Dear sir/madam, I am student of BBA SEM-VI of PROF.V.B.

SHAH INSTITUTE
OF MANAGEMENT, Amroli. For academic purpose, a research project is to be held
on topic of " A STUDY ON CONSUMER PERCEPTION AND ATTITUDE
TOWARDS FAST FOOD IN SURAT SITY". For this purpose, we would like to ask
you few questions. We would to be grateful if you spare few moments and co-operates
with me.

PERSONAL DETAILS: -
1.Name: _______________________________________________________________

2. Age: ____________________ (In years)

3. Gender: Male ☐ Female ☐ Other ☐

4. Occupation: Student ☐ Home maker ☐ Self-Employed ☐ Salaried ☐

5. Family Type: Joint ☐ Nuclear ☐

6. Qualification: S.S.C. ☐ H.S.C. ☐ Under graduate ☐ Post graduate ☐ Other ☐

7.Monthly income in rupees: A) Below 20,000 ☐ B)21,000 to 30,000 ☐

C)31,000 to 40,000 ☐ D) Above 41,000 ☐

Q1). Have you eat Fast-food? (If no then attempt question 9)

A) YES ☐ B) NO ☐
Q2). How do you know about fast-food restaurants?

A) social Media ☐ B) Friends/Relative ☐ C) Peer groups ☐

D) Self-observation ☐ E) Others ☐
Q3). Which of the following fast-food restaurant you want to go for eating out?
(Multiple choice)

A) Pizza ☐ B) Burger ☐ C) Chinese ☐

D) Street food (pani-puri, vadapav, sandwich, Frankie) ☐ E) Others ☐

Q4). What is the Frequency of buying fast food?

A) Oftenly ☐ B) Frequently ☐ C) Rarely ☐

 Q5). With whom you go for outing to dine in to fast food restaurant?

A) Family ☐ B) Friends ☐ C) Peer group ☐ D) Other ☐

Q6). What do you prefer to have in a fast-food restaurant?

A) Lunch ☐ B) Evening snacks ☐ C) Dinner ☐

Q7). Tick out the statement as per your opinion toward fast-food consumption.
5) Highly agree 4) Agree 3) Neutral 2) Disagree 1) Highly disagree

S. Statements. Highly Agree Neutral Disagree Highly

R agree disagree
1 Fast-food advertisement attracts people.
2 “Buy one get one free scheme” influences
fast-food consumptions.
3 Attractive and quality packing of fast-food
attracts consumers.
4 Good packing of fast-food retains quality
for a long period.
5 Piece are reasonable for fast-foods.
6 Fast-food are somehow healthy.
7 Quality of fast-food is good.

Q8). Please tick out the reason for choosing fast-food.

No time for preparing food ☐ Love fast-food ☐ Spend time with friends ☐
Near outlet ☐ Taste & Quality ☐ Status ☐ Good ☐ Hygiene ☐

Variety of foods ☐ For a change from result food ☐

Q9). Reason for not consuming fast food (Multiple choice)
A) Unhealthy ☐ B) Risky ☐ C) Low quality ☐ D) Not satisfied with the service ☐
E) No prompt home delivery ☐ F) No taste ☐ G) Dose not satisfy my hunger ☐

H) Unaware of nutritional information ☐ I) Not Hygienic ☐

Q10). Would you like to recommended others for fast-food? YES ☐ NO ☐
Q11). If no, then please specify the reason.
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