MODULE 9 / WEEK 9

PRINCIPLES OF
DESIGN &
ENVIRONMENT
 OBJECTIVES:

• Discuss the basic principles of design

• Discuss the importance of design in the hospitality
facilities planning
• Identify different hospitality facilities design
• Evaluate the relationship of the interior and exterior
design
 DESIGN:

• DESIGNING is the process

of creating a plan and
specifications for making or
producing an object or
space for implementation
to address a specific goal or
provide solution to a
particular problem
SITE LOCATION ANALYSIS
 Importance of DESIGN in the
Hospitality and Tourism Industry:
• The attributes of the things
around us can be defined by
the concepts brought about
by the influence of the
environment at a certain
time.
 Importance of DESIGN in the
Hospitality and Tourism Industry:
• AESTHETICS
• Is a quality of an object,
person or space that is
relative to one’s perception
of things brought about by
the environment
 Importance of DESIGN in the
Hospitality and Tourism Industry:
• FUNCTION
• Design is a fundamental
component of providing
the total experience.
• It influences the way we
move in spaces ad interact
with the users
 Importance of DESIGN in the
Hospitality and Tourism Industry:
• APPEAL
• There are specific designs
and concepts that appeal
to certain age groups or
economic status.
 Importance of DESIGN in the
Hospitality and Tourism Industry:
• BRANDING
• The design has to imbibe a
vibe to develop a culture and,
eventually, a brand that
would be synonymous with
the place.
 VISUAL DESIGN ELEMENTS:

• A Hospitality and Tourism

facility can be divided into
EXTERIOR and INTERIOR
spaces in terms of
Architecture
 ELEMENTS of VISUAL DESIGN :

• LINE
• It is a series of points that
create motion
• It determines a certain position
and direction in space

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 ELEMENTS of VISUAL DESIGN :

• LINE
• STRAIGHT – sturdy and
masculine; it belongs to
architecture, it as its moods
 ELEMENTS of VISUAL DESIGN :

• LINE
• VERTICAL – expresses the
spirit of the Gothic; it is
proud and exalted; it is
inspirational

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 ELEMENTS of VISUAL DESIGN :

• LINE
• HORIZONTAL – represents
the horizon of the
seascape; it is calm and
peaceful; it is repose
 ELEMENTS of VISUAL DESIGN :

• LINE
• DIAGONAL – symbolizes the
flight of geese; it is vigorous
or even angry; it is action
 ELEMENTS of VISUAL DESIGN :

• LINE
• CURVED LINE – more subtle
than the straight line; it is
graceful and sensitive; it is
feminine; represents
architecture that caters to
the emotional rather than
the physical
 ELEMENTS of VISUAL DESIGN :

• COLOR
• Colors are part of the
surroundings, both in nature
and in manmade
environments
• They are integral parts of a
human’s sensory perception
 ELEMENTS of VISUAL DESIGN :

• HUES OF THE SPECTRUM

• PRIMARY colors – commonly known as blue, red & yellow
• SECONDARY colors – commonly known as green, violet
& orange
• TERTIARY colors – are the combinations of red-orange’
yellow-orange’ yellow-green’ blue-green’ blue-violet, and
red-violet
 ELEMENTS of VISUAL DESIGN :

• COLOR SCHEMES
• MONOCHROMATIC –
utilizes one color in different
hues or tones
 ELEMENTS of VISUAL DESIGN :

• COLOR SCHEMES
• COMPLEMENTARY – are
colors that are located
opposite each other in the
color wheel
 ELEMENTS of VISUAL DESIGN :

• COLOR SCHEMES
• SPLIT-COMPLEMENTARY –
refers to a color and the two
colors besides its
complements
 ELEMENTS of VISUAL DESIGN :

• COLOR SCHEMES
• ANALOGOUS – are three
or more colors beside each
other in the color wheel
 ELEMENTS of VISUAL DESIGN :

• COLOR SCHEMES
• TRIADS – are related to the
use of three colors
 Decorative Uses & Effects of Color:

• RED
• Provides a stimulated and
cheering feeling in a
seemingly lazy atmosphere
• It provides compelling
attention and may be used
in dining areas
 Decorative Uses & Effects of Color:

• BLUE
• Provides a feeling of relief
from nervousness and
depression.
• It provides a cooling effect
in the space and a sense of
infinity
 Decorative Uses & Effects of Color:

• YELLOW
• Some hues create
sensation of royalty and
glory
• It denotes happiness and
studies have shown that it
has a healing effect on the
brain
 Decorative Uses & Effects of Color:

• GREEN
• Suggests life and provides
a cooling effect
• This color is a symbol of
serenity and rebirth
• It suggests hope
 Decorative Uses & Effects of Color:

• ORANGE
• Pertains to well-being and
energy
 Decorative Uses & Effects of Color:

• BROWN
• If used alone, it gives a
sense of depression.
• This color is best combined
with orange, yellow,
and/or gold
 Decorative Uses & Effects of Color:

• PURPLE
• Associated with heroism,
passion, mystery, and
gorgeousness
• It has a soothing influence
 Decorative Uses & Effects of Color:

• PINK
• Provides soothing
stimulation when used in a
bedroom or nursery.
• Adding black , white, gray
will provide intensity to a
room
 HOW TO USE COLOR :

It is important to decide which of the following is

needed
• To create a cool or warm atmosphere
• To create a spacious or small space
• To create a dark or bright room
• To denote as code of function and safety
• To stimulate or reduce excitability
 ELEMENTS of VISUAL DESIGN :

• FORM & SHAPE

• The primary elements
of form are points and
lines that create the
shape of an object,
room, or edifice
 ELEMENTS of VISUAL DESIGN :

• FORM
• CIRCLE
 ELEMENTS of VISUAL DESIGN :

• FORM
• CYLINDER
 ELEMENTS of VISUAL DESIGN :

• FORM
• SPHERE
 ELEMENTS of VISUAL DESIGN :

• TEXTURE
• This refers to the quality of the
surface treatments
• The materials used are
indicators of the character of
the final effect and should
complement and supplement
the concept of the faciIity
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 ELEMENTS of VISUAL DESIGN :

• LIGHT
• The provision of light in a room
or space can either be
manmade or natural
• Activities in the area must be
considered in specifying a
lighting fixture for artificial
lighting
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 ELEMENTS of VISUAL DESIGN :

• PATTERN
• The choice of patterns should
not be taken as a stand-alone
element of design but as a part
of the whole
• Can provide interesting points
in the space
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 ELEMENTS of VISUAL DESIGN :

• COMMON PATTERNS
• Complex – it is a composition
of several crisscrossing lines
that gives intricacy to the
design
• Vertical lines – used to add
height to a small room
 ELEMENTS of VISUAL DESIGN :

• COMMON PATTERNS
• Horizontal lines – give a sense
that the space is bigger or
shorten than the height of a
tall room
• Floral – is a design that shows
general and accent lighting
 ELEMENTS of VISUAL DESIGN :

• COMMON PATTERNS
• Motifs – they are patterns
normally related to an
architectural style
• Animal prints – not limited to
fur skins, they can also be a
stylized representation of
animals
SITE LOCATION ANALYSIS
 VISUAL DESIGN Principles
in Architecture :
1. BALANCE
• It is a natural attempt to
balance and equalize things
• A state of equilibrium for
visual forces that create a
sense of stability
 BALANCE is achieved through:
• SYMMETRICAL
• The elements on either side of the axis are arranged
similarly
• It provides formality and statics
• ASYMMETRICAL
• The elements on each side differ in shape but provide
visual equilibrium
• RADIAL
• The elements are arranged around a circular form
 VISUAL DESIGN Principles
in Architecture :
2. RHYTHM & MOVEMENT
• The rhythm or movement in a
design must be directed and
controlled, similar to creating
music
• If composition is unrelated it
will create confusion, especially
for the users
 VISUAL DESIGN Principles
in Architecture :
3. EMPHASIS
• This is the process of
establishing a specific
element that would draw
the attention of the viewers.
• This is achieved by setting a
focal point in the design
 VISUAL DESIGN Principles
in Architecture :
4. PROPORTION & SCALE
• The proportion should
reverberate in relation to each
part of the whole and the scale
to the size of the elements that
make up the design
composition.
 VISUAL DESIGN Principles
in Architecture :
5. CONTRAST
• The method of contrast in the
composition of the design is to
intensify the different elements
of the structures
• This produces a dynamic
expression in the design
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 VISUAL DESIGN Principles
in Architecture :
6. UNITY
• This pertains to the
harmonious combination of
parts in a composition.
• The simplest kind of unity is
achieved by identifying a
concept or motif
 VISUAL DESIGN Principles
in Architecture :
7. CHARACTER
• This principle grows from
the function of the
structure and the
consideration of all the
creative principles of the
composition
 CHARACTER is
divided into:
• FUNCTION
• The use of the building
• ASSOCIATION
• The influence of tradition
• PERSONALITY
• The human quality and
emotional appeal

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QUESTIONS?