Professional Documents
Culture Documents
Financial Report On Khadim and Bata
Financial Report On Khadim and Bata
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PREPARED BY
HITEN PRAKASHBHAI DUBE.
ENROLLMENT NO.: 01010118669
ACADEMIC YEAR
2020-21
GUIDED BY
MRS. KHUSHBOO MALDE
SUBMITTED TO
SAURASHTRA UNIVERSITY RAJKOT
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DECLARATION
This project is based on the financial research report on KHADIMS & BATA.
I am further declaring that this project report has not been previously submitted to any college or
university.
DATE: SIGNATURE:
3
ACKNOWLEDGEMENT
I take this opportunity to put on record my acknowledgement to everyone who has been of a
great help in preparation of this project report.
I would start my thank you note with Saurashtra University for incorporating the project study in
curriculum, Shri G.H.G. Commerce and Shri D.D. Nagda B.B.A. College, Jamnagar for
providing me platform, MRS. SNEHAL KOTAK PALAN for inspiration, MRS.
KHUSHBOO MALDE my project guide for continuous support and guidance.
I would also like to thank my teachers, parents and friends for helping me out in carrying this
project preparation.
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-:KHADIM INDIA LIMITED. COMPANY PROFILE:-
BSE: 540775
Industry :- Footwear
Founded :- 1981
Website :- www.khadims.com
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-:Bata Corporation COMPANY PROFILE:-
Industry:- Shoemaking
Website:- bata.com
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INDEX
1 GENERAL INFORMATION. 9
2 INTRODUCTION OF INDUSTRY. 10
3 INTRODUCTION OF PRODUCT. 11
4 INTRODUCTION OF COMPANY. 13
6 PRODUCTION DEPARTMENT. 19
7 MARKETING DEPARTMENT. 21
9 FINANCE DEPARTMENT. 26
10 RESEARCH METHODOLOGY. 27
11 INTRODUCTION. 27
12 RATIONALE OF STUDY. 28
13 OBJECTIVES. 29
14 SOURCE OF DATA. 30
15 METHODOLOGY. 31
18 CONCLUSION. 49
7
19 APENDIX. 50
20 BIBLIOGRAPHY. 59
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General Information
Khadim India Limited, doing business as Khadim's, is an Indian footwear company based
in Kolkata. It is involved in the manufacture and retail of footwear products and accessories,
primarily in eastern and southern parts of India.
At the time of its initial public offer in 2017, the company had 853 retail stores, and
ranked second on the list of footwear companies by number of store locations in India. It has two
manufacturing locations, in Kolkata and Kanpur.
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2) Bata Company.
A family-owned business, the company is organized into three business units: Bata, Bata
Industrious and AW Lab . The company is the world's leading shoemaker by volume, and it has
a retail presence of over 5,300 shops in more than 70 countries and production facilities in 18
countries.
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Introduction to Products :-
Khadim India Limited is one of the leading footwear brands in India with a two-pronged
focus on retail and distribution of footwear.The Company also has the largest footwear retail
franchisee network in India.
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2) Bata Company.
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Introduction to Company
Khadim India Limited, doing business as Khadim's, is an Indian footwear company based
in Kolkata. ... Khadim's was incorporated in 1981 and remained a wholesale business until 1993
when it opened its first retail store in Kolkata.
At the time of its initial public offer in 2017, the company had 853 retail stores, and ranked
second on the list of footwear companies by number of store locations in India It has two
manufacturing locations, in Kolkata and Kanpur.
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2). BATA :-
A family-owned business, the company is organized into three business units: Bata, Bata
Industrial and AW Lab . The company is the world's leading shoemaker by volume, and it has a
retail presence of over 5,300 shops in more than 70 countries and production facilities in 18
countries.
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History and Development
1981 - Incorporated as a private limited company. - the Company acquired and took over
the business of M/s S.N. Industries as a going concern with all its assets and liabilities.
1993 - Commenced the retail business through Coos for footwear products.
1999 - Commenced retail operations in South India through four owned retail outlets with
two in Chennai and one apiece in Bengaluru and Secunderabad
2002 - Commenced manufacturing operations for footwear and leather products at the
manufacturing facility at Kasba Industrial Estate, West Bengal.
2005 - Accredited with ISO 9001:2000 certification with respect to the manufacturing
facility at Kasba Industrial Estate, West Bengal.
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2005 - Merger of five entities with the Company pursuant to order of the Calcutta High
Court dated June 22, 2005.
2013 - Accredited with ISO 9001: 2008 certification with respect to the manufacturing
facility at Kasba Industrial Estate, West Bengal.
2016 - Accredited with ISO 9001:2015 certification with respect to the manufacturing
facility at Kasba Industrial Estate, West Bengal. Awards, Accreditations and Accolades received
by the Company.
2010 - the Company has been ranked highest on parameters such as “top of mind recall”,
“total awareness”, “attractiveness of design”, “brand power” , as per Brandwatch Bengal
published by AnandabazarPatrika.
2011 - the Company was awarded the “Bengal Best ” by Brandwatch Bengal, an
initiative of AnandabazarPatrika Group - the Company was awarded the “Most Admired
Footwear Retailer , 2011” at the East India Retail Summit, 2011.
2012 - the Company was awarded the “Most Admired Footwear Retailer , 2012” in the
East India Retail Summit,
2013 - the Company was awarded the “Most Attractive Footwear Brand- Retail
footwear” at the India Most Attractive Brands Awards, 2013 2014 - the Company was awarded
the “IMAGES Most Admired Footwear Retailer of the Year ” award at the Images Shoes &
Accessories Awards,
2014. 2015 - the Company awarded the “Most Preferred Footwear Brand of the Year” at
the North-East Consumer Awards 2014 conducted in Janua.
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2) Bata Company.
Bata India Ltd is the largest footwear retailer and the leader in the footwear industry in
India. The company is engaged in the business of manufacturing and trading of footwear and
accessories through their retail and wholesale network. Their products include leather footwear
rubber/canvas footwear and plastic footwear. They are having their production facilities at
Batanagar in West Bengal Patna and Hathidah in Bihar Faridabad in Haryana Bangalore in
Karnataka and Hosur in Tamilnadu. Their wholly owned subsidiaries include Bata Properties Ltd
Coastal Commercial & Exim Ltd. and Way Finders Brands Limited.
Bata India Ltd was incorporated in the year 1931 as Bata Shoe Company Pvt Ltd in
Konngar West Bengal which was then shifted to Batanagar. Batanagar was the first
manufacturing facility in the Indian shoe industry to receive the ISO 9001 certification. The
company went public in 1973. They changed their name to Bata India Ltd. Over the years the
company has established a leadership position in the footwear industry and is easily the most
trusted name in branded footwear.The company has entered into an agreement with Bata Ltd of
Toronto Canada for supply of technical know-how and services such as Footwear technology
and design brand development product development retailing and information systems for a
period of ten years from January 1 2001.The company bagged the Retailer of the year award for
the year 2006 in the footwear category as a part of the Reid and Taylor Award for Retail
Excellence which was presented during the Indian Retail Summit 2006. They received the
country's most coveted Retail Award at the 4th Images Retail Awards (IRA) 2007.
The company was honoured with Most Admired Brand of the year 2006-07 in Footwear
category. They were rated as one of the Top 10 super brands in India and awarded Super Brands
Award on April 12 2007. In February 21 2008 they were given AMITY Corporate Excellence
Award 2008. This award was given for Bata's excellent performance and retail growth during
2007.The company entered into a joint development agreement with Calcutta Metropolitan
Group Ltd for developing around 262 acres of land in Batanagar. The company formed a special
purpose vehicle called Riverbank Holdings Pvt Ltd.
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The development of 262 acres was split into two parts IT SEZ for 25 acres developed by
Riverbank Holdings Pvt Ltd and the remaining 237 acres will be done by the new company
Riverbank Developers PvtLtd.In the year 2009 the company opened 69 new Bata stores which
are all in large format with an average of over 3000 square feet. They also renovated 40 existing
stores and closed down 73 stores which were in small format and unviable. In the year 2010 the
company won the 'Consumer Awards 2010' as 'India's Most Preferred Retailer' given by CNBC
Awaaz. The company opened 108 new large format stores across all major towns in India.
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Production Department
Khadim India Limited is one of the leading footwear brands in India, with a two-pronged
focus on retail and distribution of footwear. The Company is also engaged in the business of
institutional sales and export of footwear. The Company is promoted by Siddhartha Roy Burman.
2)Bata Company.
Bata manufactures a portfolio of huge product in terms of the large variety of shoes,
sandals and accessories that it offers and the consistency they promise. Those who look for no
nonsense products can rely on Bata. Bata shoes can be obtained in affordable prices and is loved
for its quality.
Owing its reputation of supplying good quality shoes, Bata has provided well-designed
products over the years and focus on its durability and price. This marketing strategy of Bata is a
hit in India, where rural population looks for cheaper alternatives. The main products of Bata are
casual shoes, formal shoes, sandals, men, women and kids collection, sport shoes and
accessories.
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Marketing Department
Marketing is so basic that it cannot be considered a separate function. Marketing has been
defined in various ways. The definition that serves is the purpose by which individuals and
groups obtain what they need and want through creating, offering and exchanging products or
value with others
During the financial year 2018-19, Khadim India Limited launched pan-national
campaigns through elaborate outdoor hoardings and market specific hoardings in different states
and regions of the country that helped boost overall sales. The Print and Outdoor campaigns
conducted after identifying important sale phases, targeting specific locations or zones, were
particularly helpful to increase the overall footfall in stores during the peak sale periods. The
wedding campaigns in Bihar and Utter Pradesh and Back-to-School campaign in South India
targeted local customers and benefitted from communication that was markedly different from
the regular summer and festive campaigns. These zonal activities not only gave desired exposure
to the brand, but also helped in increasing sales throughout the respective seasons. During the
festive season, Pre-Puja in the East and Pre-Diwali across India, we also launched a series of
Print Advertisements to support our Outdoor Hoardings.
Your Companys e-commerce presence has been consistently growing and has witnessed
an increase in sales through major online players like Flipkart,
Amazon and Snapdeal, including other marketplaces, which continue to help us reach a
wide customer base in areas with Khadims stores as well as Multi Brand Outlets.
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Your Companys social media presence has grown from Facebook to Instagram and
Twitter. Our branding activities carried out by an empanelled digital agency has also resulted in
increased exposure and awareness of the brand.
Your Companys association and sponsorship of team Kolkata Knight Riders and Chennai
Super Kings in the twelfth IPL season and subsequent instore activity has further supported both
our retail stores and distribution business.
In the Distribution sector, the channel partners were provided branding materials and
collaterals to enhance the visibility and improve sales.
Moreover, to make the "Khadims" brand more contemporary, and to appeal to a younger
audience, Khadim India Limited roped in celebrated personalities — namely Farhan Akhtar
and KanganaRanaut — as our brand ambassadors. We are planning to leverage their celebrity
through different media usage and at various points of sale.
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2) Bata Company.
Bata offers its products at an affordable price especially at the high cost it offers. Mass
Marketing pricing is main strategy of Bata brand to maintain its low prices for all its brand
products. Production of mass products leads to lower operating costs resulting in less product
costs.
Bata Limited, also called the Bata Shoe Organization is a Canadian Footwear and fashion
accessory manufacturer and retailer. It is based in Lausanne, Switzerland. It is a family-owned
business of Tomas Bata. The company is currently organised into three business sectors, i.e.,
Bata, Bata Industrials and AW Lab.
The company has production facilities in about 18 countries and a retail presence in
around 70 countries with over 5,400 shops.
Since its very inception, Bata has had a huge product portfolio in terms of the large
variety of shoes, sandals and accessories that it offers and the consistency they promise.
Millions, who look for no nonsense products, heavily rely upon Bata and the no frills attached
Bata shoes which can be obtained at affordable prices. Owing to its reputation of supplying good
quality shoes (and its history of supplying shoes to military in the First World War) people
expect the same durability from Bata. Bata has over the years provided well designed products
with focus on durability and price.
This marketing strategy was in fact a hit in India, where rural areas are much larger than
urban areas, and rural population looks for cheaper alternatives. Due to its constant penetrative
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price and the maintenance of good quality at that price, Bata showed consistent growth and
expansion, especially in medium scale market.
price is the strongest P in the marketing mix of Bata because BATA has had fantastic
response from the market due its affordable and mass market pricing. Anyone can purchase Bata
products easily. Bata uses psychological pricing as its pricing strategy. Bata generally prices a
product to the nearest lower “9” digit figure of the actual price. For example, any commodity to
be prices ₹1000 is priced at ₹999 to lure and attract more customers.
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Human Resource Department
Khadim India Limited maintains its focus on Human Resource Development and
Management through several interventions. Enhancing the quality of Human Capital has been
the major focus of the Company to ensure business results.
Khadim India Limited revisited alignment through extensive Key Responsibility Area
(KRA) framing exercise. Additionally, it maintained and strengthened the development of store
staffs through rigorous on-the job-training. Assessment Centers were carried out in Khadim India
Limited to ensure multi-fold assessment of sales force and their individual development with the
help of project-based studies. Khadim has maintained its strong relationships with the premium
institutes of the country in the domain of footwear, manufacturing, retail, and management while
taking it forward by placing high potential employees for their further professional development.
Internal process in Khadim India Limited in terms of recruitment has been streamlined further
for both lateral as well as campus hire. Khadim India Limited has also developed internal HR
tools to evaluate the job positions in order to maintain industry parity. Furthermore, the Reward
and Recognition program of the Company runs smoothly enhancing the engagement and
commitment of employees.
During the year, Khadim has also tied up with the Government for assisting in the skill
development programme in the state of Kerala and Karnataka.
2)Bata Company.
Bata's Human Resource department is monitors, evaluates payroll and benefits inside the
factory. ... A proper training is conducted every month and during the time of recruitment:
Value Proper training conducted by HRM department is valuable to company personnel.
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Finance Department
Finance is a term for matters regarding the management, creation, and study of money
and investments. Specifically, it deals with the questions of how and why an individual,
company or government acquire the money needed – called capital in the company context – and
how they spend or invest that money. Finance is then often split into the following major
categories: corporate finance, personal finance and finance. Finance planning and budgetary
control, company law, direct and indirect taxes, insurance, strategic planning etc.
For the financial year ended March 31, 2020 :- The Revenue from operations stood at Rs.-
31.22 Cr. compared with Rs. 21.17 Cr. in the previous year.
For the financial year ended March 31, 2019 :- The Revenue from operations stood at Rs.
21.17 Cr. compared with Rs. 37.90 Cr. in the previous year.
For the financial year ended March 31, 2018 :- The Revenue from operations stood at Rs.
37.90 Cr. compared with Rs. 30.64 Cr. in the previous year.
2) Bata Company.
Finance is about the overall "system", i.e., the financial markets that allow the flow of
money, via investments and other financial instruments, between and within these areas; this
"flow" is facilitated by the financial services sector. Finance therefore refers to the study of the
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securities markets, including derivatives, and the institutions that serve as intermediaries to those
markets, thus enabling the flow of money through the economy.
For the financial year ended March 31, 2020 :- The Revenue from operations stood at Rs.
326.92Crore compared with Rs. 329.66 Crore in the previous year.
For the financial year ended March 31, 2019 :- The Revenue from operations stood at Rs.
329.66 Cr. compared with Rs. 223.58 Cr. in the previous year.
For the financial year ended March 31, 2018 :- The Revenue from operations stood at Rs.
223.58 Cr. compared with Rs. 158.75 Cr. in the previous year.
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Research Methodology
Introduction :-
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Rationale of the study
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Objectives
The Objectives & the study is to compare the profitability of two leading footwear
companies “Khadim& Bata”. The following are the two specific Objectives:-
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Sources of Data
Profitability ratio have been find by Profit& Loss a/c and balance-sheet from last three
years.
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Methodology
31
Gross Profit:-
Gross profit is the profit a company makes after deducting the costs associated
with making and selling its products, or the costs associated with providing its
services. Gross profit will appear on a company's income statement and can be
calculated by subtracting the cost of goods sold (COGS) from revenue (sales). These
figures can be found on a company's income statement. Gross profit may also be
referred to as sales profit or gross income.
TABLE NO :- 1
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70
60
50
40
30
20
10
0
2017-18 2018-19 2019-20
khadims Bata
1) Bata’s Gross Profit has increased each year from 2017-18 to 2019-20 whereas for
Khadim it has continuously reduced.
2) Bata’s Gross Profit has always been the higher than khadims
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NET PROFIT :-
Table no :- 2
34
14
12
10
8
6
4
2
0
2017-18 2018-19 2019-20
-2
-4
-6
Khadims Bata
1) Bata’s Net Profit Ratio 8.34% in 2017-18,It has been Increase to 11.26% in
2018-19. It has been reduced to 10.71% in 2019-20.
2) Khadim’s Net Profit Ratio 5.11% inn 2017-18,It has been Reduced to 2.67% in
2018-19. It also has been Reduced -4.10% in 219-20.
3) We can see in chart thatkhadim’s Net Profit Ratio is less than Bata’s Net Profit
Ratio. Khadim’s Net Profit Ration is Decrease every year.In 2019-20 they done loss.
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RETURN ON CAPITAL EMPLOYED:-
TABLE NO:-3
PARTICULAR KHADIM BATA
-INTREST - - - - - -
PRAFRANCE - - - - - -
DEVEDAND
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TABLE NO:- 4
PARTICULAR KHADIM BATA
-IFCTITIOUS - - - - - -
ASSESTS
+DEBENTURE - - - - - -
+LONG TERM - - - - - -
UNSECURED LOAN
+LONG TERM - - - - - -
SECURED LOAN
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RETURN ON NETWORTH :-
Return on Networth:-
TABLE NO :- 5
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20
15
10
0
2017-18 2018-19 2019-20
-5
Khadims Bata
1) Bata’s Return On Net Worth 15.12% in 2017-18,It has been Increase to 18.68% in
2018-19. It has been reduced to 17.24% in 2019-20.
2)Khadim’s Return On Net Worth 14.11% inn 2017-18,It has been Reduced to 7% in
2018-19. It also has been Reduced -0.13% in 219-20.
3) We can see in chart thatkhadim’s Net Profit Ratio is less than Bata’s Return On
Net Worth. Khadim’s Net Profit Ration is Decrease every year.
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EMPLOYEE BENEFIT EXPENSES RATIO :-
TABLE NO :- 6
40
14
12
10
0
2017-18 2018-19 2019-20
Khadims Bata
2) Khadim’s EBER 8.59% inn 2017-18,It has been Increase to 8.97% in 2018-19. It
also has been Increase 9.41% in 219-20.
3) We can see in chart thatKhadim&Bata EBER is Increase every year, Even though
Bata’s EBER is more the Khadim’s EBER.
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TOTAL EXPENSES RATIO :-
The total expense ratio is a measure of the total costs associated with
managing and operating an investment fund, such as a mutual fund. These costs
consist primarily of management fees and additional expenses, such as trading fees,
legal fees, auditor fees, and other operational expenses.
TABLE NO :- 7
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120
100
80
60
40
20
0
2017-18 2018-19 2019-20
Khadims Bata
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RETURN ON EQUITY SHARE HOLDER FUND :-
The return on shareholders' equity ratio shows how much money is returned to
the owners as a percentage of the money they have invested or retained in the
company.It is calculated by dividing a company's earnings after taxesby the
total shareholders' equity.
PARTICULAR
Table no :- 8 KHADIM BATA
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25
20
15
10
0
2017-18 2018-19 2019-20
-5
-10
-15
Khadims Bata
1) Bata’s Return On Equity Share Holder Fund 15.119% in 2017-18,It has been
Increase to 18.875% in 2018-19. It has been reduced to 17.237% in 2019-20.
2)Khadim’s Return On Equity Share Holder Fund 14.16% in 2017-18,It has been
Reduced to 7.36% in 2018-19. It also has been Reduced -13.38% in 219-20.
3) We can see in chart thatkhadim’s Return On Equity Share Holder Fund is less than
Bata’s Return On Net Worth. Khadim’s Return On Equity Share Holder Fund is
Decrease every year.
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RETURN ON EQUITY SHARE CAPITAL RATIO:-
Return on equity (ROE) is a financial ratio that shows how well a company is
managing the capital that shareholders have invested in it. To calculate ROE, one
would divide net income by shareholder equity.
Table no :- 9
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600
500
400
300
200
100
0
2017-18 2018-19 2019-20
KHADIMS BATA
1) Bata’s Return On Equity Share Capital Ratio 347.93% in 2017-18,It has been
Increase to 513.90% in 2018-19. It has been reduced to 508.745% in 2019-20.
2) Khadim’s Return On Equity Share Capital Ratio 210.91% inn 2017-18,It has been
Reduced to 117.81% in 2018-19. It also has been Increase 173.73% in 219-20.
3) We can see in chart thatkhadim’s Return On Equity Share Capital Ratio is less
than Bata’s Return On Return On Equity Share Capital Ratio.
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Summary Of All Ratios :-
Khadim Bata
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CONCLUSION
It is clearly evident that strength of Khadim’s lives in it’s aggressive distribution strategy
which serves the duel purpose of marketing as well.The past 20 year have provided Khadim’s
with a strong base in east,south and central India and the future plan lays down the similar
footprint for westindia as well. We strongly believe that this is a sound like strategy and shall
only increase Khadim’s foothold in the coming years.
2) Bata Company.
Bata India ltd had a great history and born in 1894.it had taken come into this form
because of by THOMAS BATA. It is a51%Subsidiary of Bata of Netherlands. Bata India ltd sell
60 million pairs per week in India and it is having 30,000 outlets
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APPENDIX
1 GP RATIO 32
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BIBLIOGRAPHY
WWW.KHADIM.COM
WWW.BATA.IN
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