain personal
experience, such as the actual use of a product or the
actual visit of a place.

§ The new concept of E-E-A-T thus means: Experience,

Expertise, Authoritativeness, Trustworthiness

Source:
1 https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t

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SEO News | December 2022

Google Updates 2022 im Überblick

§ Google Core Updates § Page Experience Update Desktop
May 25 to June 09 February 22 to March 03
September 12 to September 26
§ Spam Updates
§ Product Reviews Updates October 19 to October 21
March 23 to April 11
Jule 27 to August 2 § Link Spam Updates
September 20 to September 26 14 December (ongoing, as of December
28)
§ Helpful Content Updates
August 25 to September 9
December 5 (ongoing, as of
December 28)

Source:
1 https://developers.google.com/search/updates/ranking

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SEO News | December 2022

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SEO News | December 2022

Google launches new Google Search

status dashboard
§ The dashboard provides status information on the
systems that power Google Search.
(Link: https://status.search.google.com)

§ The dashboard will show outages or widespread

issues occurring in the last 7 days, with some details and
the current status of the incident.

§ It will confirm whether there is a problem with crawling,

indexing, or serving in Google Search.

Source:
1 https://developers.google.com/search/blog/2022/12/status-dashboard

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SEO News | December 2022

Google is testing 'Content Ideas'

§ Google is testing a new feature 'Content Ideas' which
proposes new content for websites. The proposals are
listed in an interrogative form.

§ Content Ideas is connected to Google's Question Hub,

that collects unanswered questions in order to pass them
on to publishers who will create new content to answer
them.

§ At the moment, the Question Hub is available in the USA,

India, Indonesia and Nigeria.

Source:
1 https://seocommunity.social/@nicockier/109484660116631988

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SEO News | Dezember 2022

Experiments in the SERPs

§ Google expands the Continuous Scrolling to the desktop search, so that
more than 10 search results are displayed. Furthermore, it affects the
search results' click rate.

§ In the desktop search, Google is testing favicons and website names again.
In the mobile search it is already integrated.

§ Google rolled out the feature 'Perspectives' which makes many featured
snippets from different sources appear on the search results page.

§ In the search results, Google displays feature snippets not only on top, so
in position 1 or 0, but also below. Some feature snippets are even
separated by other search results in between.

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Stay tuned!