JOSEPH C.

MAGSINO BSU BALAYAN

BIT-CPET 2101 A GED 104

Activity no. 1

Video on Global Media Culture

GLOBAL MEDIA CULTURE

Culture

- the common values, social structures, and physical characteristics of a race, religion, or social
group.

- the traits or aspects of daily life that people in a place or time share

Media

-It describes the various channels society uses for communication. Since it encompasses all
forms of communication, anything from a phone call to the evening news on TV can be referred to as
media.

Media Culture

-The idea of media culture implies its influence on the intellectual direction and information
consumption of society. Since it has an impact on societal opinions, values, tastes, attitudes, and
informational accessibility, it tends to play a significant role in the formation of mainstream culture.

FIVE TIME PERIODS IN THE STUDY OF GLOBALIZATION AND MEDIA

1. ORAL COMMUNICATION- *Language is a means of cooperation and communication for people.

*Languages are a crucial marker of group identity because they allow various groups of people
to identify the ethnic groups to which they belong and the shared ancestries they share.
2. SCRIPT- The primary method used by humans to gather, manipulate, store, retrieve,
communicate, and disseminate information is writing. China, the Near East, and Mesoamerica
are three locations where writing may have been independently invented.
-Cuineform script is one of the example

3. PRINTING PRESS- The printing press is a tool that makes it possible to produce large quantities of
consistently printed materials, primarily text in the form of books, pamphlets, and newspapers. In the
country where it originated, China, it revolutionized society.

CONSEQUENCES OF PRINTING PRESS

1. It altered knowledge in its very essence. It maintained information that was more malleable in
oral cultures. It standardized knowledge as well.
2. Print's capacity to disseminate opposing viewpoints encouraged the defiance of political and
religious authority. The development of schools and public literacy were aided by the printing
press.

4, ELECTRONIC MEDIA- It is used to describe electronic technology-based broadcast or storage

media. Evolution of television

5. DIGITAL MEDIA- The computer is regarded as the media that has the greatest influence on
globalization. Computers have changed cultural life and provided access to a global market. Digital
media has revolutionized our way of life. Through access to the information provided by computers,
people are able to adopt and adapt new practices in a variety of areas, including fashion, sports,
music, food, and many others.